2026年开年之际，中国消费市场展现出澎湃活力与无限创意。从北国的冰雪激情到南国的生态浪漫，从传统的年味商贸到古城的夜色繁华，各 地正凭借独特资源，打造消费新场景、新体验。 ■牙克石：打造大众冰雪试驾场地 发展冰雪文旅新IP 在内蒙古呼伦贝尔市牙克石市，冰雪覆盖的凤凰山景区中，新开辟了110万平方米的大众冰雪试乘试驾场地。 从封闭的产业测试到开放的大众体验，从服务车企的专业产业到普惠群众的文旅项目，牙克石走出了一条极具地域特色的产业发展路径，推动 寒地汽车测试产业与冰雪文旅产业深度融合、双向赋能，让冰天雪地真正成为撬动寒地经济高质量发展的"金山银山"。 ■鸥舞春城：文旅融合激活昆明"观鸥经济" 每到冬季，在云南省昆明市滇池畔的海埂大坝、海洪湿地等地，红嘴鸥成群结队在空中翩翩起舞，成为春城昆明的一道靓丽风景。 ■跨国商贸遇年味 河北廊坊年货节架起消费"桥梁" 新春将至，年味愈浓。1月26日，2026年廊坊国际年货节鸣锣开市。本届年货节从腊月初八持续至除夕，云集国内外286家优质企业的2300多种 特色年货好物参展，通过"线上+线下"融合模式，让市民实现"不出廊坊买遍全球"，为新春消费市场注入强劲动能。 自198 ...

在内蒙古呼伦贝尔市牙克石市，冰雪覆盖的凤凰山景区中，新开辟了110万平方米的大众冰雪试乘试驾场地。 从封闭的产业测试到开放的大众体验，从服务车企的专业产业到普惠群众的文旅项目，牙克石走出了一条极具地域特色的产业发展路径，推动寒 地汽车测试产业与冰雪文旅产业深度融合、双向赋能，让冰天雪地真正成为撬动寒地经济高质量发展的"金山银山"。 ■鸥舞春城：文旅融合激活昆明"观鸥经济" 每到冬季，在云南省昆明市滇池畔的海埂大坝、海洪湿地等地，红嘴鸥成群结队在空中翩翩起舞，成为春城昆明的一道靓丽风景。 2026年开年之际，中国消费市场展现出澎湃活力与无限创意。从北国的冰雪激情到南国的生态浪漫，从传统的年味商贸到古城的夜色繁华，各地 正凭借独特资源，打造消费新场景、新体验。 ■牙克石：打造大众冰雪试驾场地 发展冰雪文旅新IP 在河南省许昌市，夜幕下的曹魏古城灯火璀璨，人流如织。2024年7月，曹魏古城中轴步行街被河南省认定为首批省级夜经济集聚区之一。 作为河南省首批省级夜经济集聚区，2024年，曹魏古城接待游客逾600万人次，已成为许昌三国文化游的网红景点和夜经济的强劲引擎。在这里， 游客不仅能感受到浓厚的三国文化氛围，还能体 ...

Core Viewpoint - The 2026 Chongqing New Year Lantern Festival, named "Xi Huan Ni," will officially light up on January 31, showcasing a large-scale water lantern display that emphasizes "water" and "grand scale" as its main features, becoming a highly anticipated event in the city [2] Group 1: Event Overview - The lantern festival will utilize over 1,200 acres of exhibition space, featuring six thematic areas and over 100 lantern groups, with approximately 6,000 lanterns and decorations, integrating culture, technology, and commerce [5] - The festival's design incorporates the unique topography of Chongqing, with a focus on creating an immersive experience that blends light with the natural landscape, allowing visitors to feel as if they are "floating in water and walking through a painting" [4][6] Group 2: Cultural Significance - The festival aims to enhance local cultural identity by providing a larger and more locally themed light show, reducing the need for residents to travel to other cities for similar experiences [3] - The event is positioned as a new cultural tourism benchmark, reflecting Chongqing's commitment to becoming a cultural powerhouse and enhancing its night economy [7] Group 3: Economic Impact - The festival is expected to serve as a significant driver for Chongqing's night economy, with its scale and innovative features contributing to the city's image as a vibrant cultural and technological hub [7][8] - The integration of high-tech elements and interactive experiences aligns with global trends in immersive tourism, reinforcing Chongqing's status as a "fashion capital of China" and a pioneer in cultural tourism [7]

