随着北京"夜经济3.0"政策持续加码，夜间消费场景正从传统餐饮购物向文化体验深度升级。作为主题 公园行业标杆，北京欢乐谷自2021年深耕"天光夜谭"以来，始终以创新姿态引领行业变革。2025年5 月，北京欢乐谷重磅推出了"天光夜谭MAX"，以现象级IP《齐天大圣》装置互娱体验秀为核心引擎， 联动多元夜游产品，构建起"文化叙事+科技沉浸+商业生态"三位一体的夜经济创新范式，为首都夜间 消费注入澎湃活力。 神话新解：Z世代的精神觉醒 全场景生态：从互娱到狂欢的立体沉浸 "天光夜谭MAX"的"顶配"之处，在于构建起覆盖"演艺+设备+活动"的全维度夜游体验矩阵： 互娱演出集群：《玛雅天灾》新增"妖娆豹"互动角色，以幽默桥段点燃现场氛围；《燕子李三》引入大 合唱环节，让观众体验侠肝义胆，沉浸于集体欢歌的松弛感。 夜场设备焕新：音乐过山车、太阳神车等热门设备升级灯带系统，夜间运行宛如流动光轨；飞跃牛奶河 的星河灯带与设备运行精准联动，让亲子家庭在光影童话中感受奇幻氛围。 潮流社交场景：限定男女团的高燃炸场，绝美焰火如流星璀璨绽放，电音派对的强劲节奏带动游客沉浸 狂欢，Z时代的潮流喜好正成为夜间消费的强劲动力！ 文化+科技 ...

Core Insights - The article highlights the vibrant night economy in Fujian, driven by unique street markets, cultural tourism integration, and supportive policies, which are becoming a new engine for consumer spending [3][4][5] Group 1: Night Economy Development - 60% of consumer spending in China occurs at night, with Fujian leveraging its distinctive streets and cultural offerings to stimulate this sector [3] - The Daming Food Street in Fuzhou serves as a key landmark for the night economy, with vendors experiencing significant sales increases during holidays [4] - New dining and entertainment areas in cities like Sanming and Longyan are attracting large crowds, indicating a strong recovery in night-time consumption [4][5] Group 2: Cultural and Experiential Offerings - Nighttime cultural experiences, such as immersive performances and themed events, are enhancing the appeal of night tourism in places like Wuyishan and Pingtan [8][9] - The integration of traditional culture with modern entertainment, such as the "Impression Dahongpao" show and various night markets, is creating a unique consumer experience [8][9] Group 3: Sustainable Night Economy Strategies - Experts suggest fostering a diverse range of night-time activities beyond dining and shopping, including tourism, cultural experiences, and entertainment to meet evolving consumer demands [12] - Differentiated positioning and thematic night economy zones are recommended to cater to local cultural and historical contexts, enhancing consumer choice [12] - Government support through transportation improvements and regulatory measures is essential for creating a safe and enjoyable night-time environment [13]

本届夜生活节从6月延续至9月。以"夜来上海，共赴热爱"为主题，围绕夜购、夜食、夜秀、夜娱、夜游、夜动、夜读7个维度，推出潮流运动 之夜、电竞生活月、申夜现场音乐季等130个主题特色夏夜活动。这个周末，长宁区就开展了主题派对、美食市集、潮流夜跑等多个项目。 上海市商务委员会秩序处处长居新平介绍，他们继续通过夜动、夜行、夜游、夜购等消费者喜爱的夜间消费活动，带动周边的消费、美食、音 乐和演出，拉动消费的增长。 此外，此次夜生活节还首次推出"夜上海公交专线"，探索以公交慢生活的形式，串联重点地标性夜生活集聚区，联动沿线商圈开展联合营销， 共同扩大和促进夏夜消费。 在虹口区，夜生活节期间，部分商圈将营业时间延长至凌晨两点，还联动剧院、影院、餐饮店等，推出了"一票回本"的活动。包括"看剧票根 可享餐饮店铺折扣"或"餐饮票根 可优惠购买电影套餐"等。 央视网消息：6月6日，上海启动2025夜生活节。接下来的4个月，上海市将推出130个主题特色夏夜活动，带动夜间经济发展。 和长颈鹿一起吃早餐 主题酒店乐趣多 河北秦皇岛：梦幻演出烟花秀 渔田七里海夏日奇幻夜 河北秦皇岛是一座被大海拥抱的城市，最近这里位于北戴河新区的渔田七里 ...

