IVATE #20 #11 TV I 2005 3 13 3 2025年前11月,消费品以旧换新已 带动相关商品销售额超2.5万亿元, 惠及超3.6亿人次。 汽车、家电等大宗消费焕新提速, 3000 亿元超长期特别国债精准释放 内需潜力。 ● 网上消费 线上服务 SF 2025年前11日. 全国网上零售额同 比增长9.1%,线上服务消费增幅达 21.7%0 数字消费与线上服务成为拉动内需的 重要动力。 覆盖养老服务、健康养生、文旅娱乐 等多元场景,新老人群体引领品质消 费升级。 1 - f Basis = E P F AIII " " 4 T 0 2025年前三季度，国内居民出游人次 49.98亿,同比增18.0%,花费为4.85 万亿元，同比增11.5%。 旅游消费成为大力提振消费的重点领 域和主要力量。 日日 a = AI CHANG! Tiaoqilar 《2025银发经济白皮书》预测，今年 银发经济市场规模高达15.8万亿元。 2025年,赛事经济成为经济增长的重 要引擎,多地监测的重点赛事活动直 接带动消费呈现爆发式增长。 如爆火的"苏超"带动全域多场景消 费超380亿元，展现出强大的消费拉 动能力 ...

文 | CTR洞察 站在2025年的终点回看，一整年市场都在矛盾之力中重新平衡。全年广告市场回归"长线价值"，消费市场也将继续寻找"高质价比的情绪满足"。"低垂的 果实"好像已被摘光，剩下的机会需要付诸极致的体验、极致的计算、极致的洗牌…… 但如果跳出矛盾的非此即彼，你也会发现——新的秩序正在建立，行业正艰难却坚定地达成一系列珍贵的共识： 共识一：K型分化，情绪精算 今天的消费者，到底是更理性了，还是更感性了？ 《2025中国购物者报告》给出的答案，可能会让人觉得"精神分裂"：他们既极其理性，又极其感性。市场正在目睹一种"双重需求"的神奇叠加。 一边是消费品以价换量，"平替"席卷市场，白牌、自有品牌不断崛起；很多曾经被故事、身份支撑的溢价，率先碎掉了滤镜；营销的标的被还原为一个基 本的商品，一个朴素的需求。 另一边却是Labubu、盲盒、IP联名大肆收割溢价。一个独居爱猫青年，每月花2000块钱买进口猫粮、智能猫砂盆，这不是消费，是情感投资。一个打工人 花99块钱抽盲盒，买的不是塑料小人儿，是拆开包装的瞬间期待。 表面看是矛盾，本质却是分化。当市场进入K型增长时代，消费者不会再用同一套坐标来理解所有产品。 但 ...

Group 1 - The gaming sector is experiencing strong momentum, with the gaming ETF (159869) rising over 1% and recording a net inflow of 1.332 billion yuan over the past seven trading days, bringing its total scale to 12.529 billion yuan as of December 29 [1] - Kullo Games' flagship mobile game "Mingchao" has launched a nationwide collaboration with the retail brand Lawson, featuring 27 themed stores in major cities and exclusive products that have generated significant consumer interest [1] - The collaboration exemplifies a successful model of "game IP + physical consumption," enhancing user loyalty and driving more cross-industry partnerships in the anime and gaming sector [1] Group 2 - The emotional economy market in China is projected to reach 23,077.67 billion yuan in 2024, reflecting an 18.5% growth from 2023, with expectations to exceed 45 trillion yuan by 2029 [2] - The actual sales revenue of China's gaming market is expected to reach 325.783 billion yuan in 2024, marking a year-on-year increase of 7.53%, while overseas sales of domestically developed games are projected to hit 18.557 billion USD, up 13.4% [2] - Game companies are advised to focus on high-value users and efficient operations, leveraging high-quality content and global expansion to seek excess returns beyond the saturated domestic market [2]

Core Insights - The article discusses the rise of the emotional economy in China, with a market size projected to reach 2.3 trillion yuan in 2024 and expected to exceed 4.5 trillion yuan by 2029 [2] - The trend of emotional consumption is reflected in the popularity of trendy toys, particularly those associated with emotional expression, such as Crybaby and LABUBU [3][4] - The toy industry is on the verge of surpassing 100 billion yuan, with companies like Pop Mart experiencing significant revenue growth [4][6] Company Performance - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [4] - The company aims to achieve a revenue target of 30 billion yuan for the year [4] - Other companies in the sector, such as TOP TOY, are also experiencing rapid growth, with a compound annual growth rate of 67.7% from 2022 to 2024 [6] Market Trends - The global trendy toy market is projected to grow from $20.3 billion in 2020 to $52 billion in 2025, with a compound annual growth rate of 19.8% [6] - The number of registered trendy toy companies in China has surged, with 9,787 new registrations in 2025 alone, surpassing the total for 2024 [6] - The emotional economy is becoming a shared consumer preference among young people globally, influencing the design and marketing of products [8] International Expansion - Pop Mart is actively expanding its presence in international markets, as evidenced by its participation in the Macy's Thanksgiving Day Parade in New York, marking a significant milestone for the brand [10] - The company is focusing on establishing stores in iconic global shopping centers and enhancing product quality and store design to accelerate growth [10] - The emotional connection consumers seek through trendy toys is driving the company's strategy to create a diverse range of consumption scenarios [10]

