编者按：在稳步推进公募基金改革背景下，越来越多的财富管理机构正在从"产品销售导向"模式向"以 客户为中心"的财富规划服务模式转变。新华财经推出"买方投顾说"栏目，对话基金投顾机构，共同迎 接买方投顾时代，拥抱财富管理转型。 新华财经北京6月20日电（闫鹏 陈周阳）中国证监会18日发布《关于在科创板设置科创成长层 增强制度 包容性适应性的意见》，其中提出丰富科创板指数及ETF品类，将科创板ETF纳入基金投顾配置范围， 促进更多中长期资金向发展新质生产力集聚。 国联民生证券基金投顾负责人祁昊接受新华财经采访时表示，科创板ETF的纳入扩充了基金投顾业务的 投资范围，也标志着未来将会有更多的场内ETF会纳入投资范围。 "ETF作为目前增长最快速的投资工具，具有种类多、费率低、投资透明等特点，结合基金投顾的专业 组合配置能力和顾问服务能力，能够帮助投资者实现更好的资产配置。基金投顾业务长期也能降低ETF 波动，扩大ETF市场规模。"祁昊说。 祁昊表示，科创板是中国资本市场一项重大改革举措，对服务创新型企业，推动经济高质量发展有深远 意义，基金投顾业务作为一个重视长期投资的业务，能够吸引更多长钱投资于科创板企业，降低市场 ...

新华财经北京6月20日电（记者闫鹏）中国证监会18日发布《关于在科创板设置科创成长层增强制度包 容性适应性的意见》，其中提出丰富科创板指数及ETF品类，将科创板ETF纳入基金投顾配置范围，促 进更多中长期资金向发展新质生产力集聚。 业内人士认为，此举有助于打通服务科技创新企业与居民财富管理之间的桥梁，是健全投资和融资相协 调的市场功能具体体现。基金投顾产品可基于科创板ETF构建更灵活和丰富的策略组合，为投资者提供 更适配其特点和需求的组合投资服务。 引导居民财富奔赴"新"高地 据中证指数官网，截至6月18日，沪市科创板ETF总数78只，产品总规模近2500亿元。科创板已成为A股 指数化投资比例最高的板块，已形成覆盖宽基、行业主题及策略等类型的全方位多层次科创板指数以及 ETF产品生态。 其中，科创板宽基ETF投资标的已覆盖科创50、科创100、科创200、科创综指，形成完整的科创宽基 ETF产品链，能充分满足投资者对科创板大盘、中盘、小盘、综合的投资需求。同时，科创板人工智 能、新能源、芯片设计、半导体材料设备、创新药等新质生产力关键领域的ETF也在持续丰富。 "科创板ETF的纳入拉开了基金投顾组合直接投资E ...

Group 1 - The core viewpoint of the article highlights that Huazhong Fund has been awarded the "Golden Bull Award for Fund Advisory Institutions" by China Securities Journal, emphasizing its commitment to investor-centric services and long-term wealth growth [1] - The Golden Bull Award is recognized as one of the most authoritative awards in China's capital market, assessing advisory institutions based on compliance, governance structure, and risk control [1] - Huazhong Fund aims to transform investment value curves into asset curves for clients, prioritizing customer interests in its business design and focusing on personalized and professional advisory services [1] Group 2 - In asset allocation, Huazhong Fund targets managing volatility and seeks better holding experiences through diversified asset combinations and risk parity models, rather than solely relying on macroeconomic analysis [2] - The company emphasizes the integration of advisory and educational services, enhancing client service capabilities and promoting long-term investment and asset allocation concepts [2] - In 2024, Huazhong Fund plans to launch intelligent account diagnosis services, providing tailored account configuration results, while leveraging financial technology to enhance investor experience [2]

Group 1 - The core concept of fund advisory is to serve as an investment consultant for funds [1] - Fund advisory emerged to address the issue where "funds make money, but investors do not" [4] - Fund advisory has advantages in helping investors achieve better returns through its dual role of "advising" and "investing" [5] Group 2 - Various industries utilize consultants, especially those with high specialization [2] - The article suggests that just as one needs a doctor for medical issues or a lawyer for legal problems, fund advisory serves a similar purpose in investment [7]

近日，中国证监会发布《关于核准易方达基金管理有限公司设立子公司的批复》，核准易方达基金设立 全资子公司易方达财富。信息显示，易方达财富注册地为广东省广州市，注册资本为1亿元人民币，业 务范围为证券投资基金销售。 中国证监会表示，易方达基金应完成子公司组建工作，足额缴付出资，选举董事、监事，聘任高级管理 人员，并在6个月内完成工商设立登记工作。同时，易方达基金应当做好对易方达财富的管理安排，建 立有效的风险隔离机制，不得进行损害基金份额持有人利益或者显失公平的关联交易，经营行为不得存 在利益冲突。 中国证监会官网近日披露的信息显示，核准易方达基金设立易方达财富管理基金销售(广州)有限公司(以 下简称"易方达财富")，业务范围为基金销售。至此，全市场基金销售子公司已有9家，同时，还有两家 基金销售子公司的申请正在等待监管批复。 近年来，支持基金投顾的相关政策不断出台。在业内人士看来，设立财富子公司不仅有助于拓展公募基 金公司业务线，实现多元化发展，还可以与现有业务优势互补，协同发展，更好契合客户需要。 时隔两年正式获批 中国基金业协会官网显示，包括易方达财富在内，目前业内获批的公募基金销售子公司已有9家，其余8 ...

