品牌战略

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第九届深圳(湾区)国际品牌周开幕
Zhong Guo Xin Wen Wang· 2025-05-09 15:59
中新网深圳5月9日电 (记者索有为)第九届"深圳(湾区)国际品牌周"暨2025年中国品牌日·深圳地方特色活 动开幕大会9日在深圳广电大厦举行,品牌周以"品牌引领未来,创新驱动湾区"为主题,探索科技革命 和产业变革时代品牌发展新路径。 由深圳知名品牌评价委员会、深圳工业总会、深圳市企业品牌建设促进会、前瞻产业研究院联合编撰的 《深圳经济特区建立45周年品牌发展白皮书》同时启动,将于8月在"深圳(湾区)国际品牌产品暨产业链 交易博览会"上发布。 自5月9日起,本届品牌周将陆续推出十一区分会场特色主题活动、九场品牌建设专场活动、五项系列活 动以及一场大型品牌博览会等近三十场活动。(完) (文章来源:中国新闻网) 国务院原参事、原国家质检总局副局长,中国品牌建设促进会专家委员会主任葛志荣在致辞中称,深圳 累计培育出1120个深圳知名品牌和76个国际信誉品牌,要将品牌战略与科技创新深度融合,运用人工智 能、大数据等前沿技术提升质量管理水平,强化质量、服务、创新和无形资产培育的国际标准应用,同 时依托政企协同机制,凝聚深圳工业总会等平台力量,推动企业主体在构建高质量发展格局中形成合 力。 中国工业经济联合会党委书记、执行 ...
山东最具影响力品牌暨《山东企业ESG行动指南》即将重磅发布
Qi Lu Wan Bao Wang· 2025-05-09 10:18
齐鲁晚报.齐鲁壹点记者张頔 为讲好中国品牌故事,提高品牌影响力和认知度,自2017年起,我国将每年5月10日定为中国品牌日。山东省作为中国经济的重要板块, 自2002年起便启动了名牌战略,近年来更是加快了质量强省、品牌强省战略的实施步伐,印发《山东省质量强省建设纲要》《关于共建 共享"好品山东"推动高质量发展若干措施的通知》等文件,致力于打造"山东特色、国内著名、国际知名"的区域品牌。 ESG(环境、社会和公司治理)战略是品牌战略的重要组成部分,也是品牌更新有利的抓手。在高质量发展的时代浪潮下,ESG成为衡量企 业可持续发展能力的重要标尺,受到企业和投资者的高度关注。 为总结山东品牌ESG发展的创新实践,挖掘典型企业与优秀案例,本次活动将发布《2024山东品牌影响力智库报告》、2024山东最具影 响力品牌、山东企业ESG优秀案例,进一步推动山东品牌ESG生态体系建设,助力经济社会可持续发展,进一步提升山东品牌的影响力 和竞争力。2025(山东)大学生喜爱品牌调查活动和齐鲁品牌文化数智平台共建,也将在本次活动上启动。 本次活动大咖云集,由《中国发展观察》杂志社、中国广告协会国际传播工作委员会、山东节能协会、山东 ...
Good Times(GTIM) - 2025 Q2 - Earnings Call Transcript
2025-05-08 22:02
Financial Data and Key Metrics Changes - Same store sales decreased slightly more than 3.5 points at each brand, indicating a challenging operating environment [4] - Total restaurant sales for Bad Daddy's decreased by $1.6 million to $24.8 million, primarily due to reduced customer traffic and a negative mix shift [17] - Good Times total restaurant sales increased by approximately $500,000 to $9.3 million, with same store sales decreasing by 3.6% [20] - Net loss to common shareholders for the quarter was $600,000, compared to net income of $600,000 in the same quarter last year [23] - Adjusted EBITDA for the quarter was $1 million, down from $1.5 million in the second quarter of the previous year [24] Business Line Data and Key Metrics Changes - Bad Daddy's average menu price increased by 4.7% compared to the previous year, while same store sales decreased by 3.7% [18] - Good Times' average menu price remained the same as the prior year, with food and packaging costs at 30.7%, an increase of 160 basis points [21] - Good Times restaurant level operating profit decreased by $300,000 to $700,000, with a profit margin of 8% [23] Market Data and Key Metrics Changes - The company noted a shift towards a more value-oriented customer, aligning menu and promotions accordingly [4] - Colorado-specific trends negatively affected sales performance, particularly for Bad Daddy's in Colorado [13] Company Strategy and Development Direction - The company is focusing on improving kitchen execution, consistency, and product quality, with a new Director of Operations for Good Times [5][6] - Menu changes include rolling out new burger builds and condensing the menu to focus on core items [9][10] - Marketing efforts are shifting towards social and digital media, with promising results from Connected TV and video streaming tests [14] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a tough quarter and expects the operating environment in the third fiscal quarter to remain challenging [28] - The focus is on improving execution and value perception through quality and service, aiming to create memorable guest experiences [28] Other Important Information - The company has temporarily paused share repurchases to redirect cash flow towards cash accumulation, debt repayment, and restaurant remodels [24] - Leadership changes include the retirement of the supply chain leader, with a new internal replacement expected to enhance operational efficiency [15] Q&A Session Summary Question: Were there any questions from participants? - There were no questions during the call, and the operator handed the call back for closing remarks [27]
赛维时代(301381):收入增长亮眼,利润受费用推广加大短期承压
Shenwan Hongyuan Securities· 2025-05-08 03:44
Investment Rating - The report maintains an "Outperform" rating for the company [1] Core Insights - The company reported impressive revenue growth, with total revenue for 2024 reaching 10.28 billion yuan, a year-on-year increase of 56.5%, while net profit declined by 36.2% to 214 million yuan due to increased promotional expenses and competition in the e-commerce sector [6][7] - The company is a technology-driven cross-border e-commerce entity, focusing on a fully digitalized supply chain and agile organizational capabilities to enhance brand strategy [6] Financial Data and Profit Forecast - Total revenue projections for the company are as follows: - 2024: 10,275 million yuan - 2025E: 13,107 million yuan (27.6% YoY growth) - 2026E: 15,844 million yuan (20.9% YoY growth) - 2027E: 18,903 million yuan (19.3% YoY growth) [5] - Net profit forecasts are: - 2025E: 307 million yuan - 2026E: 419 million yuan - 2027E: 572 million yuan [5] - The company’s gross margin for 2024 was 43.8%, down 2.1 percentage points from the previous year [12] Business Performance - The apparel segment generated 74.5 billion yuan in revenue for 2024, accounting for 72.8% of total revenue, with a growth rate of 59.4% [6] - The company has ten brands with annual sales exceeding 100 million yuan, with notable performances from brands like Coofandy and Ekouaer [6] - Amazon remains the primary sales channel, contributing 82.1% of total revenue, with a 45.5% year-on-year increase [6] Market Position - North America is the main market, accounting for 88% of total revenue, with a 53% year-on-year growth [6] - The company’s stock is currently valued at a price-to-earnings ratio (PE) of 27 for 2025, with a target market value of 9.4 billion yuan, indicating a potential upside of 14% [6][14]