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住餐市场迎春升温 文旅消费活力迸发!濠江区节日经济释放新动能
Sou Hu Cai Jing· 2026-02-10 11:58
特色广味美食是濠江吸引游客的重要名片,更是"广货行天下"的鲜活载体,各地游客寻味而来,在舌尖品味潮汕风味,感受濠江美食的独特魅力。临近中 午时分,蔡记达濠饭店迎来用餐高峰。"我们是从台湾过来旅游的,濠江的山海风光确实很美,这一桌海鲜、小吃也都很美味!"提起这趟濠江旅程,游客 沈女士和朋友连连称赞。 随着农历马年春节的临近,濠江区节日氛围愈发浓厚,文旅活动精彩纷呈,餐饮、住宿行业抢抓新春消费与"广货行天下"春季行动节点,紧锣密鼓做好筹 备与服务保障,以地道广货、特色服务迎接八方游客,让游客在濠江乐享新春假期,感受粤东特色消费魅力。 "我们对春节市场很有信心,除了为游客提供新鲜地道的牛肉火锅,还将增设潮汕话教学互动环节,弘扬推广潮汕文化;此外,为满足一定消费条件的顾 客赠送玩具礼品,一方面是进一步促进消费,同时也是借机向外地游客介绍汕头的特色产业成果。"火锅店负责人胡棉伟表示,今年还计划在周边场所打 造牛文化博物馆,设置"世界牛""科技牛""文化牛""科普牛""潮汕牛""文创周边"六个展馆,让参观者近距离感受明清时期的牛形青铜器和潮汕地区的牛轿 等珍贵文物,并组织学生群体前往体验牛主题的陶艺、绘画、书签等手工活动 ...
德州消费IP品牌这样擦亮
Da Zhong Ri Bao· 2026-02-10 02:03
创新消费场景、优化供给质量、激发市场活力,建设区域消费中心城市 2月4日,恰逢立春,德百奥莱589街区热闹非凡,山东省"运河大集"新春季在此启动。在中医康养 大集上,专家现场把脉问诊,并围绕春节期间的饮食健康开展科普。聚焦新春消费旺季,"大集+百 业""市集+赛事""演艺+消费"等融合新场景,正在释放城乡消费潜能。 前不久的跨年夜,澳德乐时代广场和德百奥莱广场两大核心商圈推出跨年促消费活动,吸引了来自 德州本地及河北沧州、衡水等周边城市的消费者超6万人次,间接拉动餐饮、住宿、购物等消费约450万 元。德百集团敏锐捕捉到这一消费趋势,积极打造场景化体验,将商场转变为"社交目的地"。目前,德 百奥莱589街区汇聚了150余种美食小吃,18场传统演艺每天上演,这里已成为鲁北首个沉浸式本土文化 生活体验馆。 德州消费IP品牌这样擦亮 消费是经济增长的持久动力。去年以来,德州市积极融入新发展格局,将扩大消费摆在优先位置, 通过创新消费场景、优化供给质量、激发市场活力等一系列举措,全力推进区域消费中心城市建设。 2025年,全市社会消费品零售总额实现1617.6亿元,同比增长4.5%,消费市场呈现稳步提升、活力持续 释放 ...
德州|德州消费IP品牌这样擦亮
Da Zhong Ri Bao· 2026-02-10 01:22
从火爆的"体育+"融合到热闹的"节日经济",从多元的消费新场景到蓬勃的"首店经济",一幅消费 潜能加速释放、城市商业能级不断提升的生动画卷正在德州大地铺展。 聚焦"体育+",培育增长新引擎 近日,德州市中小学进入寒假时间,许多家庭把运动列入寒假日程。在德州,下班约"练"、请人出 汗,已成为新时尚。作为全市体育场馆集中区域,德州市体育公园近来人气飙升。据公园体育培训业务 主管韩路通介绍,游泳馆、羽毛球馆、冰雪运动馆及室外游乐园的日均接待量较往常增长30%多。 "为健康买单"成为市民新时尚的背后,是德州以赛事活动为牵引,持续营造浓厚健身氛围的成果。 去年,德州全市举办各类全民健身赛事活动2672项次、带动70余万人次参与,并成功引进国际板式网球 巡回赛等高端赛事,实现"周周有活动、月月有赛事"。"德BA"篮球联赛等多个项目入选省级体育消费 创新场景重点培育名单。 为了将赛事"流量"有效转化为消费"人气",德州全年举办"体育消费节"等融合活动超百场,仅市级 协会主办的赛事就吸引外地参赛者2.21万人次,带动消费约4亿元。文旅、商务等部门通过组织赛事+ 美食节+展销节+音乐节等大型融合活动,吸引近20万爱好者参与,直 ...
