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40年沧桑巨变,上海车展见证中国汽车业“链”在一起
Zhong Guo Jing Ji Wang· 2025-04-30 06:41
Core Points - The 21st Shanghai International Automobile Industry Exhibition has commenced, featuring nearly 1,000 exhibitors from 26 countries and regions, showcasing over 100 new car models and hosting more than 193 press conferences, solidifying its status as the "largest auto show in the world" [1] - The rapid growth of the Shanghai Auto Show reflects the significant development of China's automotive industry, which has maintained the world's largest production and sales volume for 16 consecutive years [1] - The event serves as a platform for automotive companies to enhance user experience and interaction, with many brands focusing on user-centered design and co-creation activities [3][6] Industry Trends - The rise of short video platforms has made live streaming a crucial marketing tool for car manufacturers, with executives actively engaging with users through social media [6] - The competition among car manufacturers has intensified, leading to a "value war" in the market, with companies showcasing their latest advancements in intelligent driving technology [6][9] - The emphasis on safety in intelligent driving has become a key marketing point, with companies adjusting their promotional strategies in response to recent incidents and regulatory scrutiny [7][8] Supply Chain Developments - The exhibition highlighted the growing strength of China's intelligent automotive supply chain, with a significant presence of technology and supply chain companies [9][12] - Localized products and services are increasingly being developed by Chinese companies, allowing them to compete on a global scale [15][18] - Strategic partnerships between automotive manufacturers and supply chain companies are becoming more common, as seen with Ningde Times and several major car manufacturers [15] Globalization Efforts - The Shanghai Auto Show attracted a large number of international dealers and media, demonstrating the global appeal of the Chinese automotive market despite ongoing trade tensions [19] - Chinese automotive companies are actively pursuing international partnerships and collaborations, with plans to export new energy vehicles globally [22][25] - The event serves as a significant platform for showcasing China's automotive industry achievements and its aspirations to become a global automotive powerhouse [25]
卢放:用户与安全双核驱动岚图未来
4月23日,2025上海车展开幕,岚图汽车的展台成为车展焦点。作为首个达成20万辆整车下线的央企高端品牌,岚图携两款核心产品亮相:累计改良超 千项的岚图FREE+与定位高端的四座版岚图梦想家。前者首搭华为乾崑智驾ADS 4.0与鸿蒙座舱5,后者以"私密会客厅"设计精准切入高净值人群需求。在发 布会后的专访中,岚图汽车首席执行官卢放一再强调用户需求和安全保障在岚图发展过程中的核心地位。"以用户需求驱动技术迭代,以安全底线定义技术 边界,这是岚图参与竞争的核心优势。"卢放说。 在智能驾驶概念泛化的行业背景下,岚图对安全的界定更加严谨。卢放表示,工信部发布智驾术语规范后,岚图内部立即禁用"自动驾驶"表述,仅使 用"智能驾驶辅助"。他解释:"术语的准确性关乎用户认知边界,过度承诺可能引发误操作风险。"在岚图内部,安全始终是被强调最多的高频词汇,在车身 结构、电池防护、智驾系统的冗余设计等环节,岚图产品的研发始终围绕安全展开。以四座版梦想家为例,其"私密会客厅"设计不仅采用声学夹层对于销量 目标,邵明峰提出"2026年实现月销2万辆,进入细分市场前三",卢放则补充:"销量是结果而非目标,核心在于用户对产品价值的认可度。 ...
中原消费金融多城市开展促消费活动
Zheng Quan Ri Bao Wang· 2025-04-28 06:51
Group 1 - Central China Consumer Finance has launched consumption promotion activities in multiple cities, integrating finance, food, cultural creativity, and trendy products through innovative "finance + scene" interactions [1] - The "Peony Blossoms. Central China Has an Appointment" immersive user co-creation event was held in Luoyang, where 20 product experience officers provided feedback for product optimization and service upgrades [1] - The company emphasizes a user-centered service philosophy and has initiated a product experience officer program to gather user insights, resulting in 85 upgrades to the Central China Consumer Finance App based on over 300 suggestions collected [1] Group 2 - Ouyang Rihui, Deputy Director of the Internet Economy Research Institute at Central University of Finance and Economics, highlighted that users are not only experiencers of financial services but also leaders in product optimization [2] - The product experience officer program transforms users from "passive receivers" to "active designers," providing a new paradigm for enhancing user experience and loyalty in the consumer finance industry [2] - The company plans to regularly conduct activities to boost consumption in line with national requirements, aiming to enhance the adaptability and convenience of consumer financial services [2]