证券研究报告 | 金融工程 2025 年 11 月 23 日 维持观望，大盘风格或仍将占优 2. 市场最新观点 风险提示：择时和风格轮动模型结论基于合理假设前提下结合历史数据统计规 律推导而出，市场环境变化下可能导致出现模型失效风险。 定期报告 敬请阅读末页的重要说明 王武蕾 S1090519080001 wangwulei@cmschina.com.cn 王禹哲 S1090525080001 wangyuzhe@cmschina.com.cn ❑ 择时观点上，本周继续维持震荡观望的判断，核心原因有三点，较前期有所 扩充：一是交易维度信号偏弱，目前全市场 Beta 离散度上行、PB 分化度下 行、全 A 交易量能下行，三者均给出偏向谨慎信号。简而言之，即市场缺乏 交易主线，未能形成新的趋势。二是基本面维度有喜有忧，即中上游景气度 回升较为明显，但下游景气度以及信贷数据不及预期。三是全球流动性风险 仍未解除，上周市场回调的主要原因在于美联储 12 月降息预期显著回落导 致全球流动性收缩，虽然周五美联储"三把手"威廉姆斯表示"近期内有进 一步调整利率的空间"，带动美股企稳，但当前美联储内部分歧仍较大，在 12 月 ...

Core Viewpoint - The A-share market is experiencing a notable shift towards stock selection and sector rotation, with over 50 stocks upgraded and more than 90 downgraded in ratings, indicating a more cautious market sentiment and a focus on structural opportunities in technology, consumption, and dividend sectors [1][2][3]. Stock Rating Adjustments - Over the past month, 52 stocks have been upgraded, with the food and beverage sector having the highest number of upgrades at 7 stocks, followed by electronics and power equipment with 5 each, and pharmaceuticals and light industry with 4 each [1]. - Conversely, 92 stocks have been downgraded across 25 industries, with the automotive sector leading with 12 downgrades, followed by food and beverage with 10, and basic chemicals with 9 [2][3]. Sector Analysis - In the food and beverage sector, several companies such as Baba Foods and Ximai Foods have seen their ratings upgraded due to improved revenue growth and store efficiency [2]. - The electronics sector is expected to benefit from a recovery in terminal demand, with companies like Crystal Technology and Green Link Technology receiving upgrades [2]. - The automotive sector has faced downgrades due to short-term performance pressures, with companies like Meihu and New Spring seeing their ratings lowered [3]. Market Trends and Strategies - Analysts suggest that the market is moving towards a balanced style, with a preference for large-cap stocks and a potential shift towards value stocks [4]. - The focus on growth stocks remains, but the key is whether the underlying valuation logic changes, which could drive future performance [4]. - Investment opportunities are seen in themes such as anti-involution and dividend stocks, with a particular emphasis on technology sectors that align with national strategies and possess real technological barriers [5].

证 券 研 究 报 告 改革深化 融合加速 ——2026年北交所投资策略 证券分析师： 刘靖 A0230512070005 王雨晴 A0230522010003 郑菁华 A0230525060001 汪秉涵 A0230525090003 研究支持： 吕靖华 A0230124070002 2025.11.19 主要内容 www.swsresearch.com 证券研究报告 2 ◼ 北证四周年，市场近万亿，流动性明显改善，市场功能逐步完善。1）2025年11月15日北证迎来四周年，经过四年发展，北证已逐步融入A股；2）规模：截止 11月14日，北证共有282家上市公司，总市值9008亿，分别相比首日增长248%和212%。北证A股的专精特新"小巨人"数量占比和市值占比为56.7%和57%， 均为全市场最高，北证已聚集一批设备类、材料类、新能源产业链、新能源汽车产业链为代表的优质创新型中小企业；3）流动性：25年日均换手率5.4%，为 全A最高，开户数950万，相比首日增长约1.4倍，吸引了一批公募、社保、保险等机构投资者参与；4）市场功能逐步完善。做市商制度、融资融券制度、并购 重组、再融资等市场功能逐步完善。 ...

