2月24日，广东省"新春第一会"，主题聚焦制造业与服务业协同发展。生活性服务业作为两业协同发展 的重要纽带，不仅能满足市民高品质生活需求，更能通过场景搭建、消费引导，为制造企业提供产品展 示、体验试用、品牌传播的核心载体，推动制造业优化产品供给、提升产品品质，同时拓宽市场渠道、 增强品牌影响力，实现"服务聚流、流促产兴"的良性循环。 未来的创意产业园，将借助新媒体、AI等新技术，紧跟消费升级浪潮，通过业态创新与服务焕新，既 为市民提供高品质精神消费场景，也为佛山制造拓宽品牌展示与市场渠道，为广东两业协同发展、佛山 建设消费"三新"试点城市贡献商圈经验。 （文章来源：21世纪经济报道） 佛山创意产业园相关负责人曾德军表示，当前消费正从物质型向精神型、体验型升级，情绪经济、体验 经济成为新风口。佛山创意产业园紧扣这一趋势，以"25H快乐智造厂"为载体，打造沉浸式、多元化消 费场景，推动服务业提质扩容。 2026年，园区将推进四大重点举措。一是升级"25H生日堂"，全年策划 超5000场造节活动，以高频活动激活消费热度。二是焕新"佛山功夫夜市"，汇聚600+美食业态，融合岭 南特色与全球风味，打造夜间消费新地标。三 ...

社交平台Soul再次向港交所主板递交上市申请,此次港股IPO,平台明确了募资用途规划,将资金重点投入AI能力研发、全 球范围拓展、用户群扩大、各类内容开发等关键领域,为未来发展布局蓄力。 此次募资规划的背后,是Soul对自身发展战略的清晰认知与对行业趋势的精准把握。当前,情绪经济正处于快速发展阶 段,《2025—2029年中国情绪经济消费趋势洞察报告》显示,2024年中国情绪经济市场规模已达23077.67亿元,预计2029 年将突破4.5万亿元。Soul将自身定位为"AI+沉浸式社交平台",恰好契合了这一市场趋势,而募资投入的各项举措,都将助 力平台更好地把握情绪经济机遇。 财务层面的稳健表现为募资后的发展提供了保障。2022年至2024年,Soul营收复合年增长率超15%,自2023年起实现稳定 盈利,2023年经调整盈利3.61亿元,2024年全年及2025年前8个月经调整盈利分别为3.37亿元、2.86亿元。同时,面对虚拟 社交监管趋严的环境,Soul在招股书中详细披露了应对算法偏见、数据安全等伦理风险的治理方案,展现出合规运营的决 心。未来,随着募资资金的逐步投入与各项战略的落地实施,Soul有望在 ...

文｜着陆 01手搓万物：当"制造"门槛变低 2026年春节前夕，小红书上的新年手工话题浏览量突破10.2亿，讨论量达91.9万。用户们不再满足于购买现成的年货，而是转向自己动手制作马年贴画、特 色挂件和创意春联。与此同时，抖音上#手搓万物#话题的播放量已超过50亿。从手工艺品到智能硬件，从实用工具到情感服务，一场以"手搓"为核心的文化 与经济活动正在中国年轻人中悄然兴起。 年初，一款名为"死了么"的App引发了现象级讨论。三名95后程序员精准捕捉到都市独居青年的"孤独与安全焦虑"，利用AI工具短时间内"搓"出一个情感解 决方案：用户每天点击"我还活着"签到，一旦失联时则通知紧急联系人。这款"粗糙"的产品，迅速成为年轻人自嘲与互助的社交符号。 "死了么"APP官方微博发布的声明 图源 | 智通财经 而00后高星宇在宿舍用胶板"手搓"的精良机甲模型，不仅承载了弥补童年盗版模型遗憾的情感，更获得了资本市场的认可，其创立的品牌"波动幻想"已与上 市公司签约。 高星宇在宿舍用"胶板"手搓精良机甲模型 图源｜湖南日报 "手搓"浪潮震动了产业链上游。电子元器件小批量定制平台"嘉立创"，属于最直接受益于"手搓经济"的企业之一 ...

