来源：中国青年报 19日，一则关于 "Labubu价格崩盘"的话题 冲上微博热搜榜第一 引发关注与热议 有分析称，Labubu价格大跌的原因是，泡泡玛特官方大量补货。自6月18日下午开始，泡泡玛特官方商 城小程序多次弹出相关商品的补货通知，同时在天猫官方旗舰店、抖音潮玩直播间等也大量放货。 受泡泡玛特官方大量补货影响，Labubu在二手市场的交易价格突然暴跌。 另据某潮玩二手交易软件的数据，Labubu 3.0盲盒价格普遍下跌约50%，整盒（含6个盲盒）回收价从补 货前的1500—2800元大幅跌至650—800元。 另据第一财经，泡泡玛特相关知情人士表示，泡泡玛特相关产品的补货不会呈现出规律，也是在一定程 度上规避黄牛的影响。 6月18日之前，在泡泡玛特二手交易群里，Labubu3.0一端（整盒内含6个盲盒）的价格多在1100—1500 之间，而本次补货之后，不少卖家开出600元—900元的价格。一位专做潮玩直播间的"黄牛"表示："现 在没有那么稀缺了，如果卖不完，只能自己玩了。" Labubu热潮之后，谁能俘获消费者的心？ 近期，线上线下Labubu"一娃难求"成为常态，伦敦、首尔等地的发售现场，甚至因抢 ...

Core Viewpoint - The article highlights the growing trend of "emotional consumption" among young consumers, emphasizing their unique purchasing behaviors driven by personal satisfaction and self-expression [2][4][7]. Group 1: Trend of Emotional Consumption - Young consumers are increasingly influenced by emotional value in their purchasing decisions, seeking products that resonate with their individuality and provide joy [2][4]. - The "潮玩" (trendy toys) market in China has seen significant growth, with market value increasing from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, and projected to reach 110.1 billion yuan by 2026 [4]. - The popularity of products like LABUBU, which embodies a "cute-ugly" aesthetic, reflects the desire of Generation Z for unique and non-conformist expressions [4][5]. Group 2: The "谷子" Economy - The "谷子" economy, referring to merchandise derived from popular media, is projected to reach a market size of 168.9 billion yuan in 2024, growing over 40% from 2023 [7]. - This segment thrives on the emotional connection fans have with their favorite characters and stories, serving as a medium for social interaction among enthusiasts [7]. Group 3: Pet Economy - The pet industry is booming, with the number of pet dogs and cats in urban areas expected to exceed 120 million by 2024, indicating a strong trend among young people to treat pets as family members [8][9]. - Young pet owners are increasingly focused on high-quality, nutritious pet food and personalized services, driving a shift towards premium products in the pet market [9][10]. Group 4: Home Renovation Trends - The home renovation trend among young renters is characterized by a focus on aesthetic improvements and personalized spaces, with a significant online presence on platforms like Xiaohongshu [11][12]. - Young consumers prioritize cost-effectiveness while also being willing to invest in high-quality, stylish home decor items [16]. Group 5: New Tea Beverage Market - The new tea beverage market has become a social currency among young people, with brands rapidly emerging to cater to diverse tastes and preferences [17][18]. - The emotional satisfaction derived from these beverages contributes to their popularity, as they serve as a means to alleviate stress and enhance social interactions [18]. Group 6: Light Outdoor Activities - The "light outdoor" trend is gaining traction, with activities like camping and short trips becoming popular among young consumers seeking immediate enjoyment and relaxation [21][22]. - The camping economy is projected to reach nearly 214 billion yuan in 2024, reflecting a growing interest in outdoor experiences as a form of social engagement [21]. Group 7: Emotional Healing Products - There is a rising demand for products and services that address emotional well-being, including mindfulness and therapeutic offerings, as young consumers seek comfort amid various pressures [23]. - The willingness to spend on emotional value indicates a shift in consumer behavior, with a focus on experiences that enhance mental health and happiness [23].

