情绪经济

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溢价16倍,泡泡玛特开始造下一个LABUBU了
创业邦· 2025-10-04 03:10
以下文章来源于凤凰网科技 ,作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号,带你直击真相。 来源丨 凤凰网科技 (ID: ifeng_tech ) 作者丨 王佩薇 编辑丨 董雨晴 今年国庆,泡泡玛特最忙的IP不再是LABUBU,在上海、北京、成都多地,泡泡玛特旗下IP星星人展 出了多个快闪店与主题展,势要拿下这一波国庆假期高峰流量。泡泡玛特位于北京朝阳的乐园内,也 搭建了新的星星人舞台。 一切都在泡泡玛特的计划之中。 就在国庆前的9月29日晚10点,其新品"星星人美味时刻系列"盲盒正式发售,官方平台瞬间售罄,二 手市场同样掀起抢购热潮。 数据显示,隐藏款"小熊饼干"挂件官方价仅59元,二级市场价飙至929元溢价16倍,整盒成交价从 354元上涨至1499元,溢价4.2倍。成交热度TOP3分别为"香草脆"、"抹茶酥"、"咸曲奇",溢价均 超过3.6倍,热度最低的"甜奶油"溢价也达到了3.3倍。得物APP上超3000人点击"想要"。作为对 比,超迷你版LABUBU系列,单个盲盒成交价从59元上涨至249元,溢价也仅有4.2倍。这意味着, 短期内星星人在二手市场的炒作热度,已经超越了LABUBU。 "星星人很 ...
黄金周消费“观”|IP首展、票根经济,双节逛街“雷达”已启动
Sou Hu Cai Jing· 2025-09-30 22:37
Group 1 - The article highlights the vibrant consumer market in Jiangsu during the dual festival period of National Day and Mid-Autumn Festival, showcasing a strong upward trend in consumption [2] - Various promotional activities and themed events are being organized to attract consumers, with a focus on creating engaging atmospheres and experiences [2][6] - The introduction of limited-time pop-up stores featuring popular IPs and unique products is driving foot traffic and enhancing consumer engagement [4][6] Group 2 - The Nanjing Wanxiang Tiandi is leveraging the "first launch economy" and "first store first exhibition" strategies to attract young consumers, featuring high-profile brands and collectible toys [6] - Nanjing Pengxin Water City is offering discounts and services tied to ticket purchases from local attractions, enhancing the overall consumer experience during the holiday [6] - The Nanjing IFC mall is showcasing giant tank models and interactive exhibits to create a unique shopping experience, appealing to both shoppers and military enthusiasts [8] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing over 300 promotional activities during the holiday season to stimulate consumer spending, integrating various resources from shopping districts, scenic spots, and rural areas [8]
“超级黄金周”引爆旅游市场:“心价比”取代“性价比”,“治愈系”酒店搜索热度上涨60%
Mei Ri Jing Ji Xin Wen· 2025-09-30 11:37
每经记者|舒冬妮 每经编辑|张海妮 倒计时!2025年国庆、中秋相连形成的8天"超级黄金周"即将正式开启,旅游市场或将迎来全面升温。 综合携程、同程、去哪儿、航旅纵横等多个平台的数据来看,今年"超级黄金周"跨省游、出境游及入境游预订量均超过去年同期。其中,出境游、长线深 度游表现尤为亮眼,携程平台上跨省游订单同比增长45%。 此外,旅客"拼假"趋势显著,出行半径明显扩大,追求"情绪价值"与"深度体验"成为这个假期的鲜明主题。从跨省交界游的兴起到中亚国家的走红, 从"治愈式体验"的搜索热到"拼假错峰",游客不仅走得更远,也玩得更深。 "治愈系"酒店搜索热度上涨正是今年"情绪经济"强势崛起的生动注脚。当下,年轻人早已不满足于酒店的住宿功能,大家愿意为情绪价值付费,"心价 比"已取代"性价比"成为消费决策核心。 长线游占比提升,拼假潮拉长消费周期 这个假期,8天长假显著推动了长线旅游需求。携程数据显示,截至目前跨省游订单量同比增长45%。同程的报告指出,"请3休12"的拼假策略带动9月26 日至28日出游产品预订热度同比上涨26%,北京、成都、重庆等城市在假期前已迎来首波客流高峰。 交通出行数据同样印证"走得远"的 ...
