中新网哈尔滨2月2日电(记者 姜辉)"高质量工业旅游的本质，在于激发游客的深度参与，实现文化传承 与产业升级的价值创造。"黑龙江省两会期间，作为国家重要老工业基地和边疆文化大省，"工业旅 游"成为热议内容之一。黑龙江省人大代表隋熙凤建议，黑龙江省构建以产业、非遗、研学为核心的工 业旅游"三位一体"发展新格局，为全国老工业基地转型提供"龙江方案"。 黑龙江省 人大代表隋熙凤在黑龙江省第十四届人民代表大会第四次会议齐齐哈尔代表团小组会议上发言。 受访 者供图 "工业是龙江的筋骨，非遗是龙江的血脉。以工业旅游为纽带，打通'文化-教育-产业'循环链条，实现文 化价值再发现，让工业遗产讲好龙江奋斗故事，让非遗技艺融入现代生活。"隋熙凤代表建议，创新协 同机制，压实"四方共治"责任，鼓励国企开放生产线非密区域，设置"可视、可购、可做"体验动线；支 持老字号开发"非遗联名款"伴手礼，如鱼皮纹样香肠包装、剪纸版面包模具；鼓励具有工业遗产属性的 属地企业开发工业旅游项目。在重点园区设立"非遗大师工作室"，将优质非遗工业产品纳入"黑龙江礼 物"认证体系，让非遗技艺传承人守得住老手艺，创得出新生活，真正成为工业旅游高质量发展的文化 ...

Core Insights - The rise of "factory tours" has become a popular trend among tourists, offering unique experiences that blend industrial production with cultural tourism [2][3][4] Group 1: Popularity and Experience - Tourists are increasingly drawn to factory tours for their immersive experiences, such as witnessing automated production lines and engaging with cutting-edge technology [3][4] - Factory tours provide educational value, allowing visitors, especially children, to learn about production processes and technology in a hands-on manner [3][4] - The integration of dining services and creative products in factory tours enhances visitor engagement and satisfaction [3][4] Group 2: Industrial Tourism Growth - The industrial tourism sector is projected to grow at an annual rate of 18%, with the market size expected to exceed 300 billion yuan by 2029 [12] - The Chinese manufacturing industry, with its comprehensive and advanced industrial system, supports the growth of factory tours, showcasing the country's strength in various industrial products [9][12] - The government is actively promoting high-quality development in industrial tourism, encouraging the integration of tourism, shopping, and experiential activities [12][13] Group 3: Challenges and Future Directions - Some factory tours face challenges such as lack of interactive experiences and insufficient technological appeal, which may deter visitor interest [10] - Experts suggest that enhancing scene innovation and balancing safety, experience, and environmental costs will be crucial for the future attractiveness of factory tours [12][10] - The application of advanced technologies like AI, virtual reality, and augmented reality is expected to further enrich the immersive experience of factory tours [12]

Core Insights - The company is transforming traditional manufacturing perceptions by integrating industrial tourism with educational experiences, creating a multifaceted ecosystem that appeals to diverse audiences [1][3][6] Group 1: Industrial Tourism Development - The company has redefined factory visits by combining smart factories, beauty technology exhibitions, and educational programs, making factories attractive tourist destinations [1] - In the summer of 2025, the company’s beauty technology museum received over 150 groups and nearly 5,000 visitors, showcasing its successful engagement with families, students, and corporate clients [1] - The service team is trained to ensure high-quality experiences, balancing roles in guiding, reception, sales, and facility maintenance, which has garnered market recognition [1] Group 2: Digital Transformation and E-commerce - The company is extending its service chain by merging industrial tourism with digital transformation needs, exemplified by a recent entrepreneurial training event that focused on live-streaming growth strategies [2][3] - Participants learned about the company's 30 years of industry experience and its skincare technology system, emphasizing the importance of product quality in driving live-streaming success [2] - The training included practical sessions on live-streaming setup and marketing strategies, providing actionable insights for traditional businesses [4] Group 3: Future Strategies and Innovations - The company aims to solidify its position as "China's first beauty technology hub" by enhancing visitor experiences and deepening collaborations with educational institutions [5] - Plans include developing virtual factories and personalized product recommendations using emotional recognition technology, merging technology with consumer engagement [5] - The company is committed to optimizing its marketing strategies to create a closed-loop system that enhances brand and product strength, offering replicable models for traditional manufacturing upgrades [5][6]