"家门口"的情绪经济尽管难以全年保持高热度态势，但仍具有不可替代的价值。它通过集中的情绪释放 与人气聚集，让小城、小镇、小乡村被看见、被关注、被激活，为地方注入活力。对比其他经济体大量 小城镇与农村持续衰败的困境，我国通过"春节"这样一个超级IP，实现千镇万村低成本、大规模的情绪 激活与带动，具有显著的示范效应。 冯奎（中国区域科学协会副理事长） 刚刚过去的2026年春节假期，是我国首个9天超长假期。多个旅游平台数据显示，全国千余个县城酒店 订单大幅增长，非景区县城住宿增幅超60%，安徽临泉县等多个人口大县预订量翻倍，十多个文化特色 县域增长更超过400%。许多人就近选择"家门口"的古村、老街、民俗场景，这些地方的乡土年俗、地 方戏曲、非遗体验成为消费热点。这一变化反映的是团圆情绪、归属情绪、乡土情绪、放松情绪等一系 列情绪的集中满足，是典型的情绪驱动型消费。 "家门口"的情绪经济在春节集中爆发，是多重因素叠加的结果。假期延长降低了长途出行成本，为情绪 释放提供了时间条件；消费券与文旅活动刺激，放大了节日消费情绪；各地打造沉浸式、体验式场景， 提升了情绪消费的供给水平；高铁线通达县城、租车方式便利化，这些条件 ...

新华社武汉2月24日电 题："蒜鸟"走红、解压焕新，"为情绪买单"成湖北消费新趋势 新华社记者徐海波、龚联康 春节期间，武汉江汉路步行街上熙熙攘攘。"楚味堂"商店内年味浓郁，李女士带着女儿在柜台前， 捏了捏绿头黄脸的毛绒小鸟玩偶，清脆的武汉方言随即响起。她买下玩偶，笑着说："'蒜鸟'很有武汉 文化特色，带回家留个纪念。" "现在消费需求已从生存型向享受型、发展型升级，追求情绪价值成为消费转型的必然趋势。"中南 财经政法大学经贸学院教授黄漫宇分析，当前市场供给由"拼价格"转向"拼服务、拼体验"，推动了情绪 经济发展。 位于汉口的咸安坊，是这种消费逻辑的生动注脚。咸安坊历史建筑群始建于1915年，经过精细化修 缮后焕发新生。如今的咸安坊，保留了老汉口特色的同时，还为艺术、餐饮等业态提供多功能空间，一 些体验式、互动式强的商家纷纷进驻。一家门店负责人说，他们的主要卖点是让消费者与本地文化产 生"情感链接"。 这种"情感链接"正在湖北多地蔓延。宜昌、十堰、恩施等地巧妙借助"票根经济"，将其作为情绪经 济的有力抓手，推出外地游客凭火车票、飞机票抽取"游、住、行"一站式大礼包活动，激发游客出行热 情。黄石将拥有100多年 ...

Core Insights - The concept of "self-care" has become a popular trend among young consumers, with "emotional consumption" deeply integrated into daily life, particularly during the Spring Festival in Shenzhen [1][3] - The market for emotional consumption, including beauty services and lifestyle products, is experiencing significant growth, with a notable increase in demand for services like manicures and beauty treatments [3][5] Market Trends - The "beauty economy" is thriving, with services such as manicures, eyelash extensions, and hair treatments seeing a surge in bookings, with price increases of 30 to 50 yuan for services during the Spring Festival [3] - Foot traffic in stores selling emotional consumer goods, such as trendy toys and fragrances, has increased, with many products selling out quickly [3][5] Consumer Behavior - Young consumers are increasingly prioritizing self-gifting, as evidenced by their purchasing choices, which include beauty services and unique lifestyle products [5][7] - A shift in consumer mindset is observed, where spending is seen as a means to enhance life quality rather than merely fulfilling basic needs [7] Market Size and Growth - The emotional consumption market in China is projected to reach 2.31 trillion yuan in 2024, growing to 2.72 trillion yuan in 2025, and potentially exceeding 4.5 trillion yuan by 2029, with a high compound annual growth rate [8] - A significant portion of young consumers, 56.3%, are willing to pay for emotional value, with an average monthly expenditure of 949 yuan, indicating a strong market potential [8] Industry Performance - The A-share market has 35 listed companies related to self-care consumption, with a total market capitalization of 31.544 billion yuan, and these companies reported a combined revenue of 66.926 billion yuan and a net profit of 2.833 billion yuan in the first three quarters of 2025, reflecting strong performance [9]

