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葡萄酒质量哪个好,长城葡萄酒以优秀品质驱动消费增长
Sou Hu Cai Jing· 2025-05-28 10:56
会议期间,与会嘉宾围绕"品质提升与服务体系构建""消费场景创新与年轻化营销""国际化竞争下的市 场扩容策略"等议题展开深入探讨,为行业可持续发展提供战略支撑。中国酒业协会党支部书记、执行 理事长王琦指出,中国葡萄酒正处于转型关键期,需在"顺势而为"中寻求突破。他从宏观经济出发,强 调内需潜力和居民消费结构调整为食品及酒类行业提供了良好基础。 中粮酒业投资有限公司党委书记、董事长兼中粮长城酒业有限公司董事长高峰指出,近年来响应中国酒 业协会提出的工作要求,长城葡萄酒在引领消费者品类教育、创新品类消费场景营销、深耕市场需求、 开展市场拓展与渠道建设上做出了一系列工作。希望中国酒业协会能为领军企业提供更多与优秀酒类品 牌在营销层面的交流机会,为国产葡萄酒企业打开眼界,提供更好的实践机会。同时,希望行业内企业 加强原材料集采平台建设,打造高效、稳定的供应链体系,从而降低企业生产成本,提升产品市场竞争 力。 中国酒业协会理事长宋书玉表示,中国葡萄酒产业正面临消费疲软、消费场景缺失与传统渠道与新兴电 商的价格体系冲突等多重挑战。唯有以消费者需求为核心,重构产业发展路径,方能突破瓶颈。长城葡 萄酒近年来积极响应中国酒业协会 ...
餐饮行业:产品上新报告(2025年4月)
Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry. Core Insights - The report highlights a significant increase in new product launches across six major categories in the restaurant industry, with a total of 896 new products launched in April 2025, representing a month-on-month growth of 55.8% [5][12][14]. Summary by Sections Overall New Product Overview - In April 2025, 174 out of 329 monitored brands launched new products, accounting for 52.9% of the sample [11][12]. - The new product count across six categories showed positive growth, with the highest increase seen in the noodle category, which surged by 118.6% [14][33]. Western Fast Food - In April, 19 Western fast food brands introduced 112 new products, marking a 93.1% increase from March [13][26]. - The most common new product categories included pizza and light meals, each accounting for 17.0% of the new launches [17][26]. Noodle Products - A total of 94 new noodle products were launched by 24 brands, with a remarkable increase of 118.6% compared to March [33]. - The most prevalent new product category was soup noodles, which made up 25.5% of the new launches [32][33]. Tea Drinks - 55 tea brands launched 183 new products in April, with fruit tea being the most popular category, accounting for 38.3% of the new launches [39]. - The price range for new tea products was primarily concentrated between 15 and 20 yuan per cup, representing 52.2% of the total [39]. Coffee Drinks - 23 coffee brands introduced 80 new products, with latte products being the most common, comprising 37.5% of the new launches [49]. - The focus on health-oriented products was evident, with many new offerings featuring low-sugar and low-fat attributes [49][50]. Bakery Products - 33 bakery brands launched 325 new products, with Chinese pastries leading the way at 33.5% of the total new products [60]. - The report noted a trend towards incorporating seasonal elements and floral flavors in new bakery items [58][60].
