一生只为那颗星。 以下文章来源于互联网怪盗团 ，作者怪盗团团长裴培 互联网怪盗团 . 本文来自微信公众号： 互联网怪盗团 （ID：TMTphantom） ，作者：怪盗团团长裴培，题图来自： AI生成 张雪峰在各个互联网平台的账号均被禁止关注了。按照其工作人员的说法，"正在反省"——这个说法 很暧昧，信息量可大可小。不过， 出事的只是张雪峰的大号， 其各种小号仍然在直播、发视频，公 司运营似乎也仍然在持续。 所以可能还存在转圜的空间，或许"反省"一阵子又回来了，而不会像某 些其他顶流一样永久消失。当然，这都是目前的猜测。 我不太清楚张雪峰会"反省"多久，但是对他这个人，还是有一点研究的。 我认为他成名的奥秘就在 于：充当了数千万家长乃至广大网友的"嘴替"。 更具体地说，他其实是打着"专业价值"的旗号，为 网友提供情绪价值。让网友在精神上舒服了、"爽到了"，其中一部分人就会爱屋及乌，花大钱去采购 他提供的"专业服务"。 对于张雪峰的言论，我印象最深刻的有两条。第一是他宣称"新闻学专业没前途"，缺乏技术含量、没 有就业前景，不值得填报。第二是他声嘶力竭地劝高三学生"抓住最后三个月时间努力"，"用三个月 的努力换一生 ...

Core Insights - The Lynk & Co 08 EM-P has officially launched on September 24, with a price range of 175,800 to 228,800 yuan, and a limited-time offer of 159,800 to 212,800 yuan until October 31 [1] - This model is positioned as a "luxury family intelligent hybrid SUV" and is a key part of Lynk & Co's electrification strategy, built on the CMA Evo architecture [1] - The vehicle features advancements in design, intelligent cockpit, comfort, performance, safety, and intelligent driving assistance [1] Product Features - The Lynk & Co 08 EM-P is available in four different models [1] - The car emphasizes emotional value, with a focus on features like the Harman Kardon sound system, which is highly valued by users [1]

张雪峰在各个互联网平台的账号均被禁止关注了。按照其工作人员的说法，"正在反省"——这个说法很 暧昧，信息量可大可小。不过，出事的只是张雪峰的大号，其各种小号仍然在直播、发视频，公司运营 似乎也仍然在持续。所以可能还存在转圜的空间，或许"反省"一阵子又回来了，而不会像某些其他顶流 一样永久消失。当然，这都是目前的猜测。 我不太清楚张雪峰会"反省"多久，但是对他这个人，还是有一点研究的。我认为他成名的奥秘就在于： 充当了数千万家长乃至广大网友的"嘴替"。更具体地说，他其实是打着"专业价值"的旗号，为网友提供 情绪价值。让网友在精神上舒服了、"爽到了"，其中一部分人就会爱屋及乌，花大钱去采购他提供 的"专业服务"。 对于张雪峰的言论，我印象最深刻的有两条。第一是他宣称"新闻学专业没前途"，缺乏技术含量、没有 就业前景，不值得填报。第二是他声嘶力竭地劝高三学生"抓住最后三个月时间努力"，"用三个月的努 力换一生的回报"。这两个片段都非常具备传播价值，被切片传播了无数次。不过仔细研究一下就会发 现，它们几乎不包含任何专业信息，仅有情绪价值： 早在十几年前，新闻学专业的就业前景就不太好了。一边是新媒体的崛起，另一边是传统 ...

为情绪价值买单，是当下年轻人首要的消费态度，较2024年增长16.2%；年轻人情绪消费月均支出949 元，18.1%青年每月愿为情绪价值消费2000元以上，2成青年是情绪消费"日活型用户"。 2025年，"情绪价值"成为年轻人精神生活的核心刚需。聚焦青年情绪消费的兴起轨迹与深层逻辑，社交 平台Soul App在Soul创始人的带领下，联合上海市青少年研究中心发布《2025 Z世代情绪消费报告》， 依托大数据分析与专项调研，精准捕捉青年心态变化，解读当下消费市场的新趋势。 这份报告的结论，源于Soul平台大数据、Just So Soul研究院与有数数据创新实验室联合开展的专项调 研。调研共回收2338份有效问卷，其中Z世代（以95后、00后为主）受访者占比约70%。报告显示，超9 成青年认可"情绪价值"，有过"为情绪价值买单"的经历，近4成青年为高频消费者；近8成青年认为情绪 价值主要来自亲密关系中的理解和回应，超5成年轻人主要从社交互动中汲取情绪价值；近6成青年愿意 而从情绪消费的高频时段来看，超半数青年存在规律的时段依赖，深夜22点后（33.2%）与工作间歇的 喘息时刻（26.1%）是两大消费峰值，通勤、午 ...

