新华社北京12月3日电 题:"生产线"变"风景线"，解锁工业旅游新体验 新华社记者周圆 走进成都市东郊记忆园区，"打卡"非遗皮影数字艺术光影秀、火车头非遗市集；步入天津新天钢工业旅游景区，驻足欣赏钢渣制成的艺术 品；来到北京首钢园，借助现代科技，欣赏火花飞溅的场景再现…… 9月13日，观众进入北京首钢园参观，近距离感受2025服贸会的魅力。新华社记者周汀鹭摄 在位于北京的小米汽车工厂，游客乘坐观光车进入车间，目睹一个个汽车生产环节：超大型压铸岛快速打造出车身零件；机械臂几秒钟便可 以安装好车门；运输机器人搭载物料来回穿梭……"像是科幻大片拍摄现场，超级酷！"不少游客连连惊叹。 扎实的工业基础是"工业旅游热"的坚实支撑。"我国历经千辛，建立起门类齐全、独立完整的现代工业体系，孕育形成一批伟大精神，留下大 量历史文化遗产。"在日前举行的2025工业文化发展大会上，工业和信息化部副部长辛国斌说，近年来，工业和信息化部与各方一道，以发展工业 文化为抓手，推动工业遗产等文化资源创造性转化、创新性发展取得了积极成效。 "我们致力于将专业知识与实物展示融为一体，为游客提供真正有收获的科普体验。"小米汽车工厂工业旅游项目负责 ...

在上海提到看海，大家第一想到的都会是开车两小时可以抵达的宁波或舟山群岛，但如果只想找到"看 海的感觉"，那么只需半小时、不出上海，就可以看到一片"海"——长兴岛，位于长江入海口，去之前 请先想象，"那一片宽阔的水域，也是涌向大洋的。" 长兴岛是崇明三岛中离上海最近的一座岛屿，打开地图可以清晰地看见长条状的地形正处于两地中间。 搭寻一辆前往长兴岛的顺风车，到达只需几十分钟和几十块钱。 01 从市区前往长兴岛，本身即是一场向水而行的旅途。若选择自驾，驶过 G40 沪陕高速，穿越长江隧 桥，窗外的风景从楼宇渐次展开为江天一线，不过半小时，咸湿的风便提醒你已抵达岛境。还有更慵懒 的节奏，在五洲大道地铁站换乘申崇四线巴士，随着摇晃，掠过稻田与防风林，直达长兴岛枢纽站。而 周末的"江南直通车"专线也有种使命感，从人民广场统一出发，一路讲解，直达岛心。不过，最好是悄 悄租一辆自行车搭上轮渡，在甲板上看江鸥追逐，等船艏推开浊黄与碧蓝的交界线，那便是长兴岛送给 你的踏入浪漫的信号。 在地图上，长兴岛像一块被长江水反复雕琢的璞玉，狭长而圆润，虽然没有峻岭，但在咸淡水交汇处养 出了一身野趣。 地势的低平迎来了每日造访的潮汐，泥沙在 ...

让游客"触摸"工业记忆，长春工业旅游火了！ "00"后为啥又开始爱逛街了？ 不少人注意到，有着互联网原住民之称的00后，近来有一部分人开始从线上消费转战线下逛街了。我们 在商场里引入声乐、舞蹈、书法教室，满足老年人上课、交友等社交需求，把传统'商品罗列式'百货转 型为'场景体验式'社交空间，目前银发消费客群占比超七成。[详细] 作为老工业基地，吉林长春依托一汽、老净水厂、长影等独特工业遗存，推动工业遗产与文旅、文创、 研学深度融合。未来，长春市还将继续探索工业遗产的文化延续和可持续利用路径，通过与文创、展 陈、研学、培训、休闲、旅游等新业态的深度融合，持续推动工业遗存焕发新生。[详细] 推荐阅读 秋假秋游让秋冬之交旅游市场"热起来" 据上海乐高乐园度假区统计，由于11月中旬的一周浙江多座城市启动放秋假，乐园内浙江游客较前一周 激增200%，浙江也成为近阶段乐园的最大客源地。华东师范大学教授楼嘉军等建议，迎接秋假、秋 游、雪假等假期红利，文旅企业也应进一步细化产品分层，探索面向不同学龄、年龄孩子及其家庭推出 差异化的旅游产品，不断提升人们...[详细] ...

工业旅游看的是大国制造的奋斗史、发展史，品的是生产与生活的跨界融合，探的是生态优先、节约集 约、绿色低碳的高质量发展新路 超级工程，怎么成为旅游打卡点？"'横竖'都是世界第一"的贵州花江峡谷大桥，桥体内部是1000多平方 米的玻璃观光大厅，配套低空跳伞、高空蹦极等业态，吸引众多游客前来体验。 生产前线，如何化身研学一线？在上海江南造船工业旅游基地，游客可组队拼接船模，学习船只的拆 解、组装以及分段制造，情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临"，近段时间，各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游，被很多人列入出游打卡清单。 工业旅游为何吸引人？消费者为何愿意为工业美学买单？ "看风景"也"看制造"，工业旅游看的是大国制造的奋斗史、发展史，游目骋怀，可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区，游客闻油味、摸油质，通过了解石油的形成、开采过程，感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城，一大批"追火箭的人"拿着手机、扛着摄像机，近距离观看火箭发射全过程，现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同，工业旅游更多是参观 ...

