Core Insights - Douyin e-commerce successfully launched a live-streaming event selling high-quality "Gaozhou" lychee, achieving significant sales and popularity in a short time frame [3][4][7]. Group 1: Sales Performance - The live-streaming event sold 15,000 units of "Gaozhou" lychee within a short period, with a peak of 3,000 orders in just over ten minutes [3][4]. - The product quickly rose to the top of Douyin's fresh produce rankings and became the most searched item related to "Gaozhou" lychee [4][7]. Group 2: Promotional Activities - Douyin e-commerce initiated a "Summer Flavor in Douyin" campaign from May 20 to June 30, aimed at promoting "Gaozhou" lychee and supporting local farmers [16][18]. - The campaign includes various activities such as brand building, live-streaming for product traceability, and collaboration with logistics companies to enhance distribution [17][18]. Group 3: Market Context - Maoming City is recognized as the largest high-quality lychee production base globally, with Gaozhou being the primary production area in China [11][12]. - The lychee harvest season runs from April to July, with an expected yield of over 280,000 tons this year, featuring popular varieties like "Bai Tang Wan" and "Fei Zi Xiao" [13][14]. Group 4: Consumer Engagement - The hashtag campaign "This Lychee Has Been Waiting a Year" has garnered over 33.66 million views, indicating strong consumer interest and engagement [28][30]. - Original videos related to "Gaozhou" lychee have received significant view counts, showcasing the popularity of the product among consumers [30]. Group 5: Future Initiatives - Douyin e-commerce plans to enhance supply chain efforts and leverage various promotional channels, including short videos and live-streaming, to boost sales of "Gaozhou" lychee [25]. - The platform is also set to invest in consumer experience improvements, including quality control and logistics services, during the upcoming "618 Shopping Festival" [26][27].

Group 1 - Kuaishou E-commerce has launched a commission-free policy for all fruit and vegetable merchants, offering a 1.1% rebate on GMV for eligible orders until June 30 [1] - The policy aims to support merchants during the critical 618 shopping festival, helping them reduce operational costs and increase sales [1] - Kuaishou plans to allocate 100 billion in traffic and 2 billion in subsidies for the 618 event to boost merchant sales [1] Group 2 - Since the launch of the Rural Revitalization Plan in 2024, Kuaishou E-commerce has implemented various initiatives to support quality agricultural product merchants, including lowering entry barriers and marketing support [8] - In 2025, Kuaishou will continue to empower agricultural product merchants with significant traffic and cash resources, focusing on regional product sourcing and marketing [8] - The company aims to enhance its support for agricultural merchants through diverse policies and promotional events, contributing to the growth of rural economies and the availability of quality agricultural products [8]

Group 1 - The core viewpoint of the articles highlights the increasing consumer interest in lychees as the summer season approaches, with a significant 270% increase in search volume for "lychee" on Meituan compared to the previous month [2] - Guangdong's Maoming City is identified as the largest contiguous lychee production base globally, with the "Chinese Lychee Capital" Gaozhou being the top production area in the country [2] - Meituan has initiated a special action called "Linking a Hundred Cities · Beautiful Lychee Promotes Agriculture," facilitating in-depth exchanges between local lychee enterprises and Meituan's business leaders on product design, cold chain logistics, and market operations [2] Group 2 - Guangdong lychee enterprises are actively promoting the integration of domestic and foreign trade, with digital capabilities, cold chain logistics efficiency, and user recognition of sales platforms being key demands for expanding domestic sales [3] - Meituan is establishing green channels for supporting Guangdong lychee enterprises in areas such as merchant onboarding, operational support, and brand building [3] - The company aims to leverage its "retail + technology" platform advantages to create a comprehensive support system for farmers, helping to develop new products and open new sales channels for lychees [3]