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破地域、延链条、扩消费!我国冰雪经济实现跨越式发展 新雪季首月喜迎“开门红”
Yang Shi Wang· 2025-12-25 09:04
央视网消息:最近,国家体育总局发布《中国冰雪经济发展报告(2025)》,2025—2026冰雪季首月,我国冰雪经济实现开门 红。 记者从国家体育总局体育经济司了解到,2025—2026冰雪季首月,全国滑雪场累计接待客流量为0.35亿人次,同比增长10%, 其中入境客流量达19万人次,同比增长66%;消费额达363.5亿元,同比增长6%,实现开门红。 我国冰雪产业预计2025年突破万亿元大关 近年来,我国冰雪经济实现跨越式发展,市场规模持续扩大,产业链条不断完善。截至2025年3月,我国冰雪产业相关的企业 数量已达到18492家。装备制造业销售收入从2019年的153亿元增长至2023年的220亿元,年复合增长率达9.5%。 室内滑雪场呈现爆发式增长,从2013—2014冰雪季的5家跃升至2023—2024冰雪季的59家,主要分布于南方城市,有效破解地 域限制瓶颈。滑冰场馆体系更加完善,截至2025年4月,全国包括花样滑冰场、冰球场、冰球馆、冰壶馆、滑冰场、滑冰馆、速度 滑冰场、速度滑冰馆等各类滑冰运动场馆总计1725个。 在重点区域,北方经济引领区和京张体育文化旅游带、"冰雪丝路"的快速发展已成为区域经济发展 ...
冰雪热土再“上新”
Xin Hua Wang· 2025-12-25 09:02
Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a vibrant winter tourism destination, attracting over 800,000 visitors since the start of the 2025-2026 snow season, leveraging "new gameplay, new business formats, and new services" to convert "cold resources" into a "hot economy" [1] New Gameplay - Chongli has introduced diverse skiing experiences, including four new off-piste trails and adventure routes at Taiwu Ski Resort, catering to thrill-seekers [2] - Snow Ru Yi Ski Resort has expanded its offerings to 24 ski trails and launched a 3,000 square meter youth training center with six dedicated trails for ages 6 to 16, promoting a "skiing + research" package [2] - The region now provides comprehensive ice and snow activities for all ages and skill levels, with tailored services for both seasoned skiers and beginners [2][4] New Business Formats - Chongli is innovating by integrating local agricultural products, such as using local bell peppers as coffee containers, enhancing the value of its agricultural output [5] - The area is fostering the integration of primary and tertiary industries, with new business formats like "ice and snow + folk customs," "ice and snow + picking," and "ice and snow + hot springs" emerging [5] - Various ski resorts are collaborating with local agricultural greenhouses to offer picking experiences, creating a seamless connection between skiing and agricultural activities [5] New Services - A new direct bus service from Beijing to Chongli has been launched, facilitating easy access for tourists carrying ski equipment [7] - Transportation services in Chongli have been upgraded to enhance connectivity, including a one-hour direct train from Beijing North Station to Taizicheng Station and new flight routes [7] - Ski resorts are implementing comprehensive service upgrades, including mobile app services for ticket purchases and equipment rentals, and "zero-lift" services to assist visitors with their gear [9]
美团旅行:今冬泛冰雪人群近2000万,推新手“破冰”计划
转自:新华财经 在河北张家口万龙滑雪场的高级道上,5岁的小朋友樱桃稳稳滑行。从2岁多第一次踩上雪板,这已经是她的第三个雪季。 这样的场景在雪场已不再罕见。在中国,滑雪者的年龄跨度日趋宽泛,滑雪这项曾经的专业运动正加速融入大众生活。 12月24日,美团旅行联合多家雪场发起滑雪新手"破冰"计划,推出最低99元的"小白滑雪"套餐,涵盖雪具、滑雪培训、雪票等一站式服务,助力更多人便捷 地上冰、上雪。 美团旅行数据显示,今年11月以来,近2000万人展现出对冰雪运动的浓厚兴趣,包括参与过冰雪项目、体验过相关冰雪培训课程等,其中95后占比超四成。 从地域分布看,广东、江苏、黑龙江三省居民对冰雪运动的关注度最高;热门冰雪目的地主要集中在北京市、张家口市、哈尔滨市、吉林市、白山市、呼和 浩特市、乌鲁木齐市及新疆阿勒泰地区等。 年轻人爱"组团上雪" 超五成滑雪爱好者为90后 在雪场的休息室里,60多岁的张先生刚从雪道下来。"和很久没见的老朋友约在雪场碰面,一起滑一滑,聊一聊。"如今,他经常和雪友相约上山,互相拍视 频、交流动作细节,还一起琢磨转弯技巧。在他看来,滑雪不仅是运动,更是一种充满乐趣的社交方式。 这种"以雪会友"的氛 ...
