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年度「第一大尺度」电影,被骂惨了
3 6 Ke· 2025-06-27 02:52
Group 1 - The film "酱园弄" (Jiangyuan Nong) is adapted from the novel "翻案" (Fan An) and tells the story of a woman, 詹周氏 (Zhan Zhoushi), who kills her abusive husband in 1945, leading to a sensational trial in Shanghai [2] - The film has been split into two parts, with the first part focusing on the awakening of female consciousness through the character of 詹周氏 [4] - Despite the film's high-profile cast, including 26 stars, the execution of the narrative has been criticized for being unfocused and failing to develop character motivations adequately [12][16][39] Group 2 - The director, 陈可辛 (Peter Chan), is noted for his previous successful films that resonated with societal emotions, but "酱园弄" is seen as a failed attempt at capitalizing on the themes of feminism [30][43] - The film's narrative structure is described as fragmented, with a lack of emotional connection to the protagonist, making it difficult for the audience to empathize with her struggles [22][41] - The film's marketing strategy relied heavily on star power and the themes of women's issues, but the execution has led to a significant drop in box office predictions from 5 billion to 4 billion [47]
撕拉片售价较原价上涨超37倍
news flash· 2025-06-21 07:39
Core Viewpoint - The market for pull-apart film paper, previously considered obsolete, has seen a resurgence in popularity driven by celebrity influence, leading to a dramatic increase in prices for these once-discontinued products [1] Market Dynamics - Most of the pull-apart film paper currently available for sale consists of inventory products that have been discontinued [1] - The price of Fuji FP-100C color film paper, which was around 70 yuan per box (10 sheets) before discontinuation, has skyrocketed to an average transaction price of 2598 yuan on second-hand trading platforms like Xianyu as of June 19, 2025, representing an increase of over 37 times its original price [1]
Labubu能火多久?专家预测:盗版或加速其时尚周期终结
Nan Fang Du Shi Bao· 2025-06-18 15:24
Core Insights - The article discusses the recent surge in popularity of the Labubu toy series from Pop Mart, highlighting its cultural impact and the challenges posed by counterfeit products [3][5][9] Customs and Legal Issues - Customs authorities in China have been actively seizing counterfeit Labubu toys, with recent incidents including the confiscation of 144 toys at Wuhan Tianhe Airport and previous seizures of thousands of items at other locations [1][4] - The total value of seized counterfeit Labubu products is significant, indicating a widespread issue with intellectual property rights violations [4][9] Market Dynamics - Labubu's popularity skyrocketed after endorsements from celebrities like Lisa from BLACKPINK, which triggered a buying frenzy in Southeast Asia and beyond [3][6] - The blind box sales model has contributed to Labubu's success by creating a sense of excitement and addiction among consumers, particularly among younger demographics [6][8] Cultural Relevance - Labubu's design resonates with Generation Z, reflecting a shift towards "ugly-cute" aesthetics that challenge traditional beauty standards [6][8] - The toy has become a social currency among youth, fostering a unique subculture and community around its ownership and trading [6][8] Future Outlook - Experts suggest that Labubu's current trend may have a limited lifespan, with predictions of declining popularity within a few months unless the brand innovates or evolves [7][8] - The proliferation of counterfeit products poses a significant threat to Labubu's brand value and market position, potentially leading to a loss of exclusivity and consumer interest [9]
杜淳妻子王灿晒Labubu潮玩收藏:明星效应与消费争议的双重镜像
Sou Hu Cai Jing· 2025-06-12 21:56
Group 1 - The event surrounding Wang Can's display of her Pop Mart collection, particularly the Labubu series, has sparked widespread attention and discussions about celebrity consumption and the cultural significance of trendy toys [1][3] - Pop Mart's stock price has increased over 11 times in 2024, attributed to its unique IP designs, while some items in the secondary market have seen significant price premiums, leading to comparisons with "plastic Maotai" [3] - The public's reaction to Wang Can's display has been polarized, with supporters viewing trendy toys as a form of personal expression and critics accusing her of flaunting wealth, highlighting social class disparities [5] Group 2 - The phenomenon reflects the blurred lines between celebrities' private lives and public personas, as well as the amplifying effects of consumerism on social media [5][7] - The success of Labubu illustrates a deep integration of design, marketing, and psychological needs, with the trendy toy culture serving as both emotional solace and a means of social interaction [5][7] - The controversy surrounding the event emphasizes the need to examine the balance between consumerism and personal values, especially when items like "plastic Maotai" serve dual roles as emotional attachments and investment targets [7]
2025年第21周:美妆行业周度市场观察
艾瑞咨询· 2025-05-29 09:57
