Core Insights - The article discusses the booming ice and snow economy in China, driven by increased participation in winter sports and significant investments in infrastructure and tourism [1][8]. Industry Overview - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a total consumption scale of over 187.5 billion yuan during the 2024-2025 winter season, including 78.6 billion yuan from ski resorts [1][8]. - The number of participants in ice and snow sports is expected to reach 292 million, with a participation rate of 20.61%, an increase of approximately 27.44 million from the previous season [8]. Regional Development - The ice and snow economy is expanding beyond traditional northern regions, with significant growth in southern and western areas, creating a diverse regional development landscape [5][6]. - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors, generating 137.22 billion yuan in tourism revenue, showcasing the integration of local culture and winter sports [5]. Individual Impact - Local residents are transitioning into roles such as ski instructors and accommodation providers, benefiting from the increased tourism and interest in winter sports [4][5]. - The story of individuals like Lang Engge, who promotes ice sports in his community, illustrates the grassroots impact of the winter sports boom [2][4]. Market Trends - The demand for ice and snow sports equipment is diversifying, with a trend towards younger, fashionable, and family-oriented consumers, leading to a segmented market from rental to high-end customized products [8][10]. - The number of companies in the ice and snow equipment sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from under 5 billion yuan to 22 billion yuan [8][10].

在政策引领下，我国消费市场正加速从"物质型"向"服务型""体验型"转型，人工智能、场景融合等元素 催生的消费场景不断"焕新"，为经济高质量发展注入强劲动力。 新华财经上海12月18日电 近日召开的2025年中央经济工作会议将"坚持内需主导，建设强大国内市 场"置于2026年八大重点任务之首，明确提出深入实施提振消费专项行动，扩大优质商品和服务供给、 优化"两新"政策实施等一系列举措。 提振消费信号密集释放 "扩大内需是有效应对外部冲击的战略举措，也位列明年经济工作重点任务之首。"中泰国际首席经济学 家李迅雷分析认为，中央经济工作会议提出，要深入实施提振消费专项行动，制定实施城乡居民增收计 划，这是从消费能力的角度入手提振消费；而扩大优质商品和服务供给，则聚焦于进一步释放消费增长 空间，通过"新技术-新产品-新场景"等实现供需良性循环。 "今年政府工作报告32次提及'消费'，政策对消费的重视程度前所未有。"东海基金的基金经理杨恒表 示。 相关部门正协同发力，推动一系列促消费政策落地。近日，商务部、中国人民银行、金融监管总局联合 印发《关于加强商务和金融协同更大力度提振消费的通知》，围绕商品消费、服务消费、新型消 ...

央视网消息：党的二十届四中全会提出，要"构建以先进制造业为骨干的现代化产业体系"。"十四五"期间，随着"三亿人上冰雪"的愿景成为现 实，冰雪运动在我国南展、西扩、东进，从小众走向大众。然而，火热的市场背后，是长期由国外品牌主导的冰雪装备产业。面对技术壁垒、 产业链分散和品牌影响力不足等多重挑战，中国冰雪装备产业如何把握机遇、破冰突围？ 走进河南巩义的这家造雪设备生产园区，一款刚刚组装下线的室内飘雪机正喷涌出纷扬的雪花。 随着冰雪运动南展、东进，我国室内滑雪场呈现爆发式增长，弥补了许多城市天然冰雪资源的不足。然而传统造雪机的散热问题也愈发凸显。 飘雪机，正是这家企业响应新的市场需求，研发出的新产品。 河南某造雪装备生产企业负责人吴枫林介绍，南方地区很多都在零上的温度，传统的造雪机只有在零下才能造雪。这种飘雪机在零上30℃度以 下都可以飘雪花，每天基本上能造到12立方米。 吴枫林介绍，传统的造雪机会迅速地把这里边的温度给提高，湿度会上升。他们采用了超音速装置，对室内没有任何的温度上升的影响，可以 实现24小时不间断造雪。 激发冰雪经济活力的若干意见》，设专章部署完善冰雪经济产业链条。把握住发展机遇，这家企业不断推 ...

今年冰雪季，黑龙江省铁力市桃源湖景区依托得天独厚的冰雪资源，推出了"冰雪+温泉""冰雪+运动"等 系列特色旅游产品，为游客们带来更好的冰雪体验。 精美文创、特色产品，"冰雪"元素在文旅市场中的占比稳步提升。各地在打造冰雪消费场景、培育冰雪 消费业态做足功课，精准匹配不同消费受众需求，激发"冷资源"消费潜力，创制冰雪"热产业"，最大化 释放冰雪经济"热效应"。 中国冰雪产业正通过多元融合，释放出强劲的市场潜力。 0:00 随着2025至2026雪季大幕拉开，全国各地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各地，在 业态升级、产业融合与政策赋能的驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要引 擎。 新雪季，全国多地推出各项新举措，"花式"提振冰雪消费。 编导：李子怡 综合新华社记者报道 新华社音视频部制作 责编：李磊、卢思宇 ...