全国大众冰雪季在哈尔滨启幕 “一冬天”将开展300多项冰雪活动
Zhong Guo Xin Wen Wang· 2025-12-25 07:55
中新网哈尔滨12月25日电(记者 刘锡菊 王妮娜)25日,第十二届全国大众冰雪季(黑龙江分会场)暨2025- 2026年度黑龙江"赏冰乐雪"系列活动在哈尔滨松花江冰雪嘉年华盛大启幕,十多项冰雪运动开启黑龙江 一整个冬天的冰情雪趣。 当日活动现场举行雪地排球赛。黑龙江省体育局 供图 本次活动通过冰雪体育成果展、"欢乐冰雪、共创未来"启动仪式、智慧冰雪互动区、群众冰雪体育乐园 等四大核心板块,从体育赛事、文旅助力、科技赋能等方面,全方位、立体化地呈现黑龙江冰雪的独特 魅力。 现场的展示墙上可以看到全省各地市以及中国—上海合作组织冰雪体育示范区,在近年来的冰雪体育运 动发展历程与成果展示。 全国大众冰雪季在哈尔滨启幕 "一冬天"将开展300多项冰雪活动 群众冰雪体育乐园洋溢着全民健身的热情氛围。这里既有雪地气排球、亲子运动会、冰上龙舟的赛事活 动。又有冰壶、冰盘、冰球、速滑、雪地足球、冰雪匹克球等大众参与性强的传统冰雪项目。还有花样 滑冰和群众体育运动表演项目。 由黑龙江大庆企业自主研制的新型龙舟在冰面上破冰前行,彰显了本土企业产品研发和装备制造潜力; 首次亮相的雪地匹克球项目,将新兴运动与冰雪环境巧妙结合,吸引众 ...
新华视点丨“冷资源”涌动“热浪潮”——从雪场到工厂,冰雪经济全链升温
Xin Hua Wang· 2025-12-25 07:23
眼下,冰雪游热度不断攀升,冰雪经济活力持续释放。放眼各地,在业态升级、产业融合与政策赋能的驱动下,冰雪经济正成为提振消费、推动 区域高质量发展的重要引擎。 ■冰雪游热度不断攀升 冰雪经济活力持续释放 河北省围场满族蒙古族自治县庙子沟村平均海拔约1500米,冬季雪期长达120天,得天独厚的"冷资源"为冰雪游发展提供了优越条件。 ■打造"冰雪+"消费新场景 激发消费活力 《中国冰雪产业发展研究报告(2025)》显示,2025年中国冰雪产业规模将突破万亿元。各地通过业态升级、产业融合等,打造"冰雪+"消费新场 景,持续激发消费活力。 2025至2026雪季,崇礼各滑雪场还将举办、承办大量赛事活动。这个雪季,国际雪联自由式滑雪和单板滑雪大跳台世界杯等国际级与国家级高水 平雪上赛事在崇礼举办,让广大雪友近距离感受竞技体育的魅力。 验。 今年冰雪季,黑龙江省铁力市依托得天独厚的冰雪资源,推出了"冰雪+温泉""冰雪+运动"等系列特色旅游产品,力求给游客们带来更好的冰雪体 新雪季,河北崇礼各大滑雪场在设施升级、赛事引进与服务优化方面全面发力,推动冰雪经济持续升温,为雪友打造更专业、更富趣味的滑雪度 假目的地。 今年,湖北神农 ...