Core Insights - The "post-exam economy" is emerging as a significant trend among high school graduates, characterized by a surge in consumption related to travel, electronic products, and personal development activities [1][8]. Travel Consumption - High school graduates are increasingly engaging in emotional consumption, with travel being a primary focus. For instance, a graduate from Hubei took a spontaneous trip to Chongqing right after the exams, benefiting from various discounts offered to graduates [2][3]. - Data from Ctrip indicates that travel product bookings surged by 88% from June 9 to June 11, with many graduates opting for immediate travel post-exams, viewing it as a rite of passage [3]. Electronic Products - There is a notable increase in "reward-based consumption," particularly in electronic products such as smartphones, computers, and tablets, as parents purchase these items as rewards for their children after exams. Sales of these products have peaked during this period [4]. - Promotions during the 618 shopping festival have further boosted sales, with some products seeing a sales increase of 40% to 50% [4]. Personal Development - Graduates are also focusing on personal development activities, such as obtaining driving licenses and engaging in fitness training. Many graduates are enrolling in driving schools and gyms to prepare for their next life stages [6]. - The demand for corrective procedures, such as vision and dental corrections, has also risen, with Meituan reporting a 108% increase in vision surgery orders and nearly 30% growth in dental procedures [7][8]. Market Trends - The consumption preferences of high school graduates are shifting towards personalized and experiential products, driving market upgrades and product iterations [5]. - The "post-exam economy" is not just a short-term consumption spike but a reflection of the evolving needs and preferences of young consumers, suggesting a need for businesses to adapt and enhance their offerings [8].

Core Insights - The data released by JD during the 618 shopping festival indicates a resilient consumer market despite economic pressures, with significant growth in various product categories, showcasing consumer willingness to spend on quality products [4][6][19] - The rise of the Z generation as a new consumer force is evident, with a notable shift towards emotional consumption, where 61.7% of their spending is aimed at self-satisfaction, and 43.3% are willing to pay a premium for their passions [7][11] - The integration of AI technology and traditional culture is creating new opportunities for domestic brands, with AI-related product searches increasing by over 120% and significant sales growth in AI notebooks and other tech products [12][15] Consumer Trends - The 618 festival saw a 50% increase in sales of 4K-6K smartphones, a 151% increase in AI notebook sales, and a 120% increase in air conditioner sales, indicating strong consumer demand for innovative products [4][6] - Rural areas showed impressive growth, with order volume and shopping user numbers increasing by over 130% and 140% respectively, highlighting the diverse consumption vitality in these regions [6] - Emotional consumption is reshaping market dynamics, with Z generation consumers driving demand for unique and personalized products, leading to over 100% growth in categories like smart wearables and gaming equipment [8][11] Cultural and Technological Integration - The 618 festival highlighted a blend of technology and culture, with over 70% of the top 100 brands being domestic, and a 270% increase in searches for products featuring intangible cultural heritage [12][15] - Sales of cultural products, such as tea pet ornaments and beauty gift boxes, saw explosive growth, with some categories experiencing increases of up to 939% [16] - The successful fusion of AI technology with traditional cultural elements is transforming domestic brands, allowing them to appeal to modern consumers while preserving cultural heritage [16][19] Supply Chain and Market Dynamics - JD's "treasure products" initiative has successfully connected agricultural products to consumers, with significant sales increases for local specialties, demonstrating the effectiveness of digital supply chains [17] - The "factory direct premium products" strategy has led to substantial sales in everyday items, with over 1 million T-shirts and 800,000 pairs of slippers sold, showcasing the advantages of direct supply chain connections [17] - The shift from export to domestic sales is opening new avenues for previously overseas-only products, enhancing consumer access to high-quality goods [17] Service Experience Enhancement - The competition in e-commerce is evolving from price wars to service experience, with JD's service offerings showing significant growth, particularly in home services and health-related services [18] - The "enjoy first, pay later" model in home services attracted nearly 40 million workers, leading to substantial transaction volumes [18] - The focus on service quality and consumer experience is redefining market standards, with increased demand for comprehensive service solutions across various sectors [18]

