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山东解码“夜经济”流量密钥 点燃消费新引擎
Sou Hu Cai Jing· 2025-06-17 14:31
Core Viewpoint - The "night economy" in various regions of Shandong, particularly in Heze, is being actively developed to stimulate local consumption and tourism, showcasing cultural heritage and modern entertainment [1][3][4]. Group 1: Night Economy Development - The night economy in Walnut Garden Town, Heze, is enhancing the tourism market with vibrant activities and cultural performances, attracting numerous visitors [1][3]. - The Le Yuan Night Market in Yao Wang Road, Juye County, has a daily foot traffic of over 1,000 people and a monthly revenue exceeding 500,000 RMB, becoming a significant driver of local consumption [3][4]. - The integration of cultural elements into night markets, such as performances and outdoor movies, is aimed at enriching the cultural experience for visitors [3][4]. Group 2: Cultural Integration - The ancient county of Shan County is leveraging its rich cultural resources, including longevity and revolutionary culture, to enhance nighttime activities and attract visitors [4]. - The Dongwan Garden Scenic Area in Liaocheng is focusing on local characteristics and cultural elements to expand nighttime tourism, offering diverse experiences under themes like "night tours" and "night dining" [4][6]. - Zhangdian District in Zibo is developing 22 pilot night economy districts and various cultural projects to inject cultural vitality into the night economy [6][7]. Group 3: Future Plans - Zhangdian District plans to enrich its business formats by attracting at least 30 brand flagship stores to enhance the night economy [7]. - The district aims to integrate consumption resources and develop a diverse night consumption market, with a target of hosting at least 100 consumption events within the year [7].
“八小时外”消费火热 夏日经济“夜动力”撬动消费“夜”态新引擎
Yang Shi Wang· 2025-06-17 07:00
央视网消息:6月15日晚,来自全国各地的15000名夜跑爱好者汇聚在江西南昌,在奔跑的同时感受南昌"夜经济"活力。 此次,夜跑活动核心赛道设在洪州大桥,串联起红谷滩区与南昌县两地地标。创新采用双向出发形式,全程约13公里,临近开跑,两个出发地 点集结区热闹非凡。来自五湖四海的参赛跑友满怀热情与期待,互相加油打气。随着发令枪响,跑友们奔跑在桥上,在感受运动快乐的同时, 饱览两岸的秀美风景。 赛道上,跑友勇往直前、全力冲刺;赛道旁,各式极具地方特色的表演展示了南昌独特的民俗文化。在完赛区出口还设置了西瓜畅享补给站, 万斤西瓜供跑友免费畅吃。 此外,活动创新融合文化、旅游、体育元素,在两个起跑地分别打造了集市,让跑友们在挥洒汗水的同时,深度体验南昌的美食和城市魅力。 上海动物园开启"动物奇妙夜"游览活动 暑期临近,上海动物园上新了夜间游玩体验活动——"动物奇妙夜",计划开设40场活动,将会一直持续至10月7日。 夜幕降临,在上海动物园里,白天躲起来的黑豹探出脑袋,好奇地向外张望;小熊猫静静地趴在树枝上休憩;水獭也开始活动起来。此时,动 物园的夜游活动也开始了。游客们跟着园内领队,借助非强光手电可以观察到动物们的夜间 ...
江苏50个夜间消费集聚商圈名单出炉 熙南里等榜上有名
Sou Hu Cai Jing· 2025-06-16 10:57
记者从江苏省商务厅获悉,近日,江苏省商务厅印发《关于公布江苏省夜间消费集聚商圈(步行街)名单的通知》,公布南京市悠享24H-玄武长江路夜 间消费集聚区等50个"江苏省夜间消费集聚商圈(步行街)"名单。 其中,南京市的夜间消费集聚商圈包括悠享24H-玄武长江路夜间消费集聚区、门东历史文化街区、熙南里历史文化休闲街区、新街口文商旅融合商圈、 百家湖商圈&百家湖1912街区、南湖记忆街区等。 发展夜经济不仅能激发消费活力,增加就业机会,还能塑造城市新形象,对经济增长有明显的促进作用。夜间消费集聚商圈(步行街)作为具有一定消费 力、集聚力和辐射力的商业区域,对放大消费品牌、提升业态品质、创新服务方式将发挥积极作用。为大力提振消费,全方位扩大国内需求,江苏省商务 厅等15部门制定印发了《江苏省繁荣夜经济激发消费活力若干措施》,提出在全省打造50个业态丰富、辐射带动能力强的夜间消费集聚区,此工作已被列 入2025年度省政府12类45件民生实事。 下一步,全省各级商务主管部门将积极引导集聚商圈(步行街)抓住暑期夜间消费旺季的契机,整合夜食、夜购、夜宿、夜游、夜娱、夜演、夜展、夜 读、夜健等,将各领域的夜消费纳入夜经济内容, ...