Group 1 - Shanghai's night economy is thriving, with cultural activities such as theater performances, concerts, and extended bookstore hours attracting large crowds [3][5][7] - The "Star Space" theater has hosted over 1,868 performances from January to May 2025, drawing 140,700 attendees, showcasing the integration of culture and commerce in Shanghai's night economy [5] - Museums and cultural spaces in Shanghai are extending their hours, with the Shanghai Museum offering night sessions for exhibitions, enhancing the cultural experience for visitors [5][8] Group 2 - The concert economy is a significant component of Shanghai's night economy, with 32 events held in 2024 at the Shanghai Sports Stadium, attracting 1.1 million attendees and generating ticket sales of 900 million yuan [7] - Local businesses are benefiting from the night economy, with shopping malls in the Xuhui District reporting a 26% increase in weekend sales due to promotional activities linked to concerts [7] - Government initiatives are aimed at fostering the night economy and new consumption patterns, emphasizing the importance of diverse cultural and entertainment activities for modern consumers [8]

2024年上海在夜间出行活跃度、夜间灯光强度、夜场电影活跃度、城市公共交通夜间活跃度4个维度上都位列全国首位。 6月6日晚，2025上海夜生活节启幕，同期开展夜生活节开幕嘉年华活动，为"上海之夏"国际消费季预热。 在当天的启动仪式上，2025中国城市夜间经济活力指数、《夜生活造梦师》人物微型纪录片第五季、首条夜上海定制公交专线、百联之夜、上海精酿啤酒 节、FEAST美食嘉年华等重点内容正式发布。 其中，由第一财经·新一线城市研究所发布的"2025中国城市夜经济指数"，从夜间出行活跃度、酒吧数量、夜间灯光强度、夜场电影活跃度和城市公共交通 夜间活跃度五大维度数据出发全面评估城市的夜间活力，对全国337座地级及以上城市的夜经济开展跟踪研究评估，上海连续5年保持夜经济指数的全国第 一。广州、成都、深圳、北京、重庆、杭州、武汉、苏州、佛山位列前十。 今年的夜生活节将从6月延续至9月，以"夜来上海，共赴热爱｜Night Live Goes On"为主题，在"上海之夏"国际消费季期间，推出潮流运动之夜、电竞生活 月、申夜现场音乐季等首批130个主题特色夏夜活动以及"公交+消费""游船+消费"等一批特色场景。 根据公开报道 ...

□ 南京日报/紫金山新闻记者集体采写 南京特色街区纷纷亮出"新玩法"，解锁夏日"新夜态" 赛事燃旺烟火气 VR夜游入奇境 夜幕降临，华灯初上，南京的夏夜褪去白昼的暑气，焕发别样的生机。市民纷纷走出家门，在丰富多彩 的夜间活动中感受城市脉搏。赛事助燃消费热情，数字赋能文化体验，运动点亮不眠之夜……各区特色 街区纷纷亮出"新玩法"，共同织就"越夜越精彩"的活力图景。 赛事引流，燃旺主城烟火气 在建邺高新区，当城市渐渐进入睡眠模式，西城·夜未央运动街区却刚刚迎来一天中最富活力的时刻。 初夏的晚风中，灯光将足球场照得亮如白昼。绿茵场上，数十名足球爱好者奋力奔跑、激烈对抗、默契 配合，汗水在灯光下闪烁，欢笑声与呐喊声划破夜空——这是建邺夏夜独有的动感乐章。 近期如火如荼的"苏超"更是点燃了球迷的运动热情。王超是建邺高新区一家商贸企业的策划专员，也是 一名不折不扣的足球迷。"平时白天上班没时间，周边是夜间体育场馆就很友好，缺搭子也没事，很多 人线上组队'摇人'，提前订好场地，下了班走路就到。大家'一回生二回熟'，不仅可以暴汗运动，还能 交几个朋友。"他说，自从运动街区运营，自己便成了常客。 为满足日益增长的夜间运动需求， ...

Core Viewpoint - The development of the "night economy" in Zhangliang Town has significantly boosted local commerce and community engagement, transforming the area into a vibrant hub for residents and visitors alike [3][4][6]. Group 1: Night Economy Development - Zhangliang Town's Binhai Road, built over a decade ago, has become a central commercial pedestrian street, connecting major roads and attracting visitors for summer leisure activities [3][4]. - The area has seen the establishment of multiple children's amusement parks, catering to families, particularly benefiting from the presence of left-behind children during summer [3][4]. - The night market features a variety of food stalls offering regional delicacies, contributing to a lively atmosphere and drawing large crowds [4][5]. Group 2: Economic Impact - The night market operates from mid-April to the end of October, creating a seasonal economic boost for local vendors, with over 100 stalls and more than 200 workers involved [4][6]. - Vendors report significant earnings, with nightly revenues ranging from hundreds to thousands of yuan, indicating a thriving small business environment [4][5]. - The growth of the night economy has led to increased development of commercial and residential properties along Binhai Road, fostering a positive feedback loop between local commerce and community growth [6]. Group 3: Government Support - The local government actively supports the night economy by ensuring proper regulation of market activities, maintaining public order, and monitoring environmental standards [5][6].

