连锁经营

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一鸣食品2024年业绩稳健增长 多渠道拓展显成效
Zheng Quan Shi Bao Wang· 2025-04-30 06:31
Core Insights - Company reported a revenue of approximately 2.751 billion yuan for 2024, representing a year-on-year growth of 4.09% and a net profit of approximately 28.9438 million yuan, up 30.16% year-on-year [1] - In Q1 2025, the company achieved a revenue of approximately 654 million yuan, a year-on-year increase of 1.75%, and a net profit of approximately 13.3067 million yuan, up 28.38% year-on-year [1] - The total number of operating stores reached 1,968, including 1,471 franchise stores and 497 directly operated stores, with a net increase of 31 stores during the same period [1] Business Model and Sales Channels - The company's primary sales channel is the "Yiming True Fresh Milk Bar" chain, supplemented by non-store sales channels such as regional distribution and direct sales [2] - The milk bar model combines fresh dairy products with baked goods, catering to the demand for convenient ready-to-eat food in densely populated areas [2] - The company emphasizes the freshness and health characteristics of its products, expanding the variety of dairy products offered alongside baked goods [2] Research and Development - The company increased its R&D investment, with R&D expenses reaching 55.8885 million yuan in 2024, a year-on-year growth of 13.13% [2] - The company holds a total of 69 valid patents, including 16 invention patents, 17 utility model patents, and 36 design patents, establishing a comprehensive protection system [2] - The company has developed and published its own standards for "nutritious breakfast," covering nutrient ratio models and visual identification systems [2] Production and Logistics - The company has established three efficient and intelligent central factories, enabling same-day production and delivery of products [3] - With the rapid growth of e-commerce, the order volume has increased by 200%, and the company has set up five distribution centers in central and eastern China to improve delivery efficiency [3] - The company has implemented a "Smart Yiming" integrated production and sales information system, receiving recognition as a pilot demonstration project for the integration of manufacturing and the internet [3] Market Positioning and Strategy - The company aims to maintain its position as the "first brand of milk bar chain in China" by expanding its channels through differentiated models such as experience stores and standard stores [3] - The focus is on the core consumer group of families with post-95s, enhancing product offerings and marketing strategies around four key consumption scenarios: nutritious breakfast, healthy lunch, colorful afternoon tea, and children's social spaces [3] - The company is committed to brand rejuvenation and precise targeting of its audience through improved product strength and creative promotions [3]
成都曾经最火的火锅店,融资了
投中网· 2025-03-28 05:20
以下文章来源于东四十条资本 ,作者蒲凡 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读,提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐",第一时间收获最新推送 但有一家火锅店,从来不在我的开荒计划内。这家店同样香了半条街,但人实在太多了。我和同学曾经测算过,即使准点下班 去排号,晚上9点也够呛能吃上。 如果你身边有一位生活在成都东边、上了点岁数的朋友,他一定记得,那几年双桥子有两大打卡圣地,一个是"全成都生意最 好、因此也是最后一家倒闭的家乐福",另一个就是排队两小时、人不齐不让进的火锅店。 而这家店,正是今天故事的主角,后来大名鼎鼎的火锅品牌"小龙坎"。近日据工商信息显示,小龙坎完成了新的一笔股权融 资,长沙伍壹柒私募股权基金管理有限公司旗下四川成都新津肆壹伍股权投资基金合伙企业(有限合伙)增资超过10%。 最火的火锅 我在标题里形容小龙坎是成都当年"最火"的火锅品牌,真的一点都不夸张。 小龙坎2014年成立,名字是重庆沙坪坝附近的一个地名。据说是因为当年创始人吴东拉着合伙人在重庆反复试样了几个月, 吃到好几次都想去肛肠科挂号,最终在小龙坎找到了最想要的那种味型,于是 ...