Core Insights - The beauty industry is witnessing a shift towards domestic brands, with significant growth in local products and a decline in international brand performance [3][5]. Industry Environment - The rise of Birkenstock shoes highlights a trend towards comfort and versatility, appealing to the middle class and gaining popularity on social media. The brand's market value exceeds 100 billion, with plans to launch foot care products in 2024 [2]. - Douyin's April beauty data shows a key trend where a domestic brand achieved over 100 million in GMV from two live streams, while international brands fell off the list. Domestic brands like Han Shu and Proya performed well, with Proya's sales increasing by 63.46% [3]. Head Brand Dynamics - Highzi's participation in CBE emphasizes a long-term strategy focused on product development and consumer needs. The brand aims to enhance its core categories like sun protection and whitening, advocating for a "long-termism" approach in the beauty industry [5]. - Thai high-end fragrance brand HARNN entered the Chinese market last year, targeting a body care market projected to reach 16.7 billion by 2026. The brand plans to open 2,000 sales points and 50 counters in three years [6]. - Newpage, a baby skincare brand, upgraded its strategy to cover all age groups, launching a product matrix for ages 0-18, addressing market gaps and promoting scientific parenting solutions [7]. - Pizhuan cosmetics is focusing on quality improvement, launching new products at CBE and emphasizing cultural and technological aspects to penetrate niche markets [8][9]. - Aiyuan Group is leading the Chinese cosmetics industry through technological innovation, showcasing significant advancements in skincare solutions and accumulating 216 patents [10]. Product Highlights - The domestic makeup brand RedChamber's multi-use cream gained popularity due to its affordability and multifunctionality, although it faces criticism regarding its effectiveness and practicality [11]. - The emerging beauty brand Tongpin, co-created with Jinbo Biotechnology, performed well during the 618 shopping festival, leveraging unique patented ingredients and targeted marketing strategies [12].
一张7元的成本炒到300元?撕拉片收割的是情绪价值还是智商税?
3 6 Ke· 2025-05-26 01:20
Core Insights - The resurgence of "tear-off film" has captured public attention, driven by celebrity endorsements and social media trends, leading to a significant increase in its popularity and sales [2][4][5] Group 1: Market Dynamics - The price of tear-off film has skyrocketed from 7 yuan to 300 yuan per sheet, representing a more than 40-fold increase, indicating a strong demand despite the high cost [9][10] - The product, originally invented in 1948, has been out of production for ten years, creating a sense of scarcity that has fueled its market value [5][10] - Social media platforms like Douyin and Xiaohongshu have played a crucial role in promoting tear-off film, with Douyin's "tear-off film" content receiving over 1.4 billion views and Xiaohongshu reaching 740 million views [2][4] Group 2: Consumer Behavior - The appeal of tear-off film lies in its emotional value, with consumers willing to pay a premium for a product that offers a unique and tangible experience [10][18] - The concept of "loss aversion" drives consumer behavior, as the fear of missing out on a limited resource encourages purchases even at inflated prices [10][18] - The "blind box effect" adds an element of excitement to the experience, as users face uncertainty in the quality of the photos produced, similar to popular blind box products [17][18] Group 3: Marketing Strategies - The marketing strategies employed by businesses include "拆盒零售" (拆分销售) to create urgency and scarcity, effectively turning the product into a social currency [10][18] - Celebrity influence has been pivotal, with stars like Ju Jingyi and Zhang Linghe generating massive online engagement and driving consumer interest [5][7] - Businesses have also adapted to digital trends by offering "tear-off film filters" for those unwilling to pay high prices, thus broadening their market reach [18][20]
黄子韬卫生巾品牌一晚卖出4000万元,明星效应背后的流量能否持久
Bei Jing Shang Bao· 2025-05-19 11:13
Company Overview - The brand "Duo Wei" launched by celebrity Huang Zitao achieved significant sales success during its live broadcast debut, with a gross merchandise value (GMV) exceeding 400 million yuan and over 800,000 orders placed [3] - Duo Wei's product offerings include a combination pack of 62 pieces, priced at 49.8 yuan, positioning it in the mid-range price segment compared to competitors [3] - The company behind Duo Wei, Zhejiang Duo Wei Care Products Co., Ltd., was established in June 2021 and has a registered capital of 10 million yuan [4] Market Context - The domestic sanitary napkin market is becoming increasingly competitive, with major players like Hengan International reporting challenges due to aggressive pricing strategies from both domestic and international brands [6] - The total investment in the Duo Wei brand has reached 275 million yuan, and the brand currently operates three production lines [6] - Quality and safety are critical in the sanitary napkin sector, and any quality issues can lead to significant risks for brands [6] Celebrity Influence - Huang Zitao's collaboration with Yao Wang Technology in 2021 facilitated the live-streaming sales channel for Duo Wei [5] - The trend of celebrities launching their own brands has been observed in various sectors, but the sustainability of such brands depends on product quality and market acceptance beyond their fan base [5]
图数室|撕拉片价格暴涨43倍,年轻人开始为“过期浪漫”买单
Xin Lang Cai Jing· 2025-05-15 12:28
