Core Insights - The rise of emotional consumption reflects the psychological needs of contemporary society and is a significant driver of consumption upgrade, with the market expected to exceed 2 trillion yuan by 2025 [1][6] Group 1: Market Trends - Emotional consumption has seen an average annual growth rate of 12% since 2013, indicating a robust market potential [1] - The emotional consumption market is projected to surpass 2 trillion yuan by 2025, becoming a key component of consumption upgrade [1] - The popularity of emotional value products, such as plush toys and aromatherapy, highlights a shift in consumer preferences towards emotional resonance and connection [2] Group 2: Consumer Behavior - Over 90% of young consumers recognize emotional value, with nearly 60% willing to pay for it, showcasing a new consumer attitude [4] - Young consumers are increasingly seeking experiences and emotional connections rather than mere material possession, as evidenced by their engagement with interactive and community-driven products [2][3] - The transformation of traditional spaces into creative markets and experience-driven venues has led to significant increases in foot traffic and sales, reflecting the demand for unique emotional experiences [5] Group 3: Business Strategies - Companies are focusing on product innovation and brand building to enhance the overall image and competitiveness of domestic brands in the emotional consumption sector [6] - The integration of technology, education, and cultural tourism into emotional consumption is seen as a future development direction, aiming to create new economic growth engines [6] - The emphasis on visually impactful and shareable experiences in commercial spaces has resulted in notable sales increases, demonstrating the effectiveness of innovative retail strategies [6]

Core Insights - The Chinese consumer market is experiencing polarization, with consumers becoming more rational in their purchasing decisions while also increasing their willingness to spend on emotional and personalized experiences [1] - The "emotional economy" is emerging, driven by social media and innovative marketing strategies, with the market size expected to exceed 2.3 trillion yuan in 2024 and surpass 4.5 trillion yuan by 2029 [1] - Brands face the challenge of balancing consumer savings and spending while building lasting emotional connections with consumers [1] Group 1: Consumer Behavior - Consumers are increasingly focused on value for money, durability, and rational purchasing, as evidenced by the fading significance of traditional shopping festivals like "Double 11" [1] - The rise of emotional spending reflects a growing segment of consumers willing to pay a premium for emotional resonance and personalized experiences [1] Group 2: Brand Strategies - Chen Yingrang emphasizes that businesses should focus on core operations and innovate to meet consumer needs, using examples from Kang Shifu's product line to attract younger consumers [2] - Dai Tana from Erdos highlights the importance of creativity in fashion branding to differentiate in a competitive market, stating that quality and effective communication are key to engaging consumers [2] - Wei Zhe from Jia Yu Capital notes that the shift from price-performance ratio to value-driven consumption is crucial, suggesting that brands must navigate between rational and emotional consumer needs [3] Group 3: Market Trends - The new tea beverage sector is becoming a prominent area for consumer IPOs, with brands like Gu Ming and Mi Xue Bing Cheng gaining significant attention from investors [2] - The discussion among industry leaders indicates that future consumer brands must prioritize consumer service and insights to thrive, balancing quality and price effectively [3]

从LABUBU爆火，到Jellycat的互动式下单，再到捏捏玩具…… 记者注意到， 在新消费的浪潮中，一批看似没有任何功效的无用商品正在悄然崛起，它们无法满足衣食住行等生活基本需求，但却能满足年轻人的情绪 需求。 就连三六零创始人周鸿祎在接受记者专访时也表示，如果不用 情绪经济来解码，还是用传统商业的思维来思考，就无法理解当前很多的商业现象。 国研新经济研究院创始院长朱克力认为，这些现象反映了 消费升级的趋势。年轻人不再满足于产品的基本功能，更注重 产品带来的情感附加值。 那么 在这一波新消费的浪潮中 谁能抓住机会？ 记者综合采访发现 IP化、智能化 或是下一个火爆产品的关键词 肖女士是泡泡玛特的忠实粉丝，她告诉记者，在LABUBU爆火前，她就非常喜欢这个IP，因为它的长相很有个性，不像市面上的盲盒玩偶多是乖萌的风 格。 成都环贸ICD泡泡玛特快闪店。图据成都日报 当问及为何愿意在实用价值不大的LABUBU上花钱时，肖女士称，其 满足了她的 情绪价值，整个系列买回来放在家里装饰，光是看着也会感到满足，" 开心、快乐、成就感都有。" MobTech研究院发布的《情绪经济消费人群洞察报告（2024）》显示，202 ...