采埃孚售后618重磅补贴,五大平台好礼享不停
Xiao Fei Ri Bao Wang· 2025-05-28 08:51
Core Insights - The article highlights the launch of ZF Aftermarket's promotional activities for the 2025 "618" e-commerce festival, emphasizing their commitment to consumer engagement through innovative technology and service upgrades [1][9] Group 1: Promotional Activities - ZF Aftermarket has initiated a comprehensive promotional campaign across five major platforms: Tmall, JD.com, Tuhu, Douyin, and WeChat Mall, running from May 13 to June 20 [2][10] - Each platform offers unique promotions, such as Tmall's exclusive discounts for members, JD.com's cashback offers, Tuhu's extended warranty services, Douyin's surprise discounts, and WeChat's employee purchase benefits [2][3] Group 2: Featured Products - The promotion includes significant discounts on key products like ZF transmission oil sets, TRW brake discs, and SACHS shock absorbers, with specific offers such as 199 yuan for gravity change and 299 yuan for circulation change on ZF products [3][6] - Limited-time offers include gifts for early purchasers of TRW brake discs and additional discounts for SACHS shock absorbers, enhancing the overall consumer experience [3] Group 3: Brand Strategy and Market Positioning - ZF Aftermarket aims to lead the industry in quality consumption upgrades by focusing on product strength and innovative service experiences, aligning with the trends of "quality consumption" and "rational shopping" [9] - The company has established a digital channel strategy to provide original quality auto parts and professional services, enhancing customer experience and brand loyalty [10]
事关网络销售重点工业产品质量安全监管 市场监管总局公开征求意见
news flash· 2025-05-28 08:29
记者今天了解到,市场监管总局组织起草了《网络销售重点工业产品质量安全监督管理规定(草案征求 意见稿)》(以下简称《管理规定》),开始公开征求意见。《管理规定》坚持问题导向,聚焦重点工业产 品网络销售环节,推动政府监管和平台治理相结合,推进线上线下(300959)一体化闭环监管。征求意 见稿共六章三十五条,包括总则、电子商务平台经营者义务、平台内经营者义务、监督管理、法律责 任、附则。(央视新闻) ...
智篆商业智库:2025年秋冬天猫服饰白皮书
Sou Hu Cai Jing· 2025-05-28 03:38
Industry Overview - The report highlights that the apparel consumption in China is expected to show a significant increase in quality and trend integration by autumn and winter of 2025, with a total consumption amount of 386.9 billion yuan in the first quarter of 2025, reflecting a year-on-year growth of 3.4% [1][18][22] - The apparel industry is experiencing a dual-driven growth model, with internal factors driven by technological innovation and emotional value, while external factors are supported by AI technology across the entire industry chain [1][25][28] Core Consumer Groups - High-consumption groups are identified as the core driving force for Tmall apparel, characterized by their pursuit of quality, novelty, and trendiness, with a TGI (Target Group Index) of 292 for quality luxury purchases and 212 for trend exploration [2][34][36] - The average number of items purchased by high-consumption groups has increased significantly, with a notable rise in the number of categories and brands they engage with [2][39] Category Trends - The report outlines that functional and aesthetic considerations are becoming increasingly important, with specific trends noted in categories such as down jackets, jackets/coats, knitwear, and loungewear [3][47] - For down jackets, the sales cycle has extended, with a focus on price ranges of 200-600 yuan for women's and 200-800 yuan for men's, while emphasizing functional technology and diverse scenarios [3][52] - The knitwear category is seeing rapid growth in the 1000 yuan price range, with a shift towards high-quality materials and intricate designs [3][47] Style Trends - The report identifies several emerging style trends, including "Country Calling," "Light Punk," "Demure," and "Cozycore," each characterized by unique aesthetics and material preferences [4][5] - Emotional value is highlighted as a significant factor in consumer preferences, with styles reflecting a desire for comfort and cultural identity [4][5] Merchant Strategies - Tmall suggests that merchants focus on "trend co-creation and omnichannel marketing," utilizing tools like TMIC to capture material, design, and scenario trends while leveraging AI technology to optimize supply chains and marketing strategies [5][28] - The emphasis is placed on product innovation and differentiation in style, alongside targeted marketing efforts during key promotional periods [5][28]
