而在当天下午，还有一场"朵薇"品牌发布会。"这是我人生非常重要的转折点。希望以后当大家提到这 个品牌的时候，想到的是企业家黄子韬，而不再是明星黄子韬。"黄子韬在会上对卫生巾被指贴牌的言 论予以否认，"找代理工厂、贴个牌做的，说这些话的人，完全可以闭上你们的嘴。我们是真的收购了 工厂，把它做成了完全透明的方式。" 据悉，朵薇品牌创始团队共三人，分别是黄子韬，遥望科技董事长兼CEO谢如栋，杭州千芝雅卫生用品 有限公司董事长吴跃。实际上，黄子韬所言的投资工厂正是原千芝雅子公司。企查查上浙江朵薇护理用 品有限公司变更记录显示，该公司在3月底发生一系列变更记录，变更前公司名为浙江米派护理用品有 限公司，大股东系杭州千芝雅卫生用品有限公司。 此前，朵薇卫生巾早已面世，但其公司以加工业务为主。谢如栋表示，卫生巾的生产资质等申请事宜较 为复杂，最终他们决定用原来的品牌名，但在产品上做了很多改良。"目前朵薇已完成三条自动化生产 线建设，总投入约2.75亿元，并计划于年底前扩展至十二条。" 吴跃进一步解释道，为了生产出高品质的朵薇卫生巾，他们引进了国际先进的生产设备，目前产线自动 化率达到90%，预计6月15日自动化率将达到10 ...

Core Viewpoint - The recent financial report of Saiwei Times (301381) indicates a significant increase in revenue but a notable decline in net profit, prompting the company to reassess its non-apparel categories and optimize marketing strategies for better efficiency [2][3]. Financial Performance - In Q1 2025, the company achieved a revenue of 2.458 billion yuan, representing a year-on-year growth of 36.65% [2]. - The net profit attributable to shareholders was 47.0261 million yuan, showing a year-on-year decline of 45.35% [2]. - The net profit after deducting non-recurring gains and losses was 40.5473 million yuan, down 42.32% year-on-year [2]. Business Strategy - The company plans to conduct a systematic evaluation of its non-apparel categories due to severe losses caused by market demand fluctuations and intensified competition [2]. - In 2024, sales expenses increased by 37.56% as the company intensified marketing efforts to enhance market share [2]. - The company aims to optimize its marketing strategy in 2025 by leveraging previous promotional results and utilizing data analysis to improve targeting and resource allocation [2]. Cost Management - Management expenses rose by 34.85% in 2024 due to business expansion and the implementation of an employee stock incentive plan [3]. - The increase in management expenses is significantly lower than revenue growth, indicating effective cost control [3]. - The company plans to dynamically adjust personnel configurations based on business line developments and strengthen cost management [3]. Market Expansion - Saiwei Times has achieved remarkable success in the European market, with its apparel business doubling in growth in 2024 [3]. - The company intends to continue investing in the European market while leveraging successful brands from North America to strengthen its market position [3]. Brand Incubation - The company has successfully incubated two brands with annual sales exceeding one billion yuan and several others with sales over 100 million yuan [4]. - It has established strong competitive barriers in product development, procurement, production, and logistics, enhancing selection accuracy and reducing inventory risks [4]. - Future plans include empowering new brand incubation with foundational capabilities and operational experience to increase market share and brand premium in niche areas [4]. Supply Chain Development - Saiwei Times is actively advancing its overseas supply chain, with a factory in Vietnam already operational [4]. - The company aims to enhance production capacity utilization and gradually shift core style production to its overseas supply chain [4]. - This supply chain strategy is expected to improve stability and flexibility, supporting sustainable growth in a complex trade environment [5].

Group 1: Company Listings and Performance - Hu Shang A Yi, a tea beverage company, went public in Hong Kong on May 8, raising approximately HKD 270 million with a final share price of HKD 158.4, giving it a market capitalization of HKD 16.6 billion [2] - As of the end of 2024, Hu Shang A Yi reported a revenue of CNY 3.285 billion, a year-on-year decline of 1.9%, and a net profit of CNY 329 million, down 15.2% [2] - Skechers announced its acquisition by 3G Capital for over USD 9 billion at USD 63 per share, with the deal expected to close in Q3 2023 [4] Group 2: Market Trends and Challenges - Hu Shang A Yi faces challenges with declining operational efficiency and saturation in store growth, with a 20.6% decrease in new franchise stores and a 178% increase in store closures in the first half of 2024 [2] - Skechers' strategic shift to privatization is seen as a move to escape the constraints of public financial disclosures amid uncertainties from U.S. tariff policies affecting its cost structure and profit margins [5] - The baking industry, which Hu Shang A Yi is entering, is characterized by high competition and the need for product innovation and operational capabilities to succeed [7] Group 3: Brand Developments and New Ventures - Haidilao launched a bakery brand "SCHWASUA" in Hangzhou, focusing on low-priced products, as part of its "Pomegranate Plan" to incubate new independent brands [6] - Aesop's first store in China closed after two and a half years, reflecting challenges in balancing brand positioning and local market operations [18] - Lucky Coffee has surpassed 5,400 stores nationwide, with significant sales performance during the May Day holiday, indicating strong growth in the coffee shop sector [19]

