Core Viewpoint - Xiaomi's chairman Lei Jun addressed concerns regarding the materials used in their vehicles during a live stream, emphasizing transparency and inviting scrutiny from the public and media [1]. Group 1: Vehicle Production Goals - Xiaomi aims to deliver 300,000 vehicles by early 2025, increasing the target to 350,000, with an annual goal of over 410,000 vehicles. By 2026, the company plans to focus more on automotive production, setting a delivery target of 550,000 vehicles [4]. Group 2: Response to Marketing Practices - Lei Jun acknowledged the issue of "small print marketing" as an industry norm and committed to immediate changes, stating that previous practices were more about legal compliance than customer perception [5]. - The company’s strategic marketing department noted that the use of small print in promotional materials has been a common practice, but they recognize the need to improve customer communication [5]. Group 3: Addressing Negative Publicity - The term "Green Belt Warrior" was described as a result of malicious editing and labeling by individuals aiming to create negative narratives about the company [6]. - Lei Jun explained that disabling comments during live streams was a measure to prevent spam attacks, ensuring a better experience for genuine users [7]. - The claim of having 7,000 legal staff was dismissed as exaggerated, with a focus on combating misinformation and protecting the brand's reputation [8]. - Lei Jun expressed frustration over the various criticisms faced by the company, emphasizing the importance of objective feedback while condemning malicious attacks [9]. Group 4: Clarification on Misunderstandings - The rumor that "Xiaomi prevents farmers from selling millet" was clarified as a misunderstanding, with the company asserting that there is no connection between its brand and the agricultural product [10].

Group 1 - The core message of the news is that Xiaomi's CEO Lei Jun and other executives addressed negative criticisms regarding Xiaomi's marketing practices, particularly concerning the use of small print in promotional materials [1][3] - Xiaomi's public relations manager Xu Jieyun acknowledged that the use of small print has been a common practice in the industry, primarily for legal compliance, but recognized that it has led to misunderstandings about the company's marketing integrity [3] - Starting from November, Xiaomi has committed to using larger print in its marketing materials to ensure clarity and transparency for consumers, responding to public criticism [3] Group 2 - Lei Jun emphasized that the use of small print is an industry issue and that Xiaomi will immediately rectify this practice, asserting that misinterpretations of compliance measures as false marketing are significant misunderstandings [3]

Core Viewpoint - Xiaomi's founder and CEO Lei Jun held a live stream on January 3, showcasing the Xiaomi YU7 car and addressing various controversies surrounding Xiaomi's automotive division, while announcing ambitious delivery targets for the coming years [1][2][9]. Group 1: Product Launch and Performance - The Xiaomi YU7, the company's second car, achieved over 200,000 pre-orders within 3 minutes and 289,000 within 1 hour of its launch [1]. - In the first six months since its launch, the YU7 has delivered over 150,000 units, which is 2.3 times the delivery of the SU7 during the same period [1]. - Xiaomi's total delivery target for 2025 is set at over 410,000 units, exceeding the initial goal of 300,000 units, which was later raised to 350,000 [1][3]. Group 2: Controversies and Responses - Lei Jun addressed seven major controversies regarding Xiaomi cars, including issues related to marketing and performance claims, stating that the past six months of criticism have been overwhelming [2][9]. - The company faced backlash over the term "green belt warrior," which was attributed to malicious editing of videos, leading to personal attacks on car owners [10]. - Xiaomi clarified that the claim of "1300 kilometers on a single charge" was misrepresented, emphasizing that it was based on real testing conditions [12]. Group 3: Safety and Technology Features - The YU7 features a high-end braking system with fixed calipers, which provide greater braking force and include a four-layer redundancy system for safety [4]. - The car's advanced driver assistance system (ADAS) will see enhancements with the introduction of HAD version in November 2025, improving acceleration, braking, and safety capabilities [6][7]. - The company demonstrated the YU7's performance in a 25% offset collision test, explaining its design strategy to minimize damage and protect passengers [8]. Group 4: Marketing Practices - Lei Jun acknowledged that the use of small print in marketing materials is an industry norm but committed to improving transparency by using larger fonts for important information [15]. - The company aims to address criticisms regarding its marketing practices and has already begun implementing changes to enhance clarity in communications [15].

