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创单季营收纪录 阿迪达斯品牌全球2025年第三季度营收达66亿欧元
Zheng Quan Ri Bao Wang· 2025-10-29 10:48
Core Insights - Adidas reported record third-quarter revenue of €6.6 billion, marking a 12% year-over-year increase in constant currency terms, excluding the Yeezy factor [1][4] - Operating profit reached €736 million, a 23% increase compared to the previous year, with a gross margin improvement of 0.5 percentage points to 51.8% [1][4] Revenue Breakdown - The sports performance and sports fashion segments both achieved double-digit growth, with footwear revenue increasing by 11%, and running products, particularly the ADIZERO0 series, seeing over 30% growth [4] - Apparel revenue grew by 16%, while accessories revenue saw a modest increase of 1% [4] Regional Performance - The Greater China region achieved revenue of €947 million in the third quarter, reflecting a 10% year-over-year growth, marking ten consecutive quarters of quality growth [4][5] - For the first three quarters of the year, global revenue reached €18.735 billion, a 14% increase, with Greater China contributing €2.774 billion, up 12% [4] Strategic Focus - The CEO emphasized the importance of local thinking for global success, highlighting the brand's focus on sports performance, fashion, and comfort [4] - The company is transitioning towards 2026, which is anticipated to be another exciting year for sports, with ongoing demand in key market segments [4] Future Outlook - Based on the strong third-quarter performance, Adidas raised its full-year guidance for 2025, expecting double-digit growth and operating profit to increase to €2 billion, up from the previous estimate of €1.7 to €1.8 billion [5]
阿迪达斯品牌2025年Q3营收66亿欧元,大中华区营收同比增10%
Cai Jing Wang· 2025-10-29 09:13
Core Insights - Adidas reported record third-quarter revenue of €6.6 billion, a 12% year-over-year increase when excluding Yeezy factors [1] - Operating profit reached €736 million, reflecting a 23% year-over-year growth [1] - Gross margin improved by 0.5 percentage points to 51.8% [1] Revenue Breakdown - Footwear revenue grew by 11%, with the ADIZERO0 series running products seeing over 30% growth [1] - Apparel revenue increased by 16%, while accessories revenue saw a modest 1% growth [1] - In the Greater China region, revenue reached €947 million, a 10% year-over-year increase, marking ten consecutive quarters of quality growth [1] Strategic Initiatives - The "local thinking, global brand" strategy is identified as a core driver of performance, with a focus on the 2026 sports year [2] - The company plans to deepen insights into local demand in China as part of its growth strategy [2] - Following the third-quarter performance, Adidas raised its full-year guidance for 2025, expecting double-digit growth and operating profit of €2 billion, up from a previous estimate of €1.7 to €1.8 billion [2]
阿迪达斯三季度营收66亿欧元创史上单季新高:大中华区业绩实现“十连增”
IPO早知道· 2025-10-29 09:09
Core Viewpoint - Adidas has achieved significant growth in the Greater China region, marking ten consecutive quarters of "quality growth" with double-digit increases in revenue [2][5]. Financial Performance - In Q3 2025, Adidas reported global revenue of €6.6 billion, the highest quarterly revenue in the company's history, with a year-on-year growth of 12% (excluding Yeezy factors) [2]. - The operating profit for Q3 reached €736 million, reflecting a 23% year-on-year increase, while the gross margin improved by 0.5 percentage points to 51.8% [2]. - For the first three quarters of the year, global revenue totaled €18.735 billion, a 14% increase year-on-year, with Greater China contributing €2.774 billion, up 12% [3]. Market Strategy - Adidas CEO Gulden emphasized the importance of localizing the brand to resonate with consumers, which has been a key driver of the company's strong performance [3]. - The company is focused on transitioning smoothly into 2026, which is expected to be another exciting year for sports, with a growing demand in the segments of sports performance, fashion, and comfort [3]. Regional Insights - The Greater China region has seen continuous growth, with Q3 revenue reaching €947 million, marking a significant milestone in the company's strategy of "In China, For China" [5]. - The brand has successfully created a positive cycle from sports to street culture, enhancing brand visibility and engagement with local consumers [3][5]. Future Outlook - Based on the strong Q3 performance, Adidas has raised its full-year guidance for 2025, expecting double-digit growth and an increase in operating profit to €2 billion, up from the previous estimate of €1.7 to €1.8 billion [6].
