Core Insights - The "Su Super" event has become a significant driver of local tourism and consumption, leveraging the competitive spirit among Jiangsu's cities to enhance engagement and participation [1][2] - The economic impact of the event is primarily through indirect channels, such as food, accommodation, and transportation, rather than direct ticket sales [2][3] - The event has led to a notable increase in tourism orders and local consumption, with significant year-on-year growth in various sectors [5][6] Economic Impact - The "Su Super" event exemplifies the concept of sports economy, attracting various flows of people and capital, which in turn boosts related sectors like dining and tourism [2][3] - Ticket prices are generally low or even free, with many events offering additional incentives like food packages or discounts on local attractions [3][4] - Data from Ctrip indicates a nearly 10% increase in tourism orders in Jiangsu since the event began, with specific categories like hotel bookings seeing even higher growth [5] Local Engagement and Consumption - Local cities have creatively linked event attendance with local specialties and attractions, enhancing the overall experience for attendees [3][4] - The event has spurred local businesses, such as food vendors and hotels, to adapt their offerings to cater to the influx of visitors [6][7] - There has been a significant increase in foot traffic and sales for local businesses, with some areas reporting up to 60% growth in visitor numbers [6] Challenges and Considerations - Despite the success, there are concerns regarding sustainability and the ability to maintain visitor interest beyond the initial excitement of the event [1][7] - Issues such as ticket scalping and transportation congestion have emerged, highlighting the need for improved management and infrastructure [8][9] - Local governments are actively working to enhance services and ensure safety during events, including emergency preparedness and crowd management [9] Future Prospects - The "Su Super" event is set to continue through 2025, providing ongoing opportunities for local economies to capitalize on the sports tourism trend [9][10] - Collaboration between government and travel platforms is expected to further enhance the visitor experience and convert event attendance into sustained economic benefits [9]

Group 1 - The "Su Super" league has attracted over 250,000 spectators since its launch, significantly impacting the cultural tourism and consumption sectors in Jiangsu Province [1] - From May 10 to June 15, the province's service industry electricity consumption increased by 9.3%, with sports facility management units seeing an 8.9% rise and sports organizations experiencing an 18.5% surge [1] - The electricity consumption of fitness and leisure venues grew by 15.8% in June, indicating a strong demand for sports-related activities [1] Group 2 - The restaurant industry in Jiangsu has seen a 9.2% increase in electricity consumption since May 10, with fast food services up by 11.2% and bars by 15.1% [2] - The accommodation sector experienced a 9.2% rise in electricity consumption, with hotel bookings in Xuzhou, a host city, surging by 99% during the Dragon Boat Festival [2] - Tourism-related electricity consumption increased by 7.1%, with a 14.63% growth in tourism spending through UnionPay channels in the third round of matches [2] Group 3 - The influx of fans has boosted the retail sector, leading to a 7.0% increase in electricity consumption in the comprehensive retail industry [3]

Group 1 - The popularity of the Suzhou Super League (苏超) is reshaping the flow dynamics of Chinese football, with significant attendance figures surpassing some Chinese Super League matches, indicating a strong public interest [1] - The operational model of the Suzhou Super League, which involves government coordination and public resource utilization, has been highlighted as a key factor in its success, making the events a "public product" for mass participation [1] - The Suzhou Super League has created a more relaxed atmosphere compared to professional football, allowing for greater creativity and entertainment, which has not been fully achieved in Chinese professional leagues since their inception in 1994 [1] Group 2 - The Suzhou Super League breaks the traditional notion that professional events are exclusive to fans, fostering a family-friendly environment that encourages broader participation, including children and the elderly [2] - The viewing experience has evolved into a "cultural tourism consumption scene," where attending matches is combined with social activities, indicating a shift in how sports events are perceived and consumed [2] - The league's model may serve as a turning point in shifting away from the "gold medal mentality" in sports, emphasizing the importance of enjoyment and participation over mere competitive success [2]