Core Insights - The essence of consumption in China is shifting from functional satisfaction to the pursuit of meaning, leading to the rise of the "emotional economy" [1] - Tencent Music Entertainment Group (TME) is a successful case benefiting from this emotional consumption trend, leveraging fan economy to establish a clear commercialization path [1] Financial Performance - In Q3 2025, Tencent Music reported revenue of 8.46 billion yuan, a year-on-year increase of 20.6% [2] - The net profit for Q3 reached 2.48 billion yuan, up 27.7% year-on-year [2] - For the first three quarters of 2025, total revenue was 24.26 billion yuan, a 15.8% increase, with net profit soaring to 9.07 billion yuan, an 80% rise from 5.03 billion yuan in the same period last year [2] - Online music service revenue for Q3 was 6.97 billion yuan, growing 27.2% and accounting for 82.3% of total revenue [2] User Growth and Monetization - The number of paid users increased to 12.57 million, a growth of 5.6% year-on-year [2] - Average revenue per paying user (ARPPU) rose from 10.8 yuan to 11.9 yuan, reflecting a 10.2% increase [4] Competitive Positioning - TME's gross margin stood at 43.5%, outperforming Spotify by 12 percentage points, while its operating margin was 32%, compared to Spotify's 13.6% [6] - TME's strategic transformation has successfully linked music consumption with fan economy, enhancing user engagement and monetization [6] Strategic Initiatives - TME's acquisition of nearly 10% stake in SM Entertainment and its purchase of Ximalaya are aimed at expanding audio content and refining fan economy operations [7] - The company is enhancing user retention and payment rates through a free ad-supported model for users with low willingness to pay [7] Competitive Landscape - Despite TME's leading position, competitors like NetEase Cloud Music and ByteDance's Soda Music are emerging threats [8] - NetEase Cloud Music has a unique UGC community and independent musician ecosystem, while Soda Music has rapidly increased its user base, reaching 18 million daily active users by mid-2024 [10][11] - The competition is evolving from user growth to value extraction, with a focus on ecosystem integration and content expansion [11] Future Outlook - The online music industry is established but requires continuous evolution beyond being a simple music player [12] - Future winners will be those who can effectively manage technology, content, and user engagement [12]

Core Insights - The rise of seemingly useless products in the new consumption wave reflects a shift in consumer behavior, particularly among young people who prioritize emotional value over basic functionality [1][6][9] - The concept of "emotional economy" is becoming increasingly relevant, with young consumers willing to spend on products that fulfill emotional needs rather than practical ones [3][6][9] Group 1: Trends in Consumer Behavior - Young consumers are increasingly drawn to products with low practical utility, such as LABUBU and Jellycat, as they provide emotional satisfaction [3][6] - A report indicates that over 40.1% of young consumers prioritize emotional value and personal interests in their purchasing decisions for 2024 [6] - The phenomenon of "useless is useful" suggests that products without functional features can still create strong emotional connections, leading to higher sales [6][9] Group 2: Future Opportunities in Emotional Economy - The keywords for the next wave of successful products are "IP (Intellectual Property) and intelligence," indicating a trend towards products that combine emotional engagement with smart technology [2][10] - Future products may include intelligent emotional companion devices that can interact with users based on their emotional states, expanding the emotional economy into new areas [10][12] - The success of products like Jellycat and LABUBU highlights the importance of creating a complete narrative and emotional connection around a product, rather than just a superficial character design [10][15] Group 3: Recommendations for Businesses and Government - Companies should focus on understanding young consumers' preferences and developing innovative, differentiated products that cater to emotional needs [13][14] - Brand building is crucial, with an emphasis on unique positioning and effective use of social media for marketing [13][14] - Governments can support the emotional economy by fostering IP development, providing policy support, and enhancing infrastructure to facilitate new consumption models [14][15]

