赛事经济
Search documents
光明:解锁“票根+”新模式 逛科学馆,合作酒店推半价
Shen Zhen Shang Bao· 2025-08-07 23:17
Group 1 - The Shenzhen Science and Technology Museum, which opened in May, has become a popular destination, attracting over 1 million visitors since its opening [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and significantly boosting local tourism [1] - To capitalize on the museum's popularity, the Guangming District has launched summer promotional policies, including a "Charming Guangming" plan and 8 million yuan in consumer vouchers, expected to drive 220 million yuan in consumption [1] Group 2 - The Gongming Street, home to a youth football training base, is promoting a three-dimensional economic model combining "event economy + ticket root economy + weekend economy" to stimulate consumption [2] - Since July, over 50 merchants have participated in promotional activities offering discounts based on event tickets, creating a comprehensive consumption chain [2] - The event economy has shown initial success, increasing foot traffic in surrounding commercial areas by over 25%, with hotels experiencing a peak in occupancy rates [2]
以场馆+赛事双引擎,光明区解锁“票根+”消费新模式
Sou Hu Cai Jing· 2025-08-07 15:26
Core Insights - Shenzhen Science and Technology Museum has become a popular destination since its opening on May 1, attracting over one million visitors within a short period [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and enhancing local tourism [1] Group 1: Economic Impact - The opening of the Shenzhen Science and Technology Museum has led to increased consumer traffic in the Guangming District, prompting the district to launch summer promotional policies [3] - Guangming District has invested 8 million yuan in consumer vouchers and partnered with local hotels and travel agencies to create the "Explore Guangming" initiative, expected to generate 220 million yuan in consumption [3] - The "Ticket Root+" program allows visitors to enjoy discounts at partner hotels, encouraging museum visitors to explore local dining options [3] Group 2: Event-Driven Economy - The public street in Guangming has initiated a three-dimensional economic model combining "event economy," "ticket root economy," and "weekend economy" to stimulate new consumption growth [3] - Over 50 local businesses are participating in promotional activities that offer discounts based on ticket stubs, creating a comprehensive consumption chain [3] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25% [3] Group 3: Local Attractions and Services - To enhance the appeal of the area, Guangming has introduced a food map, tourism promotional videos, and "one-day tour" guides for events [4] - During event weekends, the Honghua Mountain Sports Center attracted over 84,000 visitors, while nearby parks saw over 200,000 visitors, leading to significant sales growth for local businesses [4]
多地效仿“苏超”,谁能复刻成功
21世纪经济报道· 2025-08-07 15:25
Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].
焦点访谈|赛事串起消费链条 体育赛事正在成长为带动区域发展新 “经济引擎”
Yang Shi Wang· 2025-08-07 13:24
央视网消息(焦点访谈):"为一场比赛,奔赴一座城""一日比赛、多日停留,一人比赛、多人消费"。这样的场景正在越来越多的城市上演,这也是很多人 的真实感受。对于地方来说,接地气、有活力的各类体育赛事,正带动交通、旅游、餐饮、住宿等产业的联动发展。所以,综合体育赛事拉动消费,把赛事 流量变成经济增量,也成为不少地方的发力方向。这样的赛事经济,给我们个人、给地方都带来了什么?如何让一场赛事成长为带动区域发展的"经济引 擎"?这热闹的背后,又有哪些冷思考呢? 清晨7点,数千名越野跑参赛者迎着晨光出发。这是今年三亚经济圈热带雨林挑战赛的收官之战。 这场赛事从6月中旬开始,每周末选取三亚周边市、县的一个标志性景区,举行一场越野跑。赛事用蜿蜒的赛道将周边景观串联在一起,选手们既能在海南 独有的雨林秘境中挑战自我,又能在黎村苗寨感受当地民俗文化。 有趣的体验让不少人从赛事第一站追到了第五站,很多人像眼前这一家三口一样,举家出动。赛事带火的,不只是赛道上的比拼,还有吃住行游娱购的全链 条消费。 是什么让一场赛事串联起一串消费链条?或许我们能在赛道上找到答案——这里的参赛者早已跳出了对赛事成绩的单一追求。有人穿着黎族织锦跑过雨林 ...
