Core Insights - The article emphasizes the significance of nighttime economy in Chongqing, highlighting that over half of the city's consumption occurred at night in the first half of the year [1] - The development of nighttime cultural and tourism economy has been a focus for the local government, with 15 national-level nighttime cultural and tourism consumption clusters established [1][2] Changes in Nighttime Economy - The transformation from specific commercial districts to unique streets has introduced "non-standard commercial" elements, creating visually appealing landmark scenes [3][4] - A meeting in 2017 initiated the inclusion of backstreets into the nighttime economy development plan, aiming to create a more diverse consumption ecosystem [5][6] New Consumption Spaces - The revitalization of the previously neglected Shancheng Alley has led to an average daily foot traffic of over 20,000 visitors in the first half of the year [6][7] - The introduction of "non-standard commercial" shops in the Luzumiao area has resulted in over 70% of the shops being unique and personalized, catering to consumer preferences for individuality [7][8] Diverse Nighttime Offerings - The Nine Streets area has evolved from a simple dining street to a vibrant hub featuring various activities, including live performances and fitness options, attracting a young demographic [9][10] - The "Five Nights" business model, focusing on diverse nighttime experiences, has been promoted by local authorities to enhance consumer engagement [11][12] Management Innovations - The management of nighttime markets has shifted from strict regulations to more refined services, enhancing the overall consumer experience [14][15] - The establishment of a management office for the Nanfang Garden Night Market has significantly reduced complaints and improved business for vendors [15][16] Future Directions - The government aims to refine management strategies to address challenges such as market saturation and competition among nighttime markets [16][19] - Plans are in place to develop more unique commercial projects and enhance the aesthetic appeal of nighttime consumption spaces across the city [8][19]

Core Viewpoint - The development of nighttime economy in Chongqing has become a significant aspect of urban commerce, with over half of the city's consumption occurring at night in the first half of the year. The government is actively promoting this sector through various initiatives and infrastructure improvements [4][5][6]. Group 1: Changes in Nighttime Economy - The transformation of Chongqing's nighttime economy has shifted from specific commercial districts to include unique streets and alleys, introducing "non-standard commercial" models to create visually appealing landmark scenes [4][5][6]. - The government has initiated discussions to incorporate backstreets into the nighttime economy development plan, aiming to enhance the overall consumption ecosystem [5][6]. - The "Mountain City Alley" has been successfully revitalized, attracting an average of over 20,000 visitors daily in the first half of the year, contributing to a 7% year-on-year increase in tourist numbers during the National Day and Mid-Autumn Festival holidays [6][7]. Group 2: Supply Changes - The nighttime economy has evolved from a single scene to a diverse array of experiences, with various entertainment and dining options available, particularly in areas like the "Nine Streets" [11][12]. - The focus on content supply has led to a shift in business types, with the introduction of trendy shops and recreational venues catering to younger consumers [12][13]. - The "Big Nine Streets" project combines vibrant areas like Nine Streets and North Warehouse, attracting a significant number of young consumers, with visitor numbers increasing by 28.1% and 9.5% respectively during recent holidays [13][14]. Group 3: Management Changes - The management approach for nighttime markets has transitioned from strict regulation to more refined services, enhancing consumer experience while addressing local residents' concerns [15][16]. - The establishment of dedicated management offices for nighttime markets has improved operational efficiency, reducing complaints significantly and fostering a better relationship between vendors and local communities [16][17]. - The government is focusing on detailed management strategies to address challenges such as market saturation and competition, ensuring the sustainability of the nighttime economy [17][18][21].

Core Viewpoint - The development of nighttime economy in Chongqing has become a significant aspect of urban commerce, with over half of the city's consumption occurring at night in the first half of the year, driven by government initiatives and local innovations [1][5]. Group 1: Changes in Nighttime Economy - The transformation of specific commercial areas to unique streets has introduced "non-standard commercial" models, creating visually appealing landmark scenes [2][4]. - A meeting in 2017 initiated the inclusion of back streets in the nighttime economy development plan, aiming to create a more diverse consumption ecosystem [3][4]. - The government has guided the renovation of areas like the Mountain City Alley, which has now become a popular nighttime destination with an average daily footfall of over 20,000 visitors [5][6]. Group 2: Supply Changes - The variety of nighttime consumption experiences has expanded from single scenes to diverse business formats, catering to the preferences of younger consumers [9][11]. - The "Big Nine Street" project combines vibrant areas like Nine Street and North Warehouse, attracting a significant number of young visitors, with foot traffic reaching 150.5 million and 34.5 million during the recent holidays, respectively [12][13]. Group 3: Management Changes - The management of nighttime markets has shifted from strict regulation to refined services, focusing on enhancing consumer experience while addressing local residents' concerns [14][15]. - The introduction of a "building management" system in areas like Good Food Street has improved relationships between managers and merchants, fostering a collaborative environment for business growth [16][17]. - The establishment of detailed operational guidelines and regular inspections has led to improved hygiene and service quality in nighttime markets, resulting in increased customer retention [18][19].