Group 1 - The core issue of "small print marketing" has been acknowledged by the founder and chairman of Xiaomi, Lei Jun, who stated that it is an industry malpractice that needs to be corrected [1][4] - Xiaomi's commitment to using larger print for annotations in the future reflects a response to public criticism and aligns with consumer expectations [1][4] - The phenomenon of "big print attracts attention, small print disclaims" is prevalent across the industry, with examples like the Xiaomi 17 Ultra containing 31 small print annotations that consumers often overlook [3] Group 2 - Regulatory bodies are beginning to take action to standardize marketing practices, as evidenced by the State Administration for Market Regulation's draft guidelines aimed at addressing the "big print, small print" issue [3] - Lei Jun's public promise to rectify the situation is seen as a significant signal from a leading company in the industry, indicating responsiveness to regulatory pressures and consumer demands [4]

昨晚，小米集团创始人、执行董事、董事长及首席执行官雷军，进行新年第一场直播。现场工程师拆车，拆一 台新的小米YU7。直播中，雷军回应了多个大众关心的热点问题。 雷军：2025年共交付41万辆小米汽车 雷军回应"小字营销"：是行业陋习，这个毛病确实要改 值得一提的是，雷军还承认"小字营销"是行业陋习，小米会从现在做起，马上就改。"我觉得这个毛病确实要 改。"雷军认为，如果把用来合规的一些做法贴上虚假营销或者过度营销的标签，是对小米天大的误解。 雷军在新年第一场直播中，分享了小米最新销售数据，他表示，2025年全年小米共计交付41万辆小米汽车。 雷军：2026年小米汽车交付目标55万辆 雷军表示，今年会将更多的精力放在汽车上，交付目标既不能太高也不能太低，定在了55万辆，希望2026年底 能够超越这个成绩。 小米回应"绿化带战神""关闭直播平台评论" 小米集团董事长特别助理、公关部总经理徐洁云回应"绿化带战神"，"这是有人故意集纳小米汽车的事故片 段，然后拼接出来带节奏攻击。"对于"关闭直播平台评论"，小米创始人、董事长兼CEO雷军回应称，"关评论 区实际上是防止水军的进攻，怕影响正常用户观看发布会的体验。""我 ...

"小米将从现在做起，马上就改。但如果将此定性为恶意营销，这是很大的误解。"雷军称，小米将认真 听取用户意见，持续改进，也欢迎外界继续提出问题。（旺旺） 【环球网科技综合报道】2026年1月3日晚，小米董事长兼首席执行官雷军进行2026年首场直播，邀请工 程师现场拆解小米YU7。 直播中，针对网络上有关"小字营销"争议，雷军回应称，小字标注确实是行业中长期存在的问题，相关 批评是合理的，小米接受意见并将作出调整。他表示，今后产品注释将统一使用更清晰的字体展示。 ...

Core Viewpoint - The article discusses Xiaomi's recent live stream led by Lei Jun, addressing various controversies and criticisms regarding the company's new vehicle, the YU7, while emphasizing transparency and commitment to quality [1]. Group 1: Material and Design Controversies - Lei Jun confirmed the authenticity of the "super steel" used in the YU7, developed in collaboration with academic experts, and invited third-party testing to validate its strength [3]. - The design of the YU7's long front end was defended as a balance of aesthetics and practicality, enhancing safety and providing a spacious front trunk [5]. Group 2: Safety Features - The vehicle's wheel detachment during collisions was explained as a safety feature designed to protect passengers by redirecting impact forces [4]. - The YU7's door handle incorporates a dual mechanical design to ensure functionality even in extreme conditions, showcasing industry-leading safety redundancy [7]. Group 3: Marketing and Public Relations - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice and committed to making changes to improve clarity in advertising [8]. - The company refuted rumors about preventing farmers from selling millet, emphasizing its unrelatedness to agricultural products and expressing outrage over the misinformation [9]. Group 4: Legal and Regulatory Matters - Lei Jun denied the claim of having 7,000 legal staff, asserting that the legal team is actively pursuing cases against malicious infringement [10]. - The company is taking steps to combat defamation and misinformation, with a focus on protecting its reputation and the rights of its customers [10]. Group 5: Performance Claims - Lei Jun provided evidence to support the claim of the YU7 achieving 1,300 kilometers on a single charge, clarifying that this was based on real-world testing and not exaggerated marketing [12]. - The statement regarding the vehicle's braking performance was clarified as a subjective expression rather than a technical specification, addressing concerns about misinterpretation [11].

