Core Viewpoint - The Chengdu World University Games serves as a significant catalyst for boosting the local cultural and tourism consumption, enhancing the overall consumer experience through collaboration among government, financial institutions, and platform enterprises [3][7]. Group 1: Economic Impact - Chengdu's aviation port recorded over 3.58 million inbound and outbound passengers by the end of July, marking a year-on-year increase of 13.21% [5]. - The city ranks highly as a domestic travel destination during the summer peak, driven by the World University Games [5]. - The introduction of the "ticket root economy" integrates various consumption resources across events, performances, exhibitions, and tourist attractions [5]. Group 2: Consumer Behavior - The local dining sector, particularly hot pot, has seen a significant increase in transaction volume, with overall restaurant payment transactions rising nearly 60% year-on-year, and hot pot transactions increasing by 52.7% [6]. - New leisure consumption scenarios have emerged during event intermissions, with foot massage services' gross merchandise volume (GMV) surging by 78.9% [6]. Group 3: Collaborative Efforts - The Chengdu Cultural and Tourism Bureau launched a 10 million yuan tourism accommodation voucher program, collaborating with major platforms to provide additional subsidies and promotional activities [7]. - Financial institutions, such as the Industrial and Commercial Bank of China Chengdu branch, have enhanced payment convenience for foreign tourists by offering services like quick cash exchange [7][8]. - The integration of consumer vouchers, payment methods, and promotional rights has created a seamless experience for visitors, showcasing the hospitality of Chengdu [8].

拥有百年历史的上海邮政博物馆矗立于苏州河与黄浦江交界处，百年建筑见证着赛艇运动与上海的百年情缘。8月13日，它又留下了2025世界赛艇 锦标赛的足迹，赛事宣传活动"艇亮世界"在此举行，赛事组委会介绍比赛筹备情况，宣布启动票务销售。 除此之外，赛事还将带动文旅商体展融合。观众凭借世界赛艇锦标赛票根，便能在活动期间解锁多重文旅商体权益。从购物、餐饮到民宿、景 点，从交通出行到休闲娱乐，再到丰富的水上运动体验，各类消费场景均有专属福利。 致敬过去，迎接未来 打造上海特色的开闭幕式 据主办方透露，赛事门票将于8月15日中午12点在大麦网正式开票，门票分为VIP看台、普通看台及无座票三档。其中，VIP看台将提供独立的观 赛区及招待服务，定价1880元；普通看台分为180元及380元两个票价档位，而无座票则定价为80元。届时，观众可通过地铁17号线至东方绿舟 站，或自驾车前往，赛场周边设置临时停车场提供停车服务。 为提升观众体验，组委会将在东方绿舟地铁站及临时停车场设置接驳巴士服务。赛事现场还将呈现由组委会精心打造的沉浸式观赛嘉年华，为观 众呈献多维度观赛盛宴——除了近距离观看世界顶尖的赛艇较量，赛场沿岸汇聚多样风味的美 ...

Group 1 - The integration of "aviation + cultural tourism, performance + events + commerce" in Ningxia is enhancing the value of tickets and boosting the local economy [1] - The 2026 AFC U20 Women's Asian Cup qualifiers held in Yinchuan attracted over 40,000 attendees, showcasing strong public interest in sports events [3] - The "Lan Mountain Music Season" in Yinchuan drew more than 30,000 attendees, indicating a vibrant cultural scene and community engagement [5] Group 2 - The local government introduced the "Silver Ticket Benefits" program, allowing attendees to use their tickets for discounts at various restaurants, retail stores, and attractions, promoting extended consumer spending [7] - Increased foot traffic and chain consumption are driving growth in surrounding industries such as dining, accommodation, transportation, and retail [7] - The aviation market is experiencing heightened activity as Yinchuan Airport collaborates with cultural tourism departments to offer discounts at attractions and hotels for travelers during the summer season [7]

