"网红医生"被点名了。 这些行为不仅违背了医生职业伦理，也严重违反互联网诊疗管理和广告管理相关法律法规。其带来的危 害性是多方面的：既误导公众、伤及健康，也有损医疗行业的形象和公信力，从而进一步放大医患矛 盾。因此，对这类现象，不能放纵。 事实上，类似现象近年来已多次被曝光，相关部门和平台也一直在加强监测和处置，但一些"挂羊头卖 狗肉"的"网红医生"依然大行其道。这提醒现有的治理举措离预期目标还有明显距离，需要及时强化和 完善。 比如，平台上的"网红医生"乱象不完全是线上的问题，而是需要线上线下（300959）同步整治。像一些 为线下问诊引流的行为，对应的或正是"问题医疗机构"；还有"网红医生"推销的药品，可能本就可疑， 其伴随的是一些药物制造、销售的乱象。 同时，对于医生参与线上问诊、带货，医疗机构也要做好必要的前置规范，而不能任由其打着医疗机构 的旗号为"伪科普"与带货背书。 就线上管理而言，平台该守土有责。针对医疗类短视频的专业性，建立更高的准入门槛和更健全的监督 机制，防止浑水摸鱼，非常必要。有专业人士就建议，对在平台认证的医生不仅限于形式上的审核，还 应进行实质上的认证，以严格压缩非医生、假冒医生直 ...

以下文章来源于深眸财经 ，作者关注代餐的 深眸财经 . 洞察商业逻辑，深研行业趋势，有态度有深度，做国内领先智库型财经媒体，入驻平台70+。联系方 式：chutou0311 国内代餐市场谁能主宰？ 作者丨 橙西 来源丨 深眸财经 一瓶奶昔替代午餐，一根蛋白棒扛过加班长夜，一盒即食鸡胸肉成为健身标配，这些装在瓶瓶罐罐里 的"科学营养"，正以年均30%的增速席卷中国消费市场。 根据中国报告大厅数据，从2017年的58.2亿元到2023年的1750亿元，代餐赛道用六年时间膨胀30 倍，成为减重经济中最炙手可热的黄金赛道。 其中，以王饱饱、鲨鱼菲特、ffit8、WonderLab等为代表的新锐品牌，快速崛起。 将投中网设为"星标⭐"，第一时间收获最新推送 WonderLab成立首年销售额破6000万元，ffit8蛋白棒一年卖出1050万根，鲨鱼菲特即食鸡胸肉累 计销量1.5亿袋。站在买单前线的，是20-40岁的中青年群体，他们占消费者的90%，其中70%为 女性，为"躺瘦"梦想年均投入超3000元。 然而，狂欢背后暗流涌动，代餐复购率低、轻食餐厅闭店率高，产品能量虚标、菌群超标、寄生虫风 险频发，行业标准缺失让"科学 ...

Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos surrounding online health education, particularly concerning "internet celebrity doctors" who exploit medical knowledge for profit [1][2][3] Group 1: Current Trends in Online Health Education - Medical health education has become a popular topic on major online platforms, especially short video platforms, where many doctors are using live streaming and short videos to disseminate health knowledge [1] - The rise of "internet celebrity doctors" has led to concerns about the authenticity of medical information, as some are using their platforms primarily for profit rather than genuine education [2][3] Group 2: Ethical Concerns and Responsibilities - There are significant ethical issues arising from the actions of some "internet celebrity doctors," including the dissemination of false information and the violation of medical ethics, which can mislead the public [2][3] - Medical professionals are urged to maintain their integrity and reject scripts from fake production teams that promote misleading content [3] Group 3: Regulatory Measures and Recommendations - The National Health Commission, along with other relevant departments, is called to enhance supervision and regulation of false medical content and to hold all parties accountable, including doctors, medical institutions, and online platforms [3][4] - There is a need for improved content review processes on online platforms to combat the spread of misleading health information and to promote high-quality medical education [4]

