Core Insights - The younger generation's consumption logic has shifted from price-performance ratio to emotional resonance, indicating a new trend in consumer behavior [2][4][20] - The collaboration between Kang Shifu's "Crispy Noodles" and My Little Pony exemplifies the successful integration of emotional value into marketing strategies, moving beyond traditional branding [22][25] Group 1: Emotional Economy - The emotional economy is characterized by consumers seeking products that provide comfort, joy, or understanding, which often outweighs the physical functionality of the product [4][20] - The marketing strategy must capture the attention of young consumers within a short time frame, utilizing abstract and visually impactful elements to engage them [7][9] Group 2: Marketing Strategies - The "Explosive Head" campaign by Kang Shifu effectively utilized AIGC videos to create a viral marketing effect, transforming a simple product experience into a visually engaging phenomenon [7][9][13] - Offline events, such as the "My Little Pony Friendship Magic Spring Garden" held in February, serve as interactive experiences that enhance consumer engagement and retention [11][15] Group 3: Consumer Engagement - The campaign's success is attributed to its ability to create social currency through innovative ideas and interactive experiences, leading to organic participation and viral spread [17][20] - The collaboration with My Little Pony is not merely a branding exercise but a deeper emotional connection, allowing consumers to feel part of a community and engage in ongoing interactions [24][25] Group 4: Market Trends - The emotional economy market in China has reached a scale of 2.3 trillion yuan, with projections to exceed 4.5 trillion yuan by 2029, indicating a significant growth opportunity for brands that can tap into emotional consumer needs [31] - The partnership between Kang Shifu and My Little Pony serves as a case study for future marketing strategies in the fast-moving consumer goods sector, emphasizing the importance of emotional value over traditional pricing and distribution methods [29][31]

文：向善财经 创始人现场上演咏春对打，沈腾惊喜现身，生生把严肃的年会搞成大联欢。 没错！这就是别人家的年会现场。 更让人气不过的是，这场年会的热度还没褪去，泡泡玛特就交出了一份惊艳的年度成绩单，用实打实的销量证明了自己在潮玩赛道的绝对领跑地位。 数据显示，2025 年泡泡玛特全球员工规模突破 1 万人，注册会员数成功迈过 1 亿大关；爆款 IP LABUBU 系列全年销量超 1 亿只，全品类 IP 产品总销量高 达 4 亿只。 如今的泡泡玛特，业务版图已覆盖 100 多个国家和地区，全球门店数量超 700 家，手握 6 大供应链基地，更为全球创造了超 20 万个就业岗位。 //2025，情绪经济大年 2025年是消费市场公认的情绪经济大年，那啥是情绪经济？ 说白了，就是大家的消费观念变天了——以前买东西，看的是实用、性价比，现在掏钱，先问"能不能让我开心"，情绪价值必须拉满，这就是当下最火的情 绪经济。 拿日本的三丽鸥来说，上个世纪末的日本年轻人生活、工作压力普遍比较大，情绪需要放松，于是，HelloKitty 就这么火了。 直到现在，HelloKitty依然还是三丽鸥这家公司的台柱子。 说回现在的我们，生活 ...

Group 1: Economic Growth and Investment - The GDP of the central region is expected to approach 30 trillion yuan by 2025, with Henan leading at a growth rate of 5.6% [1] - The focus for 2026 among central provinces is on "stabilizing growth and expanding domestic demand," leveraging local resources and insights into new consumption trends [1] - Effective investment is crucial for stabilizing economic growth, with provinces exploring investment potential in water conservancy and other sectors [4] Group 2: New Consumption Trends - Central provinces are focusing on "emotional value" and "emotional economy" in their government work reports, indicating a shift in consumer trends [2] - Various provinces are cultivating new consumption growth points, such as the "first launch economy" and "night economy," to enhance consumer vitality [2][3] - Specific initiatives include promoting local business innovations and developing new consumption scenarios in provinces like Henan and Shanxi [2] Group 3: Modern Manufacturing and High-Tech Industries - The central region aims to build a modern industrial system with a focus on new energy, new materials, and optoelectronic information [6] - Provinces like Hubei and Hunan are advancing projects in high-tech sectors, including lithium batteries and new energy systems [6][7] - Jiangxi is enhancing its capabilities in aircraft manufacturing and electric vehicles, while Shanxi is focusing on high-end equipment manufacturing and new materials [7]