Core Viewpoint - Xiaomi's CEO Lei Jun announced ambitious delivery targets for Xiaomi's electric vehicles, aiming for 410,000 units in 2025 and 550,000 units in 2026, while addressing public concerns during a live stream event [2][3][5]. Group 1: Delivery Targets - In 2025, Xiaomi aims to deliver a total of 410,000 electric vehicles [2]. - For 2026, the delivery target is set at 550,000 units, with an emphasis on not setting targets too high or too low [3]. - The previous year's target was initially 300,000 units, later raised to 350,000, with actual deliveries exceeding 410,000 [5][7]. Group 2: Public Relations and Marketing - Xiaomi's public relations manager responded to criticisms regarding the "Green Belt Warrior" incident, stating it was a deliberate attempt to misrepresent Xiaomi's automotive issues [4]. - Lei Jun addressed the decision to disable comments during live streams, explaining it was to prevent spam attacks that could disrupt the viewing experience for genuine users [4]. - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice that needs to be improved, emphasizing the importance of user perception [4].

昨晚，小米集团创始人、执行董事、董事长及首席执行官雷军，进行新年第一场直播。现场工程师拆车，拆一台新的小米YU7。直播中，雷 军回应了多个大众关心的热点问题。 雷军：2025年共交付41万辆小米汽车 雷军在新年第一场直播中，分享了小米最新销售数据，他表示，2025年全年小米共计交付41万辆小米汽车。 雷军：2026年小米汽车交付目标55万辆 雷军表示，今年会将更多的精力放在汽车上，交付目标既不能太高也不能太低，定在了55万辆，希望2026年底能够超越这个成绩。 小米回应"绿化带战神""关闭直播平台评论" 小米集团董事长特别助理、公关部总经理徐洁云回应"绿化带战神"，"这是有人故意集纳小米汽车的事故片段，然后拼接出来带节奏攻 击。"对于"关闭直播平台评论"，小米创始人、董事长兼CEO雷军回应称，"关评论区实际上是防止水军的进攻，怕影响正常用户观看发布 会的体验。""我们很尊重真实用户的声音，我们会认真去听去改，不怕任何真实用户的任何意见。只是这种铺天盖地水军的攻击会影响观 感，希望大家能支持我们。" 今日早间，雷军在其个人微博发文重申2026年交付目标：55万辆。并表示，去年交付目标30万辆，后来提升到35万辆 ...

Core Viewpoint - Xiaomi's live stream on January 3 revealed significant updates regarding its automotive division, including delivery targets and responses to various criticisms faced by the company. Group 1: Delivery Targets and Business Expansion - Xiaomi's CEO Lei Jun announced that the delivery target for Xiaomi cars in 2025 has been increased from 30,000 to over 410,000 units, with a new target of 550,000 units set for 2026 [1] - The company plans to open over 400 new stores in 2025, bringing the total to 477, and has achieved its goal of providing advanced driving training to 10,000 people [1] - Xiaomi's automotive factory has become a demonstration site for industrial tourism in Beijing, receiving over 130,000 visitors in 2025 [1] Group 2: Responses to Criticisms - Lei Jun acknowledged that "small print marketing" is an industry issue and committed to making it more transparent, emphasizing that previous practices were focused on legal compliance rather than user experience [2] - The term "Green Belt Warrior" was described as a result of malicious editing and labeling, with the company asserting that it is a deliberate attempt to mislead [3] - The decision to disable comments during live streams was explained as a measure to prevent spam attacks, ensuring a better experience for genuine users [4] - Lei Jun refuted claims of having 7,000 legal staff, stating that the focus should be on product development while combating misinformation [5] - The claim regarding "1300 kilometers on a single charge" was clarified as a specific test result, which was misinterpreted, and similar misunderstandings were addressed regarding other performance metrics [7] - Concerns about the safety of the Xiaomi YU7's door handles were addressed, confirming the presence of mechanical backup systems for security [8] - Misunderstandings about Xiaomi's name and its relation to agriculture were clarified, with Lei Jun expressing frustration over the misinformation [9] - Lei Jun emphasized the importance of objective criticism and the need to avoid malicious attacks, asserting that the company values genuine user feedback [10] - The design strategy for wheel safety was explained, highlighting the "wheel loss protection" feature as a critical safety measure [11]