与众家族首款轿车亮相工信部 金标大众家族矩阵逐渐成型
Mei Ri Jing Ji Xin Wen· 2025-10-24 05:26
Core Viewpoint - The launch of the Volkswagen ID.07 marks a significant step in Volkswagen's electric transformation strategy in China, aiming to fill the gap in the sedan market and enhance brand competitiveness [1][4]. Group 1: Product Significance - The ID.07 is not just a new product but a strategic move for Volkswagen to diversify its offerings from an SUV-only approach to a dual strategy of SUVs and sedans [1][4]. - This model is expected to inject new vitality into the mid-size electric sedan market, providing consumers with a choice that balances individuality and reliability [3][10]. Group 2: Design and Technology - The ID.07 features a unique design that differentiates it from traditional Volkswagen aesthetics, with a length of 4853mm and a wheelbase of 2826mm, presenting a sleek coupe-like profile [6]. - It is the first model built on a new electronic architecture specifically designed for the Chinese market, enhancing the vehicle's responsiveness and functionality [8][10]. - The vehicle will be equipped with a single motor producing a maximum output of 170kW and will utilize high-performance lithium iron phosphate batteries from Guoxuan High-Tech [8]. Group 3: Market Strategy - Volkswagen is adapting its strategy in response to the shrinking market share of joint venture brands in the new energy vehicle sector, with the ID.07 representing a decisive move to address changing consumer demands [11][13]. - The company plans to launch three new models in key market segments by 2026, marking a transition from a single model approach to a comprehensive product matrix [13].
快时代,慢功夫 齐泽凯书写大众品牌中国新答卷
Zhong Guo Qi Che Bao Wang· 2025-10-22 04:38
Core Insights - The article discusses the strategic transformation of Volkswagen in the Chinese market under the leadership of Dr. Kai Ze, emphasizing the shift from "German manufacturing" to "Chinese speed" in innovation and product development [4][5][11] Group 1: Leadership and Strategy - Dr. Kai Ze has taken on significant roles within Volkswagen, including Vice President of Products and Strategy in China and CEO of Volkswagen Passenger Cars in China, overseeing a base of 46 million users [1] - The company has adopted a strategy of "In China, for China," which is reflected in its product planning and the establishment of the largest R&D center outside Germany [5][7] Group 2: Market Dynamics and Innovation - China is leading global innovation, particularly in smart electric vehicle technology, with a projected penetration rate of over 50% for new energy vehicles by 2024 [4] - Volkswagen's approach includes deep collaboration with local companies like Horizon and Xpeng, moving beyond simple technology procurement to joint R&D [5][7] Group 3: Product Development and Efficiency - The restructuring of the organization has granted the Chinese team more decision-making power, aiming to reduce product launch cycles by 30% and optimize costs by 40% [7] - The introduction of the CEA electronic architecture is a core part of Volkswagen's strategic transformation, enhancing software update efficiency and reducing complexity [9] Group 4: Brand Positioning and Consumer Trust - Volkswagen emphasizes reliability and quality over speed in a competitive market, with a focus on long-term consumer trust [11][15] - The shift from an incremental market to a replacement market in China highlights the increasing importance of brand trust, with 65% of sales coming from replacement users [11] Group 5: Future Product Plans - Volkswagen plans to launch 21 new energy models in China by 2027, expanding to 31 models by 2029, indicating a strong commitment to the Chinese market [15] - The company is also exploring the introduction of classic models like ID. Buzz, focusing on adapting products to better fit the local market rather than simply importing them [13] Group 6: Balancing Innovation and Tradition - Volkswagen is committed to both digitalization and electrification while maintaining its fuel vehicle business to fund new technologies [15] - The company aims to find a balance between global innovation and local adaptation, ensuring that its core brand values are preserved while meeting market demands [15]
对话阿迪达斯全球CEO古尔登:让中国成为全球运动创新高地
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-14 13:14