近日，地方两会陆续召开，山西、安徽、江西、河南、湖北、湖南等中部六省的2026年政府工作报告已 全部出炉。根据六省的数据，2025年中部地区GDP总量逼近30万亿元。其中，河南以5.6%的增速领跑 中部，湖北、安徽、江西增速均超5%。同时，安徽、河南的规上工业增加值同比分别增长9.4%和 8.4%，凸显中部地区制造业底盘之稳。 上海证券报记者梳理中部省份2026年政府工作报告发现，"稳增长、扩内需"成为各省今年的重点工作之 一。依托地方资源禀赋及在新消费领域的洞察，中部省份在消费、投资两端同步发力，打造中国经济高 质量发展的"中部引擎"。 满足情绪价值 中部省份布局新消费 湖北将大力推进三峡水运新通道等新建续建项目建设，以有效投资的扩量提质助推全省高质量发展一路 前行。江西力争鄱阳湖水利枢纽工程等重大项目开工，浙赣粤运河等重大项目前期工作取得积极进展。 山西则持续开展重大项目建设年活动，推动骨干水网及县域配套工程等项目建设，加快黄河古贤山西水 资源配置工程等前期工作。 湖南提出，抓好总投资2万亿元的389个省重点项目。根据湖南省发展和改革委员会日前公布的名单，包 括梅山灌区、金塘冲水库等重大水利工程被列入今年 ...

Core Insights - The central provinces of China are focusing on "stabilizing growth and expanding domestic demand" as key priorities in their 2026 government work reports, with a projected GDP nearing 30 trillion yuan for 2025 [1][2] - The concept of "emotional value" and "emotional economy" has emerged as a significant trend in consumer behavior, prompting these provinces to innovate in consumption and investment [1][2] Economic Growth and Investment - Henan leads the central provinces with a GDP growth rate of 5.6%, while Hubei, Anhui, and Jiangxi also report growth rates exceeding 5% [1] - The provinces are enhancing their investment in sectors like water conservancy and logistics to strengthen their roles as key hubs in the domestic and international economy [3][5] New Consumption Trends - Provinces are actively cultivating new consumption growth points such as the "first release economy," "exhibition economy," and "silver economy" to meet evolving consumer demands [2] - Specific initiatives include promoting local business innovations and developing diverse consumption scenarios to stimulate economic activity [2] Industrial Development - The central region aims to establish a modern industrial system with a focus on new energy, new materials, and high-tech industries [5][6] - Hubei is working on a world-class integrated storage and computing industry base, while other provinces are advancing projects in electric vehicles, lithium batteries, and aerospace [5][6] Infrastructure and Project Development - Significant infrastructure projects are being prioritized, with Hunan announcing 389 key projects totaling 2 trillion yuan in investment [3] - The provinces are also focusing on enhancing their logistics and transportation networks to facilitate economic growth and connectivity [3][5]

2月8日，市长李忠军主持召开文商旅体展演领域从业人员座谈会，贯彻落实中央和省市委经济工 作会议精神，认真听取一线从业人员意见建议，研究推动文商旅体展演深度融合发展的政策举措。市领 导季铁军、许峰参加。 李忠军指出，推动文商旅体展演深度融合，是激发消费活力、促进经济增长的重要抓手。下一步， 南京将深入实施提振消费专项行动，加快推动文商旅体展演深度融合，多措并举激发消费活力，不断积 蓄高质量发展新动能。进一步扩大产品供给，坚持供需两端协同发力，聚焦年轻人、女性、亲子和中老 年等消费群体，持续推出更多高品质、个性化的服务产品；积极引进一批全国首店、江苏首店、南京首 店，大力发展首发首秀首展，不断丰富研学游、文博游等特色旅游线路，加快培育夜经济、情绪经济、 周末经济、宠物经济。进一步提升行业影响，强化品牌、平台、AI赋能，用好金陵老字号等特色品牌， 发展电商直播、网红直播，推动公共算力平台开放共享，提供文旅、展演、体育等场景，切实打造一批 具有全国影响力的消费IP。进一步优化营商环境，落实落细国家、省市各项试点和支持政策，研究推出 更有针对性和含金量的政策措施，持续加大金融支持力度，健全完善为企服务机制，真正做到企业 ...

