Core Viewpoint - Guizhou is actively promoting new tourism products and services to enhance visitor experience and attract both domestic and international tourists, coinciding with the 15th "China Tourism Day" [1][3]. Group 1: New Tourism Products and Initiatives - Guizhou is integrating various tourism sectors such as cultural tourism, wine tourism, sports tourism, and health tourism, launching diverse night tourism products like Huangguoshu Night Tour and immersive experiences [4]. - The province is also introducing unique cultural performances and events, including ethnic opera and various village-themed activities, to provide a richer experience for visitors [4]. Group 2: Consumer Incentives and Discounts - Guizhou has implemented consumer-friendly measures, offering free admission to state-owned A-level tourist attractions for specific groups, including children under 6, seniors over 65, and various professionals [5]. - For group tourists, the province has introduced the "2025 Guizhou Province 'Attracting Tourists' Reward Measures," which includes incentives for travel agencies and discounts for transportation services [5]. Group 3: Service Enhancements - To improve tourism services, Guizhou is launching initiatives like the "Satisfaction Tourism" campaign to enhance the travel environment and is working on upgrading hotels to four-star standards and above [6]. - The province is establishing visitor service points at key transportation hubs and enhancing training for tour guides to improve service quality [6].

Core Viewpoint - The annual shareholder meeting of Zhenjiu Lidou Group highlighted the company's strategic focus on long-term development, product differentiation, and brand enhancement in the competitive Chinese liquor market [3][5][6]. Financial Performance - In 2024, Zhenjiu Lidou achieved a revenue of 7.07 billion yuan and an adjusted net profit of 1.68 billion yuan, marking the fourth consecutive year of growth in key operational metrics [6]. Strategic Initiatives - The company is set to launch a new product priced between 500 to 600 yuan, targeting the market segment that typically sells for around 2000 yuan, thereby strengthening its position in the mid-to-high-end market [8]. - Zhenjiu Lidou is expanding its product matrix to capture more market share, focusing on differentiated development paths for its three major enterprises [8]. Market Trends - The company recognizes the generational shift in consumer demographics, with the 80s and 90s generations becoming the main consumers of liquor, prompting the need for marketing strategies that resonate with younger audiences [9]. Brand Development - Zhenjiu Lidou aims to enhance its brand image through cultural and tourism resources, including the development of immersive marketing experiences at its Zhenjiu vineyard and historical sites [8]. Investor Relations - KKR partner Sun Zheng expressed confidence in the long-term value of Zhenjiu Lidou, citing the management team's operational capabilities despite current industry adjustments [9].

Group 1 - Moutai Culture announced that Zhang Yixing has officially become its brand ambassador, aiming to enhance its market presence and brand image [1] - Moutai Culture focuses on the integration of liquor and tourism, with core businesses including industrial tourism, cultural product development, and event planning [1] - The upcoming "2025 Guizhou Huangxiaoxi T² Music and Art Festival" will feature Zhang Yixing, further promoting Moutai's brand and cultural identity [1] Group 2 - Qingdao Beer plans to acquire 100% equity of Shandong Jimo Yellow Wine for a total consideration of RMB 665 million, enhancing its diversification strategy [2] - In 2024, Jimo Yellow Wine reported a revenue of RMB 166 million, a 13.5% increase year-on-year, and a net profit of RMB 30.47 million, up 38% [2] - The acquisition is expected to enrich Qingdao Beer's product line and strengthen its competitive position in the market [2] Group 3 - Guizhou Moutai repurchased 934,800 shares in April, accounting for 0.0744% of its total share capital, with a total expenditure of RMB 1.44 billion [3] - As of the end of April 2025, Moutai has repurchased a total of 2.0175 million shares, representing 0.1606% of its total share capital, with a cumulative expenditure of RMB 3.039 billion [3] - The share buyback reflects Moutai's confidence in its value and is likely to boost market sentiment in the liquor sector [3]

作者 | 第一财经 栾立 5月7日早间，茅台首位代言人张艺兴的相关传言冲上热搜，也引发市场热议，但并未得到茅台官方 确认。当日傍晚，茅台文旅公司官宣签下张艺兴为形象代言人。 据介绍，历史上茅台并没有聘请过代言人，因此这一消息颇受外界关注。根据茅台文旅公布的信息显 示，张艺兴将参加5月17日—18日在贵阳举行的音乐活动，但并未透露具体的合作细节。 2025.05. 07 白酒专家欧阳千里也表示，茅台文旅牵手张艺兴、举办音乐节，可能更多是拓展文旅事业。 值得注意的是，2024年贵州省委、省政府明曾出要做好文旅、酒旅等工作，推动"卖酒"向"卖生活方 式"转变，因地制宜开展特色鲜明、群众喜闻乐见的文娱活动、体育赛事，更好满足游客多层次需 求。在近期活动中，贵州茅台酒厂（集团）有限责任公司党委书记、董事长张德芹发言时表示，要让 茅台文旅成为展示茅台文化和传播茅台文化的重要窗口。 微信编辑 | 小羊 推荐阅读 多地宣布发钱奖励结婚！ 茅台文化旅游公司成立于2013年7月3日，前期注册资金一亿元，是中国贵州茅台酒厂（集团）有限 责任公司的全资子公司。主营旅游地产与旅游资源开发、茅台工业旅游运营、旅游基础设施建设、旅 游信息 ...