Core Viewpoint - The report highlights that Saiwei Times (301381) has shown impressive revenue growth, but profitability is under pressure due to increased investment in new product promotions and adjustments in pricing strategies [1][3]. Financial Performance - For the fiscal year 2024, the company reported revenue and net profit of 1.0275 billion and 214 million yuan, reflecting a year-on-year increase of 56.55% and a decrease of 36.19% respectively [1]. - In Q4 2024, revenue and net profit were 347.4 million and 19 million yuan, showing an increase of 58.66% and a significant decline of 83.46% [1]. - For Q1 2025, revenue, net profit, and net profit excluding non-recurring items were 245.8 million, 47 million, and 41 million yuan, representing increases of 36.65% and declines of 45.35% and 42.32% respectively [1]. Business Analysis - Revenue from apparel and accessories, non-apparel and accessories, and logistics services for 2024 was 744.7 million, 232.4 million, and 45.5 million yuan, with growth rates of 59.43%, 33.85%, and 261.49% respectively [2]. - The top five brands achieved revenues of 218.9 million, 208.2 million, 87.5 million, 56 million, and 33.8 million yuan, with growth rates of 50.42%, 61.87%, 39%, 145.66%, and 86.5% respectively [2]. - Revenue by region for 2024 was 900.7 million, 70.3 million, 2.3 million, and 2.3 million yuan from North America, Europe, Asia, and other regions, with growth rates of 53.40%, 40.87%, 12.27%, and 128.86% respectively [2]. - Revenue from channels such as Amazon, Walmart, Temu, and TikTok was 839.4 million, 38.6 million, 26.5 million, and 14.9 million yuan, with growth rates of 45.47%, 44.63%, 6503.07%, and 10453.93% respectively [2]. Profitability and Cost Structure - The overall gross margin for 2024 was 43.4%, a decrease of 2.07 percentage points year-on-year, primarily due to Amazon's commission adjustments and the introduction of a low-price mall [3]. - The gross margins for apparel and accessories, non-apparel and accessories, and logistics services decreased by 2.23, 0.21, and 7.96 percentage points respectively [3]. - The expense ratios for sales, management, and financial costs were 35.67%, 3.69%, and -0.28%, with an increase in sales expense ratio attributed to enhanced brand marketing and rising labor costs [3]. Earnings Forecast and Valuation - The company forecasts EPS for 2025, 2026, and 2027 to be 0.63, 0.84, and 1.1 yuan, with current stock prices corresponding to PE ratios of 33, 24, and 19 times [4].

Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2]. Core Insights - The company reported a revenue of 42.75 billion yuan for 2024, representing a year-on-year growth of 3.1%, and a net profit attributable to shareholders of 4.71 billion yuan, up 4.6% year-on-year. The core operating profit for 2024 was 6.23 billion yuan, reflecting an 18.7% increase year-on-year, with a core operating profit margin of 14.6%, an increase of 1.9 percentage points [4][7]. - The company anticipates a year-end dividend of 2.53 billion yuan, with an overall dividend payout ratio of approximately 95%, corresponding to a dividend yield of about 5% [4][7]. Revenue Breakdown - The restaurant operating revenue was 40.40 billion yuan, a 2.9% increase year-on-year, with revenue contributions from first, second, third-tier cities, and Hong Kong/Macau/Taiwan at 17.7%, 38.7%, 40.0%, and 3.6% respectively. Other restaurant revenue grew by 39.6% to 480 million yuan, driven by the "Pomegranate Plan" and various innovative dining brands [5]. - The takeaway business generated 1.25 billion yuan, up 20.4% year-on-year, attributed to the launch of a single-person meal service in the second half of 2023. Sales from condiments and ingredients decreased by 27.1% to 580 million yuan [5]. Brand Development and Performance - As of the end of 2024, the company operated a total of 1,368 restaurants, including 1,355 self-operated and 13 franchised, with 62 new openings and 70 closures or relocations. The introduction of a franchise model has seen over 70% of applications coming from third-tier cities and below [6]. - The average customer spending was 97.5 yuan, a decrease of approximately 1.6% year-on-year, while the average table turnover rate was 4.1 times per day, an increase of 0.3 times per day [6]. Cost and Profitability Analysis - The cost of raw materials and consumables decreased by 4.3% to 16.21 billion yuan, accounting for 37.9% of revenue, while employee costs rose by 8.2% to 14.11 billion yuan, making up 33.0% of revenue [7]. - The company expects continued improvements in single-store efficiency and accelerated expansion through its franchise strategy and brand incubation, projecting net profits of 5.15 billion yuan, 5.59 billion yuan, and 6.07 billion yuan for 2025-2027, with respective year-on-year growth rates of 9.3%, 8.6%, and 8.5% [7][10]. Valuation and Price Target - The reasonable value range for the stock is estimated between 19.4 and 23.0 Hong Kong dollars per share, based on a 20-23 times PE ratio and a 10-12 times EV/EBITDA ratio for 2025 [7][10].