Core Insights - The seminar focused on "Rebuilding Urban Vitality: What to Learn from Non-standard Business," addressing urban revitalization, non-standard business models, and creating vibrant scenarios [3][5][7] Group 1: Event Overview - The seventh "Big Data and Business Environment" seminar was successfully held in Shanghai, organized by various institutions including Shanghai Academy of Social Sciences and Shanghai Big Data Alliance [1] - The event attracted leaders, experts, scholars, and representatives from industries related to big data and cultural design [3] Group 2: Key Themes and Discussions - The rapid development of the digital economy and the shift in consumer spending towards service-oriented consumption were highlighted, emphasizing the need for commercial innovation [5] - The concept of "scene innovation" was introduced as crucial for enhancing consumer experiences, particularly in non-standard commercial spaces [5][7] - The challenges faced by traditional retail, especially large shopping centers, were discussed, with a focus on the need for a human-centered approach in business [7] Group 3: Insights from Key Speakers - Qi Xiaozhai emphasized the importance of integrating shopping and service consumption, advocating for innovative commercial environments that foster emotional connections [5] - Shen Kaiyan pointed out the transformation in consumer logic and the necessity for businesses to adapt to emotional resonance and experiential economy trends [7] - Li Genguo discussed the role of artificial intelligence and digitalization in driving urban commercial transformation, highlighting Shanghai's leadership in this area [9] Group 4: Non-standard Business Perspectives - Xu Jinqian proposed that non-standard businesses should evolve from short-term attractions to long-term ecological systems, focusing on localized operations and value co-creation [13] - Yao Yitong discussed the role of non-standard business as a social innovation driver, emphasizing the balance between efficiency and content [13] - The significance of museum IP in activating non-standard commercial spaces was highlighted, showcasing its potential to create emotional connections and cultural value [14] Group 5: Roundtable Discussions - The first roundtable addressed the significance of consensus between traditional and non-standard businesses, with insights on sustainable business models and community engagement [15][16] - The second roundtable explored the reasons for urban vitality decline and potential solutions, emphasizing the importance of consumer personalization and community governance [20]

Core Insights - The 2025 National Day holiday period will see a peak in commercial openings across China, with over 60 projects launching nationwide, particularly in cities like Hangzhou and Beijing [1][3]. Group 1: Project Highlights - The upcoming openings feature diverse commercial formats, including high-end cultural and artistic spaces, TOD (Transit-Oriented Development) commercial projects, park-style commercial centers, micro-vacation outlet complexes, cultural tourism commercial spaces, and non-standard commercial formats [3][4]. - Notable projects include: - Shenzhen Bay MixC Phase II, a high-end commercial and artistic space [7]. - Hangzhou Aoyuan MixC, the first MixC project in Zhejiang, featuring a 120,000 square meter shopping center [15]. - Guangzhou K11 Select, a cultural-themed space integrating local heritage [11][14]. Group 2: Key Locations and Sizes - Major projects and their sizes include: - Hangzhou Aoyuan MixC: 120,000 m² [15]. - Shenzhen Bay MixC Phase II: 167,000 m² [10]. - Guangzhou K11 Select: 81,000 m² [11]. - Wuhan Shanshan Outlet Plaza: 130,000 m² [37]. - The projects are strategically located in key urban areas, enhancing accessibility and consumer engagement [1][3]. Group 3: Innovative Concepts - The projects emphasize innovative concepts such as integrating art into commercial spaces, creating immersive experiences, and promoting pet-friendly environments [10][14][37]. - For instance, the Guangzhou K11 Select incorporates a pet-friendly shopping experience, while the Hangzhou Aoyuan MixC focuses on experiential retail and social interaction [15][11]. Group 4: Cultural and Historical Integration - Several projects aim to blend cultural heritage with modern commercial experiences, such as the Zhengzhou Baidu New Image, which integrates historical elements from the Shang Dynasty [47]. - The Hangzhou Jinmao Qinwang Water Street focuses on creating immersive cultural experiences through themed environments [42][44]. Group 5: Non-Standard Commercial Formats - The Beijing Weibo IN Cross-Dimensional Gravity Field represents a new trend in non-standard commercial formats, focusing on e-sports and ACG (Anime, Comic, and Games) culture [48][49]. - This project aims to redefine youth consumption patterns and create a vibrant community space for young consumers [49].