Core Viewpoint - The ice and snow equipment production in Tongjiang, Heilongjiang Province is experiencing a surge in demand, driven by the winter season and the expansion of both domestic and international markets [1][2]. Group 1: Market Demand and Product Development - The production lines in Tongjiang are operating at full capacity, with new ice and snow vehicles being manufactured for both domestic and international markets [1][2]. - The F14 snow tricycle, designed specifically for the Russian ice and snow market, is undergoing final testing and is tailored for activities such as ice fishing and forest hunting [2][3]. - The company has received approximately 1,500 orders for the F14 snow tricycle this year, indicating strong demand in both overseas and domestic markets [3]. Group 2: Technological Innovation - The F14 snow tricycle features a 500CC dual-cylinder engine and track-type tires, designed for practical use in snowy conditions [2][3]. - The company is also developing a drone patrol vehicle for border patrol, which is suitable for extreme weather conditions and rescue operations [3]. Group 3: Economic Impact - The growth of ice and snow equipment manufacturing in Tongjiang is contributing to the ongoing development of the ice and snow economy in the region [2][3].

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]

继今年年初多地推行中小学春秋假后，年末，北方部分省份推出"冰雪假"，它不仅让学生们从课堂走向 雪场、博物馆和剧院，更以全新的假期模式激发冬日文旅消费潜力。各地在假期安排上有什么特点，如 何解决"孩子放假、家长上班"的现实矛盾，如何延长文旅消费链条？记者在新疆和吉林两地进行了采 访。 活动多创意新 进入12月，新疆乌鲁木齐市、阿勒泰地区两地的中小学生迎来了首个雪假，加上前后两个周末，假期长 达9天。 "我喜欢滑雪，放假后家人就能带我来滑雪，真是太好了。"乌鲁木齐一年级学生侯思行说。在新疆丝绸 之路山地度假区，为了保障前来滑雪的学生能有更好的体验，滑雪学校在雪假期间针对零基础的学生每 天开设2场免费公益滑雪教学，并专门调配滑雪教练服务前来打卡的中小学生滑雪爱好者。 除了滑雪，孩子们的文化活动也丰富多彩。乌鲁木齐文化中心大剧院、音乐厅接连上演魔术剧、舞剧、 话剧等作品，京剧院推出学生专场演出；乌鲁木齐市博物馆推出的"雪假博物趣"系列主题活动日均接待 量突破6000人次。阿勒泰地区图书馆开展"书香研学+冰雪探秘"专属活动，人类滑雪起源地博物馆等研 学线路持续升温，成为亲子家庭及学生群体的出行首选。 特色演出、历史展览 ...

Core Viewpoint - The 27th Harbin Ice and Snow World officially opened on December 17, showcasing the largest scale in its history with an area of 1.2 million square meters and over 400,000 cubic meters of ice and snow used, highlighting the city's commitment to developing the ice and snow economy as a new growth point [2] Group 1 - The park's area is 1.2 million square meters, making it the largest in history [2] - The total amount of ice and snow used exceeds 400,000 cubic meters, setting a new record [2] - Harbin city is focusing on the ice and snow economy to generate economic benefits, emphasizing the transformation of "cold" resources into "hot" economic effects [2]

Group 1 - Wuhan is integrating various resources to host multiple cultural and tourism consumption activities to boost domestic demand and enhance the New Year consumption season [1] - The 2025 Wuhan Ice and Snow Season will be launched with the theme "Seeking Plum Blossoms in the Snow, Competing in Ice and Snow Passion," running from mid-December 2025 to late February 2026, covering major traditional festivals [1] - The ice and snow season aims to transform "cold resources" into "hot economy" and "warm vitality" for the city by linking seven ice rinks, four ski resorts, and key commercial areas [1] Group 2 - The "2025 Wuhan International Consumption Season and New Year Consumption Season" was launched on December 13, featuring over 300 unique activities across three major international consumption demonstration zones [2] - Major brands and platforms in Wuhan will offer various discounts during the event to stimulate consumption [2] - The winter fresh crayfish consumption season will be initiated through collaboration between Wuhan and Qianjiang, ensuring supply through a winter crayfish supply alliance [2] Group 3 - Wuhan's plan to create an international consumption center city is part of its broader strategy, with a goal to exceed 1.07 trillion yuan in social retail sales by 2027 [3] - The three-year action plan (2025-2027) emphasizes leading new supply with new demand and aims to establish Wuhan as a central hub for consumption in Central China, serving the nation and connecting globally [3]

近日，"旅居迪庆·雪遇香格里拉"冬季冰雪主题IP系列宣传活动在云南省迪庆藏族自治州举行。此次活动以"旅居"为核心， 深度融合冰雪景观、户外运动与非遗，邀请了多位来自户外、文旅、摄影领域的大V代表深度体验"世界的香格里拉"，持续提升 香格里拉品牌的国际知名度与市场吸引力。 资源赋能 激活冬季旅游新动能 凭借独特的冰雪资源、深厚的文化底蕴与完善的旅游配套，迪庆州正打破"冬季旅游淡季"的刻板印象，构建起"四季可 游"的文旅发展新格局。 迪庆境内雪山林立，冬季成为冰雪旅游观赏与体验的黄金时节。石卡雪山风景区经整改提升后，成为了具备缆车观光功能 的综合性景区，游客登顶可远眺梅里雪山、玉龙雪山等8座知名雪山。今年1月，石卡雪山戏雪乐园正式开放，并同步推出雪地 摩托、冰雪徒步等特色项目，让游客在欣赏雪山、草甸、湖泊构成的立体生态景观之余，能亲身参与冰雪运动，有效填补了迪 庆冬季旅游的体验空白。 从石卡雪山远眺梅里雪山（12月13日摄）。新华网发 大V代表在巴拉格宗景区玩雪（12月14日摄）。新华网发 迪庆州户外运动资源同样得天独厚。维西傈僳族自治县已开发多条涵盖森林、草甸、湖泊、雪山等多元景观的精品徒步路 线；纳帕海湿地呈 ...