Group 1 - The emergence of local amateur football leagues, such as the "Hebei Five-a-Side Football Super League," reflects a growing trend in grassroots sports events across China, aiming to capitalize on the "ticket economy" and boost local football development [1][2] - The "Su Super" league has seen significant attendance, with over 1.1 million spectators across 48 matches, averaging 23,000 attendees per match, and generating a total revenue of 37.96 billion yuan, a 42.7% increase year-on-year [2] - The national football work conference has emphasized the importance of developing social football, advocating for a combination of government support and market effectiveness, and promoting youth training centers and campus football [2] Group 2 - While the trend of local leagues is promising, it is crucial for each region to tailor their approach based on local demographics, football participation, and economic conditions to ensure sustainable success [3] - The risk of oversaturation in the market is highlighted, as many regions may attempt to replicate successful models without considering their unique circumstances, potentially leading to diminished returns [3] - The article suggests that the initial excitement around these leagues may fade, and careful consideration is needed to maintain value and engagement in the long term [3]

Core Insights - The core viewpoint of the article highlights the opening of the Ziyang Fantawild Guose Chunqiu project, which integrates traditional Chinese culture with local cultural elements, and its strategic location near Chengdu enhances its appeal to visitors [2][3]. Group 1: Project Overview - Ziyang Fantawild Guose Chunqiu is a flagship cultural tourism project that combines Confucianism, Buddhism, Taoism, and local Sichuan culture, featuring 10 indoor and 28 outdoor high-tech amusement attractions [2]. - The project officially opened on August 8, with a diverse range of offerings including a water world and themed hotels, aiming to provide a comprehensive entertainment experience [2]. - The project is strategically located in the Chengdu-Chongqing economic hub, only 30 minutes from Tianfu Airport, enhancing its accessibility [2]. Group 2: Market Strategy - The project operates on an open reservation system, eliminating traditional ticketing, allowing free entry with optional paid experiences, which has increased the average visitor stay to 6.8 hours [3]. - The Ziyang line, a new intercity rail line, connects the project to Chengdu, facilitating easier access for visitors and contributing to an average daily passenger flow of 30,400 [3]. Group 3: Economic Impact - The "ticket root economy" concept allows visitors to enjoy various discounts in Ziyang, promoting cross-sector consumption and enhancing the local tourism market [4][5]. - The integration of different consumption scenarios through the ticket root system is expected to stimulate local economic activity and increase visitor engagement with the city [5]. - In the first half of the year, Ziyang's catering revenue reached 3.458 billion, reflecting a 4.4% year-on-year growth, indicating a positive trend in the local tourism sector [6].

Summer Consumption - The summer economy is experiencing a surge in diverse consumer demands, including cold beverages, sun protection products, and vacation services, reflecting the vitality of the domestic market [1] Cultural and Tourism Consumption - Immersive tourism experiences are becoming a new highlight in the cultural tourism market, with attractions like the Red Ribbon Long March Cultural Digital Art Museum in Guizhou providing interactive historical experiences [2][3] - The Qingming Riverside Landscape Garden in Zhejiang has seen long queues, with over 300 actors engaging with visitors to recreate the bustling life of the Song Dynasty [3] - The Qingdao International Beer Festival has attracted significant tourist traffic, with daily visitor numbers at the Qingdao Beer Museum reaching 14,000 to 15,000 during peak season [3][4] - The China Tourism Research Institute predicts that domestic tourism numbers during the summer of 2025 may exceed 2.5 billion, indicating a shift from general sightseeing to personalized and immersive experiences [4] Night Economy - The night economy is thriving in cities like Pingxiang, Jiangxi, with diverse offerings such as night markets and cultural performances enhancing urban vitality [5][6] - The "spicy red Pingxiang" consumption vouchers and promotional activities have benefited over 50,000 people, generating more than 15 million yuan in consumer spending [6] - Nighttime consumption has increased, with spending from 6 PM to midnight accounting for 49.3% of total consumption in June, up 6 percentage points year-on-year [7] Film Consumption - The summer film season has seen a surge in audience numbers, with online ticket purchases becoming a popular trend, leading to over 5,000 viewers at a local cinema [8][9] - The "ticket root economy" is innovating with promotional activities that enhance audience engagement, resulting in significant box office revenue [9] - As of mid-July, the summer box office has reached 3.412 billion yuan, indicating a robust demand for diverse entertainment options [9] Sports Consumption - Outdoor sports are gaining popularity, with events like the Yinchuan Marathon attracting over 70,000 participants and generating nearly 100 million yuan in related spending [10][11] - The demand for outdoor sports gear, such as sun protection clothing and durable footwear, has significantly increased during the summer [11] - The retail sales of sports and entertainment products have grown by 22.2% year-on-year in the first half of the year, highlighting the ongoing trend of improving sports consumption [12]

编导：畅舒婷 新华社音视频部制作 【纠错】 【责任编辑:王萌萌】 ...

