冰雪经济
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青海省长调研“人生第一座雪山”岗什卡雪峰,徒步到海拔4350米大本营
Xin Lang Cai Jing· 2026-01-01 05:48
公开资料显示,岗什卡雪峰海拔5254.5米,是祁连山脉东段的最高峰,因其攀爬难度适中且体验感十 足,被网友们称为"人生的第一座雪山"。这两年,随着各类冰雪赛事活动蓬勃兴起,来岗什卡雪峰登山 的热潮也逐年升温,根据当地统计,2024年来岗什卡雪峰的登山者人均在装备租赁、向导服务、食宿等 方面花费近4000元。 据《青海日报》消息,2025年12月31日,青海省委副书记、省长罗东川在海北藏族自治州门源回族自治 县岗什卡雪峰调研冰雪运动和冬季旅游。 在海拔 4300米的登山大本营,登山爱好者和罗东川一起合影,喜迎新年。青海日报融媒体记者 祁国彪 摄 消息称,近年来,岗什卡雪峰"人生第一座雪山"品牌美誉度、知名度持续提升,成为国家首批高质量户 外运动目的地。罗东川来到岗什卡雪峰游客服务中心,仔细了解冰雪经济、冬季旅游发展情况。他强 调,要始终坚持生态优先、绿色发展,科学规划旅游线路,丰富旅游产品服务供给,促进冰雪产业发展 与生态环境保护良性互动、相得益彰。要坚持向"吃住行游购娱"全产业链拓展深化,着力在完善设施、 优化服务上下功夫,以冰雪禀赋吸引人,以暖心服务留住人。要强化雪山向导、滑雪巡救员等职业技能 培训,拓宽农 ...
京张高铁开通六周年 为冰雪经济注入铁路力量
Zhong Guo Jing Ji Wang· 2026-01-01 02:18
12月30日,京张高铁开通运营六周年。为传承冬奥精神、深化服务品牌内涵,国铁北京局在京张高铁 G7833次列车多功能座车厢举办"百年京张承荣光,六载飞驰向未来"主题活动,以沉浸式互动与特色服 务,为旅客打造了一场兼具纪念意义与文化温度的旅途盛宴。 到站前,全体参与旅客在祝福墙前合影,写下对京张高铁的美好期许,温情氛围持续升温。此次活动既 展现了京张高铁传承冬奥高标准服务的品质,也通过智慧服务与文化互动的融合,让旅客深切感受到品 牌升级的满满诚意。 六年来,京张高铁作为连接京张两地的交通大动脉,不仅见证着区域协同发展的加速度,更承载着无数 旅客的团圆与梦想。京张高铁车队负责人表示,将持续深耕服务创新,不断升级服务品质、丰富服务内 涵,以更优质、更贴心的出行体验回馈旅客信赖,持续为区域协同发展与冰雪经济繁荣注入坚实铁路力 量。(中国经济网记者 佟明彪) 站台上,身着北京冬奥定制服装、佩戴绶带的"雪之梦"乘务组热情引导旅客,仿佛穿越回冬奥服务的燃 情时刻;列车车厢内,"蓝+银"色系雪花装饰悬挂顶部,行李架张贴红色主题条幅,餐吧的祝福墙与蛋 糕层塔相映成趣,一步一景间尽显初心与温情。 列车从清河站开出后,启航仪式正式 ...