Core Insights - The eighth China International Import Expo (CIIE) featured 170 companies and 27 institutions that have consistently participated, referred to as "full attendance" companies, demonstrating a commitment to the Chinese market through long-term engagement [1] Group 1: Shared Consumption New Dividends - Companies participating in the expo are capitalizing on diverse consumer demands in China, benefiting from the growth of a large-scale market [2] - Nestlé's CEO for Greater China highlighted that China is the company's second-largest market, with new consumer demands providing growth opportunities [2] - Brother (China) introduced a computer embroidery sewing machine to cater to the personalized needs of young consumers, emphasizing the importance of brand influence through continuous participation [2] - New Zealand's牧怡食品集团 is meeting the increasing food quality demands of Chinese consumers by introducing high-quality sheep milk [2] Group 2: Co-building Innovation Ecosystem - The Chinese market is increasingly seen as a strategic choice for foreign companies to establish R&D centers in collaboration with local partners [3] - Qualcomm's China Chairman noted the expo as a vital platform for communication within China's industrial ecosystem, witnessing the evolution of technologies like 5G and AI [3] - Siemens has developed a comprehensive ecosystem in China, comprising 20 R&D centers and over 20 digital innovation empowerment centers [3] Group 3: Strengthening Supply Chain Layout - The focus of U.S. companies has shifted from merely entering the Chinese market to deepening their engagement with local talent and supply chains [4] - Schneider Electric has been operating in China for 38 years, recognizing it as a key market and supply chain base [4] - The Swiss Center organized over 100 Swiss companies to participate in the expo, with a record exhibition area of 290 square meters, showcasing the establishment of stable supply chains by companies like Migros in China [4]

Core Insights - The report from Gamma Data predicts that the actual sales revenue of China's game IP market will reach 275.39 billion yuan by 2025, with original game IP expected to account for 135.4 billion yuan, representing 49.2% of the market [1] - The emergence of the domestic AAA game "Black Myth: Wukong" has significantly raised the visibility and value of Chinese game IPs in the global market [1] - The "Guzi Economy" has become a hot topic, with its revenue scale surpassing 100 billion yuan, appealing to a wide demographic, particularly the Gen Z audience [1] Industry Trends - Tencent's "Honor of Kings" has achieved a domestic DAU of 139 million and a global MAU exceeding 260 million, establishing itself as a benchmark for Chinese games going global [2] - The game employs a dual-track strategy for cultural adaptation, utilizing internationally relatable content to resonate with global audiences [2][4] - Localization efforts in overseas markets include introducing culturally relevant character skins, such as Brazilian wrestling-themed heroes for the Brazilian market [4] IP Ecosystem Development - The success of "Honor of Kings" is attributed to three main exploration lines: cultural expression, content innovation, and technological advancement [5] - The game has evolved into a cultural hub for youth, linking popular culture with various industries, including music, film, and tourism [5] - The rise of original game IPs has provided opportunities for smaller developers, allowing them to gain visibility and thrive in the market [5] Emotional Value and Future Directions - The increasing recognition of emotional value has led to the formation of an IP ecosystem centered around game adaptations, IP collaborations, and derivative product development [6] - Recommendations for future IP ecosystem development include transitioning IP authorization to emotional infrastructure, creating a holistic experience that bridges online and offline interactions, and fostering an open and symbiotic IP universe [6] - Suzhou has become a hub for the gaming industry, with numerous companies and a focus on digital content innovation, supporting the growth of the sector [6]