Core Viewpoint - Industrial tourism is emerging as a new avenue for cultural and tourism integration in China, showcasing the synergy between the manufacturing sector's comprehensive strength and the vast market potential [1] Group 1: Current State of Industrial Tourism - Industrial tourism is gaining attention, with examples from various regions such as smart car factories in Henan and transparent production lines in Guangdong [1] - As of early 2024, there are over 1,200 industrial tourism enterprises in China, with the market expected to exceed 100 billion yuan by 2030 [1] - Compared to developed countries like Germany and the United States, China's industrial tourism is still in its infancy, contributing less than 5% to total tourism revenue, while the global average is 10% to 15% [2] Group 2: Challenges Faced - The product offerings in China's industrial tourism are relatively homogeneous, primarily consisting of "touring pathways + product displays + corporate exhibitions," which do not meet the diverse experiential needs of visitors [2] - Many industrial enterprises view tourism as a secondary activity, lacking long-term investment and professional operational awareness [2] - There is insufficient brand influence and marketing capability in industrial tourism, and it has not effectively integrated with regional tourism, limiting its economic impact [2] Group 3: Recommendations for Development - Strengthening top-level design and optimizing the development environment by integrating industrial tourism into regional tourism plans and industrial transformation strategies [3] - Encouraging enterprises to recognize the strategic value of industrial tourism in brand building and customer loyalty, and to incorporate it into their long-term development plans [3] - Promoting product innovation by shifting from simple tours to immersive and interactive experiences, utilizing technologies like VR/AR to enhance visitor engagement [4] - Integrating industrial tourism resources at the city or industrial cluster level to create thematic routes and enhance regional tourism branding [4]

Core Insights - Furuida has established a dual-engine development model combining "industrial tourism + live-streaming education," transforming traditional manufacturing sites into new cultural and educational spaces, thereby facilitating digital transformation in the beauty industry [1][4] Group 1: Industrial Tourism - Furuida has redefined the traditional factory experience by integrating smart factories and beauty technology museums with educational courses, creating an engaging industrial tourism ecosystem [2] - The company has successfully attracted diverse visitor groups, including families, students, and corporate clients, with nearly 5,000 visitors recorded in the summer of 2025 [2] - The service team is trained to ensure high-quality experiences, balancing roles in guiding, reception, sales, and facility maintenance, which has garnered widespread market recognition [2] Group 2: Live-Streaming Education - Furuida has extended its service chain by combining industrial tourism with digital transformation needs, hosting events that teach entrepreneurs about the full live-streaming growth logic [3] - Participants gain insights into Furuida's 30 years of industry experience and learn practical skills related to live-streaming, including setup and content creation strategies [3] - The company emphasizes the importance of quality content in driving natural traffic and provides strategies for effective brand storytelling and conversion [3] Group 3: Future Layout - Furuida aims to solidify its position as "China's first beauty technology hub" by enhancing the visitor experience at its technology museum and factory [4] - The company is committed to deepening industry-academia collaboration, developing educational materials, and promoting the integration of educational and industrial chains [4] - Digital upgrades are a key focus, with plans for a virtual factory and personalized product recommendations using emotion recognition technology [5] Group 4: Industry Impact - Furuida's innovative cross-industry exploration breaks down barriers between industrial production, cultural tourism, and enterprise services, creating a diverse ecosystem of "technology + beauty + culture + live-streaming" [5] - The company's dual empowerment through industrial tourism and live-streaming education enhances both brand and product strength, providing replicable practices for traditional manufacturing transformation [5] - As Furuida's initiatives take effect, the value of its industry integration is expected to further unfold, contributing to high-quality development in the beauty and manufacturing sectors [5]

Core Insights - By 2025, the combined added value of the industrial and information software sectors in Beijing is expected to exceed 1.8 trillion yuan, accounting for 35.2% of the city's GDP, contributing approximately 60% to the city's economic growth [1] Group 1: Implementation Guidelines - The implementation guidelines focus on four main areas: "Promote Innovation," "Accelerate Transformation," "Improve Quality and Efficiency," and "Nurture Growth," with plans to release no less than 25 policy support directions and invest over 1.5 billion yuan [1][3] - The guidelines aim to support over ten key industries, including integrated circuits, biomedicine, materials energy, information software, and the digital economy [1] Group 2: Promote Innovation - The "Promote Innovation" section addresses issues such as unclear R&D paths and difficulties in the commercialization of results, proposing nine key support directions [3] - It encourages market validation opportunities for innovative products in robotics, integrated circuits, and new materials, and supports the first trial applications of these innovations in various sectors [3] Group 3: Accelerate Transformation - The "Accelerate Transformation" section identifies five key support directions to address challenges like insufficient pilot production capacity and lack of promotional scenarios for new products [4] - It includes support for building pilot platforms and trial production lines, with funding up to 30% of total project investment [4] Group 4: Improve Quality and Efficiency - The "Improve Quality and Efficiency" section outlines seven key support directions to tackle common challenges faced by enterprises during transformation, such as unclear standards and weak technical support [5] - It supports the development of standards for green transformation and provides solutions for digital transformation, enhancing competitiveness in the market [5] Group 5: Nurture Growth - The "Nurture Growth" section introduces four key support directions aimed at fostering growth at different stages of enterprise development [6] - It includes a "Win the Future" growth plan that offers up to 10 million yuan in startup funding for promising future industry projects and provides various support services [6] Group 6: Policy and Mechanism Innovation - The implementation guidelines and mechanism innovations create a dual drive of "policy content upgrade + landing efficiency enhancement," solidifying the technological foundation and ecological advantages of high-end industries [7]