Core Insights - Industrial tourism is emerging as a new tourism project that complements traditional sightseeing, enriching the cultural tourism market with both economic benefits and social value [1][3] - The development of industrial tourism in China has significant potential due to its comprehensive industrial sectors, but it requires careful planning to balance visitor experience and production safety [1][2] Group 1: Industrial Tourism Development - Industrial tourism offers a low-cost marketing strategy for companies by opening factories to the public, enhancing brand image and attracting target customers [1] - Visitors gain high-quality educational content through modern industrial production scenes, which can subtly improve their scientific literacy [1] Group 2: Visitor Experience and Safety - Enhancing visitor experience involves more than just opening factory doors; it requires a variety of engaging activities and comprehensive services to create a sustainable business model [2] - Companies must ensure that production lines operate smoothly while providing a fulfilling experience for visitors, which tests their operational capabilities [2] - Safety measures must be implemented, including defining visitor zones and establishing a full-process responsibility supervision system to mitigate safety risks [2]

Core Points - Beijing's cultural tourism sector has announced the addition of 11 new industrial tourism demonstration sites, showcasing a blend of technology, art, and cultural experiences [2] Group 1: New Industrial Tourism Sites - The Jinju Longshun Cheng Cultural and Creative Industry Park features a non-heritage museum, restoration center, and practical workshops for students, emphasizing traditional craftsmanship [4][6] - The Miqi Finger Dancer Factory combines Eastern aesthetics with modern technology, offering immersive experiences that highlight traditional beauty and innovation [8] - The Xiaomi Technology Park integrates IoT and big data to create a smart, efficient, and green workspace, allowing visitors to experience the brand's ecosystem [10][12] Group 2: Cultural and Educational Experiences - The Zhuangyao Li Public Cultural and Art Complex, a renovated brick factory, serves as a cultural exchange space, promoting art and education [20] - The Zhifeng Hall Bee Museum, the largest bee-themed museum globally, offers insights into bee culture and products, along with hands-on experiences [26] - The San Yuan Capital Milk Science Museum focuses on dairy education, featuring interactive exhibits and a modern production line [39] Group 3: Technological and Industrial Innovation - The CRRC Beijing Zhihui Port Industrial Park emphasizes high-tech industry development and cultural integration, showcasing China's railway history [30][32] - The Beiqi New Energy Enjoy Super Factory aims for high-end, intelligent, and green manufacturing, with a production capacity of 120,000 vehicles annually [50][52] - The Robot World serves as a comprehensive robot exhibition center, linking various industries and promoting technological advancements [56][58] Group 4: Overall Impact - The total number of industrial tourism demonstration sites in Beijing has now reached 30, covering diverse fields such as smart manufacturing, cultural creativity, traditional crafts, and digital technology [60]

Core Insights - The core idea of the news is the launch of the "Future Beauty City" by CHANDO Group, which integrates beauty industry innovation with cultural tourism, creating a unique consumer experience by showcasing the intelligent production process and scientific knowledge of cosmetics [1][2]. Group 1: Project Overview - The "Future Beauty City" features four major launches: a beauty city, a cosmetics science and art exhibition hall, a factory store, and new products, marking it as a key project in Shanghai's "first launch economy" strategy [1]. - The project has been selected as one of the "Top Ten Iconic Cultural Tourism Projects in Shanghai by 2025" and is built on a production base covering 161 acres with a total construction area of 127,000 square meters [1]. Group 2: Consumer Experience - Consumers can witness the intelligent production process and learn about skin science and cosmetic ingredients, enhancing their understanding and trust in the brand [1][3]. - The factory store allows consumers to see the automated production line through transparent glass, providing a closed-loop experience from production to purchase [6][7]. Group 3: Technological and Environmental Innovations - The production base features a "black light logistics" system with a digital twin for inventory management and a fully automated production line, showcasing the advanced level of "Made in China" [3]. - The project incorporates sustainability practices, including a solar power system generating 3.5 million kWh annually, meeting 80% of the base's electricity needs, and achieving a "zero waste" goal [4]. Group 4: Cultural and Community Engagement - The project aims to transform industrial resources into cultural experiences, allowing consumers to engage with the brand on a deeper emotional level [5][9]. - Special discounts for local residents reflect the company's strategy to enhance community interaction and stimulate local consumption, aligning with the characteristics of community retail [8].