“航天材料+节能设计”助力冰雪装备破冰突围 加速“滑”出超万亿元大市场
Yang Shi Wang· 2025-12-25 07:07
Industry Overview - The ice and snow economy is experiencing significant growth, with domestic ice and snow equipment entering a period of technological breakthroughs, integrating aerospace materials and energy-saving designs [1] - The industry chain is undergoing a comprehensive upgrade as new technologies move from laboratories to snowfields [1] Equipment Development - In the Hebei Xuanhua Economic Development Zone, a specialized company has developed a ski lift that has overcome core technologies such as infinite rope traction, resulting in significant cost advantages, with orders scheduled until July 2026 [4] - The domestic production rate of ski lift equipment has reached over 80%, greatly reducing investment costs for snowfields [6] - A new fan design, developed by a team that previously worked on aircraft propellers, has reduced the motor power by 3000 watts per unit while maintaining the same wind pressure and efficiency, leading to energy savings and lower operational costs [10] Snowmaking Technology - The production facility is preparing to ship snowmaking machines that cover nearly half of the national snowfields, including the development of fully automatic snowmaking machines that consume less energy [11] - A new lightweight ski board has been developed, weighing 1.8 kg compared to the normal 2.5 kg, and is priced at half the cost of foreign brands [13][14] Smart Equipment - A new production line in Harbin has rapidly transitioned from design to operation in under six months, focusing on the latest smart color-changing ski goggles [15] - These goggles utilize aerospace-grade smart materials, allowing the lenses to adjust brightness automatically in less than a second, suitable for various lighting conditions [18] Market Outlook - China has established a comprehensive product system for ice and snow equipment, covering all aspects from individual use to venue requirements, and from competitive sports to recreational activities [20] - According to the "China Ice and Snow Industry Development Research Report (2025)," the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025 [20]
陕西国资等在吉林长春新设冰雪经济私募基金
Sou Hu Cai Jing· 2025-12-25 06:46
Group 1 - The Jilin Jihui Ice and Snow Economy Private Equity Fund Partnership has been established with a total investment of 500 million yuan [1][2] - The fund's business scope includes private equity investment fund management and venture capital fund management services, as well as investment activities using its own funds [1][2] - The fund is co-funded by Zhongjin Travel Investment Holding Co., Ltd., a subsidiary of Shaanxi Tourism Group Co., Ltd., and Jilin Tongbao Xinying Enterprise Management Co., Ltd. [1][2] Group 2 - The fund is registered in Changchun City, Jilin Province, and is classified under capital market services [2] - The fund's executive partner is Shaanxi Guokai Tourism Industry Fund Management Co., Ltd. [2] - The fund operates without a fixed term and is currently in a state of existence [2]
陕西国资等在吉林长春设立冰雪经济私募基金
人民财讯12月25日电,企查查APP显示,近日,吉林省吉汇冰雪经济私募基金合伙企业(有限合伙)成 立,出资额5亿元,经营范围包含:私募股权投资基金管理、创业投资基金管理服务;以自有资金从事 投资活动。企查查股权穿透显示,该企业由陕西旅游集团有限公司旗下中金旅投资控股有限公司、吉林 通保信盈企业管理有限公司等共同出资。 ...
万亿冰雪产业崛起,消费市场持续升温
Sou Hu Cai Jing· 2025-12-25 05:30
《中国冰雪产业发展研究报告(2025)》显示,2025年我国冰雪产业规模预计将突破万亿元大关,达到10053亿元。这一数据标志着我国冰雪经济正式迈入 万亿级产业行列。 产业发展呈现出鲜明的区域特色与融合趋势。东北、华北及西北的新疆等地凭借自然资源优势,成为冰雪运动的主要聚集区。与此同时,"冰雪+"模式正与 文旅、康养等产业深度融合,推动产业从单一的季节性运动向四季运营的现代化产业集群升级。例如,吉林省近期推出的"雪假"政策,有效带动了亲子家庭 出游需求。 市场有风险,投资需谨慎。本文为AI基于第三方数据生成,仅供参考,不构成个人投资建议。 来源:市场资讯 在"带动三亿人参与冰雪运动"战略和冬奥会效应的持续推动下,冰雪产业已构建起覆盖全链条的综合性产业体系。国家体育总局冬季运动管理中心发布的 《大众冰雪消费市场研究报告(2023-2024冰雪季)》显示,在所有冰雪活动参与者中,约73%的人群产生了相应的消费支出。具体到2024-2025冰雪季,全 国18岁及以上居民参与"民俗冰雪活动"的人数达1.44亿人,参与率为12.87%,为所有项目中最高。 冰雪旅游作为产业的重要组成部分,展现出强劲的消费拉动力。根据《中 ...
入境订单激增 我国冰雪经济“热力全开”
Ge Long Hui· 2025-12-25 05:22
据央视,随着元旦假期临近,冰雪季热度也是越来越高。今年冬天,在入境免签政策和中国旅游热度持 续攀升的双重带动下,中国正成为国际冰雪旅游的热门目的地。不仅大型雪场订单火爆,一批"小而 美"的中小雪场和新奇冰雪体验也正悄然走红,成为亲子家庭、养宠人群和年轻游客的消费新选择。在 河北张家口一处中小型冰雪度假园区,装饰童趣十足,雪道坡度平缓,不少家长带着小宝宝练习滑行, 还有很多宠物狗狗同游,雪场规模较小,精准匹配了一些游客"临时起意、小试牛刀"的低密度滑雪体 验。数据显示,11月以来,全国中小型滑雪场预订量同比激增超200%。除了小雪场,小众冰雪体验项 目也成为流量密码。在新疆阿勒泰市阿苇滩镇,"冰浮"新玩法正在社交平台刷屏。 ...