Group 1 - The core viewpoint of the article emphasizes the need to enhance cultural tourism consumption and develop various initiatives such as "Travel in Yunnan," "Colorful Clouds" series, and "Yunnan Night" to stimulate economic growth [1][3] Group 2 - The proposal aims to consolidate and elevate the特色优势产业 (characteristic advantageous industries) by focusing on highland特色农业 (highland characteristic agriculture) and promoting deep processing of agricultural products [2] - The plan includes the development of a world-class fresh-cut flower industry and the modernization and international branding of the coffee industry [2] - It seeks to strengthen the entire industry chain of traditional Chinese medicine and establish a "second tobacco industry" while enhancing the natural rubber industry [2] - The initiative promotes the deep integration of culture and tourism, aiming to enhance the appeal of Yunnan as a travel destination and build a trustworthy tourism service brand [2] Group 3 - The proposal outlines actions to unleash consumer potential by optimizing consumption structure and promoting the construction of a strong commercial province [3] - It emphasizes the importance of utilizing consumption promotion policies to release potential in sectors such as home appliances, travel, and housing [3] - The plan includes expanding cultural tourism consumption and developing new consumption growth points, such as emotional economy and new retail models [3] - Support for the integration of online and offline shopping, as well as the development of new business models like "smart retail" and social e-commerce, is also highlighted [3]

Core Viewpoint - Soul, a leading AI-driven immersive social platform, is rebranding its narrative from "social metaverse" to "AI + immersive social" as it embarks on its IPO journey in Hong Kong after 32 months. The platform has a strong user base, with nearly 80% of its users being Gen Z, and an average daily usage time exceeding 50 minutes, indicating high user engagement and stickiness [2][11]. Financial Performance - Soul's revenue is projected to grow from 1.667 billion RMB in 2022 to 2.211 billion RMB in 2024, with a 17.8% year-on-year increase in the first eight months of 2025, reaching 1.683 billion RMB [5]. - The company achieved its first positive adjusted net profit in 2023, amounting to 361 million RMB, and is expected to maintain profitability in 2024 and 2025 [5][7]. - The sales and marketing expenses as a percentage of total revenue have significantly decreased from 124.8% in 2020 to 38.3% in the first eight months of 2025, while maintaining a gross margin above 80% [7]. User Engagement and Market Potential - As of August 31, 2025, Soul has approximately 390 million registered users, with 11 million daily active users, 78.7% of whom are Gen Z. These users exhibit high engagement, with an average of 75 point-to-point private messages sent daily [11][14]. - The emotional economy market in China is projected to grow from 7.1 billion RMB in 2024 to 90 billion RMB by 2030, with a compound annual growth rate of 52.8% [8]. Global Expansion Strategy - Soul aims to expand globally, targeting markets in North America, Japan, and Southeast Asia, leveraging the universal need for emotional connection across cultures [14][15]. - The IPO proceeds will be used to establish overseas operations and marketing teams, as well as to develop monetization structures for international markets [15]. Challenges and Risks - Soul faces significant compliance and ethical risks, particularly concerning content safety, data compliance, and the protection of minors, which have previously led to platform suspensions [16]. - The company has a substantial financial liability of 12.4 billion RMB related to redeemable shares, which poses a risk to its financial health and necessitates successful IPO financing [17][18].

东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 以下文章来源于东四十条资本 ，作者黎曼 将投中网设为"星标⭐"，第一时间收获最新推送 公司完成过7轮融资，背后明星资本云集。 作者丨 黎曼 来源丨 东四十条资本 在当代中国互联网的版图上，社交赛道无疑是最为拥挤和固化的疆域之一。 2016年，Soul App凭借一个在当时看来近乎"反潮流"的理念——"不看脸"的"灵魂社交"，硬是在微信、陌陌、探探等巨头 环伺的红海中，凿开了一道独特的缝隙。 随着业务的演进，如今的Soul已化身为国内领先的AI+沉浸式社交平台，其基于用户的兴趣和个性，并依托先进的AI模型及算 法，打造了一个AI驱动的、温暖的情绪绿洲。目前约3.9亿名注册用户。 在腾讯、米哈游、GGV等资本的押注下，Soul于2021年最后一轮融资后估值来到约20亿美元（以当时汇率估计，约129亿 元）。 近日，Soul带着更有说服力的业绩冲击港交所：2024年收入达到22亿元，2025年前8个月收入16.8亿元，同比增长 17.8%；经营利润从2023年开始转正，并仍在增长势头中。 她为年轻人打造 ...