研判2025!中国滑雪服行业发展背景、市场现状、品牌格局及未来趋势分析:随着冰雪运动热潮持续攀升,滑雪服销售火爆,市场规模稳步扩张[图]
Chan Ye Xin Xi Wang· 2026-01-01 01:34
内容概要:滑雪服是专为滑雪运动设计的服装,应具备防水、透湿和防风三重功能,以避免雪水渗透和 汗气闷积造成体温失衡。同时出于雪地搜救便利的安全考虑,会使用鲜艳炫目的色彩。滑雪服的款式分 为连体款和分体款,连体款滑雪服防雪效果好、保暖性强,但穿脱不便;分体款滑雪服穿脱灵活,大多 带防雪裙,能有效防雪进入,适配性广,适合绝大多数滑雪者。北京冬奥会极大提升了国内大众对滑雪 运动的关注和参与滑雪活动的热情,我国滑雪设施建设加速,滑雪人口快速增长,滑雪从小众高端运动 项目向大众消费市场迁移。数据显示,2024-2025雪季,我国滑雪人次创历史新高,达到2605万,同比 增长12.9%;人均滑雪次数也提升至1.92次,超过冬奥会前2020-2021雪季的历史峰值1.91次。在这样的 发展态势下,滑雪服饰有了巨大的市场需求。随着冰雪运动热潮持续攀升,滑雪服销售火爆,市场规模 稳步扩张,数据显示,2024年中国滑雪服市场规模约为44.9亿元,2025年市场规模将进一步增长至近50 亿元,同比增长9.8%。2024年抖音滑雪服销售规模达4.07亿,同比增长92%。各价格区间销售金额占比 分别为:0-500元价段份额占比19%,5 ...
长图|习近平主席新年贺词讲到的体育华章
Xin Hua She· 2025-12-31 23:13
彩 发展 - 1 1 1 神州沐朝晖 万事皆可期 North 习近平主席新年贺词讲到的 体育华章 发 彩票 载 P x x 新年前夕,国家主席习近平 通过中央广播电视总台和互联网, 发表了二〇二六年新年贺词。 7 5 世界机器人大 20 人形机器人 出"功夫模式" 亮出 2025年,人机共跑半程马拉 松、具身智能机器人运动会等国内 人形机器人体育赛事不断,广受国 内外关注。我国具身智能领域技术 突破得到充分展示。 "城超""村超" 热闹非凡 CHINA 2月7日至14日,第九届亚洲 冬季运动会在黑龙江省哈尔滨市 举行,进一步展现中国冰雪运动 的跨越式发展成果。冰雪经济蓬 勃发展势头延续,产业规模壮 大,"带动三亿人参与冰雪运动" 的实践持续深化。 粤港澳三地同心同行 令人欣慰 取引, 正确认 2025年,江苏省城市足球联 赛火爆出圈,观赛人数屡创新 高。全国多地"城超"相继跟 进,"村超"等群众体育赛事持续 小村 宜审织文进生理对话书 入沿;荧争红川匹权强功卢儿o 冰雪运动 点燃冬日激情 [ 责编:袁晴 ] 11月9日至21日,第十五届全 国运动会在广东、香港、澳门举 行。中共中央总书记、国家主席、 中央军委 ...
第二届“天府精品”迎春消费月启幕,解锁 61 天消费新体验
Sou Hu Cai Jing· 2025-12-31 13:18
消费质量报全媒体记者 申涵兮 12月30日晚,第二届"天府精品"迎春消费月暨"川字号"特色消费品牌展示启动活动在成都举行。此次活动由省政府主办,商务厅、经济和信息化厅、农业农 村厅、文化和旅游厅、省体育局以及各市(州)政府共同承办。 活动现场 申涵兮摄 启动活动现场,"川字号"特色消费品牌展区集中呈现着2025年火出圈的"川字号"爆品。 活动现场 商务厅供图 记者在现场看到,在"天府精品—蜀里安逸"展区,既有"文旅融合新场景"——"熊猫专列",也有代表着"潮流与首发经济"的泡泡玛特首发潮玩阵列。在"天府 精品—四川智造"展区,冰淇淋机器人、AI智能毛绒玩偶、"星游座舱"等,全面展示了"四川造"从厚重"制造"向智慧"智造"跨越的尖峰力量。在"天府精品— 安逸四川"展区,则以"锦绣天府·安逸四川"文旅品牌为统领,围绕冰雪、阳光、康养等特色资源,展现四川文旅消费的独特魅力。 据统计,展区共精选展出全省15个市(州)、150余件产品,其中90%以上的产品都是四川本地品牌或者在四川制造。 活动现场 商务厅供图 活动以"天府精品·美好相遇"为主题,聚焦"时尚·购""烟火·宴""乐活·享""安逸·游"四大主题,从2025年 ...