Core Viewpoint - The rise of "peel-apart film" among young consumers reflects a blend of nostalgia, scarcity marketing, and celebrity influence, leading to a significant increase in prices and demand for this once-common photography medium [2][14][27] Group 1: Market Dynamics - The price of peel-apart film has skyrocketed from 70 yuan to 3000 yuan, marking a 28-fold increase, which outpaces even gold [2][7] - The main manufacturers, Polaroid and Fujifilm, have ceased production, resulting in a scarcity that drives up the value of existing stock [5][14] - The average transaction price for peel-apart film on second-hand platforms has reached 1800 yuan, indicating a robust secondary market [16] Group 2: Consumer Behavior - Approximately 80% of consumers are motivated by the desire to replicate the aesthetic associated with celebrities who use peel-apart film, creating a social currency around these images [14][16] - The "one shot, one peel" nature of the film enhances its perceived value, tapping into consumers' desires for unique experiences and collectibles [13][27] - The trend has led to a cultural shift where the experience of taking and sharing photos has become more important than the technical quality of the images [27] Group 3: Technical Aspects - Peel-apart film operates on a unique chemical process that eliminates the need for traditional development, making it appealing for instant photography [5] - However, the film has a high failure rate, with over 40% of expired film failing to develop properly, which adds an element of risk to the experience [18] - The production of peel-apart film has not been entirely lost, as some companies are attempting to recreate it, although at a higher cost and limited availability [11] Group 4: Cultural Impact - The phenomenon of peel-apart film has been amplified by social media, where users share their experiences, contributing to its status as a trendy item [16][21] - The nostalgia associated with older photography equipment, such as CCD cameras and disposable film cameras, has also seen a resurgence, driven by a desire for unique and authentic photographic experiences [19][27] - The overall trend indicates a shift in consumer values, where emotional and aesthetic satisfaction takes precedence over technical specifications in photography [27]
拍一次近400元 撕拉片为何成摄影界新晋“顶流”
Jie Fang Ri Bao· 2025-05-12 03:17
Core Viewpoint - The resurgence of "peel-apart film" has been significantly influenced by celebrity endorsements, leading to a surge in popularity and price, with some products being compared to high-end collectibles like "Moutai" in the photography world [1][3]. Group 1: Popularity and Market Dynamics - Peel-apart film has seen multiple waves of popularity, often linked to celebrity usage and social media trends [2]. - The discontinuation of production by major manufacturers like Polaroid and Fujifilm has created a "limited edition" allure, driving up prices in the secondary market [3]. - Prices for peel-apart film have skyrocketed, with original prices around 67 yuan rising to several hundred or even thousands of yuan on resale platforms [3]. Group 2: Characteristics and Consumer Behavior - The appeal of peel-apart film lies in its instant development and high-quality imaging, which resonates with consumers seeking authentic photography experiences [4]. - The process of using peel-apart film, including the anticipation of development, adds to its allure, making it a unique experience for users [5]. - Young consumers are drawn to the nostalgic and experiential aspects of peel-apart film, contrasting with the overly edited digital images prevalent today [5].
从70元卖到3000元,撕拉片为何火了?
凤凰网财经· 2025-05-11 13:13
Core Viewpoint - The rising popularity and price of "pull-apart film" (撕拉片) in the photography market is driven by its scarcity, social media influence, and nostalgia among younger consumers, leading to significant price increases in both the secondary market and photography services [2][6][7]. Group 1: Price Trends and Market Dynamics - The price of Fuji FP-100C color pull-apart film has surged to between 1400 yuan and 3300 yuan per box (10 sheets), which is at least 20 times higher than its pre-production price of 70 yuan per box [6][9]. - The price for taking a single pull-apart film photo in studios ranges from 230 yuan to 600 yuan, depending on the type of camera and additional services offered [9][11]. - The scarcity of pull-apart film, due to its discontinuation by major manufacturers like Polaroid and Fuji, has led to increased demand and higher prices in the second-hand market [6][10]. Group 2: Consumer Behavior and Market Influence - Social media has played a crucial role in popularizing pull-apart film, with its unique imaging effects attracting a younger audience and creating a retro trend [7][12]. - The target demographic for pull-apart film photography primarily includes students and young adults aged 20 to 40, often influenced by celebrity trends [12][16]. - The emotional and nostalgic value associated with expired pull-apart film contributes to its appeal, as many collectors and photography enthusiasts are willing to pay premium prices [6][12]. Group 3: Equipment and Quality Concerns - The price of pull-apart film cameras has also increased, with models like the Polaroid BigShot rising from around 1000-1600 yuan to approximately 4000 yuan [16][17]. - Users have reported varying quality in images due to the use of expired film, leading to a notable waste rate, which studios often communicate to customers beforehand [15][16]. - Professional-grade pull-apart film cameras are seen as a better investment due to their potential for future use with other film types, even if pull-apart film becomes unavailable [17].