Core Insights - The article discusses the rapid growth and cultural significance of trading cards in China, highlighting their evolution from a children's hobby to a substantial business opportunity [3][10]. Market Growth - The market size for collectible trading cards in China grew from 700 million RMB in 2017 to 12.2 billion RMB in 2022, with a compound annual growth rate (CAGR) of 78.4%. It is projected to reach 31 billion RMB by 2023 [7]. - The trading card market is increasingly recognized as a potential investment sector, with notable companies like Whatnot valued at 26.5 billion RMB and the founders of "Kayu," a leading trading card company, appearing on the Hurun Rich List with a wealth of 60 billion RMB [9]. Cultural Impact - Trading cards have become a new social currency among children, with parents observing their prevalence in school environments. The cards are now integrated into various aspects of pop culture, responding quickly to trending IPs and stories [5][6]. - The community around trading cards is growing, with live-streaming platforms attracting large audiences and fostering a culture of sharing and trading among enthusiasts [32][33]. Investment Potential - Trading cards are increasingly viewed as alternative investment assets, with rare cards fetching high prices. For instance, the Alpha Black Lotus card sold for $300,000 in 2024, showcasing the potential for significant appreciation [18]. - The establishment of a standardized grading and certification system for trading cards is crucial for maintaining market integrity and value, with organizations like PSA and BGS leading the way [21]. Demographics and Spending - The majority of trading card consumers in China are aged 8-14, accounting for 70% of the market, while only 5% are over 25. This contrasts with more mature markets like Japan and the U.S., where older demographics are more engaged [27][28]. - In 2024, the average spending per consumer on trading cards in China was only 18.7 RMB, significantly lower than in Japan (119.3 RMB) and the U.S. (64 RMB), indicating substantial growth potential [28]. Industry Strategies - Companies are expanding their IP portfolios to attract diverse consumer interests, with "Kayu" increasing its IP count from 44 to over 100 in just one year [29]. - Building community culture around trading cards is essential, with live-streaming and social media playing a significant role in engaging consumers and enhancing the overall experience [31][32]. Future Outlook - The trading card market reflects broader trends in emotional spending, with consumers seeking ways to alleviate stress through collectibles. This emotional economy presents new business opportunities for companies [41].

Core Concept - The article discusses the emergence of the "emotional economy," which encompasses various aspects such as "self-love economy," "companionship economy," and "anger economy," highlighting how emotions are increasingly activated and monetized in consumer behavior [2][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumer purchases are driven by emotional value rather than just functional or price considerations [5][33]. - Emotional consumption is characterized by the pursuit of inner joy, comfort, recognition, or stress relief, emphasizing the experience of feeling over the physical product itself [5][33]. - The emotional economy includes three layers: emotions as commodities, the role of platforms in capturing and analyzing emotional data, and the shift of brands towards providing meaning and empathy [6][33][36]. Group 2: Case Study - Pop Mart - Pop Mart serves as a clear example of how the emotional economy operates, utilizing a blind box model that creates uncertainty and emotional anticipation, significantly enhancing purchase willingness [7][35]. - The business model of Pop Mart relies on a system that converts emotions into data, allowing for the adjustment of emotional supply based on consumer feedback [8][36]. - Pop Mart's strategy focuses on maintaining ongoing emotional connections with consumers rather than just completing sales, thus transforming emotions into a systematic economic resource [8][36]. Group 3: Market Trends and Growth - The emotional economy in China is rapidly evolving, with a significant portion of young consumers (over 40.1%) prioritizing emotional value and interest in their purchasing decisions [9][37]. - The market size of the emotional economy in China reached approximately 2.3 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [9][37]. - Emotional experiences shared on social media contribute to the formation of a "sympathy network," which can be transformed into economic value [9][37]. Group 4: Key Aspects of Emotional Economy - The "self-love economy" emphasizes personal well-being and mental health expenditures, with services like massage and meditation becoming regular budget items [16][44]. - The "companionship economy" includes the growing pet economy, which reached nearly 300 billion yuan in 2025, and the increasing acceptance of online psychological services [19][47]. - The "anger economy" highlights how negative emotions are exploited for engagement on social media, with anger being a particularly effective driver of content sharing and interaction [22][23].

