点击上图▲立即报名 文 / 巴九灵（微信公众号： 吴晓波频道） 过去二十年，中国企业顺应全球化浪潮，实现了从产品出海、资本出海到能力出海的跃迁。 未来，随着中国企业在全球价值链上的不断攀升，我们有望见证更大范围的中国跨国企业崛起。 正如美国在20世纪初，日本在战后经济腾飞时期，通过出海战略催生了通用、福特、丰田、三菱、索尼等一大批国际化企业，今天的中国企业也 正站在全球化的新起点上。 麦肯锡数据显示，中国领先企业海外收入占比为30%—40%，而这一比例在成熟的全球化企业中达到了80%。这一显著差距，体现出中企出海未来 的发展潜力巨大。 但差距背后也有隐忧，据麦肯锡调查，超过50%的中企认为人才短缺是其国际化进程中最为艰巨的挑战之一。 这暴露出一个亟待弥补的深层问题—— 数百万精通跨国经营、跨文化管理、全球合规的人才缺口。 当TikTok在欧美遭遇审查甚至禁令，当新能源车企在东南亚陷入本土化困局，我们比任何时候都清楚： 没有一支素质过硬的"全球战队"，再好的 战略也只是纸上蓝图。 企业出海，人才先行 上世纪80年代，美国通用汽车在欧洲建厂，福特将流水线推向全球；90年代，日本丰田以"精益生产"席卷欧美，索尼用W ...

南方财经全媒体记者 陈思琦 深圳报道 4月29日，深圳南山区正式启用综合性国际服务平台"全球服务中心Go Global"。 "全球服务中心将是中巴两国企业开展交流合作、建立良好伙伴关系的有效渠道。"巴西出口投资促进局 亚太办公室总经理Victor Queiroz表示，其对深圳尤其南山区的经济、科技快速发展印象深刻，巴西出口 投资促进局有意入驻全球服务中心并设立联络点，发挥巴西在清洁能源、农产品、科技创新等领域优 势，将更多巴西企业带到中国。 据2025年南山区政府工作报告，去年该区落地33个重点外资项目，实际利用外资超190亿元。今年，南 山区将持续完善吸引和利用外资工作机制，切实保障外资企业在要素获取、资质许可、标准制定等方面 的国民待遇，鼓励外资企业利润再投资，新落地更多龙头外资项目。 基于众多企业的出海需求，全球服务中心Go Global应运而生。在中企出海方面，可提供咨询服务的有 前海国际事务研究院、邓白氏集团（Dun&Bradstreet）等；金融服务商有中金公司、中信保诚、中信保 等；园区服务有深投控、招商蛇口等；财税服务有毕马威、德勤等；人才服务有CGL集团、外企德科 等。 同时，全球服务中心将 ...

Investment Rating - The report maintains a "Buy-A" rating for the company, with a 6-month target price of 8 yuan [5]. Core Views - The company demonstrates strong operational resilience, benefiting from the recovery of the advertising market, with revenue growth in both 2024 and Q1 2025 [1][3]. - The company is actively expanding its overseas presence, particularly in Southeast Asia, to capture the growing demand from Chinese advertisers [2]. - The acquisition of New Wave Media for 8.3 billion yuan is expected to optimize the competitive landscape in the industry, although it will test the integration capabilities of the company in the short term [2][3]. Financial Performance - In 2024, the company achieved revenue of 12.262 billion yuan (yoy +3.01%) and a net profit of 5.155 billion yuan (yoy +6.8%) [1]. - For Q1 2025, the company reported revenue of 2.858 billion yuan (yoy +4.7%) and a net profit of 1.135 billion yuan (yoy +9.14%) [1]. - The proposed dividend for 2024 is 3.322 billion yuan, resulting in a payout ratio of 64.43% [1]. Future Projections - The company is projected to achieve revenues of 13.058 billion yuan, 13.449 billion yuan, and 14.122 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 5.715 billion yuan, 5.800 billion yuan, and 6.118 billion yuan [3][10]. - The expected EPS for 2025, 2026, and 2027 is 0.40 yuan, 0.40 yuan, and 0.42 yuan respectively [3][10]. Market Position - The company has a competitive edge with a high gross margin of 66.27% in 2024, supported by strong cost control measures [1]. - The company’s market capitalization is approximately 99.22 billion yuan, with a current share price of 6.87 yuan [5].