Core Insights - Beijing's total market consumption is projected to grow by 1.6% year-on-year in 2025, with service consumption showing strong performance, increasing by 5% [1][3] - The city is focusing on innovation in business formats, expanding consumption scenarios, and upgrading quality to strengthen its foundation as an international consumption center [1][3] Service Consumption as a Core Engine - Service consumption is becoming the dominant force in Beijing's market, with a 5% year-on-year increase in service consumption [3] - The integration of online and offline channels is accelerating, with 51.9% of businesses in wholesale, retail, accommodation, and catering sectors having an online presence, up by 2.4 percentage points [3] - Online retail sales reached 581.53 billion yuan, accounting for 42.5% of total social retail sales, an increase of 1.4 percentage points [3] - Retail sales of certain upgraded and essential goods are performing well, with jewelry, cosmetics, and grain and oil products increasing by 39.5%, 12.6%, and 5.7% respectively [3] Structural Adjustments in Consumption Market - The total retail sales of social consumer goods in Beijing decreased by 2.9% year-on-year, but the decline has narrowed by 2.2 percentage points compared to the previous three quarters [3][4] - The consumption market is undergoing structural adjustments influenced by changes in business models, consumer demand, and lifestyle transformations [4] Diverse Business Formats and Night Economy - The number of new flagship stores in Beijing exceeded 1,000 for the first time, reaching 1,068, a year-on-year increase of 11.3% [5] - The night economy has expanded significantly, with the number of consumption points increasing from 22 in 2019 to 139 in 2025 [6] - Nighttime consumer activities are thriving, with a 23.3% year-on-year increase in foot traffic during the National Day holiday [6] Quality and Fashion Leading Consumption - The cultivation of Beijing as an international consumption center is enhancing the leading role of service consumption, providing a "Beijing model" for the national market [8] - The focus on quality, style, and brand development is becoming increasingly important in the competitive market landscape [8] - Fashion consumption is expected to emerge as a significant growth point during the 14th Five-Year Plan period, driven by innovation and cultural significance [9]

Group 1 - The core viewpoint of the articles highlights the significant growth and transformation of Beijing's consumer market, particularly emphasizing the role of service consumption as a key driver of economic activity [1][2][10] - In 2025, Beijing's total market consumption is projected to grow by 1.6% year-on-year, with service consumption increasing by 5%, indicating a shift towards a more service-oriented economy [1][4] - The integration of online and offline retail channels is accelerating, with the penetration rate of enterprises in wholesale and retail, accommodation, and catering sectors reaching 51.9%, up by 2.4 percentage points year-on-year [2][4] Group 2 - The retail sales of social consumer goods in Beijing are expected to decline by 2.9% year-on-year, although the decline is narrowing compared to previous quarters, reflecting a structural adjustment in the consumption market [4] - Certain categories, such as gold and jewelry, cosmetics, and staple food, have shown positive growth, with retail sales increasing by 39.5%, 12.6%, and 5.7% respectively [4] - The penetration rate of new energy vehicles is rising, with retail sales of these products increasing by 13.2% year-on-year, driven by policies promoting consumption and the popularity of new models [4] Group 3 - The emergence of new retail formats and the "first store economy" is becoming a key indicator of urban commercial attractiveness, with over 1,068 new first stores opened in 2025, marking an 11.3% increase [5][8] - The night economy is expanding, with the number of night economy consumption points increasing from 22 in 2019 to 139 in 2025, indicating a growing demand for nighttime activities [8] - The integration of traditional cultural elements with modern consumption trends is evident, as seen in the rise of local brands and international brands adapting to local culture [8][12] Group 4 - The focus on quality and fashion in consumption is becoming more pronounced, with the development of a diverse range of consumer experiences that cater to high-quality and multi-faceted lifestyles [10][12] - The concept of "fashion consumption" is evolving, with expectations that it will become a significant growth point in the market, driven by innovation and cultural resonance [12][13] - The importance of fashion consumption as a commercial and social value is highlighted, indicating its potential to drive consumer trends and create substantial market value [13]

Core Insights - Beijing's night economy is set to expand significantly by 2025, with the number of night consumption points increasing from 22 in 2019 to 139, including 1,068 new flagship stores [1][3] - Key commercial districts are expected to see double-digit growth in both foot traffic and sales, with a focus on areas like Chaoyang District and unique growth zones such as Tongzhou and Shijingshan [1][3] Group 1 - By 2025, the night economy will encompass 25 landmarks, 84 popular spots, and 30 lifestyle circles [1][3] - The city will promote night consumption through weekly regional recommendations, featuring over 100 unique consumption scenarios including shopping, entertainment, and food experiences [1][3] - Major events such as beer festivals and various performances will be organized, with over 200 themed activities planned under the "Night Beijing" initiative [1][3] Group 2 - During the 2025 National Day holiday, foot traffic in 60 key commercial areas is projected to reach 28.116 million, representing a year-on-year increase of 23.3% [1][3] - The Dragon Boat Festival period is expected to see a year-on-year increase of 8.3% in night consumption [1][3] - The Beijing Municipal Bureau of Commerce aims to enhance consumer spending through supportive policies and initiatives that encourage night-time activities and the introduction of new brands [2][4]