政策驱动下的五大消费新场景
Bei Jing Shang Bao· 2025-08-07 12:27
Core Viewpoint - Consumption is increasingly recognized as a key driver of economic growth, with a series of high-quality consumption policies being introduced since 2025 to invigorate the consumption market and accelerate the development of new consumption scenarios driven by technology and policy [1] Group 1: Launch Economy - Establish a new matrix for fashion launches by accelerating the construction of international consumption experience zones and encouraging the opening of flagship and innovative concept stores [3][4] - Create a global launch center to support the establishment of flagship stores and innovative concept stores in various districts, while promoting high-profile launch events [4] - Develop new international food brands by supporting high-quality development of catering enterprises and encouraging the establishment of flagship stores for domestic and international brands [4] Group 2: Digital Consumption - Support enterprises in innovating e-commerce models, including live streaming e-commerce and instant retail, to enhance service quality and digital consumption experiences [6][8] - Encourage the integration of traditional brands with digital transformation and cross-industry collaborations to stimulate the market potential of domestic products [7] - Establish a new benchmark for digital consumption by promoting the development of digital consumption experience centers and supporting innovative activities in live streaming e-commerce [8][9] Group 3: Event Economy - Promote high-profile sports events to enhance market operation capabilities and stimulate event-driven economic vitality [10] - Focus on cultivating a system of high-quality events, including international and local competitions, to enrich related consumption products and services [10][11] Group 4: Scene Integration - Strengthen the integration of tourism with various industries, creating demonstration scenarios for industrial tourism and enhancing rural tourism infrastructure [12] - Promote the development of diverse commercial spaces and encourage innovative operational models to revitalize commercial consumption areas [12][13] Group 5: Cultural Consumption - Explore new connotations of cultural and entertainment consumption by leveraging capital cultural resources and supporting the development of online performances and exhibitions [14][15] - Encourage the construction of cultural tourism projects and enhance the integration of cultural and commercial elements in urban spaces [14][15] Group 6: Technological Innovation - Promote the deep integration of artificial intelligence and gaming industries, supporting technological innovation in game development and operations [16] - Encourage the international expansion of gaming and e-sports enterprises, providing financial incentives for significant achievements in overseas markets [16] Group 7: Characteristic Consumption Districts - Develop characteristic consumption districts by integrating historical and cultural elements, enhancing the shopping environment, and promoting local fashion brands [17]
聚力促消费 活力绽新颜——河北省消费促进工作成果显著
Zhong Guo Fa Zhan Wang· 2025-08-07 09:06
中国发展网讯刘珊珊记者张晶报道今年以来,河北省各地各部门深入贯彻落实省委、省政府提振消费工 作部署,多措并举激发市场活力,消费市场呈现总量增长、结构优化、活力增强的良好态势。记者从河 北省发展改革委获悉,上半年全省社会消费品零售总额达7249.7亿元,同比增长5.8%,消费对经济增长 的拉动作用持续显现。 创新场景培育消费新热点 近日,国家发展改革委公布的2024年度全国消费新场景典型案例名单中,河北省唐山市唐山宴、廊坊市 梦廊坊戏剧公园、廊坊市金钥匙国际家具汇展中心3个场景入选。唐山宴首创"馆店结合"模式,打造"可 吃、可看、可购、可体验"的沉浸式全场景消费空间,构建起"吃住行游购娱"全链条消费体系,舌尖非 遗筑就城市会客厅,年均接待国内外游客500余万人。梦廊坊国际戏剧公园沉浸式戏剧体验打造文旅新 秘境,构建起"可参与、可互动、可消费"的文化消费生态,2023年7月开园以来,梦廊坊戏剧公园累计 客流量约750万人次,其中京津及外省市客群占比超50%。金钥匙国际家具汇展中心推出"买家具、吃肉 饼、逛一城、游运河、住民宿"多业态融合消费场景,"家具焕新+文旅寻趣"引领消费新体验。 省市场监管局持续优化消费环境 ...