Group 1 - The event "Yiqi LINK: Entering Park Enterprises Series Activity (Add Push Technology Special Session)" was successfully held in Shenzhen to address the challenges faced by companies going global, such as complex overseas environments and high communication costs [1][3] - The event was guided by the Shenzhen Municipal Bureau of Commerce and organized by Shenzhen Futian Industrial Investment Service Co., Ltd., with participation from nearly 20 companies planning to expand into overseas markets [3][5] - Add Push Technology, a pioneer in intelligent marketing tools, showcased its AI hardware product, SOON AI Business Card, which aims to enhance global marketing efficiency through AI-driven solutions [5][6] Group 2 - SOON AI Business Card utilizes three core AI scenarios to create an intelligent marketing loop, significantly improving the efficiency and accuracy of overseas business expansion [6][8] - The Futian District has innovatively created a one-stop service platform for companies going global, integrating visa, notarization, and certification services to streamline processes for international travelers [6][8] - The Jingrui Innovation Center focuses on facilitating technology connections between China and Europe, enhancing innovation capabilities and industrial efficiency for companies looking to enter international markets [8]

Group 1 - The "Global Service Provider Plan" was officially launched in Shanghai, featuring the establishment of the first 10 overseas service points across Southeast Asia, the Middle East, Europe, and Africa, aimed at providing localized market information, resource connections, and business expansion services for Chinese enterprises [1] - The "High-Quality Going Global Conference" was held in Shanghai, emphasizing the acceleration of global industrial and supply chain restructuring, with a focus on supporting enterprises in their international expansion efforts [1][3] - The China Electrical Equipment Group initiated the establishment of an overseas enterprise alliance, aiming to create a globally competitive ecosystem for Chinese enterprises to integrate into the global value chain [1] Group 2 - The "New Going Global Academy" was inaugurated, created by 103 global service providers in collaboration with renowned universities like Zhejiang University and Fudan University, to enhance entrepreneurs' knowledge of international markets [3] - The Jing'an District plans to expand its global service network by establishing more overseas service points and enhancing localized service capabilities to facilitate deeper participation in global industrial cooperation [3][4] - A comprehensive "Going Global Service Package" was launched to support enterprises during the transition from quantitative to qualitative growth in their international endeavors [4] Group 3 - The establishment of the overseas investment project licensing consultation service point in Jing'an District marks a significant step in providing face-to-face services for outbound enterprises, including policy interpretation and process guidance [5] - The Shanghai Enterprise Going Global Comprehensive Service Platform was unveiled to offer convenient consulting services for outbound enterprises [7] - The first lecture of the "New Going Global Academy" featured a presentation on new trends and opportunities in the outbound industry, highlighting the evolving landscape for enterprises [7]

Group 1 - The Hong Kong Productivity Council has established "The Cradle Outbound Service Center" to assist enterprises in expanding into global markets [1][2] - The center will provide one-stop professional support for Hong Kong and mainland tech enterprises, covering areas such as international technical standards, product localization, intellectual property management, and overseas regulations [2][4] - The center aims to leverage Hong Kong's unique advantages, including its status as an international financial and trade hub, to facilitate the internationalization of enterprises [4][5] Group 2 - The "Outbound Service Center" will showcase three successful outbound case studies from tech companies, including Yusite Technology, Tashan Technology, and Yunjike Technology [4] - The center is expected to enhance the global competitiveness of enterprises by connecting them with international standards and resources [2][4] - The "Enterprise Outbound Development Forum" gathered over 500 leaders from various sectors to discuss internationalization strategies and market opportunities [1][7] Group 3 - The Hong Kong Productivity Council has completed over 1,400 smart projects in the Greater Bay Area over the past decade, supporting SMEs in high-quality outbound initiatives [5] - The forum addressed global market trends, technological innovation, and policy capital alignment, focusing on sustainable international development paths for enterprises [7]

Group 1 - The core viewpoint emphasizes the importance of finding certainty amid uncertainty, which is both stimulating and meaningful [1] - The company, Beijing Keri International Human Resources Co., Ltd., is focused on helping Chinese enterprises establish core teams overseas, addressing the dual demand gap between Chinese companies and international talent [5] - The company successfully conducted a four-month talent search for a Chinese co-founder with expertise in nuclear drug development, showcasing its ability to navigate complex recruitment challenges [4] Group 2 - Cultural differences pose significant challenges in the recruitment process, as Chinese companies prefer quick hiring while foreign executives often require lengthy legal and tax consultations [6][7] - The company acts as a "cultural translator," facilitating communication and understanding between Chinese enterprises and foreign executives to resolve misunderstandings and improve negotiation outcomes [8] - The trend of globalization is driving Chinese companies to expand overseas, necessitating a deeper understanding of diverse cultures and the ability to adapt to various uncertainties [8]