Core Insights - LABUBU has gained global popularity, particularly among the younger generation, driven by emotional value needs such as surprise, community recognition, and unique collectible satisfaction [1] - The rise of LABUBU has significantly boosted the surrounding market, particularly in custom doll clothing, reflecting a shift in consumer behavior towards emotional resonance and spiritual comfort rather than mere functionality [1] Market Dynamics - A Beijing-based doll clothing tailor reported that LABUBU styles account for 95% of their orders, indicating a peak in production during new releases [2] - Independent tailors are producing over 100 LABUBU outfits monthly, with a waiting period of up to two months for customers [2] - The trend has extended to the nail art industry, with high-end salons offering LABUBU-themed beauty packages, showcasing the economic potential of this emotional consumption wave [2] Employment Trends - The LABUBU craze has led to the emergence of new job roles, such as doll outfit designers and modification specialists, creating flexible employment opportunities for individuals, including retired women [2] - These new roles are not only generating income but also injecting vitality into the economy by providing new avenues for monetizing personal passions [2] Risks and Challenges - The current doll clothing market is heavily reliant on the single popular IP of LABUBU, posing a risk of a sharp decline in the derivative market if the IP's popularity wanes [3] - The low entry barriers in the emotional consumption sector may lead to an influx of competitors, resulting in price wars and potential degradation of quality and design [3] - The sustainability of new entrants in the market may be challenged if they lack unique skills or aesthetic appeal, especially during a downturn [3]

Core Viewpoint - The article discusses the explosive popularity of Labubu, driven by emotional consumption trends among younger generations, particularly Generation Z, who prioritize personal expression and self-pleasure in their purchasing decisions [1][2]. Group 1: Emotional Consumption - Emotional consumption has surged, with Labubu becoming a symbol of self-expression for young people, reflecting their desire to resist conformity and define their identities [1][2]. - A significant portion of young consumers, 46.60%, prioritize self-pleasure in their spending habits, indicating a shift towards emotional and experiential purchases [2]. Group 2: Market Dynamics - The rise of Labubu has created a substantial consumer market, as individuals seek to fulfill complex emotional needs amid increasing life pressures [3]. - The emotional consumption trend is not limited to younger demographics; middle-aged and older consumers also engage in emotional spending, such as attending concerts for nostalgia and emotional connection [4][5]. Group 3: Demographic Insights - The audience for concerts has shifted, with 44.5% of attendees at certain events being aged 50 and above, highlighting a growing trend of older generations seeking emotional experiences through live performances [4]. - By the end of 2024, the elderly population in China is projected to exceed 310 million, indicating a significant market for emotional consumption among older adults who have experienced substantial socio-economic changes [5].

Core Insights - The rise of emotional consumption is a significant trend across various age groups, not just among the youth, indicating a widespread demand for different emotional value consumption models [1][3] Group 1: Emotional Consumption Trends - Labubu has gained immense popularity, with its original price of 99 yuan being inflated to 2600 yuan, showcasing the phenomenon of emotional consumption [1] - The emotional consumption trend is particularly driven by Generation Z, who prioritize personal feelings and are willing to spend on self-pleasure and hobbies [1][2] - The emotional consumption model is not limited to younger individuals; many middle-aged and older adults also engage in emotional consumption, such as attending concerts [3][4] Group 2: Market Dynamics - The emotional consumption market is expanding due to rising living standards and increased competition, leading individuals to seek ways to relieve stress and anxiety [3] - The audience for concerts is increasingly skewing older, with significant percentages of attendees aged 50 and above, indicating a shift in the demographic landscape of live entertainment [3][4] - The emotional resonance and nostalgia associated with concerts are driving demand, as older audiences seek to relive their youth through performances by veteran artists [4] Group 3: Demographic Insights - By the end of 2024, the elderly population in China is projected to exceed 300 million, representing 22% of the total population, which will further influence emotional consumption patterns [5] - The new generation of elderly individuals, having experienced significant socio-economic changes, demonstrates a higher propensity for emotional value consumption [5]