Core Viewpoint - The inclusion of Yixing Qianshu Long Kiln in the national industrial heritage list highlights the growing trend of transforming industrial sites into tourist attractions, indicating significant potential for the industrial tourism sector in China [1] Group 1: Industrial Tourism Development - Industrial tourism is an innovative model that integrates industry and cultural tourism, playing a crucial role in revitalizing industrial assets, enhancing tourism quality, and promoting economic transformation [1] - China's industrial tourism resources are abundant, yet the market remains largely undeveloped, with a market share of less than 5%, compared to the global industrial tourism market, which accounts for 10% to 15% of total tourism revenue [1] - Current offerings in China's industrial tourism primarily focus on factory tours, educational experiences, and industrial heritage tourism, but face challenges such as limited scale, few premium routes, incomplete product systems, and inadequate marketing and service support [1] Group 2: Strategies for Industrial Tourism Enhancement - Local governments should conduct surveys of industrial heritage resources to understand the landscape of industrial tourism and develop supportive policies for the functional transformation of industrial heritage [2] - The integration of modern digital technologies with traditional expressions can enhance the industrial tourism experience, promoting cross-industry collaborations with arts, culture, and education to create unique cultural narratives and brands [2] - Encouraging local enterprises to embed industrial tourism functions into their operations and design can lay a solid foundation for the sector's growth, with a focus on creating smart factories and digital workshops as benchmarks for industrial tourism [3]

Core Viewpoint - Xiaomi's automotive factory has been recognized as a model site for industrial tourism, having received over 130,000 visitors last year, showcasing the company's commitment to transparency and engagement with consumers [1] Group 1: Company Initiatives - Xiaomi plans to open its automotive factory to the public after its completion in 2024, allowing visitors to see the car manufacturing process and the advancements in China's smart manufacturing [1] - The factory is expected to attract more than 130,000 visitors in 2025, indicating strong interest and engagement from the public, particularly among younger audiences [1] Group 2: Visitor Experience - The factory features a newly constructed go-kart racing track, enhancing the visitor experience and making it appealing for families and children [1] - Xiaomi has increased the number of tour slots available for visitors, allowing for free reservations through the Xiaomi automotive app [1]

Group 1 - The core message of the article highlights Xiaomi's plans to open its automotive factory for public visits after its completion in 2024, showcasing advancements in smart manufacturing in China's automotive industry [1] - Xiaomi's founder and CEO Lei Jun stated that the factory is expected to receive over 130,000 visitors in 2025, indicating strong public interest and engagement with the brand [1] - The factory will feature a newly built go-kart racing track, enhancing the visitor experience and attracting families, particularly children [1] Group 2 - Xiaomi is increasing the number of factory tour sessions in anticipation of the upcoming winter vacation, allowing more people to visit and learn about the automotive manufacturing process [1] - Visitors can book their free tours directly through the Xiaomi automotive app, indicating a focus on digital engagement and convenience for potential customers [1]

Core Insights - The article highlights the recognition of Aoyou's Wancheng Industrial Park as a "2025 Hunan Province Industrial Tourism Base," showcasing its role in integrating industrial tourism with advanced manufacturing [1][3]. Group 1: Company Overview - Aoyou, established in 2003 in Changsha, Hunan, became the first infant formula company listed in Hong Kong in 2009 [3]. - The company has developed 11 modern factories in global "golden milk source" regions such as the Netherlands and Australia, exporting products to over 60 countries and regions [3]. Group 2: Industrial Tourism Development - Aoyou's Wancheng Industrial Park is designed according to Industry 4.0 standards, covering an area of 300 acres and integrating production, scientific education, and cultural tourism [3][5]. - The park features the "Aoyou Smart Nutrition Hall," which offers a comprehensive experience of the entire production process, from research and development to quality control and traceability [5]. Group 3: Visitor Experience and Engagement - The industrial tourism initiative focuses on "science popularization and interaction," offering tailored experiences for various audiences, including government agencies, partners, youth study groups, and industry professionals [7]. - Aoyou aims to create an immersive learning journey through innovative models that allow visitors to explore the secrets of the dairy industry while providing feedback to enhance products and branding [7].