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the consumer industry, particularly focusing on the recovery of the Consumer Price Index (CPI) and its implications for consumption trends in China. The core CPI has shown a continuous recovery for six months, reaching 1.2% in October, which is expected to support short-term consumption and continue until the Spring Festival next year [1][3][4]. Core Insights and Arguments - **Economic Growth and Policy Support**: The economic growth target for 2026 is expected to remain around 5%. Macro policies will increasingly focus on domestic demand, enhancing support for consumer markets, making them more attractive in the coming year [1][4]. - **Investment Opportunities in Consumer Sectors**: The A-share market has seen increased attention on certain consumer sectors, particularly those that are undervalued and poised for recovery, such as discount retail, snacks, and domestic beauty products. High-growth service sectors like outdoor economy and medical services also present investment potential [1][5][6]. - **Sector Rotation in Q4**: The market is shifting towards a style rotation logic, with relatively low valuation sectors like medical services, aviation, home appliances, shopping goods, and condiments showing high allocation value [1][5]. - **Airline Sector Performance**: The airline sector is experiencing upward trends influenced by factors such as improved Sino-Japanese relations, tightened aircraft supply, and passenger and cargo volumes exceeding pre-pandemic levels. Stable oil prices and a strong currency also contribute positively [2][7][8]. Additional Important Insights - **Consumer Resilience**: Despite overall economic pressures, consumer performance has shown resilience, with consumption data remaining stable compared to investment declines. The government aims to increase the final consumption rate, which currently stands at about 56%, with room for improvement [3][4]. - **Focus on Specific Consumer Segments**: The call highlights specific consumer segments worth monitoring, including the IP economy and pet economy, which benefit from demographic trends like the rise of Gen Z consumers and single-person households [6]. - **Pharmaceutical Sector Opportunities**: Within the pharmaceutical industry, segments related to medical services, aesthetic medicine, and vaccines are highlighted as having investment potential due to supportive policies [9][10]. - **Trends in the Duty-Free Industry**: The duty-free sector is showing signs of recovery, with initial signs of bottoming out and an upward trend expected [14]. - **Food and Beverage Sector Dynamics**: The food and beverage industry is divided into two parts: liquor and mass-market products. The liquor sector is facing challenges, while mass-market leaders show operational resilience, particularly in frozen foods and restaurant chains [16][21][22]. Conclusion - The conference call provides a comprehensive overview of the consumer industry, highlighting the recovery of the CPI, investment opportunities across various sectors, and the implications of macroeconomic policies on consumer behavior. The airline and pharmaceutical sectors are particularly noted for their growth potential, while the food and beverage industry faces mixed challenges and opportunities.

Core Viewpoint - The market is experiencing an upward trend with the Shanghai Composite Index breaking a 10-year high at 4030.40 points, leading to discussions on whether investors should switch sectors as the year-end approaches [1] Market Trends - The market is currently in a policy vacuum period, with strong sectors like semiconductors, AI, and chips showing lackluster performance recently [1] - Historical patterns indicate that value stocks such as banks, non-bank financials, and food and beverage sectors have a win rate exceeding 70% during the year-end period (November-December) [3] - The banking sector saw a 9.36% increase in December 2024, while technology sectors like computers and electronics gained a 15% increase in January 2023 [3] Sector Performance - The Consumer sector, particularly the liquor segment, has shown strong performance despite pressure from fundamentals after the third-quarter reports [1] - The China Securities Dividend Index tends to perform well before year-end, indicating a potential shift in market focus [1] Investment Strategies - Two key investment tracks are highlighted: 1. **Cyclical Recovery in Undervalued Industries**: Traditional industries are seeing improvements in supply-demand dynamics, with sectors like white goods, engineering machinery, and commercial vehicles being identified as having global competitive advantages [6] 2. **Defensive High-Dividend Strategies**: High-dividend assets are viewed as a stabilizing force in investment portfolios, particularly in uncertain market conditions [10] Fund Performance - The China Securities Major Consumer Index has nearly doubled in size since 2023, with the Huatai-PineBridge China Securities Major Consumer ETF leading with a scale exceeding 20 billion [7] - The demand for long-term dividend investments remains strong, driven by the ongoing asset shortage in the banking sector [11] Index and Fund Recommendations - The S&P Hong Kong Stock Connect Low Volatility Dividend Index and the Hang Seng High Dividend Low Volatility Index are recommended for investors seeking stable growth and risk diversification [12][13]