赏美景 品美食!来豫园灯会一站式解锁中国年味
Xin Lang Cai Jing· 2026-02-08 12:20
Core Insights - The 2026 Shanghai Yuyuan Lantern Festival is a vibrant cultural event that merges traditional festivities with modern cultural elements, attracting both local residents and international tourists [1] - The festival serves as a consumption platform centered around traditional culture, utilizing innovative products and enhanced consumer experiences to stimulate economic activity during the holiday season [1] Group 1: Event Highlights - The festival features the "Cloud Horse Dream" lantern as a popular item, appealing to visitors for its cute design and commemorative value [1] - A new lantern design allows for both handheld and crossbody use, with a shift from battery-operated to rechargeable models, achieving daily sales of several hundred units [1] Group 2: Visitor Experience - A significant number of foreign tourists are seen wearing Hanfu, with an average cost of 700-800 yuan, enhancing the festive atmosphere [2] - Dining experiences during the festival show a marked increase in business, with restaurants like Lvbolang reporting high turnover rates and early queues for seating [2] Group 3: Culinary Offerings - Traditional restaurants at Yuyuan have introduced limited-time dishes, such as the "Fortune Comes Soon" dim sum set, which combines taste, festive spirit, and auspicious meanings, performing well in sales [2] Group 4: Promotional Strategies - The festival has introduced a "ticket stub as currency" model, allowing visitors to use their ticket stubs for discounts on various services, with a total value of 600 yuan redeemable across multiple participating merchants [2] - This initiative involves over 90 traditional businesses across nine districts, promoting new year discounts and enhancing the overall consumer experience [2] Group 5: Cultural Engagement - The festival aims to enhance visitors' understanding of Chinese traditional culture through interactive experiences, thereby driving consumer engagement and emotional value [3]
年宵花市俏美丽经济旺,枣庄新春消费市场涌动蓬勃生机
Qi Lu Wan Bao· 2026-01-24 03:18
Core Insights - The flower market in Zaozhuang has seen a significant increase in activity leading up to the New Year, reflecting a vibrant consumer market and people's enthusiasm for a better life [1][4][7] Group 1: Market Trends - The flower market in Zaozhuang has entered a peak sales period for New Year flowers, with various types of flowers and plants available, enhancing the festive atmosphere [4][7] - The demand for flowers has evolved beyond mere decoration, becoming a form of "beautiful consumption" that enhances emotional connections and quality of life [7] Group 2: Business Strategies - Flower shops are responding to increased demand by expanding their product offerings, launching customized combinations, and enhancing online ordering and care knowledge services, which have effectively boosted customer traffic and sales [4][7] - The intelligent greenhouse at the Qian Niu Garden's butterfly orchid planting base is optimizing flower blooming periods to ensure peak sales during the festive season, with over 30,000 orchids expected to bloom before the 10th day of the lunar month [4][7] Group 3: Economic Impact - The flourishing flower market is not only benefiting growers and merchants but also stimulating related industries, showcasing the resilience of the consumer market and the potential for domestic demand [7] - As the Lunar New Year approaches, Zaozhuang is illustrating a blend of cultural heritage and economic development, with the festive spirit and economic vitality growing through consumer enthusiasm for beauty [7]
六合区:重大项目投资完成率全市第一
Xin Hua Ri Bao· 2026-01-11 20:42
Economic Growth Projections - The district expects a GDP growth of around 6% by 2025, with public budget revenue increasing by 2.3% and industrial output value growing by approximately 10.2% [1] - The district's GDP growth rate has been among the top in the city for seven consecutive quarters, with a growth of 6.1% in the first three quarters of 2025, ranking first in the city [1] Investment and Project Development - The district has developed 11 investment attraction maps, including three characteristic industrial chains and two industrial clusters [1] - Approximately 150 projects have been signed and implemented, with total investments including 4 billion yuan for a battery