人民财讯11月27日电，11月27日，国新办举行国务院政策例行吹风会，介绍增强消费品供需适配性进一 步促进消费政策措施有关情况。商务部市场运行和消费促进司负责人杨枿表示，当前消费领域新业态、 新模式、新场景不断涌现，为经济发展注入了新动能。商务部将积极推进首发经济，丰富首发平台载 体，鼓励企业发布新品、开设首店、举办首秀等，发展健康消费，培育人工智能+消费，打造更多消费 新增长点。 ...

Core Viewpoint - The article discusses the implementation plan aimed at enhancing the adaptability of supply and demand in consumer goods, with a focus on optimizing the supply structure and promoting high-quality development in consumption by 2027 and 2030 [1][2]. Group 1: Current Challenges in Consumer Goods Market - The fundamental issue in China's consumer goods market is the structural problem where the supply side has not timely responded to the trend of consumption upgrading [2]. - There is a significant need to improve the supply of high-quality, high-value-added products and brand premium capabilities, particularly in sectors like home appliances and new energy vehicles [2]. - Service consumption still has considerable room for upgrade, with restrictions in sectors such as education, healthcare, and elderly care limiting the supply of quality services [2]. Group 2: Key Tasks and Strategies - The plan outlines five areas with 19 key tasks to promote positive interaction between supply and consumption [2]. - Emphasis is placed on technological empowerment to drive industrial upgrades, focusing on sectors like automotive, home furnishings, and consumer electronics [3]. - The establishment of unified service standards and monitoring systems in service sectors is crucial for enhancing service quality and promoting brand protection [3]. Group 3: Market Activation and Channel Optimization - The plan calls for the continuous implementation of policies to expand market access and open up service sectors, addressing local protectionism and market segmentation [4]. - There is a need to enhance government investment structures to improve accessibility to quality supply, particularly in rural areas, to unleash rural consumption potential [4]. Group 4: Innovation and Supply Expansion - The article highlights the importance of scenario innovation and the integration of various business formats to expand supply space, promoting deep integration of culture, tourism, and technology with consumption [5]. - Support for the construction of international consumer center cities and the enhancement of consumer finance policies are essential for fostering a conducive environment for consumption [5].

Core Insights - Shenzhen's innovative "IP+ integration model" has been recognized as a typical case by the Ministry of Commerce, igniting a new consumption wave in the city [2] - The Ministry of Finance and the Ministry of Commerce announced a pilot list for new consumption formats, with Shenzhen among 50 cities selected for funding support [2] - The pilot program will provide financial assistance based on city size, with major cities receiving up to 400 million yuan in total [2] Group 1: New Consumption Formats - Shenzhen's "first store economy" is becoming a key driver for enhancing commercial competitiveness and activating urban consumption [3] - In Q3 2025, Shenzhen saw an explosive growth in first stores, with 222 new openings, a 34.5% increase year-on-year [3] - Major shopping centers like Shenzhen Bay MixC have attracted numerous new brands, significantly boosting foot traffic and sales [4] Group 2: Service Consumption - The city is actively promoting service consumption across various sectors, including dining, accommodation, and elder care, to enhance consumer experiences [5] - A set of measures was introduced to stimulate high-quality service consumption, focusing on expanding and improving basic service offerings [5] - Economic experts suggest that as income levels rise, the demand for service consumption will continue to grow, particularly in lifestyle sectors [5] Group 3: IP and Consumption Integration - The "IP+ consumption" model is gaining traction, with Shenzhen encouraging collaborations between commercial districts and quality IPs [6] - Initiatives like the Bit City and themed events have turned Shenzhen into a hub for cultural and immersive experiences, attracting significant foot traffic [6] - Policies supporting IP brand development aim to create diverse and integrated consumption scenarios, enhancing the city's commercial landscape [6]

11月26日，工业和信息化部、国家发展改革委、商务部、文化和旅游部、中国人民银行和市场监管总局 联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》(以下简称《方案》)。《方案》提 出，到2027年，消费品供给结构明显优化，形成3个万亿级消费领域和10个千亿级消费热点，打造一批 富有文化内涵、享誉全球的高品质消费品；到2030年，供给与消费良性互动、相互促进的高质量发展格 局基本形成，消费对经济增长的贡献率稳步提升。 再者，应畅通市场渠道，激活供给活力。需持续落实"十五五"规划建议的"以服务业为重点扩大市场准 入和开放领域"的要求，缩短服务业负面清单，扩大增值电信、医疗、教育等领域开放试点。《方案》 还提出，持续整治地方保护、市场分割问题。对此，需加快推进全国统一大市场建设，让优质消费品和 服务在全国范围内自由流动。同时，还需优化政府投资结构，提高民生类投资比重，补齐农村基础设施 短板，提升优质供给的可及性，释放农村消费潜力。 当前我国正处于人均GDP从1万美元向2万美元跃升的关键区间，消费结构正从生存型向发展型、享受型 加速转型，商品消费升级趋势显著。在此背景下，出台《方案》，既是对"十五五"规划建 ...