北京商报讯（记者 刘卓澜）1月27日，北京市商务局发布内容显示，北京市夜经济已从单一业态向"全 域联动、多元融合"升级，形成覆盖全市16区及北京经济技术开发区的"夜京城"消费版图。夜间消费的 辐射力与吸引力持续攀升。截至2025年，全市夜经济消费点位从2019年的22个增至139个，涵盖25个地 标、84个打卡地与30个生活圈。 区域发展各具特色，其中，朝阳区以亮马河文化经济带、奥林匹克中心区为核心，成为夜经济主承载 区；通州环球度假区、石景山首钢园等区域凭借独特资源，形成特色增长极，推动全市夜经济均衡发 展。 夜经济业态创新不断突破，沉浸式消费场景成为核心亮点。"餐饮+Livehouse""园林夜游+非遗展演"等 跨界融合模式持续涌现，为消费者带来丰富多元的夜间体验；老字号夜间体验与国潮文创市集相映成 趣，在延续"京味儿"文化底蕴的同时，注入时尚潮流元素，让北京的夜晚既具传统韵味，又富现代活 力。 丰富的活动激活夜间消费活力。在暑期消费的带动下，东城、昌平、顺义等12区的"夜京城"点位和特色 活动场景，涵盖夜间购物、旅游娱乐、美食体验等百余个特色消费场景，同步推出啤酒节、崇文喜市、 各类演出赛事等"夜京城" ...

暮色四合，"团结夜市"随之点亮新的活力场。各社区发动志愿队伍、文艺团体和具有特长的居民，带来 了广场舞、戏曲、乐器演奏等精彩纷呈的文艺荟萃，节目大多由居民自编自演，充满了浓郁的生活气息 和乡土情怀。台上演得投入，台下喝彩不断。"以前晚上净看手机，现在大家都愿出来凑凑热闹，左邻 右舍关系更近了！"带着孩子的刘女士感慨道。 "团结夜市"也是经济的集市。它为辖区商户，特别是小微个体户提供了一个低成本的推广平台，特色小 吃、手工艺品、儿童玩具等摊位琳琅满目。居民在享受文化大餐的同时，也拉动了消费，点燃了社区 的"夜经济"。 每月中旬，"服务集市"都会在社区广场温暖开市。义剪摊位前，志愿者巧手翻飞，"剪"出了居民的精气 神，也传递着邻里的温情；健康问诊区前，专业医生团队提供细致的检查与科普，把健康关怀送到身 边；社区团购区人气十足，品质可靠的生活必需品备受青睐；"人大代表面对面"区域，则让环境卫生、 供暖医保等民生关切有了直通解决的快车道…… （来源：内蒙古日报） 转自：内蒙古日报 □本报记者 肖璐 时值深冬，当清晨的第一缕阳光照亮街巷，"睦邻早市"的喧嚣便唤醒了赤峰市元宝山区老城区的烟火 气。摊位上，水灵的青菜瓜果整 ...

Group 1 - Changsha has set a goal to become a "24-hour city" and is focusing on cultivating 10 municipal night economy demonstration blocks and 200 night economy demonstration stores [2] - The city has been recognized for three consecutive years as one of the "Top Ten Chinese Cities for Night Economy Influence" [2] - A total of 143 new consumer brands have emerged, contributing to the city's vibrant and attractive atmosphere [2] Group 2 - Changsha is building a more resilient and sustainable high-quality development ecosystem [2] - The initiative aims to stimulate urban vitality and charm through the night economy [2] - The efforts are part of a broader narrative of Chinese-style modernization [2]

Group 1 - The core viewpoint of the articles emphasizes the importance of consumption as a key driver of economic growth, with a focus on transforming and upgrading consumption in Quzhou [1][2] - The government work report for 2026 highlights the implementation of special actions to boost consumption and promote its transformation and upgrading [1] - Local representatives suggest creating a comprehensive consumption landscape, enhancing night-time economy, and optimizing consumption policies to stimulate consumer spending [1][2] Group 2 - The concept of "night economy" is identified as a significant area for attention, with its potential to activate urban dynamics and drive consumption growth [2] - Quzhou's unique geographical position at the intersection of four provinces, along with its rich cultural and tourism resources, provides favorable conditions for developing a distinctive night economy [2] - Recommendations include strengthening top-level planning, creating unique cultural brands, and improving infrastructure and service support to fully unleash Quzhou's night-time consumption potential [2]