manufacturing base and 2 billion yuan for a power project [1] - Major projects in the province, city, and district are expected to complete 120%, 155.6%, and 112.3% of their annual investment plans, respectively, with the city's major project investment completion rate being the highest in the city [1] Consumer and Tourism Development - The district aims to accelerate the cultivation of emerging economies, including the first-release economy and holiday economy, with plans to add 30 new regional flagship stores and 100 consumer scenarios [2] - The district will host around 100 themed events, including a special session of the Nanjing International Consumption Festival [2] - The district anticipates a 15% increase in annual tourist reception and total tourism revenue through the integration of agriculture, culture, tourism, and commerce [2] Administrative Efficiency and Financial Support - The district has conducted an action to identify and resolve 479 issues, with over 100,000 cases processed under the "efficiently complete one task" initiative [2] - A total of 2.85 billion yuan in combined tax and fee support has been provided, along with 350 million yuan in financing through intellectual property pledges [2]
一条限时步行街,如何“走”出滨江消费新场景?
Sou Hu Cai Jing· 2026-01-06 14:40
Core Insights - The article highlights the transformation of Qianjiatang Road in the Qiantan area into a vibrant space for markets, performances, and pedestrian activities during weekends and holidays, enhancing urban cultural experiences [1][3] Group 1: Festival Economy and Consumer Engagement - The "Welcoming Flowers" New Year Flower Market from January 1 to 3 featured over a hundred brands, creating a festive atmosphere with traditional flower arrangements and cultural displays, attracting significant public interest [4][6] - The Qiantan Park Lane has hosted various large-scale markets throughout 2025, redefining consumer experiences by integrating exploration, social interaction, and cultural engagement [6] - The "Qiantan International Food Festival" during the National Day holiday successfully attracted visitors with global cuisine, demonstrating the ability to convert festive traffic into substantial sales [8] Group 2: Unique Consumption Attraction through IP Creation - Qiantan Park Lane has developed a distinctive event matrix through "self-created" and "co-created" IPs, establishing a strong presence in Shanghai's consumer landscape [9][11] - Events like the "Summer in the Lane" night market and the "Chocolate Festival" have significantly increased foot traffic and sales, showcasing the effectiveness of original IPs in driving consumer engagement [9][11] - Collaborative events with established cultural institutions, such as the "Great Artist Festival" and "Jazz Shanghai," have enhanced the area's appeal and professional influence [11] Group 3: Long-term Commercial Engine and Community Integration - Continuous high-quality operations have transformed short-term festive consumption into a long-term commercial engine, creating a new lifestyle landscape in the Qiantan area [12] - The integration of 11 unique dining establishments in the "Lane Food Street" has fostered a community-oriented consumption environment, enhancing the area's social atmosphere [14] - The introduction of over 30 first stores at Jingyao Qiantan has created a diverse consumer matrix, extending operational hours and boosting nighttime economic activity [16]
「新消费观察」餐饮元旦强势开局:假期“一桌难求”,等位长龙拉动行业“开门红”
Hua Xia Shi Bao· 2026-01-04 09:27
Core Insights - The restaurant industry experienced a significant surge in consumer traffic during the New Year's holiday, marking a hopeful recovery after a challenging year [2][6][8] - Major brands like Hai Di Lao, Xi Bei, and Fei Da Chu reported high demand, with some locations experiencing wait times of up to 1500 tables [2][5][6] Group 1: Market Performance - The New Year's holiday saw a 142% year-on-year increase in traffic for the "must-eat" list on Meituan [3] - Xi Bei reported approximately 500,000 customer visits across its national stores during the holiday period, with an average wait time of 40-50 minutes on January 1 [3][4] - Hai Di Lao's reservation data indicated over 400,000 tables booked for the New Year's period, reflecting strong consumer interest [3][5] Group 2: Brand Strategies - Hai Di Lao launched interactive activities to enhance customer