Core Insights - The article discusses the transformation of the Chongqing Liangjiang New Area's commercial complex, Xinghui Liangjiang Art Commercial Center, through the concept of "non-standard commercial" which emphasizes personalized and differentiated business practices [3][5]. Group 1: Project Overview - Xinghui Liangjiang Art Commercial Center is a multi-functional complex that integrates commercial, artistic, and office spaces, operational since 2016 [3]. - The center previously experienced a stark contrast between busy office hours and quiet non-office hours, prompting a need for revitalization [3]. Group 2: Non-Standard Commercial Concept - "Non-standard commercial" breaks traditional business models, focusing on individuality and innovation across various dimensions such as spatial form, scene creation, and operational models [3][5]. - The rise of non-standard commercial projects has been notable across the country, with examples in Chongqing like C33 Liangjiang Cultural and Creative Park [5]. Group 3: Strategic Logic - The revitalization strategy for the commercial center is based on three key logics: industrial logic, community logic, and design-driven logic [5]. - Industrial logic involves leveraging the support of over 5,000 enterprises and nearly 120,000 talents in the surrounding area [5]. - Community logic enhances operational capabilities and private traffic through cooperation between state-owned and private enterprises [5]. - Design-driven logic emphasizes originality to stimulate word-of-mouth marketing and weekend foot traffic [5]. Group 4: Consumer Experience - The center aims to create a cultural consumption experience, with offerings like themed games and "tipsy" economy activities to enhance consumer interaction [6]. - The integration of industry and commerce is highlighted as a unique feature of the center, making it difficult for other non-standard commercial projects to replicate [6]. Group 5: Business Model - The business model focuses on retaining quality existing merchants and discovering new independent brands, essential for the transition from traditional to non-standard commercial [7]. - The proposed dynamic business model includes 30% first-store brands, 40% themed experience stores, and 30% quality regular stores, aiming to create a composite space for interests, socializing, and lifestyle [7].

Core Insights - The traditional rural market has evolved into a vibrant space attracting young consumers through unique offerings and experiences [1][5] - Markets are not just places for transactions but also cultural hubs that foster emotional connections between consumers and products [1][5] Group 1: Consumer Behavior - Young consumers are increasingly drawn to markets for emotional engagement rather than just purchasing goods, seeking resonance, community, and a sense of life [6] - The market experience allows consumers to discover unique items, enjoy the atmosphere, and connect with others, filling the emotional void left by digital interactions [5][6] Group 2: Market Dynamics - The rise of non-standard commerce emphasizes personalized shopping experiences, where consumers prioritize self-expression over standardized products [1][6] - Markets serve as platforms for independent designers and niche artists to showcase creativity, catering to specific consumer needs that are often overlooked [1][6] Group 3: Innovation and Experience - Combining online and offline experiences enhances consumer interaction, allowing them to explore product stories and cultural significance [2] - Markets are increasingly integrating technology to provide innovative experiences, such as robot demonstrations and interactive activities, appealing to a tech-savvy audience [6][7] Group 4: Cultural Integration - Deepening regional cultural elements in market offerings can help differentiate them in a competitive landscape, transforming markets into cultural and experiential hubs [6][7] - Thematic markets that focus on specific cultural or artistic elements can create immersive experiences, enhancing consumer engagement and satisfaction [7]