明天起不再提供纸质火车票,网友晒“一代人的集体记忆”
第一财经· 2025-09-30 07:37
2025.09. 30 本文字数:1002,阅读时长大约2分钟 作者 | 第一财经 林靖 题图 | 第一财经 资料图 10月1日起全国铁路客运领域将 全面使用电子发票, 对10月1日起乘车的旅客 不再提供纸质报销凭证。 电子发票的票面保留了旅客信息和行程信息,同时增加购买方名称、统一社会信用代码等内容。旅客可通过铁路12306在线申请开具电子发票,无须线下 办理,可重复下载和打印,避免发票丢失或损毁的情况。电子发票在使用上更加高效经济,采用信息化的存储和传输方式,运行更加节约环保,电子发票 全程实现无纸化,最大限度减少纸张消耗。 "二十几年前坐火车从厦门到武汉要很久,静静坐在窗边看到车外的房屋建筑、农田作物,就好像看到这边的人的日常生活。在鹰厦铁路上的小站会车的 时候,我就会想到小时候语文课本上的文章《小站》。"人到中年的郭先生说。 随着情绪经济的崛起,珍藏的火车票也成为充满"情绪价值"的回忆。也有人建议可以考虑推出纪念版火车票、电子档案册等方式,保留一份属于"纸票时 代"的温情。 微信编辑 | 苏小 在专家看来,电子发票更加便捷、环保,体现的是时代的进步和科技的发展。 当然,此前也有人担心,完全电子化可能对 ...
明天起不再提供纸质火车票,网友晒“一代人的集体记忆”
Di Yi Cai Jing· 2025-09-30 05:47
在专家看来,电子发票更加便捷、环保,体现的是时代的进步和科技的发展。 当然,此前也有人担心,完全电子化可能对老年群体不太友好,毕竟纸质车票一目了然。 有人建议可以考虑推出纪念版火车票等。 10月1日起全国铁路客运领域将全面使用电子发票,对10月1日起乘车的旅客不再提供纸质报销凭证。 电子发票的票面保留了旅客信息和行程信息,同时增加购买方名称、统一社会信用代码等内容。旅客可 通过铁路12306在线申请开具电子发票,无须线下办理,可重复下载和打印,避免发票丢失或损毁的情 况。电子发票在使用上更加高效经济,采用信息化的存储和传输方式,运行更加节约环保,电子发票全 程实现无纸化,最大限度减少纸张消耗。 纸质火车票全面停用的消息传出后,不少网友在社交平台晒出了多年收藏的车票。对他们来说,车票不 只是出行凭证,而是藏在心底的集体记忆。 有媒体评论指出,时隔多年,很多人依然会记得车窗外飞逝而过的河流和山脉,依然会记得坐在自己身 边和自己聊了一路的乘客。 纸质火车票,既是铁路客运的典型物件,也是铁路文明、迁徙文化的一份见证。因而,人们对于纸质火 车票的这份集体怀旧,更多地表达着人们对于"火车文化"的留恋与期许。 "二十几年前 ...
2025第八届“新奖”榜单正式启动
Sou Hu Cai Jing· 2025-09-25 03:48
在这一背景下,由《财经》新媒体发起主办的第八届"新奖"榜单正式启动,包括新科技、新消费、新价值三大领域。我们希望通过每年的甄 选,促进新的技术突破,洞察新的消费趋势,也助力新的价值创造。 在榜单遴选过程中,《财经》新媒体协同智慧支持机构将秉承客观、公正、权威的原则,全方位发现和评析各领域市场参与者在这一年实现的 创新发展。 榜单设置 2025年,全球经济在复杂多变的局势中探索前行,中国经济在政策引导与内生动力的持续推动下,展现出韧性与活力。科技驱动的生产力变 革、消费模式的深度转型以及金融市场的结构性调整,成为影响全年经济走向的核心力量。 科技领域无疑是2025年宏观经济中最引人注目的增长点。人工智能、量子通信等前沿技术加速从实验室走向产业化,成为推动各行业升级的重 要引擎,助力新质生产力的培育和高质量发展。数据显示,中国AI专利申请量占全球总量60%,继续保持领先地位。同时,量子计算、6G通 信、脑机接口等技术加速商业化,科技企业在算力竞争中的投入持续加码。这些发展不仅会重塑多个行业,也会为中国经济注入新的活力。 受全球经济增速放缓影响,消费者更加理性,"性价比消费"成为主流。宏观政策将"全方位扩大国内需求 ...