Group 1 - The summer season has seen a surge in night tourism activities across various regions in China, enhancing consumer engagement and experience [1][5] - In Beijing, over 1,000 night events have been organized in parks, including entertainment and cultural performances [5][3] - The immersive water night show "Huaoyin Chuan Shuo" in Hubei has attracted many visitors, showcasing local history and culture through light shows and performances [10][11] Group 2 - In Shanxi's Xinzhou Ancient City, the night economy is thriving, with an average of 31,700 visitors per day during the summer, marking a 44.75% increase compared to the same period in 2024 [16] - The city has seen night-time consumption account for 52.83% of total daily revenue, indicating a strong shift towards night-time economic activities [16] - In Langfang, a five-a-side football league has been integrated with commercial activities, enhancing visitor retention and driving economic growth [19][21] Group 3 - The 14th "Grassland Journey" Nadam Fair in Inner Mongolia has attracted numerous tourists, showcasing the region's cultural heritage [22][27] - The event features diverse artistic performances and competitions, including the Mongolian Horse Super League, drawing participants from various regions [27][29] - In the first half of 2025, Ulanqab City received over 13 million visitors, reflecting the successful development of local tourism brands [29]

国研新经济研究院创始院长朱克力在接受记者采访时表示，各地通过高频小额消费券维持市场温度，借 助大额专项补贴攻坚高价值消费领域，形成梯度刺激效应，持续激发消费潜力。此外，多地将体育消费 纳入补贴范围，标志着全民健身与消费升级的深度耦合，体育培训、赛事观演的补贴政策正在重塑健康 消费生态。 与此同时，多地通过"票根经济"串联起不同场景，让单一消费行为不断产生乘数效应。比如，在浙江省 凭电影票根可享受景点、商圈优惠；四川省成都市、雅安市等地整合资源，面向世运会嘉宾及市民游客 推出"票根优惠"等多项福利，打造多元消费场景。 商务部研究院副研究员洪勇对记者表示，各地利用电影票、赛事门票票根串联多场景消费，推动不同业 态融合，释放政策叠加效应，成为近期促消费政策的一大亮点。 "推动暑期经济持续升温，关键在于政企联动、产业融合与场景创新。"洪勇认为，地方政府通过财政补 贴、消费券精准投放，调动消费积极性；企业则借助政策东风，加大促销力度，积极拓展跨界合作场 景。特别是体育赛事、文化活动的举办，为区域消费创造持续热点；"票根经济"等创新模式进一步打通 消费链条，提升消费体验并延伸消费路径，持续释放乘数效应。此外，通过向外地游 ...

Core Insights - The 2025 Chengdu World Games is not only a sports event but also a significant opportunity for Chengdu to activate its cultural and tourism market, igniting consumer enthusiasm [1] - The event has led to a substantial increase in tourism and consumer spending, with notable growth in inbound tourism and local consumption [3][6] Group 1: Economic Impact - As of August 1, 2023, Chengdu's inbound tourism has seen a 56.3% year-on-year increase, with over 884,000 international visitors [3] - During the World Games, Chengdu's group buying transaction volume increased by 50.8%, and restaurant payment transactions rose by nearly 60% [1][6] - The city has launched a series of promotional activities, including a summer tourism consumption season, to convert event traffic into lasting economic benefits [6][12] Group 2: Tourism and Cultural Integration - Chengdu has hosted over 1,200 events related to the World Games from January to July 2023, attracting more than 500,000 spectators [4] - The city has introduced the "ticket root economy" model, integrating various consumption resources across six categories, enhancing the overall visitor experience [1][8] - Various cultural and tourism activities have been organized, including the "most Chengdu lifestyle aesthetic boutique new scenes," which offer diverse consumer choices [7] Group 3: Infrastructure and Services - Chengdu has improved its international service capabilities, including multi-language translation devices in metro stations and English training for taxi drivers [3] - The city has implemented a "ticket root discount check-in map 3.0," covering multiple consumption scenarios to enhance visitor engagement [8] - Local districts have coordinated to create a consumption matrix, with various promotional activities linked to the World Games [10][11]