Core Insights - Adidas is deepening its investment and presence in Shanghai, participating in various sports events to support the development of sports in China [1] - The CEO, Bjoern Gulden, emphasizes the importance of the Chinese market, which currently accounts for approximately 15% of Adidas's global revenue, and predicts it will remain a significant market in the next decade [1][4] - Adidas is committed to a "For China, In China" strategy, aligning with the Chinese government's goal of expanding the sports industry, which is projected to exceed 7 trillion yuan by 2030 [2] Group 1: Company Strategy and Market Position - Adidas plans to establish its Greater China headquarters in Shanghai, accommodating over 1,500 employees and expanding its local team [1] - The company aims to integrate Shanghai into its global creative network, similar to cities like New York and Paris, and will launch more global products from Shanghai [5] - The CEO believes that local teams should make decisions to better understand consumer needs, which is crucial for the brand's success in China [3] Group 2: Market Trends and Consumer Behavior - There is a growing trend of combining sports and fashion, with products like Samba and Superstar gaining popularity in both sports and streetwear [6] - The increasing awareness of health and fitness among consumers globally, including in China, is driving demand for sports products [8] - The company is actively participating in various events and initiatives to engage with consumers and promote sports participation among youth [7][8] Group 3: Competitive Landscape - The CEO views competition as beneficial, as it drives improvement and innovation within the company [9] - Adidas is responding to the competitive market by focusing on comfort and consumer preferences, which are becoming increasingly important in the industry [9]
ST深耕中国四十年再出发:新能源汽车创新中心沪上启新篇
半导体芯闻· 2025-08-28 09:55
Core Viewpoint - The article highlights the rapid growth of the electric vehicle (EV) industry and the strategic localization efforts of STMicroelectronics in China to meet the evolving demands of the market [2][5][10]. Group 1: Localization Strategy - STMicroelectronics emphasizes its "In China, For China" localization strategy, which is not just a slogan but a comprehensive action plan to adapt to the Chinese market [7][39]. - The company is focusing on "China Design, China Innovation, and China Manufacturing" to create semiconductor solutions tailored for the local market [7][39]. - STMicroelectronics has established a complete localized supply chain for key products, including front-end wafer and back-end packaging and testing processes [7][12]. Group 2: Innovation Center - The newly opened Shanghai New Energy Vehicle Innovation Center is a significant step in STMicroelectronics' commitment to the EV sector, providing advanced technology and strong R&D capabilities [2][35]. - Since 2019, the center has launched 34 solutions covering electrification and digitalization, including chips for battery management systems and autonomous driving [37][39]. - The center aims to accelerate product launch times and provide localized support to Chinese customers, enhancing system architecture and cost optimization [39][41]. Group 3: Market Trends and Demand - The automotive industry is undergoing unprecedented changes, with semiconductor content in vehicles increasing from $300-400 to over $1,000 [14][18]. - The demand for semiconductors is driven by trends towards electrification, digitalization, and software-defined vehicles, with a focus on safety, environmental sustainability, and connectivity [18][20]. - STMicroelectronics is positioned as a top-three automotive semiconductor supplier, leveraging its technology and localized strategies to support the transformation of the Chinese automotive industry [18][20]. Group 4: Product Offerings - STMicroelectronics offers a range of advanced electrification solutions, including battery management, power converters, and vehicle control units, which are designed to be scalable and cost-effective [22][28]. - The company's automotive-grade MCU products are characterized by high performance, safety features, and advanced capabilities such as edge AI, which are essential for modern vehicle applications [25][29]. - The STi2Fuse electronic fuse product provides significant advantages over traditional fuses, including weight reduction and enhanced safety features, making it a key differentiator in the market [28][33].