买单 只为心头好
Sou Hu Cai Jing· 2025-09-24 08:38
Group 1 - The core viewpoint of the article highlights the emergence of a new consumer force among the youth, particularly the Z generation, who prioritize self-care and emotional value in their consumption choices [3][4] - The youth are increasingly defining their consumption patterns around experiences, emotional connections, and personal interests, leading to a transformation in market dynamics [4][8] - There is a notable rise in interest-based consumption venues, such as creative stores and workshops, which cater to the emotional and social needs of young consumers [6][8] Group 2 - The trend of "emotional economy" is gaining traction, where consumers seek products that provide emotional satisfaction beyond basic utility [11] - Health and wellness are becoming central to the consumption habits of the youth, with a growing emphasis on fitness and healthy eating [12][13] - The rise of the "healing economy" reflects a shift towards products and services that alleviate stress and enhance well-being, indicating a broader cultural change among young consumers [10][12]
从“玩”到“享”:MORROR ART让电子家具成为情绪疗愈的新选择
Huan Qiu Wang· 2025-09-23 10:24
Group 1 - The rise of emotional economy reflects a shift in consumer demand from mere material use to seeking emotional satisfaction, with products serving as tools for self-expression and individuality [1][3] - Brands like MORROR ART are pioneering the integration of speakers with screens, creating a new category of home audio products that act as emotional charging stations through music and lyrics [1][5] - The design of MORROR ART products emphasizes quality and emotional connection, transforming them into representations of lifestyle aesthetics rather than just home decor [1][3] Group 2 - MORROR ART enhances the emotional atmosphere of music and lyrics, encouraging user participation through customizable wallpapers and video uploads, which deepens the emotional bond between the brand and consumers [3][5] - Consumers are increasingly willing to pay for emotional value, and MORROR ART products offer continuous emotional feedback and social attributes, allowing users to share experiences on social platforms for community recognition [3][5] - The VWS headphones from MORROR ART also possess strong social attributes and personalization features, turning every sharing opportunity into a chance for emotional expression and attracting like-minded individuals [5]
这届年轻人,正在买「没用」的东西续命
创业邦· 2025-09-22 00:09
以下文章来源于华人研究室 ,作者夕四 研究生活方式,洞察消费趋势 来源丨 华人研究室(ID:huarenclub) 作者丨 夕四 图源丨Midjourney 今年,注定是L abubu年! 8月28号,泡泡玛特推出mini版Labubu,一个高10.5厘米的公仔,先不要惊讶它定价79元一只,留 些尖 叫 给 它开售 不到5分钟,两款盲盒直接售罄这一逆天的事实。 华人研究室 . 在二手平台,单只迷你版Labubu已经炒到300元/个,单组官方价1106元,在二手平台再翻一倍还不 够,达到2699元。 大家应该能发现,这几年火的都是一些实用性不大的东西。 肯德基与三丽鸥联名的Hello Kitty儿童数码相机桶,上线秒没,二手平台溢价4倍之多。 不光玩偶和联名桶,就连几分钱的"虚拟好运符" 、19.9元的抄经套餐,也逐渐晋升年轻人的新宠。 这些看似无用却被疯抢的现象,背后都指向同一个关键词:情绪经济。 为情绪买单,玩偶的爆火绝对是个鲜明的例子。 文明社会里,你有意识去找斗殴、打架的场面,可能很难,但在某些热门玩偶上线,你只要走进他们 的线下店,这种场面随机上演。 之前,某位台湾网友求助大陆同胞,问大陆人怎么进去的 ...
港口码头运营破局指南白皮书-英文版
Sou Hu Cai Jing· 2025-09-20 15:37
Group 1 - The report highlights the importance of media in building emotional value for brands, acting as a "barometer" and "laboratory" in the context of the rising emotional economy [1] - Media plays a crucial role in reshaping social consensus through decentralized approaches, addressing user dissatisfaction with low-quality information and enhancing trust in brands [1] - The report identifies three key opportunities for media in the future: becoming analysts of emotional resonance, alchemists of group consensus, and translators of cultural connections [1] Group 2 - SAP Digital Supply Chain Solutions provide an integrated approach to enhance efficiency, transparency, and interoperability in port and terminal operations [6][9] - The solutions enable real-time data flow and better decision-making through the centralization of diverse processes and integration with third-party systems [10][12] - Automation tools within SAP solutions reduce manual interventions, leading to faster turnaround times and increased productivity in port operations [12][19] Group 3 - End-to-end visibility offered by SAP solutions allows for tracking cargo, monitoring inventory, and optimizing processes, thereby minimizing bottlenecks [12][13] - The open architecture of SAP solutions facilitates seamless integration with third-party systems, enhancing collaboration among stakeholders [15][19] - AI applications in port operations improve efficiency and safety through predictive maintenance, logistics optimization, and automated documentation processes [17][18] Group 4 - The SAP Digital Supply Chain portfolio includes various modules that cover core maritime business processes, enhancing operational effectiveness and real-time monitoring [21][35] - Key functionalities include Transportation Management for logistics integration, Yard Logistics for resource optimization, and Extended Warehouse Management for inventory control [22][25][32] - The architecture supports a comprehensive process flow from quotation creation to invoicing, ensuring profitability tracking and operational efficiency [27][33]