Group 1: Macro and Strategy - The core conclusion indicates that the bull market initiated in 2024 is not over, transitioning into its second phase, with the driving force shifting from sentiment to fundamentals [6] - Technology is identified as the main theme, with a focus on AI glasses, robotics, intelligent driving, AI programming, and AI in life sciences [6][7] - The bull market is characterized by structural features, with "small assets" outperforming "old assets," and the market is currently in the explosive phase of the bull market [6][7] Group 2: Industry and Company Analysis - The restaurant industry is transitioning from extensive expansion to stable growth, with online channels becoming increasingly important [8][9] - Different restaurant formats have varying adaptability to delivery services, with beverages and fast food showing the highest adaptability [8][9] - A balanced approach between dine-in and delivery is crucial for restaurant brands to maintain brand recognition and profitability [10] Group 3: Investment Recommendations - The report maintains an "outperform the market" rating for the restaurant industry, emphasizing the need for brands to adapt to consumer trends and optimize their cost-benefit ratios [11] - Specific recommendations include companies like Xiaocaiyuan, Guoquan, and Haidilao, while also suggesting attention to Meituan-W as a platform leader [11] Group 4: Company Financial Performance - Beike-W reported a 2% year-on-year revenue growth in Q3 2025, with a total GTV of 736.7 billion RMB [15] - The adjusted net profit for Beike-W decreased by 28% year-on-year, indicating challenges in profitability despite revenue growth [15][16] - Yonyou Network's revenue for the first three quarters of 2025 was 5.584 billion RMB, a 2.7% decline year-on-year, but showed a positive growth trend in Q3 [19][20]

Market Overview - The market is expected to continue fluctuating around the 4000-point mark of the Shanghai Composite Index, with a notable acceleration in style and sector rotation [2][5] - The recommendation is to adopt a cautious approach, focusing on opportunities in technology, new energy, and electricity sectors during the fluctuations [2][5] Stock Market Factors - The market style has shifted towards small-cap stocks, with a preference for value over growth [7] - The volatility of both small-cap and value-growth styles has decreased [7] - There has been an increase in the dispersion of excess returns across industries, along with a rise in the speed of sector rotation and the proportion of rising constituent stocks [7] Market Activity - Market volatility and turnover rates have both declined [8] Commodity Market Factors - The trend strength in the agricultural products sector has decreased, while other sectors have shown little change [19] - Basis momentum has increased across all sectors, with a decline in volatility for all but the agricultural products sector [19] - Liquidity has decreased across all sectors [19] Options Market - Implied volatility levels for the SSE 50 and CSI 1000 have gradually decreased, while the ratio of put to call option open interest has increased [22] - There is a notable increase in the skew of both put and call options for the SSE 50, indicating uncertainty in market direction and dominant style [22] Convertible Bond Market - The convertible bond market has performed well, with a continued upward trend [24] - The premium rate for bonds convertible at 100 yuan has significantly increased, nearing the 90th percentile of the past year [24] - The proportion of low premium convertible bonds has remained stable, with weekly trading volume showing a continuous recovery [24]