阿迪达斯品牌全球2025年上半年营收同比增14%,Q2大中华区营收同比增长11%
Cai Jing Wang· 2025-07-30 11:52
Core Insights - Adidas reported strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase on a currency-neutral basis [1] - The company achieved an operating profit of €546 million in Q2, reflecting a 58% year-over-year growth, and a gross margin of 51.7%, up 0.9 percentage points [1] - For the first half of the year, global revenue totaled €12.105 billion, a 14% increase year-over-year, with an operating profit of €1.2 billion, up 70% [1] Revenue Growth - The Adidas brand's sports performance and sports fashion segments both experienced double-digit growth, increasing by 12% and 13% respectively [1] - By product category, footwear revenue grew by 9%, with the ADIZERO series running business seeing over 25% growth, apparel revenue increased by 17%, and accessories revenue rose by 7% [1] Market Performance - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue reaching €798 million, an 11% year-over-year increase [1] - For the first half of the year, the Greater China region contributed €1.827 billion in revenue, marking a 13% year-over-year growth [1] Strategic Vision - CEO Gulden emphasized the strategy of being a "local thinking global brand," focusing on talent management and localized product offerings [2] - The "For China, In China" strategy has been credited for the growth in the Greater China region, with plans to enhance product quality and services to stimulate sports consumption [2] Future Outlook - Gulden projected that Adidas will maintain double-digit revenue growth in 2025, with operating profit expected to remain between €1.7 billion and €1.8 billion [2] - Growth will be driven by competitive product lines, collaborations with retailers, and impactful marketing activities [2]
为保“中国方案”稳定落地 大众中国CEO贝瑞德续约三年
Jing Ji Guan Cha Bao· 2025-07-14 03:48
Group 1 - Volkswagen Group's supervisory board has extended the contract of Berndt, the head of China operations, for another three years until summer 2028, emphasizing the importance of stable management for achieving strategic goals in the Chinese market [1][5] - Berndt's initial three-year term is set to end on July 30, and he has been pivotal in advancing product development and implementing the "In China, For China" strategy, which involves significant investments [1][2] - The past three years have been defined as a critical transition period for Volkswagen in China, focusing on the localization of electric vehicle development and integration into the local ecosystem, supported by a total investment of 50 billion yuan [3] Group 2 - Volkswagen's transformation investments are expected to peak in 2024, with a "monetization period" approaching, as the company prepares to deliver its first locally developed electric smart vehicles starting in the second half of 2025 [4] - The company plans to launch over 20 new smart connected vehicle models in China by 2026, covering various powertrains, to increase its market share in the Chinese electric vehicle sector [4] - Despite the ongoing transformation, there are concerns regarding the declining investment returns from joint ventures in China, with expected earnings of 1.7 billion euros in 2024, a 33.5% year-on-year decrease [4][5] Group 3 - The renewal of Berndt's contract reflects the supervisory board's recognition of the rapid progress in China's strategy and signals strong support for the ongoing transformation and local integration [5] - Other key members of the Volkswagen China board have undergone changes, indicating a shift in management as the company prepares for the next three years of competition in the electric vehicle market [5]
再见!孟侠,你好!Mecha
Zhong Guo Qi Che Bao Wang· 2025-06-19 00:50
Core Insights - Stefan Mecha, the CEO of Volkswagen Passenger Cars in China, will transition to the role of CEO of Volkswagen Commercial Vehicles in Germany starting July 1, 2023, marking a significant career shift after three impactful years in China [3][4] - Mecha reflects on his tenure in China as a fulfilling experience, contributing to Volkswagen's strategic transformation in the Chinese market, particularly in the context of electric vehicles and local partnerships [4][8] Group 1 - Mecha has been with Volkswagen Group for 20 years, holding various leadership roles across different regions, including Europe, Middle East, South Africa, and South America, before his appointment in China [4] - Under Mecha's leadership, Volkswagen China has launched several key initiatives, including the establishment of Volkswagen China Technology Co., Ltd. (VCTC) and partnerships with local companies like Xpeng Motors [4][5] - The recent unveiling of concept cars such as ID. ERA, ID. AURA, and ID. EVO signifies the culmination of efforts during Mecha's leadership, with clear market goals set for these vehicles [5][8] Group 2 - Mecha emphasizes the importance of localization in Volkswagen's strategy, stating that success in China requires adapting global designs to meet local market needs [8] - He expresses pride in his team's achievements but refrains from self-evaluation, believing that the results should be assessed by others [8] - Mecha plans to carry the innovative spirit and passion for success he observed in China back to Germany, hoping to inspire creativity and motivation in his new role [10][12]