据南都湾财社记者了解，今年以来，茅台在响应贵州打造"多彩贵州"文旅新品牌战略动作频频，从"五 一"假期茅台酱香酒公司策划的贵阳路边音乐会，打造多元音乐盛宴、素人K歌、非遗市集、美酒品鉴 等互动体验，到此次聘请张艺兴为茅台文旅代言人等，茅台正在为贵州文旅产业进行助力。 业界分析认为，与张艺兴合作，将为茅台文旅更好切入消费市场、树立品牌文化形象、扩大企业影响力 提供新的路径。茅台不断强化"酒旅"联动，深度融入和创新"酒旅融合"业态，既是践行"客群、场景、 服务"的三个转型，也助推"卖酒向卖生活方式转变"。 对于张艺兴在代言茅台文旅后，双方将有哪些进一步的合作互动，南都湾财社-酒水新消费指数课题组 记者将持续关注。 （文章来源：南方都市报） 公开资料显示，茅台文旅是茅台集团（上市公司贵州茅台母公司）旗下全资子公司之一，其业务范围涵 盖旅游开发、文创产品及文旅话活动等。 南都湾财社记者留意到，包括贵州茅台的IP公仔"小茅"周边、含酒的文旅礼盒以及茅台1935联名酒等， 均由茅台文旅进行运作和销售。 值得注意的是，在宣布张艺兴代言的海报中，茅台文旅放上了一套端午新品文旅礼盒，以及两个小茅主 题公仔。南都湾财社记者从多家 ...

Core Viewpoint - Shede Liquor's Q1 2025 report shows significant improvement in key performance indicators, attributed to rational deceleration and effective inventory reduction strategies implemented last year [1][2]. Financial Performance - In Q1 2025, Shede Liquor achieved revenue of 1.576 billion yuan and net profit of 346.1 million yuan, surpassing the entire net profit of 345.8 million yuan for 2024 [2]. - The company's net cash flow from operating activities increased by 106.76% year-on-year, indicating a notable improvement in financial health [2]. - Operating costs decreased by 11.25% year-on-year, while management expenses fell by 25.24%, reflecting enhanced operational efficiency [2]. Inventory and Sales Strategy - The company successfully executed a strategy of "stabilizing prices, controlling inventory, and enhancing sales," leading to a return of inventory levels to a reasonable range [2]. - E-commerce channel sales grew to 205 million yuan, a year-on-year increase of 36.71%, demonstrating the effectiveness of dual-channel optimization [2]. Brand and Marketing Initiatives - Shede Liquor is focusing on enhancing brand influence through various marketing strategies, including participation in cultural events and sponsorship of programs to increase brand exposure [3]. - The company reported that offline activities during the 2025 Spring Festival reached 850,000 people, with over 800 million online exposures, effectively driving brand sales growth [3]. Strategic Development - The company is advancing its liquor-tourism integration projects, which were initiated in March 2025, aiming to create a culturally rich and internationally recognized liquor town [4]. - This strategic layout is expected to enhance brand strength, modernize the regional liquor industry, and promote collaborative development of industry, culture, and urban areas [4]. Long-term Outlook - The "old liquor strategy" remains robust, with high certainty of performance improvement in 2025 due to ongoing inventory reduction and strategic initiatives [5]. - The dual-driven model of "upgrading consumer experience and innovative scene marketing" is anticipated to enhance product structure towards higher-end and value-oriented offerings [5].

年轻化消费浪潮下，酒饮与旅游场景深度融合，催生多元体验经济。以90后、Z世代为核心群体，通过沉浸式微醺旅游、酒吧+艺术展跨界联名等模式，将 品酒体验嵌入文化、社交、娱乐场景，打造"酒旅融合"新生态。行业数据显示，创新消费场景带动夜间经济、周末周边游等细分市场增长，一线城市微醺主 题门店年增长率超40%。政策端推动文旅融合与消费升级，叠加社交媒体传播效应，酒旅融合市场正迎来结构性增长机遇。 随着Z世代消费能力崛起，传统酒饮消费场景正经历颠覆性变革。年轻群体"既要微醺也要诗与远方"的新需求，催生出"酒旅融合"的创新业态。这种模式通 过将品酒体验深度嵌入文旅场景，构建起"沉浸式消费+文化共鸣+社交传播"的三维价值链。 在宁夏贺兰山东麓，志辉源石酒庄将废弃矿区改造成国家AAAA级景区，游客可参与葡萄采摘、自酿体验，还能在砾石与藤蔓交织的景观中品鉴获奖佳酿。 这种"生态修复+文化赋能"的模式，使酒庄年接待游客突破30万人次，带动周边村民人均增收超万元，验证了酒旅融合的商业潜力。 消费场景的创新更呈现裂变态势。城市微醺派对将酒吧与艺术展跨界混搭，洛阳古城推出"银票拍卖+投壶体验"古风游园，桂林山水间响起壮族山歌对唱 —— ...