- The report tracks various market factors, including stock market, commodity market, options market, and convertible bond market, focusing on their weekly performance and trends[1][3][12] - **Stock Market Factors**: The report highlights the following: - **Market Style**: Small-cap stocks outperformed large-cap stocks, and value stocks outperformed growth stocks. Both small-cap and value-growth style volatilities decreased[12][14] - **Market Structure**: Industry excess return dispersion and industry rotation speed increased. The proportion of rising constituent stocks also increased, while the concentration of trading in the top 100 stocks and top 5 industries decreased[12][14] - **Market Activity**: Both market volatility and turnover rate declined[13][14] - **Commodity Market Factors**: Key observations include: - **Trend Strength**: The trend strength of agricultural products decreased, while other sectors showed minimal changes[24][31] - **Basis Momentum**: Basis momentum increased across all sectors[24][31] - **Volatility**: Volatility decreased across all sectors except agricultural products[24][31] - **Liquidity**: Liquidity declined across all sectors[24][31] - **Options Market Factors**: The implied volatility levels of SSE 50 and CSI 1000 options decreased. However, the put-call open interest ratio increased. Additionally, the skewness of both put and call options for SSE 50 rose significantly[35] - **Convertible Bond Market Factors**: The convertible bond market performed well, with the following trends: - The premium rate of bonds priced around 100 yuan increased significantly, nearing the 90th percentile of the past year[37] - The premium rate of pure debt bonds also slightly increased, while the proportion of low premium rate bonds remained stable[37] - Weekly trading volume continued to recover[37]

Core Insights - The report indicates that the consumer sector is expected to experience a rotation and rebound, driven by a recovery in CPI and favorable profit-valuation ratios [2][4][9] Group 1: Market Trends - Since the beginning of 2025, the A-share market has shown an overall upward trend, with the Wind All A index rising by 27.02%. The technology sector has led this trend with a year-to-date increase of 39.12%, while the consumer sector has lagged with only a 10.85% increase [3][4] - As of November 11, 2025, the valuations of technology and cyclical sectors are at relatively high levels, with P/E ratios at 62.69% and 83.71% respectively since January 1, 2020 [4][9] Group 2: CPI and Consumer Sector - The report highlights a significant correlation between essential consumer goods performance and CPI trends. Since February 2025, CPI has shown a bottoming trend, with a notable recovery starting in July 2025, culminating in a 0.2% year-on-year increase in October 2025 [7][13] - Essential consumer goods typically exhibit stable demand, characterized by low unit prices and high consumption frequency, making price movements a key driver of market performance [7][9] Group 3: Profit-valuation Comparison - The consumer sector shows a clear advantage in terms of profit-valuation ratios, especially in sub-sectors such as medical services, airports, home appliances, personal care products, non-white liquor, and condiments, which have demonstrated high earnings growth while maintaining low historical valuations [9][11]

Group 1: Major Asset Allocation Insights - The report suggests increasing allocation to domestic stocks and commodities, with a focus on large-cap stocks and a balanced growth-value approach [1][2] - The macro factor adjustment model indicates a weight increase for domestic stocks and commodities to 20.8% and 9.3% respectively, with the Hang Seng Index weight raised by approximately 7.3% [2] - As of October 2025, the latest macro factor adjustment signals indicate the following asset weightings: government bonds (20.9%), energy and chemicals (16.0%), metals (14.0%), Hang Seng Index (13.5%), CSI 300 (12.7%), CSI 1000 (12.3%), gold (5.4%), and S&P 500 (5.2%) [2] Group 2: Stock Style Allocation Insights - The macroeconomic indicators show a mixed outlook, with a decrease in the PMI new orders index and an improvement in the year-on-year industrial added value, suggesting a favorable environment for value and large-cap styles [2] - Liquidity indicators, such as the M1-M2 scissors difference and SHIBOR rates, support a positive outlook for large-cap styles [2] - The market indicators suggest a preference for large-cap styles, with a balanced approach to growth and value styles recommended for November 2025 [2] Group 3: Stock Industry Allocation Insights - The multi-dimensional industry ETF rotation model identifies high-value industries such as coal, photovoltaics, telecommunications, and agriculture with strong configuration value [3] - As of October, the stock industry rotation strategy indicates high configuration value for coal, photovoltaics, telecommunications, and agriculture, recommending equal-weight allocation to these sectors [3] - The macro factor adjustment asset allocation, stock style rotation, and stock industry configuration strategies have all achieved positive absolute returns year-to-date [3][4]