近日，随着冬季气温逐渐降低，冰雪消费热度悄然攀升，浙江义乌的雪橇板、滑雪镜、滑雪杖等产品进 入出货高峰，吸引不少海外客商前来洽谈采购。 ...

12月3日至7日 吉林省迎来首个"冰雪假期" 明确义务教育阶段学生全面放假 不布置书面作业 为了让孩子们过好"雪假" 各种"宠娃"福利应有尽有 全省36家滑雪场 3家滑冰场对青少年限时免费开放 171家A级景区对中小学生免首道门票 同时发放1亿元冰雪消费券 并鼓励家长通过带薪休假陪同参与 12月3日，吉林省第二实验学校小学部学生在吉林市纳美山谷度假区学习滑雪。新华社记者 颜麟蕴 摄 "雪假"并不陌生 今年最大的不同是将"雪假"提前 从原来每年寒假的第一周 提前至12月初 不挤占寒假时间 不少青少年直呼兴奋、过瘾 12月3日，学生和家长们在长春市天定山滑雪场滑雪（无人机照片）。新华社记者 张楠 摄 "雪假"期间 各地因地制宜 "有冰上冰，有雪上雪" 对于吉林省的孩子们来说 开展"亲近自然银冬初体验"主题活动 孩子们 抽冰猴、玩冰爬犁、观摩冬泳…… 尽享冰雪乐趣 12月3日，吉林市第一实验小学学生在吉林市纳美山谷度假区体验雪地飞盘。新华社记者 颜麟蕴 摄 12月3日，吉林省第二实验学校的学生在南湖公园开展"亲近自然银冬初体验"主题活动，体验冰雪跳圈游戏。新华社记者 李典 摄 "通过设计'抽冰猴''单腿驴' 这样的 ...

Core Insights - The demand for snow tourism varies significantly among different age groups, with an increasing number of post-2010 children participating in snow activities, while post-2000 individuals focus on sports experiences and social value, and those born in the 1980s and 1990s prioritize family outings [1][3][4][5] Group 1: Post-2010 Generation - The post-2010 generation, referred to as "little kids," is increasingly engaging in snow activities, with a notable influx of young participants during the first "snow holiday" in Xinjiang [3] - The popularity of ski packages that include personalized coaching and guided experiences has seen significant growth this year [3] Group 2: Post-2000 Generation - The post-2000 generation is identified as the main demographic for ski resorts, showing a strong interest in "ice and snow + sports," and seeking high-experience and social value [4] - Popular activities among this group include skiing, ice skating, sledding, and snowmobiling, with specific ski resorts like Changbai Mountain Wanda and Yabuli being particularly favored [4] Group 3: Post-1980 and Post-1990 Generations - The post-1980 and post-1990 generations primarily focus on family travel, seeking products that cater to both children's entertainment and the sightseeing needs of older family members [5] - This demographic prefers integrated travel experiences that combine snow sightseeing with local cuisine, cultural experiences, and natural wonders [5][6] - The post-1990 generation and family units are particularly interested in leisure activities such as snow hiking, snow tubing, and cultural experiences during the snow holiday period [6]

Core Insights - The recent initiatives by multiple regions in China, including Beijing and several provinces, aim to boost ice and snow consumption, aligning with the trends of national fitness and seasonal tourism [1][2] - The ice and snow economy is recognized as a vital avenue for expanding domestic demand and achieving high-quality service consumption [2] - Significant policy support has led to a notable increase in participation and spending in ice and snow activities, with millions more engaging in these activities compared to previous seasons [2] Group 1: Policy Initiatives - Various local governments are implementing measures such as issuing ice and snow consumption vouchers totaling 1 billion yuan in Jilin Province to stimulate spending in skiing, tourism, and related sectors [1] - The State Council has released multiple documents emphasizing the promotion and expansion of ice and snow consumption, indicating a strong governmental focus on this sector [2] Group 2: Economic Impact - The National Sports Administration reported that during the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, marking a participation rate of 20.61%, an increase of about 27.44 million participants from the previous season [2] - The total consumption related to ice and snow activities exceeded 187.5 billion yuan, reflecting a year-on-year growth of over 25% [2] Group 3: Future Development Strategies - Experts suggest that enhancing the ice and snow industry is crucial for upgrading consumption quality, advocating for innovation in equipment and services to meet consumer demands [3] - Recommendations include lowering participation barriers, improving experience quality, and expanding outreach through targeted promotions and digital engagement strategies [3]

Core Insights - The development goal for the current snow season is to receive over 180 million ice and snow tourists, with total spending exceeding 330 billion yuan, both achieving double-digit growth [1] Group 1: Government Initiatives - The Jilin Provincial Department of Culture and Tourism plans to allocate 100 million yuan in ice and snow consumption vouchers to stimulate spending in skiing, scenic spots, concerts, and transportation [1] - Various local governments have introduced consumer promotion policies, such as Changchun's 75 million yuan ice and snow commerce consumption vouchers and Jilin City's exclusive dining discounts for out-of-town tourists [1] Group 2: Local Policies and Promotions - Tonghua City has launched a free skiing policy for "rehabilitation" teams, while Songyuan City offers "one ticket to tour Songyuan" and free winter fishing transportation [1] - Yanbian Prefecture provides subsidies to travel agencies under the "Bring Tourists to Yanbian" initiative, and Changbai Mountain has introduced "0 yuan joint tours" for its scenic areas [1] - Northeast China's universities are offering free admission to students for winter tourism activities [1]