Core Insights - The total retail sales of consumer goods in Tibet reached 89.317 billion RMB from January to October this year, with a growth rate of 4.3% [1] - In October alone, the retail sales amounted to 12.47 billion RMB, showing a year-on-year increase of 3.4%, which is 0.5 percentage points higher than the national average [1] Group 1: Policy Measures - The Tibet Autonomous Region's Commerce Department, in collaboration with relevant departments, has introduced five support policies aimed at boosting consumption, including measures for e-commerce and night economy [1] - A comprehensive policy system has been established with 43 detailed measures to guide local governments in implementing various consumption promotion policies [1] Group 2: Consumption Promotion Activities - The government has optimized the "old for new" policy for consumer goods, expanding the categories eligible for subsidies to 22, including items like fans and electric hot pots [1] - A combination of online and offline strategies has been employed to promote the "old for new" policy across enterprises, communities, and rural areas, resulting in 4.3 billion RMB in subsidies and 580,000 transactions, driving a consumption increase of 2.61 billion RMB [1] Group 3: Event Initiatives - The Commerce Department has organized a series of promotional activities under the theme "Happy Tibet, Enjoy Life," including food competitions and product exhibitions, achieving a multiplier effect with over 61 billion RMB in direct consumption stimulation [2] - More than 230 million people have benefited from government subsidies through these activities, enhancing the sense of gain among various ethnic groups [2]

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for significant optimization of the supply structure by 2027 and a high-quality development pattern by 2030 [1][2] Group 1: Consumption Supply and Demand - The plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on high-quality consumer goods with cultural significance [1] - The initiative emphasizes the importance of new demand leading to new supply and vice versa, as highlighted in the recent Fourth Plenary Session of the 20th Central Committee [1][2] Group 2: Low-altitude Consumption - The plan encourages the expansion of low-altitude consumption supply, including areas such as low-altitude tourism, private flying, and consumer-grade drones, while ensuring safety [2] - Cities like Wuhan and Nanjing are already developing low-altitude consumption infrastructure, with Wuhan establishing over 220 low-altitude takeoff and landing points [3] Group 3: New Consumption Scenarios - The plan promotes the establishment of flagship stores and new concept stores, as well as the hosting of product launches and exhibitions to cultivate new consumption scenarios [4] - It also encourages the development of platform consumption, including live e-commerce and instant retail, leveraging digital technologies to enhance consumer experiences [4][5] Group 4: Financial and Policy Support - The plan emphasizes the need for financial support to enhance the quality of consumer goods, including policies for equipment upgrades and trade-in programs [6] - It highlights the importance of digital technology in empowering new consumption models, advocating for user-friendly implementations to facilitate broader adoption [6]

Market Overview - The Shanghai Composite Index experienced narrow fluctuations, while the ChiNext Index rose over 2% with strong performance in the pharmaceutical sector, including stocks like Guangji Pharmaceutical and Peking University Pharmaceutical hitting the daily limit [1] - The CPO and computing hardware stocks also saw significant gains, with Zhongji Xuchuang surging over 10% to reach a historical high [1] - The consumer sector rallied towards the end of the trading day, with stocks such as Guoguang Chain and Sanjiang Shopping hitting the daily limit, while the military industry faced collective adjustments with stocks like Jiuzhiyang and Jianglong Shipbuilding dropping over 10% [1] Hot Topics Optical Communication - The optical communication sector saw substantial gains, with stocks like Tefa Information achieving four consecutive limits, and Zhongji Xuchuang rising over 13% to set a new historical high [4] - The demand for continuous wave (CW) lasers is expected to grow significantly, with major suppliers likely to benefit from this trend [5] Pharmaceutical Sector - The pharmaceutical sector remained active, with Guangji Pharmaceutical achieving three consecutive limits and Peking University Pharmaceutical and Jindike reaching two consecutive limits [6] - The demand for flu medications such as Oseltamivir and Marbofloxacin has surged, with sales growth rates of 237% and 180% respectively over the past week [6] - The current flu season is expected to be more severe than in previous years, prompting a focus on the entire flu prevention and treatment process, which may lead to structural opportunities in the vaccine and antiviral drug markets [8] Consumer Sector - The consumer sector showed positive performance, with stocks like Maoye Commercial and Sanjiang Shopping hitting the daily limit [9] - The Ministry of Industry and Information Technology, along with five other departments, issued a plan to enhance the adaptability of consumer goods supply and demand, promoting the opening of flagship stores and new concept stores [10][11] - The "first launch economy," characterized by its trendy and high-quality offerings, is expected to accelerate under supportive policies, with technology such as AI and AR enhancing consumer engagement [13] Notable Stocks - Zhongji Xuchuang (300308.SZ) reached a price of 543.22 with a rise of 13.25% and a market cap of 600.53 billion [5] - Guangji Pharmaceutical (000952.SZ) achieved a price of 9.47 with a rise of 9.99% and a market cap of 3.26 billion [7] - Tefa Information (000070.SZ) reached a price of 13.92 with a rise of 10.04% and a market cap of 12.37 billion [5]