招商蛇口重庆公司启动2025服务品质提升企划
Huan Qiu Wang· 2025-05-28 02:24
Core Viewpoint - In 2025, China Merchants Shekou Chongqing Company will enhance service quality through property upgrades, community evolution, product innovation, and support actions to create a comprehensive service ecosystem in Chongqing [1][13] Group 1: Service Quality Enhancement - The "Rainbow Plan" aims to improve residents' living experience by optimizing community facilities and landscapes, with over one million yuan invested in more than 100 upgrades in recent years [1][3] - A 360-degree, all-cycle refined service system will be established, focusing on human-centered services, including care for elderly residents and pet convenience [3][5] - The "Little Service Station" will provide a one-stop community service center, offering online and offline services, with a pilot launch planned for 2025 in the Chongqing Yutianfu community [5][9] Group 2: Product Innovation - The company is shifting consumer demand from "living space" to "lifestyle," introducing the fourth generation of residential designs that cater to the needs of all family members [7][9] - Over 5,000 families have experienced quality living through the company's "textbook-level" delivery, with 1,500 more homes set for delivery in 2025 [9][12] Group 3: Community Engagement - The "Zhao Xi Xiang Jian" community initiative will foster new neighborly relationships through various sub-communities and activities, aiming to transform over 100,000 residents from mere occupants to co-builders [10][12] - A new recruitment plan for community leaders has been launched, providing resources and support to enhance community engagement and collaboration [12][13] Group 4: Business Support Services - The company will focus on supporting business-operating residents through new media platforms and promotional services, including a special column to assist in business operations [13] - The "Zhao Xi Xiang Jian Market" will invite external businesses to participate in community events, integrating resources to support local commerce [13]
事关“学生服”等纤维制品质量,市场监管总局公开征求意见
Xin Jing Bao· 2025-05-27 10:41
Core Viewpoint - The State Administration for Market Regulation has released a draft for public consultation regarding the revised "Quality Supervision and Management Measures for Fiber Products," aiming to address new challenges in the fiber products industry and enhance quality supervision [1][2]. Group 1: Regulatory Changes - The existing regulations, implemented on March 31, 2016, are deemed inadequate for current industry developments and quality supervision needs, necessitating revisions [1]. - The scope of the revised measures will expand from three categories (filling fiber products, student clothing, and textile fabrics) to encompass all fiber products, ensuring comprehensive quality safety [1]. Group 2: Focus Areas - The revision will specifically target issues related to "black cotton" and "toxic school uniforms," as well as promote the circular economy by improving requirements for the recycling of used textiles [1]. - Key monitored products will include filling fiber products, student clothing, and infant textile products, highlighting a focus on these categories within the broader regulatory framework [1]. Group 3: Quality Supervision Mechanisms - The draft outlines a supervision and inspection system, employing a "double random, one public" approach for oversight [2]. - New regulatory measures will include monitoring e-commerce operators selling fiber products and transitioning from "credit evaluation" to "credit supervision," with an emphasis on guiding enterprises towards compliance and integrity [2].