冰雪微笑曲线丨“冷”资源变“热”产业 冰雪世界藏着民生温度
Yang Guang Wang· 2025-12-31 12:49
乘冬风而起,冰雪经济正涌动蓬勃热力。《中国冰雪产业发展研究报告(2025)》显示,中国冰雪产业 规模从2015年的2700亿元稳步攀升至2024年的9800亿元,预计2025年将首次迈过万亿元门槛。这 一"冷"资源催生的"热"赛道,正释放出强劲的产业发展动能。 统筹:王薇 赵净 记者:郭佳丽 郭明彤 视频:刘旭冉 冰雪经济的升温,更丰富了群众的精神文化生活。在吉林和龙市,居民赵东利常与舞蹈队队友前往附近 景区参与活动,和游客载歌载舞、互动联欢。"每次都过得特别开心,有时候一个月要来五六次呢!"他 的话语里充满喜悦。 从吉林到河北,从内蒙古到新疆,各地不断创新冰雪玩法,既点燃了普通群众的冰雪热情,满足了专业 爱好者的运动诉求,更有效撬动了冰雪消费市场。冰雪旅游的持续升温,不仅提高了冰雪资源富集、产 品体系成熟地区的旅游综合收入,更带动了当地就业岗位扩容,一批冰雪经济赋能共同富裕的样板地区 不断涌现,让"冷"资源真正暖了民生、富了百姓。 在吉林长白山景区,一行来自江苏的游客直言:"这里的原生态雪景令人印象深刻,能沉浸式感受冰雪 魅力。"这是他们首次来吉林看雪,体验完雪地摩托、轮胎拉力等趣味项目后,还计划循着提前规 ...
辽宁点燃冰雪热情 残疾人乐享运动康复健身
Zhong Guo Xin Wen Wang· 2025-12-31 07:20
Core Viewpoint - The event aims to promote the integration of ice and snow sports with cultural and tourism sectors, celebrating the upcoming Winter Paralympics and enhancing the visibility of disabled athletes in China [1][2]. Group 1: Event Overview - The 10th China Disabled Ice and Snow Sports Season was launched in Shenyang, with the theme "Welcoming the Winter Paralympics and Enjoying Ice and Snow Fitness" [1]. - The event featured various activities, including high mountain skiing training camps and snow hiking training camps, with professional coaches providing training for visually impaired participants [1][2]. - Interactive experience zones showcased traditional costumes and local cultural products, enhancing the event's appeal and promoting cultural heritage [2]. Group 2: Achievements and Development - During the "14th Five-Year Plan" period, Liaoning Province has seen significant achievements in disabled sports, with athletes winning 38 gold medals and 107 total medals in international winter sports events [2]. - The province ranked third in both gold and total medal counts at the recently concluded National 12th Paralympic Games and 9th Special Olympics, achieving a total of 96 medals in winter sports [2]. - The integration of disabled sports into the public fitness service system is improving participation and service quality, with various initiatives like "National Special Olympics Day" and "Disabled People's Fitness Week" being widely implemented [3].
呼伦贝尔机场:书写北疆民航服务地方新答卷
Zhong Guo Min Hang Wang· 2025-12-31 06:59
立足资源禀赋,服务产业发展,是国有企业的责任担当。呼伦贝尔机场紧扣地方产业发展方向,激活航 空客运、货运"双引擎",以更密航线网络赋能文旅融合,以更优货运服务链接特色产业,用实干实绩回 应政府期待、满足群众需求。 信任是合作之基,实干是立身之本。呼伦贝尔机场的跨越式发展,离不开市委、市政府的高瞻远瞩与鼎 力支持。从持续加大航线补贴力度,到推进航站楼混流改造、新建高寒试飞基地机库等基础设施升级, 地方政府的"真金白银"投入,既彰显了推动民航事业发展、赋能区域振兴的战略远见,也饱含着对国有 企业担当作为的充分信赖。 这份信赖,源于机场始终把准政策导向、用好用活政策资金的扎实行动。机场主动对接发改、财政、文 旅、交通等部门,建立常态化联动机制,确保各项支持政策精准落地、直达实效。在航线补贴资金使用 上,严格执行《航线补贴资金使用管理办法》,构建起从协议签订到资金拨付的全流程规范透明体系, 创新推行"旺季不补、淡季定补"机制,推动运营机型从E145/E190升级至A320,显著提升资金使用效 能。在基础设施建设资金管理上,实行专款专用与绩效考核双重保障,确保每一分投入都用在刀刃上。 如今的呼伦贝尔机场,航线网络日趋完 ...