Core Viewpoint - Yunfu City has officially launched the "Yue Enjoy Warm Winter, Happy Travel Yunfu" consumption season series of activities, which will last until March 2026, aiming to transform event traffic and seasonal visitors into tangible consumption growth through various initiatives [1] Group 1: Consumption Initiatives - The first phase will distribute 10.29 million yuan in consumption vouchers covering multiple categories such as dining, home appliances, and automobiles, with a notable 5,000 yuan subsidy for purchasing new energy vehicles [5][6] - Dining vouchers will be issued starting November 6, with 1 million yuan allocated for the first batch, distributed weekly through the Cloud Flash Payment APP [5] - The "Guangdong Quality Products Purchase" vouchers will be available from November 2025 to February 2026, enhancing the inclusivity of the policy by not restricting consumer residency or vehicle registration [5] Group 2: Sports and Events Integration - The hosting of the 15th National Games hockey events in Yunfu is expected to boost city exposure and visitor traffic, with initiatives like "One Ticket to Explore the City" to convert event traffic into economic activity [6] - Registered participants in the events will receive free admission to local A-level tourist attractions, while ticket discounts will be available for spectators [6] - Yunfu plans to host more high-level hockey events and various sports competitions post-Games to create a sustainable sports tourism consumption hotspot [6] Group 3: Industrial Tourism Development - Yunfu has five recognized industrial tourism routes that attract over 200,000 visitors annually, showcasing local manufacturing and traditional crafts [7] - These routes include health medicine tours, kitchenware industrial tours, and eco-tours focusing on soy sauce, tea, and tofu, enhancing visitor engagement through interactive experiences [7] - Future projects include a stone material exhibition center and an industrial heritage park to further enrich the industrial tourism offerings [7] Group 4: Enhancing Shopping Experience for Tourists - Six stores in Yunfu have implemented "immediate purchase and refund" tax refund services for international travelers, simplifying the shopping process and enhancing convenience [8] - This initiative reflects Yunfu's commitment to expanding openness and attracting international visitors [8] Group 5: Seasonal Cultural Activities - A series of cultural activities themed "Come to Yunfu for the New Year" will be organized during the upcoming winter and Spring Festival, featuring local customs and performances [9] - The "Travel in Yunfu" brand will offer various themed routes and encourage night tourism to extend consumer engagement [9] Group 6: Technological Support for Consumer Experience - The consumption season activities are supported by UnionPay Business Guangdong, ensuring smooth processes for voucher application and redemption through the Cloud Flash Payment APP [10] - A dedicated customer service team will be available to address inquiries from consumers and merchants [10] - This initiative is part of Yunfu's broader strategy to enhance regional cultural tourism consumption [10]

Group 1 - The article highlights the historical significance of the Jialing River and its impact on the silk industry in Nanchong, Sichuan, emphasizing the region's rich cultural heritage and economic contributions through silk production [1][2] - The Liuhe Silk Factory, which originated from the Nanchong Silk No. 2 Factory, once employed over ten thousand workers, showcasing the scale and importance of the silk industry in the area during the late 20th century [1][2] - The article mentions the transformation of the small train, which was once used for transporting silk materials, into a tourist attraction, reflecting the shift from industrial production to tourism [2] Group 2 - The Liuhe area is noted for its contributions during the Anti-Japanese War, where it became a key silk production center as other regions were occupied, highlighting its strategic importance in the silk industry [2] - The article describes the modernized production facilities still in operation within Liuhe, indicating a blend of historical significance and contemporary industrial activity [2] - Cultural events, such as the performance of "The Eastern Silk Source," are taking place in the Liuhe Theater, celebrating the legacy of the silk industry and its cultural impact [4]

Core Viewpoint - The article discusses the rise of industrial tourism in China, highlighting its integration with traditional tourism and the increasing interest from visitors in experiencing manufacturing processes and industrial culture [1][7]. Group 1: Industrial Tourism Growth - Industrial tourism is gaining popularity, with visitors flocking to factories and production lines, showcasing a new trend in the tourism sector [1]. - Notable examples include the Yili Grassland Dairy Culture Tourism Area in Inner Mongolia, which has attracted nearly 2 million visitors in three years [2]. - The Baotou Steel Pipe Plant and North Weapon City in Inner Mongolia have also seen significant visitor numbers, with 227,300 and 72,000 visitors respectively this year [3]. Group 2: Technological Appeal - The integration of technology in industrial tourism is attracting younger audiences, as seen in the Chery 5G Smart Factory in Henan, where students engage in hands-on learning experiences [4][5]. - The transparent factory of Tongrentang in Guangdong has received over 1.83 million visitors since its opening, emphasizing the blend of nutrition, technology, and tourism [6]. Group 3: Economic and Cultural Impact - Industrial tourism serves as a tool for brand building and consumer engagement, enhancing brand credibility and fostering long-term customer loyalty [7]. - It also plays a crucial role in regional economic development and cultural heritage preservation, particularly in areas with rich industrial histories like Inner Mongolia [8]. Group 4: Challenges and Future Directions - The industrial tourism sector faces challenges such as the need for innovative and interactive experiences, investment hesitance from manufacturers, and a shortage of skilled professionals [8]. - Recommendations for future development include creating a supportive environment for industrial tourism, enhancing the protection of industrial cultural resources, and improving market regulation [9].