谁还在商场买东西?我们在北京有了新发现
Sou Hu Cai Jing· 2025-06-16 07:45
Core Insights - The article highlights the transformation of commercial spaces in China, focusing on the shift from traditional shopping environments to experiential and culturally rich venues that cater to the evolving preferences of consumers, particularly the younger generation [42][44]. Group 1: Commercial Space Trends - Increasingly, commercial spaces are adopting themes such as "park-style," "cultural arts," and "pet-friendly" to attract consumers, reflecting a deeper understanding of target market needs [1][20]. - The "first store + first launch" strategy is being implemented in various shopping centers, introducing designer brands and lifestyle stores to enhance consumer experience [12][10]. - The pop-up store industry is projected to exceed 800 billion yuan by 2025, indicating a growing trend towards limited-time experiences that create excitement and higher price premiums [3]. Group 2: Consumer Engagement and Experience - Shopping centers are integrating art and local culture, as seen in exhibitions and installations that draw in visitors and enhance the shopping experience [6][8]. - The rise of "night markets" and themed events in commercial areas is contributing to increased foot traffic and consumer engagement, with night-time spending accounting for a significant portion of overall retail sales [33][37]. - The integration of diverse activities, such as pet-friendly spaces and family-oriented attractions, is becoming essential for attracting a broader audience [20][22]. Group 3: Market Dynamics and Consumer Behavior - The report indicates that the number of urban pets in China has surpassed 120 million, with the pet-related market exceeding 300 billion yuan, reflecting a growing consumer segment [24]. - The "Z Generation" is becoming the dominant consumer group, showing a preference for high-quality, trendy, and experiential shopping environments [19]. - The shift in consumer habits, driven by the rise of e-commerce, is prompting shopping centers to innovate and adapt their offerings to remain competitive [43][44]. Group 4: Future Outlook - The article suggests that the boundaries of commercial spaces are continuously expanding, with a focus on creating immersive experiences that blend culture, technology, and retail [45][46]. - Government initiatives aimed at boosting consumption and enhancing the shopping environment are expected to further stimulate market growth [44].
首发引擎点燃夜经济! 2025沈河首发季暨歇马东北首场必吃嘉年华盛大启幕
Sou Hu Cai Jing· 2025-06-15 04:40
6月14日,"首发引擎 消费跃动——2025沈河首发季暨歇马东北首场必吃嘉年华"在歇马夜市盛大启幕。此次活动创新融合"首发经济"与"夜经济"两大主 题,歇马夜市携手大众点评打造东北首场"必吃嘉年华",汇聚全国知名品牌、区域特色美食和沉浸式消费体验,既是对沈河商业魅力的集中展示,更是对 市民美好生活需求的积极回应。 今年的歇马夜市以"必吃季""好运季""碳水季""萌宠季"四大创意主题季打造全年龄段共享的潮流聚集地,以餐饮美食为锚点、文创文化为延展、社交体验 为主线,全面升级市民夜间消费方式,焕新生活场景。其中,第一季"必吃嘉年华"打造东北区域首场必吃嘉年华主题夜市,将于6月14日-15日、6月20 日-22日呈现,齐聚20+家大众点评全国必吃榜美食品牌,搭配沈阳本地必吃榜人气摊位,实现"热门美食一站式吃过瘾"。还有潮流文创、饮品甜点、非遗 手作等特色摊位和打卡集章赢周边、惊喜大奖免费送等精彩活动,全面提升夜市现场的参与度、互动感和可玩性。 区长石国琦,市商务局副局长冯亚赛,区委常委、副区长张成参加活动。 近年来,沈河区始终将"首发经济"与"夜经济"作为推动区域发展的重要抓手,中街、歇马、彩塔等夜经济街区先后荣获 ...