Core Insights - The rise of emotional consumption, particularly through services like Cosplay commissions, reflects a growing trend among young consumers seeking emotional and social fulfillment [1][2][20] - The domestic otome game industry has seen significant growth, with over 300 million female gamers in China, creating a core user base for Cosplay commission services [1][12] Group 1: Emotional Consumption Trends - Emotional consumption is becoming a new growth driver in the economy, with services like Cosplay commissions transforming virtual emotions into real-life experiences [1][2] - The phenomenon of "compensatory psychological satisfaction" drives demand for these services, allowing consumers to pay for idealized companionship [2][20] Group 2: Market Dynamics - The Chinese two-dimensional industry has experienced explosive growth, expanding from 18.9 billion yuan in 2016 to 221.9 billion yuan in 2023, with a compound annual growth rate of 42% [10] - The surrounding derivative industries, including Cosplay commissions, are expected to continue growing, with projections indicating the two-dimensional content market could reach 110.58 billion yuan by 2026 [10][12] Group 3: User Experience and Challenges - Users report mixed experiences with Cosplay commissions, with about one-third of experiences being unsatisfactory due to issues like lack of professionalism and quality [4][5] - The industry faces challenges such as the "killing familiarity" phenomenon, where service quality declines after initial positive experiences [4][5] Group 4: Safety and Regulation Concerns - The lack of industry standards and regulations raises safety concerns for consumers engaging in these services, particularly regarding personal safety and emotional well-being [20][22] - Experts emphasize the need for early legislative and regulatory attention to establish service standards and protect consumer rights [22][23] Group 5: Industry Perspectives - Service providers express concerns about the commercialization of Cosplay commissions, fearing it may lead to a decline in service quality and emotional value [19][21] - The industry is characterized by a significant disparity in service quality and pricing, with some providers charging excessively high fees without corresponding service quality [7][9]

Group 1: New Consumption Trends - The Hong Kong stock market is experiencing a new consumption wave since 2025, with products like LABUBU, national trend gold jewelry, and various milk teas gaining popularity among young consumers, indicating a structural upgrade in China's large consumption industry [1][9] - The rise of emotional consumption is exemplified by blind box toys, where young consumers are not just buying physical items but are investing in the stories and experiences associated with them, filling emotional voids in a digital age [2][4] - The cultural consumption trend is highlighted by the revival of traditional gold jewelry, which is now appreciated for its cultural significance and craftsmanship, allowing consumers to pay a premium for products that reflect cultural identity and heritage [5] Group 2: Pricing and Market Strategies - The trend of affordable milk tea reflects a selective consumption downgrade among modern youth, with companies adopting cost-effective supply chain management strategies to maintain quality while keeping prices low [6][9] - The use of live-streaming e-commerce is enhancing consumer engagement and transparency, allowing brands to convert traffic into sales effectively, particularly in lower-tier markets [8][9] - Overall, the new consumption leaders that can quickly adapt to market trends are expected to inject stronger long-term growth momentum into China's large consumption sector [9]

Group 1: Market Overview - The Hong Kong stock market is experiencing a surge in consumer stocks, with notable companies reaching historical highs and significant market valuations, reflecting the unique appeal of the Hong Kong consumer sector characterized by high growth, strong brand power, and valuation opportunities [1] - The influx of southbound capital into Hong Kong stocks is driven by the narrative of asset revaluation in China, improving market liquidity, and a favorable policy environment, positioning the Hong Kong consumer sector as a new battleground for global capital [1] Group 2: Consumer Recovery - The consumer market is witnessing a revival, with increased foot traffic in shopping areas, packed cinemas, and a surge in online shopping, indicating a robust recovery in consumer spending [2] - During the recent Dragon Boat Festival holiday, domestic travel reached 119 million trips, a year-on-year increase of 5.7%, with total spending of 42.73 billion yuan, up 5.9%, showcasing the recovery across various sectors including hospitality and transportation [2] Group 3: Policy Support - The Chinese government has prioritized boosting consumption and expanding domestic demand in its economic agenda, with comprehensive measures outlined in the "Special Action Plan for Boosting Consumption" to enhance consumer confidence and spending [3][4] Group 4: Emerging Consumer Trends - The rise of "self-care consumption" reflects a shift in consumer behavior, particularly among the Z generation, who prioritize emotional satisfaction and personal well-being in their purchasing decisions [5][6] - Emotional consumption, driven by the need for emotional fulfillment rather than just practical utility, is becoming increasingly popular, with key demands including self-care, value realization, personal expression, and emotional satisfaction [9][10] Group 5: Investment Opportunities in Hong Kong - The Hong Kong stock market is becoming a preferred destination for new consumer companies due to its more lenient listing requirements and the government's supportive measures for domestic companies seeking to list abroad [11] - The National Index for Hong Kong Stock Connect Consumer Theme has shown a cumulative increase of 32.3% in 2024, outperforming other consumer indices, indicating strong growth potential in the sector [15]