engagement, including themed events and prize giveaways [7] - Xi Bei and other brands implemented pre-holiday promotional strategies to attract customers, such as themed collaborations and lottery events [7][8] - Fei Da Chu opened a new location in Changsha and extended operating hours to accommodate increased demand, with wait times reaching over 200 tables during peak hours [8] Group 3: Industry Outlook - The resurgence in consumer activity during the New Year's holiday is expected to set a positive tone for the restaurant industry in 2026, with overall consumption growth projected to exceed double digits [8] - Analysts suggest that restaurants should adapt to changing consumer preferences by enhancing experiential dining and integrating with tourism [8]
十大特色消费场景营造浓郁“廊坊年味儿”
Xin Lang Cai Jing· 2026-01-03 04:51
Group 1 - The fifth International Meat Pie Championship in the Beijing-Tianjin-Hebei region will focus on the theme "Intangible Cultural Heritage Celebrating the New Year, Tasting the Chinese Year," featuring 35 domestic and international meat pie making techniques [1] - The event aims to integrate cultural heritage with commercial activities, promoting innovation and public participation through various traditional activities, enhancing the festive atmosphere, and stimulating the culinary tourism sector [1] - The "Langfang Interesting" section will collaborate with sports and education departments to present a series of activities, including wrestling competitions and science-themed events, to cater to diverse leisure experiences for citizens and tourists [1] Group 2 - The "Langfang Scenic" section will utilize unique venues to host various events, such as the Baoding Shengfang New Year Lantern Festival and cultural fairs, to activate the nighttime economy and create a rich festive atmosphere [2] - The "Langfang Fortune" section will partner with cultural associations and volunteers to organize activities like Spring Festival couplet distribution and cultural outreach programs, aiming to deliver quality cultural resources to grassroots communities [2] - The overall initiative will align with the Beijing-Tianjin-Hebei coordinated development strategy, integrating multiple elements such as performing arts, sports, and tourism to create unique experiences and stimulate economic growth through cultural prosperity [3]
从跨年文化供给看内需潜力丨金视角
Xin Lang Cai Jing· 2025-12-27 07:23
Core Viewpoint - Beijing has launched a series of cross-year activities aimed at enhancing consumer experience through city-wide participation, reflecting a strategic move to expand domestic demand rather than a temporary measure [1][2] Group 1: Service Consumption Strategy - The focus of Beijing's activities is not on individual consumption projects but on creating a systematic supply that allows for participatory, extendable service consumption scenarios [1] - Cultural performances, public exhibitions, and extended access to public spaces collectively enhance service quality and experience density, addressing the demand for high-quality living [1] Group 2: Demand and Supply Interaction - The potential of service consumption is influenced not only by residents' income levels but also by the richness and accessibility of the supply system [1] - The significance of holiday economies lies in the concentrated release of quality content and services, providing clear outlets for potential demand, illustrating the interaction and mutual shaping of supply and demand [1] Group 3: Cultural Experience and Consumption Patterns - Cultural experiences have a certain extension effect, where participation in events can lead to a shift in future lifestyle choices [1] - The transformation of holiday experiences into regular lifestyle choices is essential for service consumption to evolve from temporary spikes to sustained growth, representing a feasible path to building a complete domestic demand system [1] Group 4: Improving Consumption Environment - In the context of a complex external environment and the need to further release domestic demand, expanding domestic demand requires improving the consumption environment and optimizing the supply structure [2] - Cross-year cultural consumption provides observable and verifiable practical paths, enhancing the systematic and coordinated nature of service supply to create conditions for releasing domestic demand potential [2]