9月23日，抖音生活服务于上海发布了2025年新一期"心动榜"餐厅。本期榜单覆盖城市从40座城扩大至 101座城，超3300家餐厅入选，新增千余家首次上榜门店。 本次发榜提升了新兴消费城市的比例，包括桂林、大理、昆明等热门旅游目的地，以及遵义、咸阳等特 色文化名城。在餐厅选择上，本期心动榜在"好吃"的基础上，强调线下餐厅门店"氛围感"，指向品质新 选择。 当下，餐饮体验正从单一的"好吃"升级至综合的"好感受"，"氛围感"成为新的消费焦点。数据显示， 67%的消费者将"氛围好"列为选择餐厅的前三大因素；"氛围感"相关内容在抖音同比增长101%，相关互 动量超100亿次。 情绪价值正驱动餐饮行业发展从"味觉时代"迈入"体验时代"，并由此催生出餐饮界的四大新趋势方向： 东方美学、山野自然、松弛时髦和未来先锋。 氛围感已不再是小众探索，而正成为餐厅经营的"标配选项"。在抖音，用户已经逐渐形成了从种草到消 费到再分享的闭环链路——一次被打动的心动体验，不仅促成即时消费，更可能激发下一轮传播分享。 在这套机制中，心动榜正成为连接内容热度、到店转化与品牌资产的关键节点。 9月23日晚，抖音生活服务与新华网（603888）联 ...

Core Insights - The conference held in Xiamen, China, focused on five key sectors: artificial intelligence, low-altitude economy, advanced manufacturing, new energy, and consumer goods, aiming to discuss development paths and industry future [1] - The event emphasized the collaboration between government, capital, and industry to address pain points and bottlenecks in industrial development [1] Company Overview - The company, founded in 1989, is the largest investment institution focused on the consumer sector globally, managing approximately $37 billion across nine different investment strategies [4] - The company has invested in over 300 representative consumer brands over the past 30 years, emphasizing long-term partnerships with enterprises [4] Investment Strategy - The company adopts a "Glocal" approach, combining global methodologies and consumer insights with local market applications, particularly in China [5] - The focus is on building brands that convey emotional value and resonate deeply with consumers, leveraging China's strong supply chain capabilities and mature digital commerce [5] Market Focus - The company prioritizes investments in China and the United States, while also exploring opportunities in Japan, India, Australia, New Zealand, Europe, and South America [4] - The company identifies sustainable consumer behavior trends, such as "contactless" payments and the rise of "solo economy," to guide investment decisions [8] Brand Development - The company aims to assist local emerging brands in achieving dual upgrades in branding and distribution, helping them secure advantageous positions in broader markets [9] - The company emphasizes the importance of emotional value in branding, illustrated by successful collaborations like the partnership between Heytea and FENDI [10] Localization Strategy - The company recognizes the need for localized understanding in the Chinese market, tailoring strategies to different regional consumer preferences and characteristics [11] - The company integrates local capabilities with global experience to support the growth of outstanding Chinese brands into industry leaders on a global scale [11]

Group 1 - The core viewpoint of the articles highlights the rising trend of "bag charms" among young consumers, which serve as a form of social currency and personal expression, driven by popular IPs [1][2][4] - The popularity of bag charms reflects a shift from practical functionality to emotional value, with 64% of consumers prioritizing spiritual consumption, particularly among younger demographics [2][4] - Brands are increasingly leveraging IP collaborations to create bag charm products, which have become a popular marketing strategy, enhancing brand visibility and consumer engagement [5][6] Group 2 - The emergence of bag charms has led to a community of enthusiasts who share and exchange these items, indicating a deeper emotional connection and social belonging among consumers [2][4] - Experts suggest that traditional advertising methods are becoming less effective, and brands are now focusing on emotional connections through products like bag charms, fostering loyalty and engagement [6] - The integration of digital tools and creative designs in the development of bag charms can enhance their appeal and effectiveness in reaching target audiences [8]

Core Insights - The new tea beverage industry is undergoing a transformation from "tasty" to "healthy," with health and wellness becoming mainstream consumer demands [1][2] - The market size of China's new tea beverage industry is projected to reach 354.72 billion yuan in 2024 and exceed 400 billion yuan by 2028 [1] - Over 40% of consumers indicate that "health risks" are a primary reason for potentially reducing their purchases of ready-made tea beverages [1] Industry Trends - The competition in the new tea beverage sector is shifting from a "traffic battle" to a "value battle," with consumers increasingly concerned about health attributes and nutritional content [2] - A survey shows that 49.4% of consumers worry about health impacts from new tea beverages, while 42.2% fear weight gain [2] - The rise in mental health issues, such as anxiety and depression, is influencing consumer preferences towards healthier beverage options [2] Product Innovations - Brands like "沪上阿姨" are launching initiatives such as the "五色慢养" plan, which combines traditional health wisdom with modern tea experiences [3][4] - New products emphasize health benefits, such as high fiber and low burden, with examples including "五黄高纤慢养瓶" and "五黑焕发慢养瓶" [4] - Other brands are also innovating, with "喜茶" introducing a "light milk tea" series and "奈雪的茶" focusing on functional beverages [4] Challenges and Opportunities - The industry faces challenges in balancing health benefits with taste, as reducing sugar and fat may impact flavor [5] - There is a lack of unified standards for "healthy tea beverages," leading to quality inconsistencies in the market [5] - Consumer education on health and nutrition is necessary to correct misconceptions about healthy eating [5] Future Outlook - The competition in the tea beverage industry will evolve to encompass product innovation, supply chain management, standardization, and consumer education [6]