Core Insights - The integration of online and offline live streaming models is emerging as a new trend in the local cultural and tourism sectors, where influencers perform in public venues to generate online tips while driving foot traffic to physical businesses [1][2] - The "live stage" model has shown significant potential in revitalizing county-level tourism, with a projected increase in visitor numbers and revenue in the coming years [2][9] Group 1: Live Streaming Model - The "live stage" model combines online performances with offline events, attracting large audiences both virtually and physically, exemplified by the "Tangshan Bubble Dragon" who performs in a scenic area [1][4] - The model has led to a substantial increase in visitor numbers at the venue, with weekday attendance rising from over 1,000 to 2,000-3,000 and weekend attendance increasing from around 3,000 to 4,000-5,000 [5][6] Group 2: Economic Impact - The county tourism sector is experiencing growth, with an expected average of 5.81 million visitors in 2024, marking a 14.26% year-on-year increase, and a 9.96% rise in total tourism revenue [2] - The collaboration between influencers and local businesses is seen as a new engine for economic development, enhancing both foot traffic and local engagement [2][9] Group 3: Operational Dynamics - The operational model involves significant collaboration between influencers and venue operators, with the latter providing essential support such as waived fees and logistical assistance [5][6] - The success of the model relies on the quality of content and the ability to attract and retain audiences, emphasizing the importance of creativity and local engagement [9][10] Group 4: Replicability and Future Prospects - The "live stage" model has shown potential for replication across different regions, with various adaptations observed, such as community-driven initiatives [8][9] - Local tourism departments are recognizing the value of this model as a sustainable approach to promote regional resources and attract visitors [9][10]

忘掉科技"七巨头"吧！今年上半年，美股投资者正学着爱上"未盈利的858"…… 有迹象显示，网红股(Meme)和那些迄今仍未能实现盈利的公司，在过去几个月正重获投资者 的青睐，并支撑着推动近期市场创下新高的反弹行情。 根据Bespoke投资集团的分析，在罗素3000指数成份股中，自4月8日以来涨幅超过200%的 总计有14家公司，而其中有多达10家未能报告实现任何利润。同时，截至6月下旬，罗素 3000指数中合计858家未能实现业绩盈利的股票的平均涨幅，达到了惊人的36%，表现远优 于那些实现盈利的公司。 从Avis Budget Group、Carvana到Aeva Technologies，这些新一批网红股的大涨，似乎表 明投资者正重新燃起了投机热情。 这也让一些分析师联想到了2021年的"散户大战华尔街"时 期， 当时近乎于零利率和新冠疫情的政府刺激措施，推动了游戏驿站、AMC等具有高度投机 性股票的疯狂上涨。 盈透证券首席策略师Steve Sosnick表示："我们还没有看到全面的'冲向垃圾股'(flight-to- crap)浪潮，但很明显，推动许多此类股票活动背后的动机，并非是基于贴现现金流的严谨考 ...

当越来越多品牌把目光投向东南亚，问题也随之而来：为什么你投的红人在数据上看起来不错，却始终跑不出真正的声量和转化？为什么你的内容翻译成泰 语、印尼语之后，观众还是没什么互动？答案往往不是预算问题，而是内容没有踩中本地化节奏和表达习惯。东南亚市场高度碎片化，各国文化、审美、消 费动因差异极大。海外网红营销要在这里跑得动，必须先搞清楚一件事：这片市场到底在"看什么、信什么、转化什么"。 情绪氛围远大于理性卖点 在中国或欧美市场，用户会根据逻辑推导或功能优势做出判断；但在马来西亚、印尼、泰国这些国家，视频能不能打动人，首先看的是"氛围"。东南亚用户 更容易被日常感、情绪真诚、视觉轻松的内容打动，而非硬核功能介绍。品牌如果还坚持"产品拍得像参数页"，结果往往是播放冷清、用户划走。这里的好 内容，是"像邻居分享心得"，而不是"像商家讲规格"。 红人选择优先"生活氛围感"而非"专业感" 东南亚用户对红人表达的真实感非常敏感。他们喜欢看"用得出、用得起、用得上"的东西。如果红人穿着打扮太高端、语气太商务、场景太过精致，反而会 被用户认为"不接地气"。真正跑得动的是那种日常生活感强、语言随和、能讲家常话的红人。他们的内容不需 ...

这次提醒击中互联网医疗科普的一大痛点。当前不少"网红医生"靠实力出圈，很受网民喜爱，但也 有一些"网红医生"在科普外衣的掩护下，以"专家坐诊"名义导流患者，或者替机构兜售高价药品。部 分"网红医生"走红并非靠自己的实力，而是靠背后团队打造，医生很少甚至完全不参与视频制作和账号 管理，而是任人摆布、默认造假，把患者的信任和医院给予的职称当成了赚钱的筹码。这类行为既违法 违规，又将患者生命健康置于危险的境地。 国家卫生健康委7月4日在北京举行新闻发布会，发言人胡强强表示，当前医疗科普是短视频平台的 热门话题，越来越多的医生通过直播和短视频来传播健康科普知识。但有的"网红医生"把医疗科普当作 牟利工具，滥用专业权威为自己背书，假借科普名义违规导医导诊，线上问诊，线下引流，直播带货甚 至高价开药；还有的通过夸大治疗效果、虚构病例、杜撰故事等手段误导公众、敛财牟利。发言人提醒 公众，不要轻信"网红医生"。 "网红医生"乱象值得警惕，但也要看到这个群体的存在价值。已废止的执业医师法第二十二条明 确，"对患者进行健康教育"是医生的义务。新修订的医师法第二十三条，则将上述条款改为"对患者及 公众进行健康教育和健康指导"，对象 ...