Core Insights - The Chinese consumer market is undergoing significant changes, with a shift from distribution-driven growth to demand creation, highlighting the rise of "emotional economy" represented by products like Labubu [1][3] - Nestlé's revenue in China has seen a decline of 6.1% year-on-year, despite a 3.3% increase in overall revenue for the group, indicating challenges in the Chinese market [3] - The new management at Nestlé views the Chinese market as a key growth driver and is adjusting strategies to align with evolving consumer preferences [3][4] Consumer Behavior - Chinese consumers are becoming more health-conscious and value-oriented, seeking products that offer emotional resonance and personalized experiences [1][4] - The complexity of the market is increasing, with consumers utilizing an average of 12 different channels for purchases, making it challenging for fast-moving consumer goods (FMCG) companies to maintain order across these channels [3] Market Opportunities - The rapid changes in the Chinese market present significant opportunities, particularly in sectors like the silver economy, pet economy, and health-focused products [4] - The aging population in China is projected to exceed 26% of the total population by 2040, creating a demand for tailored health products for older consumers [4] Product Development - Functional products are a key focus for Nestlé and other international food giants, with a range of offerings targeting specific consumer needs, such as products for seniors and pets [4] - The company recognizes the need to not only ensure market supply but also to create and stimulate demand through innovative product offerings [4]

Group 1 - The core viewpoint is that China's per capita disposable income is increasing, leading to a rise in service consumption expenditure as a proportion of total consumption [1] - Per capita disposable income in China rose from 30,733 yuan in 2019 to 41,314 yuan in 2024, with a CAGR of 6.10% [1] - The proportion of per capita service consumption expenditure in total consumption increased from 42.61% in 2020 to 46.11% in 2024 [1] Group 2 - Consumers are shifting from material consumption to a pursuit of spiritual life, reflected in the growth of tourism and cultural industries [2] - The emotional economy market in China is steadily increasing, with a projected market size of 23,077.67 billion yuan in 2024, expected to grow to 27,185.50 billion yuan in 2025, representing a year-on-year growth of 17.80% [2] - The emotional consumption market is categorized into three main types: strong stickiness consumption, social consumption, and self-pleasing consumption [3] Group 3 - Investment recommendations suggest embracing new home appliances with emotional value, focusing on three areas: panoramic/action cameras, robotic vacuum cleaners, and kitchen small appliances [4] - The market for handheld smart imaging devices, such as panoramic and action cameras, is expected to enter a high growth phase, driven by consumer demand for emotional and experiential consumption [5] - The robotic vacuum cleaner segment is experiencing rapid growth, with domestic brands expanding their global market share, indicating a shift towards technology-driven emotional value in home cleaning [7] - Kitchen small appliances, such as coffee machines and juice makers, are expected to grow due to their health, convenience, and social attributes, with a focus on emotional value [8]

Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on innovation and international cooperation in the advertising industry, emphasizing the theme "Empowering Advertising with Technology" [1] - The emotional economy is identified as a new growth point, with the Chinese emotional consumption market projected to reach 2 trillion yuan by 2025, highlighting the importance of this sector for brands [1] Group 1: Advertising Strategies - The company emphasizes the importance of high-quality content creation and brand consensus through IP, linking emotions with users [1] - Successful series and variety shows are seen as the best carriers of emotional value, with examples like "一路繁花" and "生万物" demonstrating their ability to resonate with audiences [1] - Strategies for consensus building include selecting major IPs and pursuing emerging IPs, utilizing AI technology for large-scale emotional connections [1] Group 2: AI Integration in Marketing - AI technology is used to enhance efficiency in script selection, allowing for bulk screening of scripts that meet client needs [3] - During the airing of series, AI assists in pinpointing relevant scenes for product placement, enabling creative advertising integration [3] - The company aims to create a closed-loop ecosystem through online interactions and offline experiences, leveraging data and AI for precise user targeting [1][4] Group 3: User Engagement and Brand Connection - The core of IP marketing is to convey consumer affinity for IP to brands, focusing on finding common ground between the two [4] - Different strategies are employed, including pre-planning for major IPs and operating emerging hits to capitalize on low-cost advertising opportunities [4] - The company emphasizes a holistic marketing approach, integrating online and offline channels to maximize the impact of IP content [4]