Core Insights - The competition in the Chinese tea beverage market is intensifying, with brands facing the common challenge of seeking new growth opportunities amidst a multi-dimensional competitive landscape in terms of taste, variety, and marketing strategies [1] - Asian consumers are increasingly looking for a more comprehensive value proposition beyond just taste, including multi-dimensional experiences, health benefits, functional advantages, and emotional resonance [1] Group 1: Experience Upgrade - Consumers are now prioritizing the entire experience from discovery to consumption, rather than just the product itself [2] - In Japan, offline retail provides an unparalleled experience, contributing to a lower e-commerce penetration rate of about 15%, which is slowing down [2][9] - South Korean consumers heavily rely on social media, with a projected penetration rate of 94% by 2025, making products that are visually appealing and shareable more likely to gain exposure [9][10] - Southeast Asian consumers are open to new ideas and willing to spend on innovative products, creating a favorable environment for market entry [10] Group 2: Health-Conscious Consumption - The demand for healthier beverage options is rising, with "good taste without burden" becoming a crucial decision factor for consumers [11] - The share of sugar-free carbonated drinks is increasing across countries, with Singapore leading at 60%, while Japan and South Korea exceed 40% [11] - Governments in countries like Thailand and Malaysia are implementing "sugar taxes" to encourage the development of low-sugar and low-calorie products [19] Group 3: Functional Benefits - Asian consumers are increasingly seeking beverages with additional functional benefits [20] - Japan leads in the functional beverage sector, with a government initiative allowing brands to claim health benefits without extensive approval, significantly shortening product launch times [20] - In South Korea, the energy drink market has seen an annual growth rate of 18% over the past five years, driven by high demand for energy-boosting products [30] Group 4: Emotional Value - The need for emotional management is growing, with many consumers seeking beverages that provide comfort and relaxation [31] - Low-alcohol beverages are gaining popularity in Japan and South Korea as a means to alleviate stress, while drinks containing calming ingredients like GABA are increasingly available [31][38] Group 5: Cultural Roots - Different Asian countries have distinct tea drinking traditions that shape consumer preferences [39] - Japanese consumers prefer pure teas with no additives, while consumers in Southeast Asia favor sweeter, richer flavored teas [39] - Understanding and respecting local tea culture differences is essential for product development [39] Conclusion - The Asian beverage market is complex, exhibiting both common trends and significant local differences. Brands must deeply understand cultural nuances and consumer mindsets to identify strategic entry points that align with local demands [40]

Core Viewpoint - The rise of "pain gold" jewelry, which combines elements from anime, games, and other IPs, has captured the attention of young consumers, leading to high prices and significant market interest [1][4][6]. Group 1: Market Trends - "Pain gold" products are increasingly popular among young consumers, with prices reaching as high as 2,600 yuan per gram [7]. - Traditional gold jewelry stores are shifting focus from classic items to IP-themed gold products, with many stores dedicating significant display space to these items [4][5]. - Sales strategies include engaging with customers through fandom-related interactions, enhancing emotional value and social recognition [5][6]. Group 2: Pricing and Valuation - "Pain gold" items are typically sold at fixed prices rather than by weight, often resulting in a significant premium over the market gold price [7][8]. - For example, a gold banknote weighing only 0.2 grams is priced at 520 yuan, equating to 2,600 yuan per gram, which is over double the market price of gold [7]. - The premium for these items can exceed 100%, with specific examples showing prices significantly above the current gold market rate [7]. Group 3: Consumer Behavior and Perception - Consumers are often led to believe that "pain gold" items are valuable investments, with marketing emphasizing their scarcity and potential for appreciation [8][10]. - However, the resale value of these items is often much lower than the purchase price, with significant depreciation noted when attempting to sell or trade them back [10][11]. - Many brands do not support returns and only offer trade-in options at a fraction of the original price, leading to consumer dissatisfaction [10][11]. Group 4: Marketing and Consumer Rights - Marketing strategies for "pain gold" often highlight emotional connections and perceived value, while downplaying critical information such as weight and resale conditions [12]. - There are concerns regarding potential misleading advertising practices, as consumers may not be fully informed about the actual value and conditions of these products [12]. - Experts suggest that brands should provide clear information about product specifications and resale policies to protect consumer rights [12].