Core Viewpoint - The article discusses the challenges and transformations faced by physical bookstores in the digital age, particularly focusing on the case of Nanjing's Vanguard Bookstore, which has become a popular spot for social media photography, impacting its operational efficiency and reading environment [1][2]. Group 1: Impact of Social Media on Bookstores - Vanguard Bookstore, known as "China's most beautiful bookstore," has seen an influx of visitors primarily for photography, which has led to operational disruptions and prompted the removal of its iconic sign [1][2]. - The bookstore has issued a ban on commercial photography to maintain a conducive reading environment and ensure smooth operations, as the influx of photographers has caused congestion and safety concerns [2][4]. Group 2: The Role of Aesthetics in Bookstore Success - High aesthetic appeal is a significant factor in attracting visitors to bookstores, with examples like Zhongshu Pavilion and PAGEONE Bookstore showcasing artistic designs that enhance their popularity [3][4]. - The trend of "Instagrammable" bookstores has led to a situation where actual reading is overshadowed by photography, raising concerns about the primary purpose of bookstores [3][4]. Group 3: Strategies for Bookstore Sustainability - To convert foot traffic into loyal customers, bookstores must focus on core offerings such as diverse book selections and cultural products, adapting to the evolving consumer preferences of younger generations [4][5]. - The rise of the "α generation" necessitates bookstores to enrich their cultural product offerings and maintain high-quality content to engage and retain readers [4][5].

Core Insights - Dunhuang.com has become a leading free shopping app globally amidst tariff challenges, leveraging its B2B and B2C capabilities to attract significant traffic [1] - The platform is witnessing a blurring line between B2B and B2C, with an increasing demand for brand expansion among traditional manufacturers [1][2] - The rise of content e-commerce and influencer marketing is enhancing brand visibility and sales opportunities for Chinese merchants [1][4] Industry Trends - The demand for brand expansion among traditional manufacturers is growing, with many factories looking to develop their own brands alongside OEM capabilities [2] - Popular product categories on Dunhuang.com include fashion items, home goods, and personalized products, with the pet category experiencing a remarkable growth of 225% in the past six months [3] - The platform emphasizes the importance of understanding core competitive advantages for merchants entering the cross-border e-commerce space [3] Company Strategy - Dunhuang.com has been focusing on integrating content and AI tools to enhance the efficiency of brand promotion and product visibility [4][5] - The company aims to break away from pure price competition by leveraging community engagement and influencer partnerships to build brand recognition for Chinese products [5] - Future plans include deepening AI applications, fostering community engagement, and maximizing the potential of influencer marketing to support Chinese brands in establishing a strong market presence [5]

Core Viewpoint - The article discusses the challenges faced by popular shopping malls in Shanghai, particularly 恒基·旭辉天地 and 爱琴海购物公园, in maintaining customer traffic after their initial popularity, highlighting the need for strategic adjustments and differentiation in a competitive retail environment [1][6]. Group 1: 恒基·旭辉天地 - 恒基·旭辉天地 has seen a decline in customer traffic and high vacancy rates in its underground levels, with one-third of shops in the first underground level vacant [2]. - The management of 恒基·旭辉天地 is undergoing a strategic upgrade to enhance its brand mix, focusing on introducing outdoor sports, pet-related businesses, and unique dining options, achieving an overall leasing rate of over 90% [2][3]. - The mall aims to differentiate itself by creating immersive lifestyle experiences and hosting engaging events to attract diverse customer groups [3][7]. Group 2: 爱琴海购物公园 - 爱琴海购物公园's outdoor section, known as "新华红星广场," has a lower occupancy rate compared to its indoor section, with many shops on higher floors remaining vacant [4]. - The management of 爱琴海购物公园 has not provided detailed responses regarding its operational status, indicating potential challenges in addressing customer traffic issues [5]. - The competition from nearby shopping centers, such as 凯德晶萃广场 and 中海环宇荟, adds pressure on 爱琴海购物公园 to maintain its customer base [2]. Group 3: Retail Market Competition - The retail property market in Shanghai is highly competitive, with new shopping centers expected to open, adding over 883,000 square meters of supply by 2025, which may intensify market pressure on existing malls [6]. - The emergence of new attractions, such as the LV "路易号," is drawing significant customer interest, further challenging older shopping centers to retain their appeal [6]. - Industry experts emphasize the need for shopping malls to redefine their positioning and enhance their offerings to regain customer traffic in the face of increasing competition [7].