Core Insights - Changsha's consumer market is experiencing significant growth due to targeted promotional measures, with a retail sales total of 4,775.98 billion yuan from January to October, reflecting a year-on-year increase of 5.1% [1][3] Group 1: Automotive Sector - The automotive consumption market in Changsha saw a surge in activity, with 3,870 consumers winning cash prizes in a promotional lottery for purchasing new vehicles [1] - Major car manufacturers launched new models, contributing to a vibrant market environment, with significant sales reported during the October auto consumption promotion [3] - The Mango International Auto Show generated over 20 billion yuan in transaction value and more than 10,000 vehicle orders within just five days [3] Group 2: Retail and Commercial Developments - The "first store economy" is a notable highlight, with over 130 new stores opening, enhancing consumer experiences and driving sales [4][9] - New commercial projects, including flagship stores and duty-free shops, are reshaping the retail landscape in Changsha, providing diverse shopping options [5][7] - The city has implemented a million-yuan "first store consumption coupon" initiative to stimulate spending in new retail locations [9] Group 3: Event-Driven Consumption - The "ticket root economy" is emerging as a new consumption driver, linking sports events and concerts to retail opportunities, enhancing consumer engagement [10][11] - The "Xiangchao" league and popular concerts have created a vibrant atmosphere, with ticket stubs offering discounts across various services, boosting local commerce [11] - Changsha's promotional activities have effectively integrated policy support, innovative scenarios, and digital enhancements to foster sustainable consumption growth [11]

Group 1 - The AIE Expo will be held from December 4 to 6 in Macau and Zhuhai, featuring a theme of "Bay Area Intelligence Manufacturing, Global Sharing" [1][2] - The expo will cover a total exhibition area of 70,000 square meters, with over 1,000 participating companies and 346 registered buyers from more than 20 countries and regions [1][2] - The event will showcase multiple globally or nationally significant product launches and technologies, emphasizing practical cooperation with several buyers planning to negotiate multi-million dollar orders [1][2][3] Group 2 - The Macau venue will feature three thematic pavilions focusing on smart communication, audio-visual technology, and venture capital concepts, with exhibitors including Lenovo, OPPO, and others [1][2] - The Zhuhai venue will focus on manufacturing, transportation, and lifestyle, showcasing products like robots, electric vehicles, and smart home technologies from companies such as Epson and Toshiba [2] - The expo aims to create a "1+1+6+N" multi-dimensional activity system, including a main forum, industry white paper release, six thematic pavilions, and various supporting activities [2] Group 3 - The AIE Expo will serve as a platform for industry promotion and cross-sector integration, facilitating deep exchanges of innovative ideas and practical cooperation [3] - The event will highlight the "first-release economy," showcasing new products and technologies, with the Guangdong-Hong Kong-Macao Greater Bay Area recognized as a leading global innovation cluster [4] - Notable product launches include GAC Aion's new smart connected vehicle and Vivo's next-generation 5G/6G communication terminal [4][5] Group 4 - Guangdong Zhongshifa Intelligent Technology Co., Ltd. will present its RFID inventory robot, which enhances inventory efficiency by over 80% and achieves a 99.9% accuracy rate [6]

Group 1: Economic Growth and Innovation - The GDP of Xuanwu is expected to exceed 140 billion yuan this year, marking a significant increase and positioning it among the top 100 innovative districts in the country [1] - Xuanwu has established a modern urban industrial system based on innovation, integrating data elements and artificial intelligence to enhance various industries [1][3] - The Jiangsu International Data Port is being developed to facilitate data trading and application, aiming to unlock the multiplier effect of data elements [3][4] Group 2: Consumer Market Development - Xuanwu has become a leading consumer district, contributing 14% of Nanjing's total retail sales with only 1% of the city's area [1] - The district has introduced over 400 first stores, including global and provincial-level brands, enhancing its commercial appeal [7] - The establishment of the first "immediate purchase and refund" tax refund pilot in the province at Deji Plaza has improved the shopping experience for international visitors [8] Group 3: Urban Renewal and Quality of Life - Xuanwu is focusing on urban renewal by addressing space optimization, interface innovation, and functional restructuring to create a "hexagonal urban area" [1][10] - The district has implemented various community improvement projects, enhancing living conditions and public services for residents [12][15] - The integration of green and low-carbon principles in urban renewal efforts is a priority, with projects aimed at creating sustainable living environments [11][12] Group 4: Governance and Community Engagement - Xuanwu has adopted a people-centered governance approach, leveraging party leadership to enhance community services and address residents' needs [2][13] - The district has established a comprehensive community service model, improving property management and increasing resident engagement [15][16] - Collaborative projects between local banks and community organizations have fostered a sense of shared responsibility and enhanced service delivery [16]