Core Insights - The winter sports season in Chongli, Hebei, has officially begun, attracting ski enthusiasts from across the country as ski resorts open their doors [1][3] Industry Developments - Ski resorts in Chongli have upgraded their facilities, with two new ski trails certified by the International Ski Federation, bringing the total to 42 trails catering to various skill levels [7] - The number of visitors to the four main ski resorts has reached 80,000, with all ski resorts expected to open by mid to late November [11] Consumer Trends - There is a significant increase in demand for professional ski instruction, with participation in lessons up nearly 200% compared to last year [9] - Sales of ski equipment have surged, with core ski gear sales increasing by over 30% compared to the same period last year, and hotel bookings are also experiencing a notable rise [17] Local Economic Impact - The local economy is benefiting from the winter sports season, with ski equipment sales and accommodation bookings seeing a boost, indicating a positive "thermal effect" from the winter sports resources [11] - Hotels are enhancing visitor experiences by offering "stay + ski" packages, integrating ski passes and equipment rentals for a comprehensive travel solution [19]

Group 1 - The Hong Kong stock market indices collectively rose, with the Hang Seng Index increasing by 0.61%, the Hang Seng Tech Index by 0.12%, and the National Enterprises Index by 0.84% at midday [1] - The consumer ETF (513230) in Hong Kong saw a nearly 3% increase, with leading stocks such as Pop Mart, Great Wall Motors, and Xuexue Group showing significant gains [1] - The "2025-2026 Winter Ice and Snow Tourism 100-Day Action" was announced in Harbin, aiming to create three flagship ice and snow tourism areas exceeding one million square meters [1] Group 2 - The trend of "Northern Snow Pursuit" is highlighted by over 60% of visitors from southern regions, indicating a robust growth in ice and snow consumption [2] - The post-Winter Olympics enthusiasm for sports and the innovation of "ice and snow+" integrated business models contribute to the expanding industry scale, approaching a trillion-level market [2] - The strong resilience of the winter consumption market is reflected in the positive feedback loop between consumer enthusiasm and capital market responses [2]

Core Insights - Douyin's winter consumption data indicates a significant increase in "ice and snow" related content and transactions, reflecting growing consumer interest in winter activities [1] Group 1: Content Engagement - The number of "ice and snow" related content on Douyin increased by 112% year-on-year from September 1 to October 31 [1] - Likes on "ice and snow" related content grew by 68% year-on-year during the same period [1] - Shares of "ice and snow" related content rose by 51% year-on-year [1] Group 2: Transaction Data - The sales volume of ice and snow related group purchases on Douyin increased by 24% year-on-year [1]

Core Points - The Harbin municipal government is launching a series of promotional activities for the 2025-2026 Ice and Snow Season to enhance local consumption and attract tourists [1][3] - The initiative focuses on four main areas: diversified shopping, experiential dining, quality accommodation, and integrated scenarios [1][3] Shopping Sector - The "National Benefit Purchase" campaign will be promoted, with a budget of 20 million yuan allocated for large-scale promotional activities across major shopping malls and supermarkets [3] - Discounts will be offered in various sectors including home appliances, jewelry, and clothing, utilizing strategies like price reductions and cashback [3] - Local e-commerce companies will participate in a "Direct Delivery from Source" event, facilitating efficient online ordering and offline pickup [3] Dining Sector - The dining segment will feature an "Ice City Winter Rhythm" food festival, showcasing a variety of local and international cuisines [4] - The festival aims to blend traditional food with ice and snow elements, creating a unique winter city experience [4] - The 2025 China Barbecue Conference will also be held, including industry exchanges and culinary competitions [4] Accommodation Sector - The accommodation sector will focus on quality service, encouraging hotels to develop ice and snow-themed rooms and improve service standards [4] - Training programs for hotel reception capabilities will be implemented to ensure a comfortable experience for tourists [4] Scenario Creation - The initiative will create themed exhibitions, night markets, and holiday fairs to enhance the shopping atmosphere [5] - Collaborations with well-known appliance brands will establish "Ice and Snow Smart Home Experience Halls" at scenic spots [5] - A combination of government subsidies, corporate discounts, and bank interest reductions will be offered to promote a new consumption model [5]

Group 1 - The core viewpoint of the article highlights the preparation and operational readiness of major winter sports destinations in China, including Xinjiang, Jilin, and Heilongjiang, for the upcoming ice and snow season [1] Group 2 - The Keketohai International Ski Resort in Altay, Xinjiang, is the first large outdoor ski resort in China to commence operations for the winter season, starting in mid-October, with a steady increase in visitor numbers [3] - Ski resorts in Jilin and Heilongjiang, such as Yabuli, Beidahu, and Songhua Lake, are actively working on snow-making operations to achieve full operational status as soon as possible, with some resorts already conducting trial skiing activities by the end of October [5] Group 3 - The manager of the Mohe North Pole Ski Resort in Heilongjiang announced plans to enhance visitor experiences by introducing a large stage and bonfire parties, as well as expanding the area for ice and snow activities by three times, creating over 20 new ice and snow experience projects [7] Group 4 - Jilin plans to leverage ice and snow sports to create new tourism consumption scenarios and products, with a budget of no less than 30 million yuan for ice and snow consumption vouchers to stimulate consumer potential [9] - Altay, Xinjiang, has introduced a series of preferential policies, including free access for locals and discounts for tourists with flight tickets, aiming to attract more visitors to experience the unique charm of ice and snow sports [9]