Group 1 - The core concept of fund advisory is to serve as an investment consultant for funds [1] - Fund advisory emerged to address the issue where "funds make money, but investors do not" [4] - Fund advisory has advantages in helping investors achieve better returns through its dual role of "advising" and "investing" [5] Group 2 - Various industries utilize consultants, especially those with high specialization [2] - The article suggests that just as one needs a doctor for medical issues or a lawyer for legal problems, fund advisory serves a similar purpose in the investment realm [7]

文 | 银行螺丝钉 （转载请注明出处） 基金投顾，顾名思义，就是基金的投资顾问。 很多行业都有顾问，特别是一些专业性很强的行业。 例如， 基金投资也是如此。 基金投顾的诞生，正是为了解决基金行业存在的"基金赚钱，基民不赚钱"的问题。 那么，基金投顾有哪些优势？ 是如何通过"投"和"顾"，帮助投资者获得好收益的呢？ 这里有一门限时免费的福利课程，介绍了基金投顾的方方面面。 想要获取这个课程，可以添加下方「课程小助手」，回复「 基金投顾 」领取哦～ 更有课程笔记、思维导图，帮您快速搞懂课程脉络，学习更高效。 ◆◆◆ ▼点击阅读原 文，免费学习大额家庭资产配置课程 • 看病吃药，需要医生，医生就是顾问； • 有法律问题，需要律师，律师也是顾问。 ...

Group 1 - The core viewpoint of the articles emphasizes the evolution and significance of fund advisory services in response to increasing market volatility and the growing demand for personalized wealth management [1][2][5] - The fund advisory business has expanded significantly since its pilot launch in October 2019, with over 60 institutions now participating, including banks, brokerages, and fund companies [2][5] - The industry is transitioning from a product-centric to a client-centric model, driven by supportive policies aimed at promoting long-term capital market participation [2][5] Group 2 - The average return for clients using fund advisory services has outperformed those who purchase funds independently, primarily due to differences in asset allocation and product selection [3][4] - Innovations in fund advisory services include linking them with public welfare initiatives and developing specialized products to meet diverse investor needs [3][4] - The introduction of AI technology is seen as a transformative factor in the fund advisory industry, enhancing customer service, investment decision-making, and risk management [6][7] Group 3 - AI tools are being utilized to improve efficiency in standard tasks, allowing human advisors to focus on high-value services, although AI cannot fully replace the emotional support and complex decision-making provided by human advisors [7][8] - The integration of AI in fund advisory services is still in its early stages, with varying levels of progress among institutions, but there is a consensus on its potential value [6][7] - Ensuring data security and compliance with regulations remains a critical concern for institutions using AI in their advisory processes [7][8]

这里有一门限时免费的福利课程，介绍了基金投顾的方方面面。 很多行业都有顾问，特别是一些专业性很强的行业。 例如， 基金投资也是如此。 基金投顾的诞生，正是为了解决基金行业存在的"基金赚钱，基民不赚钱"的问题。 那么，基金投顾有哪些优势？ 是如何通过"投"和"顾"，帮助投资者获得好收益的呢？ 文 | 银行螺丝钉 （转载请注明出处） 基金投顾，顾名思义，就是基金的投资顾问。 想要获取这个课程，可以添加下方「课程小助手」，回复「 基金投顾 」领取哦～ 更有课程笔记、思维导图，帮您快速搞懂课程脉络，学习更高效。 ◆◆◆ ▼点击阅读原 文，免费学习大额家庭资产配置课程 • 看病吃药，需要医生，医生就是顾问； • 有法律问题，需要律师，律师也是顾问。 ...

Core Viewpoint - The current pension system urgently requires deeper involvement from investment advisors, with five key recommendations proposed for improvement [1] Group 1: Investment Advisory Recommendations - Introduce fund investment advisors into personal pension accounts and establish a unified management platform [6] - Allow individuals to choose investment strategies within the second pillar of the pension system [7] - Integrate second and third pillar accounts to enhance management and planning services [7] - Establish cross-industry investment advisor licenses to cover all financial products [7] Group 2: Performance of Investment Advisory Services - As of the end of 2024, E Fund's advisory services have served over 120,000 individual clients and more than 100 institutional clients, with a profitability rate of approximately 70% since the service launch [2] - The growth rate of advisory service scale reached 85% in 2024, indicating significant improvement in investor experience compared to single product users [2] - Advisory account profitability has consistently outperformed single fund products over the past one, two, and three years by approximately 27.1%, 10.9%, and 11.2% respectively [2] Group 3: Employment and Training in Investment Advisory - The demand for investment advisors is expected to create numerous job opportunities, with a projected shortage of 90,000 to 110,000 advisors in the U.S. over the next decade [3] - A training and certification mechanism for investment advisors is being developed, with a comprehensive training program lasting nine months [4] Group 4: Future Trends in Investment Advisory - The trend is shifting towards full discretionary management services, with 91.3% of managed assets in North America being under full discretionary management [5] - AI technology is anticipated to enhance the efficiency and quality of advisory services, broadening service coverage and promoting inclusivity [5]