Core Insights - The traditional rural market has evolved into a vibrant space attracting young consumers with unique products and experiences [1][5] - Emotional consumption has transformed products into emotional carriers, creating a deeper connection between consumers and their shopping experiences [1][5] - The market serves as a platform for personalized shopping, allowing consumers to express their individuality through unique and creative offerings [1][6] Group 1: Market Dynamics - Young consumers are increasingly drawn to markets for their cultural charm and emotional engagement rather than just for purchasing goods [1][6] - The integration of online and offline experiences enhances consumer interaction, allowing them to explore product stories and engage with like-minded individuals [2][6] - The market atmosphere fosters genuine social connections, filling the emotional void left by digital interactions [5][6] Group 2: Consumer Behavior - The core demand of consumers has shifted from merely buying products to seeking resonance, community, and a sense of life [6][7] - There is a growing preference for unique, non-standardized products that cater to individual expression and specific needs [1][6] - Consumers are increasingly valuing experiences and emotional fulfillment over traditional purchasing motivations [5][6] Group 3: Innovation and Cultural Integration - Markets are encouraged to delve into local culture and innovate their offerings to stand out in a competitive landscape [6][7] - The incorporation of technology and interactive experiences can enhance consumer engagement and satisfaction [6][7] - Thematic markets that highlight cultural elements and immersive experiences can create a richer consumer experience [7]

Core Insights - The "2025 Guangdong Cultural and Tourism Industry Investment and Financing Matchmaking Conference" officially commenced on September 12, 2023, with a special session on "Mainstream Economy" held on September 11 [1][3] - The concept of "Mainstream Economy" refers to entrepreneurs who deeply bind their personal traits with their brands, rapidly developing in the cultural and tourism sectors [3][5] - The "Mainstream Economy" is emerging as a new trend in the cultural and tourism industry, characterized by unique individuality and strong personalization, attracting a new generation of consumers [3][6] Industry Trends - The "Mainstream Economy" is driven by both supply and demand, with a notable increase in search trends for "Mainstream" on Baidu, particularly in Guangdong, which ranks first in regional search heat [5][6] - Four models are identified as driving the development of the "Mainstream Economy": government-led initiatives, social organizations facilitating platforms, commercial capital involvement, and natural growth in local contexts [5][6] - Consumers are increasingly seeking unique products and experiences, with nearly one-third of surveyed young individuals expressing a desire to become "Mainstream" entrepreneurs within the next three years [6][12] Challenges and Opportunities - The "Mainstream Economy" faces challenges such as balancing cultural and commercial aspects, as well as the need for consumer education regarding the concept of "Mainstream" [6][12] - The shift from large, comprehensive commercial forms to smaller, more personalized brands is evident, with consumers favoring unique and independent "Mainstream" brands [12][15] - Successful case studies in Guangdong highlight the need for platforms to assist "Mainstream" entrepreneurs in overcoming challenges like funding shortages and brand differentiation [12][15] Event Highlights - The event featured a "Mainstream Entrepreneur Recruitment Demand Project Roadshow" and a showcase of various innovative business models integrating drama, healing, art, and gaming with cultural tourism [15]

Core Insights - The article highlights the transformation of Hangzhou's commercial landscape, emphasizing the rise of non-standard commercial spaces that cater to diverse consumer needs and preferences [1][4][6] Group 1: Commercial Trends - In 2024, Hangzhou is expected to see the addition of 17 new commercial projects, with over half being non-standard commercial spaces, indicating a significant shift towards diverse and non-traditional retail formats [1][5] - Non-standard commercial areas like Shanzeli are becoming popular for their unique blend of shopping, socializing, and experiential activities, appealing particularly to younger consumers [2][4] Group 2: Consumer Experience - The non-standard commercial spaces are designed to create immersive experiences, allowing consumers to engage in various activities, from dining to social events, thus enhancing the overall shopping experience [3][4] - The shift from traditional retail to experiential consumption is evident, with businesses focusing on creating content and community rather than merely selling products [3][6] Group 3: Economic Impact - The retail sector in China is projected to grow, with a 3.5% increase in social retail sales expected in 2024, reaching 48.8 trillion yuan, highlighting the importance of consumer spending in economic growth [5][6] - Non-standard commercial spaces are contributing to this growth by attracting higher foot traffic and repeat customers, with data showing a 38% higher repurchase rate compared to traditional malls [4][5] Group 4: Policy and Development - The Chinese government is actively promoting the transformation of retail spaces, with initiatives aimed at enhancing the quality and diversity of commercial offerings in cities like Hangzhou [5][6] - Hangzhou's approach to integrating culture and ecology into commercial development is seen as a model for enhancing urban competitiveness and consumer engagement [6]