GO购西岗夏季促消费活动启幕 “面包+精酿”点燃城市烟火气
Sou Hu Cai Jing· 2025-06-14 10:17
在银沙滩举办的"浪包生活烘焙节"上,28家烘焙工坊带来了手工欧包、日式甜点等特色碳水美食,13家咖啡品牌 打造了"面包+咖啡"的黄金搭配。此外,文创手作、宠物互动、露营玩乐等跨界业态也纷纷加盟,雨山锯木头大 赛、旷野攻防箭挑战赛、乐队live演出、宠物主题互动等多重创意活动,形成了"日消费+夜体验"的连贯场景,带 动周边餐饮、住宿等关联消费环比增长20%,成功激活了海滨夜间消费活力。 半岛晨报、39度视频首席记者黄凤桐 首席摄影记者周蕾 6月13日,由大连市商务局指导、大连市西岗区人民政府主办的"GO购西岗夏季促消费系列活动"正式拉开帷幕。 本次活动以"第二届浪包生活烘焙节"和"酵醒大连精酿生活节"为核心,通过"面包+精酿"的双轮驱动模式,融合多 元消费场景,为市民和游客带来了沉浸式的消费体验。 东关街的"酵醒大连精酿生活节"则以"400+精酿品类"打造了城市夜消费IP。50余家国内外厂牌携大师杯冠军酒 款、首发特调齐聚百年街巷,搭配DJ音乐狂欢、厂牌主理人互动,构建了"饮酒+社交+文化"的沉浸式体验。20余 家街区商户推出了"精酿配餐"专属套餐,消费满减、打卡赠券等活动拉动了街区消费提升。 两大活动以"政府 ...
山西新绛:“夜经济” 汇聚烟火气
Zhong Guo Xin Wen Wang· 2025-06-13 02:59
Core Viewpoint - The "night economy" in Xinjiang County, Shanxi, is thriving, enhancing the local culture and providing new opportunities for entrepreneurship and employment [1][3]. Group 1: Night Economy Development - The vibrant night economy enriches the nightlife of the citizens and revitalizes the ancient city of Xinjiang, creating a lively atmosphere with lights, crowds, and delicious food [1]. - The establishment of the night market on Jiangzhou Avenue has become a new landmark, featuring various zones such as snacks, fruits and vegetables, daily necessities, and entertainment [3]. Group 2: Entrepreneurial Opportunities - Over 200 vendors have found entrepreneurial opportunities in the night market, providing new employment for nearly 1,000 people [3]. - Vendors like Cai Lijun, who sells Lanzhou noodles, have seen significant increases in sales, with over 100 bowls sold each night, compared to unstable income from previous mobile food sales [3]. - The "zero rent entry" policy for the night market has attracted many entrepreneurs, allowing them to operate with minimal costs while ensuring cleanliness and safety [5]. Group 3: Social Impact - The night market has empowered individuals like Zhang Kai, a disabled vendor, who now earns nearly 1,000 yuan daily, achieving economic independence and personal fulfillment [5]. - The initiative not only supports local businesses but also enhances the overall tourist experience, as visitors express a desire to return to enjoy the local delicacies [5].