Core Viewpoint - China's service consumption is entering a significant strategic opportunity period, with projections indicating that by 2025, per capita service consumption expenditure will account for 46.1% of total per capita consumption expenditure, nearing half of total consumption [2] Group 1: Policy Initiatives - The State Council has approved a work plan to accelerate the cultivation of new growth points in service consumption, focusing on optimizing service supply and enhancing quality [2] - Various departments, including the Ministry of Transport and the Ministry of Commerce, have announced measures to support the development of service consumption [2] - The Ministry of Commerce aims to enhance service supply and adapt to consumer demand, thereby improving public satisfaction and happiness [2] Group 2: Growth Trends - From 2020 to 2025, China's per capita service consumption expenditure is expected to grow at an annual rate of 8.5%, indicating strong growth momentum [3] - As GDP per capita surpasses $10,000, the elasticity of goods consumption decreases while the potential for service consumption increases, reflecting a natural economic progression [4] - The emotional economy market in China is projected to reach 23,077.67 billion yuan in 2024, with expectations to exceed 45,000 billion yuan by 2029, indicating a robust growth trajectory [4] Group 3: Sector-Specific Developments - The transportation sector is focusing on developing new growth points in service consumption, including self-driving travel services, high-quality development of micro-car rentals, and expanding yacht and cruise consumption [5] - The ice and snow economy is also being promoted, with significant increases in visitor numbers and spending in ski resorts, indicating a growing market [6] Group 4: Investment and Infrastructure - The government is actively investing in public service sectors, which is creating foundational conditions for service consumption growth [10] - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects for new consumption models, allocating 8.6 billion yuan in initial funding to support these initiatives [8]

Group 1 - The core point of the article is the unexpected rise of the "Crying Horse" toy, which resonates with the emotional state of contemporary workers, transforming from a perceived defect to a viral sensation [1][2] - The "Crying Horse" reflects the unique emotional expression of Generation Z, using humor to cope with stress and embodying a relatable narrative for young people [2] - The rapid response of the Yiwu manufacturers, who expanded production and maintained pricing, showcases the agility of the local industry in capitalizing on viral trends [2] Group 2 - The "Crying Horse" symbolizes the emotional consumption era, with the emotional economy in China projected to exceed 23 trillion yuan in 2024, indicating a shift towards valuing emotional connections over mere products [3] - The toy serves as an emotional carrier, allowing individuals to express their feelings and connect with others, highlighting the importance of emotional resonance in consumer behavior [3] - The narrative surrounding the "Crying Horse" encourages acceptance of life's complexities, promoting a philosophy that embraces both joy and sorrow as part of the human experience [3]

（来源：中国消费者报） 图一、二：网络平台上关于秒回师的帖子。 记者截图 ■本报记者 李燕京 近期，秒回师在社交平台悄然兴起。消费者可以像订外卖一样，将情绪与困扰"下单"给屏幕另一端的秒 回师，并获得全天候的倾听与即时回应。 《中国消费者报》记者调查发现，秒回服务的出现是"情绪经济"蓬勃发展的一个缩影，这种主打"即时 回应、共情理解"的付费服务，承载着现代人缓解孤独的情感诉求，但也暗藏隐忧。 孤独感催生新服务 在数字社交深度渗透、生活节奏持续加快的现代社会，"线上喧嚣鼎沸，线下孤独丛生"已成为不少人的 生活常态。在此背景下，主打即时陪伴的秒回师受到部分消费者的青睐。"本来今天心里不舒服，结果 这个小姐姐逻辑清晰、三观很正，句句都说在点子上……拯救了我。"在网上一篇关于秒回师的帖子下 面，记者看到一位消费者这样评论道。 记者在闲鱼上看到，秒回师的体验价格约为10分钟5元至10元，每位秒回师都会晒一段自己的简介，明 确标明自己的性别、擅长聊天的方向，有的还特别注明"三观正，有爱心、耐心，不批判，会站在你的 角度思考问题""帮你分析问题给建议"。 "做秒回师的核心不仅是回复快，而且是'懂你'。"晨曦打开自己的手机备 ...

Core Viewpoint - The rise of the phrase "爱你老己" reflects a growing trend of self-care among young people, emphasizing the importance of living for oneself while also gently reminding elders to do the same [1] Group 1: Consumer Trends - The term "谷子" representing "emotional economy" was included in the top ten buzzwords of 2025, indicating a shift in consumer attitudes towards self-fulfillment and emotional well-being [1] - New policies aimed at enhancing consumer supply and demand adaptability focus on expanding diverse interest consumption and innovative consumption scenarios, reflecting the evolving expectations of the public [2] - The interaction between supply and demand in the consumer market is becoming a dominant theme, driven by policies that encourage personalized and diversified consumption [2] Group 2: Policy Implications - Recent consumption and domestic demand policies are designed not just to stimulate short-term consumption but to build a healthier, more sustainable consumer ecosystem centered on people's needs [3] - The shift from material satisfaction to achieving spiritual resonance in consumption is supported by strong policy backing, which is crucial for continuously releasing consumption potential [3] - The alignment of personal consumption trends with national policies fosters a vibrant economic environment, enhancing both individual well-being and overall economic growth [2][3]