“苏超”带火江苏周末消费,宿迁、扬州抖音酒旅订单消费环比暴增6倍
Jiang Nan Shi Bao· 2025-08-06 12:04
Group 1 - The "Su Super" matches held on August 2-3 significantly boosted local consumption in Jiangsu Province, with Douyin group purchase orders increasing by 43% compared to weekends without matches [1] - Hotel and travel group purchase orders in Jiangsu saw a remarkable increase of 197% during the same period, with Suqian experiencing the highest growth at 672% [1] - Other cities such as Lianyungang, Huai'an, Zhenjiang, Xuzhou, and Yancheng also reported substantial increases in hotel and travel orders, with growth rates of 404%, 585%, 357%, 194%, and 218% respectively [1] Group 2 - Zhenjiang launched a tourism pass on Douyin, leading to a 570% increase in orders for the pass and a 130% increase in hotel orders over the weekend [2] - The popularity of local delicacies was highlighted by influencers, with Douyin group sales for Zhenjiang's Guogai noodles increasing by approximately 113%, and sales for Huai'an crayfish and Suzhou hairy crabs rising by about 73% and 74% respectively [2] - The "Follow the Su Super to Explore Huai'an" event featured over 50 merchants providing local cuisine, contributing to a vibrant atmosphere and promoting local food culture [3] Group 3 - Douyin's initiative "Follow the Su Super to Explore Jiangsu" aims to enhance consumer engagement by combining sports events with local cultural experiences, running from June 10 to September 27 [3] - The platform plans to continue promoting the integration of culture, sports, and tourism by collaborating with local businesses and influencers to create unique experiences for consumers [3]
赛事经济为入境游再添“一把火”
Zheng Quan Ri Bao· 2025-08-05 16:12
Group 1 - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, attracting over 4,000 athletes from more than 100 countries and regions, which is expected to boost the local tourism economy significantly [1] - The influx of athletes, teams, and global spectators during the event will directly increase demand in the hotel, transportation, and dining sectors, leading to a peak in consumption [1] - The international exposure generated by the event will enhance the city's image and cultural appeal, contributing to long-term growth in tourist traffic and satisfaction [1][2] Group 2 - The Chinese tourism sector is experiencing growth, with a projected 26.94 million foreign visitors in 2024, representing a 96% year-on-year increase [2] - Chengdu is implementing measures to facilitate travel for visitors, including a "240-hour transit visa exemption" policy and various summer tourism routes in collaboration with neighboring provinces [2] - Chengdu has launched promotional campaigns such as "World Games Gifts" and a "ticket root discount map" to enhance visitor experiences and encourage spending at local businesses [2][3] Group 3 - To maximize the economic impact of the event, it is essential to connect pre-event, during-event, and post-event consumer markets effectively [3] - Recommendations include diversifying event-related activities, enhancing city branding through international media, and establishing long-term international exchange mechanisms to create immersive consumer experiences [3] - There is a suggestion to integrate cultural, commercial, tourism, and sports sectors to create new international consumption scenarios, enhancing visitor engagement and spending [3]
中国工商银行正式签约成为十五运会银行合作伙伴
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-05 12:16
工商银行湾区各机构已构建起覆盖赛事保障、金融支持、宣传推广、票务对接及志愿者服务的全流程服务体系,为助力十五运会做好充分准备。依托服务 大型国际赛事的丰富积淀及湾区近1500家网点的渠道优势,工商银行深化线下服务场景建设,并将推出手机银行"全运专区",实现金融服务与全运盛会同 频共振。 转自:新华财经 第十五届全国运动会(以下简称"十五运会")将于2025年11月9日至21日举行,由广东、香港、澳门三地共同举办。中国工商银行与十五运会广东赛区执 委会签约,正式成为"第十五届全国运动会银行合作伙伴",将以"活力工行、全运同心、湾区同行"为主题,为这场国家级体育盛会提供独家、全面的金融 服务保障,以实际行动助力粤港澳大湾区一体化和体育强国建设。 迎接十五运会 打造全方位服务体系 工商银行凭借服务广州亚运会、杭州亚运会、成都大运会等大型国际赛事积累的经验,将以此次成为十五运会银行合作伙伴为契机,深化与赛事主办方合 作,打造全生命周期的赛事金融服务体系,进一步促进扩大体育消费,助力赛事经济"燃"起来,城市经济"活"起来。后续,工行还将深化"金融+体育+文 化"融合创新,推出十五运会主题卡、全运专属数币硬钱包、全运数字 ...
淳安界首绘就乡村振兴新图景
Hang Zhou Ri Bao· 2025-08-05 02:58
据了解,界首乡今年计划举办20余场赛事活动,全力打造"月月有活动、季季有大赛"的矩阵。同 时,依托杭州亚运会的赛道资源开拓8条专业赛道,承接300余名专业运动员驻训。 今年3月30日启幕的"Hello100 2025千岛湖公路自行车系列赛"成为这一体系下的首个亮眼实践—— 2000余名骑手穿越8个乡镇的湖光山色,将运动元素与千岛湖的山水美学完美融合。 这场开年大赛的效应立竿见影:沿途民宿、农家乐预订量同比激增80%;通过"低碳出行+竞技体 育"模式,带动农特产品展销超千万元;哈啰与STC联合推出的"骑行+度假"专属套餐,累计服务超5万 名骑行爱好者,"自行车运动小镇"品牌效应日益凸显。这正是界首乡人大代表以"民呼我为"理念为指 引,通过"民意链、服务链、产业链"三链协同,将"赛事流量"转化为"共富增量"的生动写照。 前不久举办的中国小铁人系列赛千岛湖站比赛再掀热浪。400余名"小铁人"在杭州亚运会的赛场挑 战游泳、骑行、跑步三项全能。1300多名随行家属催生了旺盛的"赛事经济":高端酒店入住率达90%、 部分餐饮店日均营业额增长30%,周边便利店甚至临时增设"小铁人能量补给站"。统计数据显示,界首 乡今年上半 ...