Core Viewpoint - The resurgence of "peel-apart film" has been significantly influenced by celebrity endorsements, leading to a surge in popularity and price, with some products being compared to high-end collectibles like "Moutai" in the photography world [1][3]. Group 1: Popularity and Market Dynamics - Peel-apart film has seen multiple waves of popularity, often linked to celebrity usage and social media trends [2]. - The discontinuation of production by major manufacturers like Polaroid and Fujifilm has created a "limited edition" allure, driving up prices in the secondary market [3]. - Prices for peel-apart film have skyrocketed, with original prices around 67 yuan rising to several hundred or even thousands of yuan on resale platforms [3]. Group 2: Characteristics and Consumer Behavior - The appeal of peel-apart film lies in its instant development and high-quality imaging, which resonates with consumers seeking authentic photography experiences [4]. - The process of using peel-apart film, including the anticipation of development, adds to its allure, making it a unique experience for users [5]. - Young consumers are drawn to the nostalgic and experiential aspects of peel-apart film, contrasting with the overly edited digital images prevalent today [5].

Core Viewpoint - The rising popularity and price of "pull-apart film" (撕拉片) in the photography market is driven by its scarcity, social media influence, and nostalgia among younger consumers, leading to significant price increases in both the secondary market and photography services [2][6][7]. Group 1: Price Trends and Market Dynamics - The price of Fuji FP-100C color pull-apart film has surged to between 1400 yuan and 3300 yuan per box (10 sheets), which is at least 20 times higher than its pre-production price of 70 yuan per box [6][9]. - The price for taking a single pull-apart film photo in studios ranges from 230 yuan to 600 yuan, depending on the type of camera and additional services offered [9][11]. - The scarcity of pull-apart film, due to its discontinuation by major manufacturers like Polaroid and Fuji, has led to increased demand and higher prices in the second-hand market [6][10]. Group 2: Consumer Behavior and Market Influence - Social media has played a crucial role in popularizing pull-apart film, with its unique imaging effects attracting a younger audience and creating a retro trend [7][12]. - The target demographic for pull-apart film photography primarily includes students and young adults aged 20 to 40, often influenced by celebrity trends [12][16]. - The emotional and nostalgic value associated with expired pull-apart film contributes to its appeal, as many collectors and photography enthusiasts are willing to pay premium prices [6][12]. Group 3: Equipment and Quality Concerns - The price of pull-apart film cameras has also increased, with models like the Polaroid BigShot rising from around 1000-1600 yuan to approximately 4000 yuan [16][17]. - Users have reported varying quality in images due to the use of expired film, leading to a notable waste rate, which studios often communicate to customers beforehand [15][16]. - Professional-grade pull-apart film cameras are seen as a better investment due to their potential for future use with other film types, even if pull-apart film becomes unavailable [17].