Group 1 - The first "5G+AR full-scene digital commercial street" project in Shanxi Province, located in Taiyuan's Xiaodian District, was officially launched, integrating cutting-edge technology with traditional commerce to enhance the night economy [1][2] - The project aims to deeply integrate traditional street areas with modern consumption through immersive interactive experiences, thereby revitalizing the night economy in Taiyuan and Shanxi [1][2] - The project is a collaboration between Xiaodian District, Shanxi Baogu Lane Commercial Management Co., and China Telecom Taiyuan Branch, utilizing advanced technologies such as visual recognition positioning and cloud rendering [2] Group 2 - Three innovative application scenarios have been developed: digitalization of cultural landmarks, intelligent interactive experiences, and ecological resource integration [2] - The digitalization of cultural landmarks involves high-precision modeling to transform historical buildings and cultural symbols into interactive AR scenes, allowing visitors to experience Jin liquor culture [2] - The project aims to create a consumption ecosystem that benefits the government, enterprises, and citizens, promoting a win-win situation through enhanced consumer engagement and economic growth [2] Group 3 - Xiaodian District plans to use the Baogu Lane project as a pilot to address the challenges of digital transformation in traditional commercial areas and to explore replicable models for digital transformation in commercial districts [2] - The initiative aligns with trends in "night economy" and "experience economy," aiming to provide practical examples for the development of the night economy and digital economy in the province [2]

Core Insights - During the Dragon Boat Festival holiday, Henan province received 15.116 million tourists and generated a tourism revenue of 6.79 billion yuan, marking year-on-year increases of 4.7% and 5.3% respectively [1] Cultural and Tourism Activities - Various cultural activities were organized, including the "Follow the Curator" exhibition at the Yin Ruins Museum and the "Rainforest Secret Realm" exhibition at the Henan Museum, catering to diverse visitor interests [3] - A total of 409 museums, 177 libraries, and 207 cultural centers in Henan collaborated to host 6,301 cultural events, enhancing the integration of public venues with holiday themes [3] Dragon Boat Racing Events - Multiple dragon boat racing events were held, such as the 13th Chinese Xuanyuan Dragon Boat Race in Xichuan and the "High Gorge and Flat Lake" dragon boat race in New Xiang, attracting teams from various provinces [3] - AI technology was utilized in Kaifeng to recreate the historical dragon boat racing scene, providing an immersive experience for visitors [3] Family and Night Economy - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in family tourism, with innovative activities like the "Back to Childhood" theme at Zhengzhou Jianye Film Town [4] - Nighttime economic initiatives, such as "Beautiful Night Zhengzhou" and "Ancient Capital Night Eight Points," have been successful in activating night-time consumption, with projects like the night tour of Longmen Grottoes attracting significant visitor interest [5]

潍坊诸城龙都街道举行 "提振消费·助力发展"首批示范单位授牌活动 为深入贯彻落实各级关于推动经济高质量发展的决策部署，充分发挥优秀商户的示范带动作用，近日，潍 坊诸城市龙都街道举行 "提振消费・助力发展"首批示范单位授牌活动，对 辖区内5家优秀餐饮商户进行表 扬，肯定其在经营模式创新、增强区域发展动能等方面的突出贡献。此次活动聚焦餐饮领域，后续将逐步 扩展至工业、服务业等更多行业领域，持续扩大示范效应。 活动现场，龙都街道办事处主要负责同志代表街道党工委、办事处向获评单位颁发荣誉奖牌，褒扬这些企 业商户通过业态融合等举措，有效激活了市场内生动力。同时号召更多经营主体把握发展机遇，以创新驱 动培育新增长点，共同构建"优结构、强动能、增活力"的高质量发展新格局。 今年以来，龙都街道紧握政策机遇，狠抓工作落实，精准施策、攻坚破局，全力以赴稳增长促消费。 1-4 月实现财政总收入2.02亿元、公共财政预算收入1.22亿元、税收收入1.16亿元，分别同比增长25.3%、 23.5%、23.4%，餐饮行业营业额同比增长26.1%，经济发展动能强劲。 点亮"夜经济"，打造消费新地标。积极推进"夜经济"载体建设，打造集美食、 ...