Core Insights - Nanshan District is launching a comprehensive international service platform called Go Global to facilitate outbound and inbound business operations for companies [1] - The platform aims to lower the psychological barriers for companies venturing into unfamiliar global markets by providing tailored solutions based on real needs [2] - The center has formed a team of professional service providers to proactively address the challenges faced by companies during their international expansion [2] Group 1: Service Offerings - Go Global will provide customized reports, including 360° enterprise profiles and key personnel analysis, to help companies like Di Shang Tie enhance their confidence in overseas ventures [2] - The center's operational model integrates government guidance, enterprise collaboration, and platform services to create a market-oriented international service "fleet" [4] - The platform has partnered with renowned service providers, including Dun & Bradstreet for consulting, King & Wood Mallesons for legal services, and various financial institutions to offer comprehensive support [4] Group 2: Industry Impact - Companies such as Shenzhen Ruivode Life Technology and Lehman Optoelectronics have already begun their international expansion, showcasing the potential for Chinese firms in global markets [3] - The center aims to support foreign enterprises entering China by providing investment consulting, site selection, market access, and policy support [4] - The initiative is expected to enhance the global competitiveness of Chinese companies by optimizing their technical capabilities and market strategies [3]

出海（出国）赚钱，现在成了中国企业最热门的选择，特别是关税风波的影响下。 我这一年在日本、中亚、越南、印尼、大马等地的商业旅行，发现很多企业，其实根本不适合出海。国外并不是随便捡钱的地方，一方面是热火朝天的出 海，一方面是败走麦城，狼狈回到国内。 如果不能真的下定决心，做好准备，我劝你别出海。 新加坡街头的中餐厅（南七道摄） 老板不信任：一个新的国家，要派一个有实权的合伙人级别的，有足够的预算，足够的决策权，足够的信任。国内的老板，对外派的经理人也不会完全信 任。经理人会背负非常大的压力，会受到市场和内部的双面夹击。 我在越南遇到很多这样的中国考察团，一共是5天河内胡志明之行，前三天，是半天考察，半天休息吃喝。后两天再去湄公河或者富国岛，芽庄转转。或 者搞点其他节目。 出海靠员工：一家公司，如果准备在海外发展，仅仅外派一个普通管理层，就想着把这事情做成，可能性为0。很多想出海的公司，从国内派一两个高 管。在当地找个办公室和公寓，招几个员工。这样就打开局面，赚得盆满钵满。这几乎是妄想。 一是普通高管他们决策能力有限。在海外当地开拓业务，会有很多突发情况的，只有长期在当地摸爬滚打，才能体验到真实市场，并及时应对。 ...

Core Points - Amazon Web Services announced the establishment of the Greater Bay Area Industry Digital Empowerment Center in collaboration with the Nanshan District government, marking its sixth center in China and the only one in the Greater Bay Area, aimed at providing high-quality technology and solutions for local enterprises [1] - The Go Global center is designed to serve both domestic companies looking to expand internationally and foreign enterprises seeking to enter the Chinese market, facilitating a comprehensive international service platform [1][3] Group 1: Go Global Center - The Go Global center aims to lower the "psychological threshold" for companies venturing into unfamiliar global markets by offering customized solutions based on real needs [3] - The center has formed a service team that proactively addresses the challenges faced by companies in their international expansion efforts [3] - The center provides extensive support to companies like Di Shang Tie, which operates over 170,000 electric logistics vehicles across more than 200 cities in China, helping them navigate potential risks in international partnerships [4][6] Group 2: Case Studies of Companies - Di Shang Tie has expressed that the center's expert team has significantly boosted their confidence in international expansion by providing comprehensive reports on potential overseas partners [4] - Companies like Rayman Optoelectronics and Ruivode have successfully expanded globally, with Rayman participating in high-profile events like the 2022 Beijing Winter Olympics and Ruivode engaging in over 300 international exhibitions in 2024 [5][10] - The center has provided tailored support to Ruivode in overcoming challenges in entering the Dutch market, including assistance with talent recruitment and establishing distribution channels [10] Group 3: Service Offerings - The Go Global center operates on a model that integrates government guidance, enterprise collaboration, and platform services, creating a market-oriented international service "joint fleet" [11] - The center has partnered with renowned service providers like Dun & Bradstreet for consulting services, offering access to a vast database of global enterprises [13] - The center aims to enhance the international business environment in Nanshan District, promoting two-way interaction between domestic and foreign enterprises to drive high-quality economic development [14]