万亿元冰雪经济“滚烫升级”
Jing Ji Wang· 2025-12-31 02:43
Core Insights - The Chinese ice and snow industry is expected to exceed 1 trillion yuan by 2025, reaching 10,053 billion yuan, marking a significant growth phase driven by increased participation in ice and snow sports [1] - The industry is transitioning from a policy-driven phase to a high-quality development stage, focusing on structural optimization and expansion [1] Industry Growth and Trends - The popularity of ice and snow tourism is rising, with regions like Harbin and Changchun attracting more visitors from southern China during peak seasons [1][2] - The 2025-2026 snow season is anticipated to see a 50% to 70% increase in hotel bookings in areas with ski resorts, indicating strong demand [2] - The North Dake Lake Ski Resort reported over 1 million visitors for the 2024-2025 season, with pre-sale activities for the upcoming season exceeding 100 million yuan [2] Competitive Landscape - Ski resorts are enhancing their competitiveness through refined services, such as direct bus routes from airports and beginner-friendly ski packages [3] - The emergence of indoor ski resorts in southern China, like the world's largest indoor ski center in Shenzhen, is expanding the market and attracting diverse demographics [4] Industry Ecosystem - The ice and snow economy is creating a comprehensive industrial chain that includes equipment manufacturing, event operations, training services, and cultural tourism integration [5] - Consumers are increasingly seeking multifaceted experiences, leading ski resorts to offer combined activities like snow parties and cultural events [6] Challenges and Innovations - The industry faces challenges such as homogenization and safety management, with many ski resorts still focusing on basic skiing experiences [8][9] - To address these issues, new ice and snow projects are being developed, integrating local culture and technology to enhance visitor experiences [8] - Safety measures are being implemented, including reservation systems and smart monitoring to manage visitor flow and enhance safety [9] Future Outlook - The ice and snow economy is evolving from a focus on scale expansion to value creation, necessitating improvements in product differentiation and operational management [8] - The industry is moving towards a more sustainable model, appealing to a broader audience and promoting a healthy lifestyle [7]
热雪经济 沸腾浙里
Xin Lang Cai Jing· 2025-12-30 23:17
Core Insights - The launch of the Changxing Badujia Ski Resort, with a total investment of 320 million yuan and covering over 50,000 square meters, adds a new dimension to Zhejiang's ice and snow economy, featuring four professional ski trails and a 3,500 square meter snow play area for local tourists [5][6] Group 1: Industry Development - Zhejiang has developed a unique "snow-making" path through technological breakthroughs and scene innovation, despite lacking natural snow resources [5] - The province has seen the emergence of over 10 ice and snow recreational facilities since the establishment of its first outdoor ski resort in 2006, significantly boosting public interest in ice and snow sports [5] - The expected number of ski visits in Zhejiang for the 2024-2025 season is projected to reach 1.29 million, ranking sixth nationally and first in southern China [5] Group 2: Economic Impact - The ice and snow industry in Zhejiang has formed a comprehensive industrial chain, with over 500 related enterprises covering research, production, and sales, contributing to a year-round thriving ice and snow economy [6] - Ningbo Ninghai is recognized as the "Hometown of Sports Poles," producing about 60% of global ski poles, with domestic orders expected to grow by over 50% this year [6] - Taizhou Luqiao is known as the "Hometown of Snow Boots," accounting for one-third of national production, with an annual output value exceeding 1 billion yuan [6] - The ice and snow industry clusters in regions like Huzhou, Ningbo, Jinhua, and Jiaxing are creating a full industrial chain ecosystem that integrates experience, equipment manufacturing, and business innovation [6]