辽宁省大连市市场监督管理局通报2025年化肥、农用薄膜等产品质量监督抽查情况
Overall Inspection Results - The inspection covered 13 product categories with a total of 200 batches, including fertilizers, agricultural films, plastic shopping bags, agricultural machinery, and more [3] - A total of 48 production enterprises and 131 distribution units were inspected, with 1 batch from a production enterprise and 12 batches from distribution units found to be non-compliant [3] Fertilizers - The inspection of fertilizers followed national standards such as GB/T 15063-2020 and GB/T 21633-2020, and no non-compliant products were found [4] Agricultural Films - The inspection of agricultural films revealed non-compliance in thickness and thickness deviation, based on standards GB 13735-2017 and GB/T 4455-2019 [4] Plastic Shopping Bags - Non-compliance was found in environmental requirements and thickness for plastic shopping bags, inspected under GB/T 21661-2020 and GB/T 38082-2019 [4] Agricultural Machinery - No non-compliance was detected in agricultural machinery, inspected according to JB/T 9822.1-2018 and JB/T 10749-2018 [5] Agricultural Submersible Pumps - The inspection of agricultural submersible pumps showed no non-compliance, following GB/T 25409-2010 and GB/T 2816-2014 standards [5] Fire Emergency Lighting - All fire emergency lighting products passed inspection, adhering to GB 17945-2010 standards [5] Fire Hoses - Fire hoses were compliant with GB 6246-2011 standards, with no non-compliance found [6] Fire Doors - Fire doors passed inspection based on GB 12955-2008 standards, with no issues reported [6] Electric Blankets - Electric blankets were compliant with GB 4706.1-2005 and GB 4706.8-2008 standards, showing no non-compliance [6] Indoor Heaters - Indoor heaters had issues with input power and current, as well as grounding measures, based on GB 4706.1-2005 and GB 4706.23-2007 standards [7] Down Jackets - No non-compliance was found in down jackets, inspected under GB/T 14272-2021 and GB 18401-2010 standards [7] Fireworks - Fireworks showed non-compliance in stability and ignition device components, based on GB 19593-2015 and GB 10631-2013 standards [8] Commodity Coal - All inspected commodity coal products were compliant with the relevant standards [9] Non-Compliant Enterprises - A list of non-compliant enterprises was provided, detailing specific products and non-compliance issues [10] Compliant Enterprises - A list of compliant enterprises was also provided, indicating that no issues were found during the inspection [11]
一季度盈利增长15.9%,安能物流回应关税政策波动影响
Di Yi Cai Jing· 2025-05-27 06:08
一季度安能物流的电商货源占比进一步提升至36%。 国内快运龙头企业安能物流(9956.HK)5月26日晚间披露2025年第一季度业绩报告,公司营收25.87亿 元,同比增长8.8%;经调整净利润2.42亿元,同比增长15.9%;零担货运总量达305万吨,同比增长 5.9%。 在今日举行的一季度线上业绩交流会上,安能物流首席运营官金云表示,一季度业绩整体符合预期,1- 2月份因过年假期原因,同比增长约在7%-8%,相较12月份增速是下降,而在已经到来的二季度,"三四 月份开始,考虑到市场竞争环境变化,同行企业的价格策略都比较激进,我们做了价格策略调整并陆续 落地,四月实现了比较好的增长趋势,五月份已回到了一个相对比较正常的状态。" 金云所说的"市场竞争环境变化",主要是指去年以来,大零担市场有不少新玩家入场,包括中通快运等 一些直营快运企业也在做价格下沉,市场竞争有所加剧。 一季度业绩报告显示,安能物流的单位运输及分拨成本同比下降4元/吨。截至3月底,公司网点数突破 36000家(去年12月底的网点数是33000家),在加盟快运网络中排名第一,大部分新增网点来自同行。 金云认为,大票零担市场的变化对一些专线公司 ...
公开食材表 西贝加码儿童餐赛道
Bei Jing Shang Bao· 2025-05-27 03:25
同时,西贝专业儿童餐负责人曾俊珊还透露,从6月1日开始,西贝将与动画IP"超级飞侠"联名,推出联 名套餐、"反反车"玩具、主题店、主题生日会、宝贝涂鸦大赛等多种联名玩法。另外,西贝还宣布与美 团无人机开展合作。今年端午节期间,在深圳部分门店试点无人机配送西贝专业儿童餐。贾国龙曾透 露,西贝专业儿童餐外卖的受众不仅是儿童,也有相当一部分是年轻女生。这一现象背后的原因正源于 西贝专业儿童餐的健康与品质。 为了更加公开、透明地向大众展现西贝的专业儿童餐,升级后的每份套餐和单品上都附了一张"食材公 开卡",并经第三方检测机构验证,承诺五个"不添加"。"我们经第三方检测机构验证,承诺儿童餐不添 加味精、鸡精、香精、人工色素和防腐剂,让家长们充分放心。"西贝专业儿童餐研发总监张瑞青在发 布会上介绍了西贝从供应链端到餐桌的完整链路,确保儿童餐的纯净与健康。 北京商报讯(记者 张天元)5月27日,北京商报记者了解到,西贝官宣今年西贝专业儿童餐的多个升级 方向,其中西贝专业儿童餐首次公开食材卡,承诺"5个不添加",不添加鸡精、香精、味精,不添加人 工色素、防腐剂。据介绍,升级后的西贝专业儿童餐包含4套儿童成长套餐,11道可自由 ...