2025上海夜生活节启幕 夜经济点燃沪上消费新活力
Core Insights - The 2025 Shanghai Night Life Festival has commenced, running from June to September, featuring 130 themed summer night activities under the theme "Night Live Goes On" [1] - Shanghai's night economy is being enhanced through various initiatives, including the introduction of specialized night buses and diverse night-time cultural activities [2][4] - The city's night markets, such as the Xujing Night Market and the Luonan Night Market, are becoming increasingly popular and are being managed more effectively to improve service quality [3] Group 1: Night Life Festival - The festival includes events like trendy sports nights, esports months, and live music seasons, aimed at boosting summer consumption [1] - The festival is part of the "Shanghai Summer" international consumption season, promoting various consumption scenarios like "bus + consumption" and "cruise + consumption" [1] Group 2: Night Economy Development - Shanghai's night economy is recognized as a crucial driver for consumption growth, with a reported night-time consumption total of 185.2 billion yuan, a year-on-year increase of 12.19% [2] - The city has implemented policies to support the development of night markets and enhance the quality of night-time economic activities [4][5] Group 3: Cultural and Recreational Activities - Cultural institutions in Shanghai, such as museums and libraries, are extending their hours to enrich the night-time cultural experience for residents [2] - New initiatives include night-time reading events and exhibitions, contributing to a vibrant cultural night scene [2][4] Group 4: Policy Support and Future Outlook - Various cities, including Shenzhen and Hangzhou, are also launching policies to promote night economies, indicating a broader trend across China [5][6] - Experts suggest that the future of night economies will rely on cultural consumption and tourism, with an emphasis on digitalization and innovative business models [6]
夜市“星星灯火”,点燃家门口的“幸福烟火”
Nan Jing Ri Bao· 2025-06-12 00:10
Core Insights - The rise of night markets in Nanjing is enhancing the city's nightlife and community engagement, featuring diverse offerings from food to traditional culture and wellness [1][4][6] - The integration of AI technology in traditional Chinese medicine is gaining traction, with smart diagnostic tools being utilized in numerous healthcare settings [2][7] - Community-driven initiatives like "燕子集" are fostering neighborly connections and stimulating local economies through regular events that blend culture, food, and social interaction [3][6] Group 1: Night Markets - Nanjing's night markets are becoming vibrant social hubs, attracting residents with a variety of food and cultural experiences [1][4] - The "星乐市集" in Jiangbei New District is designed as a "living room" for the community, catering to local residents and office workers with dining and entertainment options [5][6] - The popularity of these markets is contributing to the local economy and enhancing the sense of community among residents [6][7] Group 2: Traditional Chinese Medicine and Technology - The introduction of AI diagnostic tools, such as the intelligent pulse and tongue diagnosis devices, is revolutionizing traditional Chinese medicine practices [2][7] - These technologies are increasingly being adopted in hospitals and clinics, reflecting a growing interest in wellness among younger demographics [2][6] Group 3: Community Engagement - Events like "燕子集" are not just activities but serve as platforms for community governance and enhancing nighttime consumption [6][7] - The initiative aims to bring various cultural and culinary experiences directly to residents, fostering a sense of belonging and community spirit [3][6]
夜晚亮起来、人气聚起来!平顶山市石龙区掀起夏日消费热潮
Sou Hu Cai Jing· 2025-06-10 15:05
Core Viewpoint - The night economy event in Shilong District, Pingdingshan City, is designed to stimulate summer consumer enthusiasm by combining cultural performances with diverse commercial activities, creating a vibrant atmosphere for residents [1][3][8]. Group 1: Event Overview - The night economy beer and food festival features a variety of cultural performances, including music, acrobatics, and traditional opera, alongside food stalls offering local delicacies [1][3]. - The event aims to create a multi-dimensional consumption scene that integrates entertainment and dining, enhancing the overall experience for attendees [3][8]. Group 2: Community Engagement - Local residents, such as Li Weifeng, express satisfaction with the lively atmosphere and the opportunity to enjoy unique foods while listening to energetic music [5]. - The event caters to the growing trend of residents preferring to stay indoors during the day and venture out at night, providing an ideal leisure destination [6]. Group 3: Economic Impact - The initiative is part of Shilong District's efforts to promote consumption and stabilize economic growth by tapping into summer economic potential [8]. - Local vendors, like Li Ming, report increased business and revenue due to the influx of visitors attracted by the performances, highlighting the event's positive impact on local commerce [8][10]. Group 4: Strategic Development - Shilong District has been actively exploring the development of the night economy, creating diverse nighttime consumption scenarios and promoting the "Night Shilong" brand [10]. - The district leverages social media, short video platforms, and live e-commerce to widely promote its unique night economy destinations, aiming for sustainable and healthy growth [10].