智通财经12月27日讯（记者 何凡 武超）随着越来越多厂商的玻尿酸、重组胶原蛋白、"童颜针"等产品 获批，市场竞争愈发白热化，2025年医美行业迎来"冷静期"，上游企业陷入业绩滑坡"困境"，头部生产 商想要继续保持业绩高速增长并非易事。另一方面，价格战成为行业不可回避的话题，面对压力有企业 直言随着竞争者数量的增加，降价在所难免。而围绕产品定价权、代理权多家企业矛盾升级，甚至对簿 公堂。 同时为快速获取技术、品牌或渠道资源，医美上下游并购潮涌现，成为行业洗牌的必然结果。行业专家 在接受智通财经记者采访时认为，市场在经历"洗牌期"，但整体而言受人群消费偏好等影响，未来医美 行业仍将维持可观增速，而行业会朝着"做轻做多"和"做重做精"两条发展路径。 业内仍看好未来行情 晓东分析认为，其一随着城镇化的深入，医美消费人次有非常大比例的上升，男性医美和抗衰医美从大 范围来看均有所提升，其二，在当前环境下人群更偏向于消费包括抗衰在内的"情绪经济"，"在'十五 五'期间医美应该发展还不错。" "童颜针"之争 随着行业内卷的加剧，上游生产商之间、生产商与下游机构之间的纷争逐渐白热化。 其中，爱美客与退市苏吴（以下统称江苏吴中 ...

Core Insights - The Chinese consumer market is undergoing a systemic transformation driven by technological advancements, value shifts, and innovative models, with AI playing a pivotal role in reshaping the consumption chain [1][2] Group 1: AI's Role in Consumer Decision-Making - AI is redefining the connection between consumers, products, and platforms, fundamentally altering the decision-making process in shopping [2] - The 2023 "Double Eleven" shopping festival showcased AI's impact, with features like "AI shopping assistants" and "one-click optimal shopping lists" gaining popularity among consumers [2] - E-commerce platforms are rapidly integrating AI to enhance consumer engagement and streamline the shopping experience, with companies like Tmall and JD.com leading the charge [2][3] Group 2: Evolving Consumer Values - The rise of cultural confidence and self-oriented consumption is driving significant changes in consumer values, with emotional and social attributes becoming increasingly important [4] - The market for "Guochao" (national trend) products is expected to exceed 20 trillion yuan by 2024, reflecting a growing preference for domestic brands [4][5] - Consumers are also demanding higher functionality and durability from products, pushing the market towards a "quality over price" structure [5] Group 3: Instant Retail and Market Dynamics - The instant retail market in China is projected to reach 971.4 billion yuan by 2025, indicating a significant shift in consumer habits towards immediate fulfillment [7][8] - Major e-commerce players are competing aggressively in the instant retail space, leading to a surge in daily order volumes from approximately 100 million to over 200 million [7][8] - The integration of online and offline experiences is becoming crucial, with platforms expanding into physical locations to enhance service and fulfillment capabilities [8] Group 4: Future Market Landscape - The evolution of the Chinese consumer market is characterized by technological innovation, cultural confidence, and the integration of online and offline experiences, necessitating a comprehensive transformation across the entire supply chain [9] - Future competition in the consumer sector will hinge on a combination of product quality, brand strength, and emotional connections with consumers [9]

Core Viewpoint - Social platform Soul has submitted its main board listing application to the Hong Kong Stock Exchange, positioning itself as a unique player in the stranger social networking sector with its "soul matching" feature, which is popular among young users [1] Group 1: Business Model and Revenue - Soul redefines itself as an "AI + immersive social platform," with "AI + emotional economy" as the core of its business narrative, tapping into the significant potential of the emotional economy market, projected to reach 4.5 trillion yuan by 2029 [3] - The company's revenue is categorized into emotional value services, advertising, and other income, with AI-driven emotional value services being the primary revenue source, accounting for over 90% of total revenue in the first eight months of 2025 [3] - Revenue growth from 2022 to 2024 shows an increase from 1.667 billion yuan to 2.211 billion yuan, while emotional value service revenue rose from 1.518 billion yuan in 2022 to 1.969 billion yuan in 2024 [3] Group 2: AI Technology and User Engagement - AI technology plays a crucial role in Soul's operations, with its proprietary model Soul X providing deep immersive interactions and emotional experiences, enhancing user matching efficiency through interest graphs and AI algorithms [4] - The integration of AI capabilities, including AI filters and AI music composition, aims to improve monetization efficiency and enhance user interaction experiences [4] Group 3: Financial Performance and Compliance - Soul has demonstrated financial growth and profitability, achieving over 15% compound annual growth from 2022 to 2024, with adjusted profits of 361 million yuan in 2023 and projected adjusted profits of 337 million yuan in 2024 and 286 million yuan in the first eight months of 2025 [4] - In response to increasing regulatory scrutiny, Soul has proactively disclosed governance plans addressing algorithmic bias and data security risks in its prospectus, indicating a commitment to ethical practices [5] Group 4: Future Plans and Market Position - The funds raised from the IPO will be allocated to AI capability development, global expansion, user base growth, and content development, signaling a strong commitment to the commercialization of the emotional economy and long-term growth in the AI social networking sector [5]