Core Viewpoint - The article discusses the emergence of the "emotional economy," which encompasses various consumer behaviors driven by emotions, such as self-care, companionship, and anger, highlighting the complexities and implications of these trends in modern society [4][6][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumers prioritize emotional value over functional value in their purchasing decisions [9][12]. - Emotional consumption is driven by the need for psychological comfort, self-identity, and emotional resonance, rather than just the utility of products [8][9]. - The emotional economy includes three layers: emotions as commodities, the role of data and platforms in shaping emotional experiences, and the shift from functional value to emotional connection in brand relationships [9][11]. Group 2: Examples of Emotional Economy - Pop Mart serves as a clear example of the emotional economy, where its blind box model creates emotional anticipation and excitement, leading to increased consumer willingness to purchase [10][11]. - The emotional value derived from Pop Mart's products is not just about the toys themselves but the designed emotional experience associated with the purchase [10][11]. - The emotional economy is rapidly growing, with a projected market size of approximately 2.3 trillion yuan in 2024, expected to exceed 4.5 trillion yuan by 2029 [12]. Group 3: Subcategories of Emotional Economy - The "self-love economy" has gained prominence, where consumers focus on personal well-being and emotional satisfaction through various expenditures, such as wellness services and hobbies [20][21]. - The "companionship economy" is characterized by the rise of AI companionship and emotional support services, which have become significant in addressing loneliness and emotional needs [24][25]. - The "anger economy" reflects the monetization of negative emotions, particularly through social media, where content designed to provoke anger garners more engagement and visibility [26][27]. Group 4: Future Implications of Emotional Economy - The emotional economy raises concerns about the potential for emotional commodification to lead to a depoliticized approach to self-care, shifting responsibility for emotional well-being onto individuals rather than addressing systemic issues [30][32]. - The article suggests that while the emotional economy can provide short-term comfort, it may also internalize structural problems as personal issues, complicating the relationship between individual well-being and societal conditions [31][32]. - The evolution of the emotional economy may lead to a revaluation of emotional skills in the workforce, particularly as AI takes over more analytical tasks, potentially benefiting those with strong emotional intelligence [33].

年前的办公室，环视一圈，大家的工位上摆放着各色看起来"没什么大用的东西"："放轻松"的小松树绿植、一小棵"禁止蕉绿"的绿蕉、祈求发财 的小财神摆件、各式各样的茶宠在电脑显示屏上站成一排…… 越来越多的年轻人日常生活里勤俭节约，但在旅行、演唱会、健身、非遗体验上却能"一掷千金"。从LABUBU潮玩，到"村超"、情绪疗愈馆，这 些现象背后，都指向同一个关键词——情绪价值。 他指出，这一趋势具有明显的代际特征。老一代人经历过物质匮乏，更重视实物的耐用性与安全性；而"00后"等新生代成长于物质相对充裕的时 代，他们对"精神满足"的敏感度更高。为兴趣、体验、共鸣付费，在他们看来并非奢侈，而是生活的一部分。 2025年11月16日，湖北武汉，顾客在门店内体验"拼豆"娱乐项目。 因此，多地政府在工作报告中提及"情绪经济""悦己经济"，并非短期刺激，而是顺应长期趋势。黄汉权判断，这是一种不可逆转的结构性变化。 消费主力人群的观念已经转向，供给侧必须跟上，产业布局必须匹配，否则就会错位。 值得注意的是，"为情绪买单"并不意味着放弃性价比。年轻人一边追求体验，一边精打细算，本质上是希望用更合理的成本，换取更高的精神收 益。黄汉权 ...