Core Insights - The "Su Chao" league, a local football event in Jiangsu, has gained significant popularity and commercial value, with sponsorships increasing from 6 to 19 in just over a month [2][8][10] - The event has attracted large crowds, with attendance rising from over 10,000 to more than 26,000 for subsequent matches, indicating a growing interest in local sports [2][3] - The league's success is attributed to various factors, including Jiangsu's economic development, consumer spending power, and the event's sustainability [2][10][11] Group 1: Event Popularity - The "Su Chao" league has seen a surge in attendance, with the latest match drawing over 26,000 spectators, making tickets highly sought after [2][3][7] - The event has attracted fans from outside the local area, with many first-time attendees experiencing the excitement of live football [3][4] - Social media discussions and online engagement have further amplified the league's visibility, contributing to its popularity [5][11] Group 2: Commercial Value - The number of sponsors for "Su Chao" has increased significantly, reflecting its rising commercial value and appeal to brands [2][8][10] - Sponsorships now include a diverse range of companies from various sectors, indicating a broad interest in associating with the league [8][9] - The league's commercial success is supported by its high visibility and the economic strength of the Jiangsu region, which is attractive to potential sponsors [10][11] Group 3: Economic Impact - The "Su Chao" league has positively impacted local tourism, with a 50% week-on-week increase in travel orders to Jiangsu during the event [6] - The event has stimulated local food and beverage consumption, with a reported 49% increase in dining orders from non-local consumers [6] - Infrastructure, such as high-speed rail connectivity and well-equipped sports venues, has facilitated the league's ability to attract visitors [6][10] Group 4: Cultural Significance - The league has fostered a sense of community and regional pride among local fans, enhancing their connection to the sport [4][11] - "Su Chao" represents a broader trend in grassroots sports events in China, showcasing the potential for local leagues to thrive and engage communities [12] - The event's cultural relevance is underscored by its ability to unite diverse groups of people, enhancing social interactions among attendees [4][11]

Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]

Core Insights - Wuhan has launched a three-year action plan and policy measures to accelerate the development of the humanoid robot industry, aiming to establish itself as a national hub for humanoid robot sensors, application scenarios, and smart manufacturing [1][2] - The plan includes the establishment of a 1 billion yuan investment fund for the humanoid robot industry and a 10 billion yuan mother fund for artificial intelligence in Hubei province, with a focus on fostering innovation and supporting enterprises [1][2] - The humanoid robot industry in Wuhan is expected to grow significantly, with a compound annual growth rate of over 40% in the artificial intelligence sector over the past five years, leading to a related industry scale exceeding 500 billion yuan [2][3] Investment and Funding - Wuhan will guide the establishment of a 1 billion yuan investment fund specifically for the humanoid robot industry and participate in a 10 billion yuan provincial fund [1] - The government will implement a fault-tolerance system for guiding funds, allowing for a maximum 100% loss on individual projects in seed and angel investments [1] - Support for leading enterprises in establishing innovation laboratories can reach up to 60 million yuan, while concept verification centers and shared manufacturing platforms can receive up to 10 million yuan [1] Industry Development Goals - The development goals for the humanoid robot industry in Hubei include a phased approach: one year to start, three years to see results, and five years to establish a strong presence [2] - The establishment of the Hubei humanoid robot innovation center and industry alliance aims to create a complete ecosystem from research and development to manufacturing and application [2][3] Market Potential - According to research from the China Academy of Information and Communications Technology, humanoid robots are expected to become a new terminal market worth trillions, following personal computers, smartphones, and new energy vehicles [3] - The industry is positioned as a new wave of industrial development, with Wuhan aiming to take a leading role in this emerging sector [3]

6月15日晚，2025年江苏省城市足球联赛（"苏超"）第四轮激情上演，无锡队2-0力克常州队，摘下赛季 首胜，也暂时摆脱"榜尾"尴尬。这场对阵也被网友戏称"十三妹之争""倒数第一争夺战""赢了还是倒数 第二"。除了无锡和常州，这个周末的"苏超"赛场内，徐州队凭借补时绝杀1比0险胜镇江，淮安与南京1 比1难分高下，扬州与泰州、连云港与苏州也握手言和。 比场内胜负更引人瞩目的是场外的"苏超经济旋风"——苏超赞助商席位已在短短几轮内从6席涨至20 席，苏超整个赛季的官方赞助席位的价格飙升至300万元人民币。 比赛鏖战正酣，商业巨头争相入局赞助 在高流量加持下，苏超整个赛季官方赞助席位的价格飙升至300万元人民币。 "苏超"撬动"赛事+"大蛋糕 贝壳财经记者注意到，"苏超"比赛所撬动的经济效益不可小觑，作为一个业余联赛，"苏超"第一轮时仅 拥有6家赛事赞助商，而截至6月15日，赞助商已经达到20个，是刚开赛时的三倍多，其中不乏行业巨头 和知名品牌。 6月13日，电商行业巨头京东与乳品巨头伊利同日官宣其成为2025年江苏省城市足球联赛的赛事官方赞 助商。目前，在"苏超"的赞助商名单中，总冠名依然为江苏银行（600919 ...

体育赛事归根到底是大众性的赛事活动，离不开大众参与和社会支持。发展赛事经济，需把握好大众性 体育运动这个基本点。要结合本地实际，坚持政府主导、社会支持、群众参与的办赛方针，努力点燃社 会各界的参与热情，使活动更"接地气""有人气"。大力加强城乡群众性体育基础设施建设，改善群众体 育健身环境，加快推进大中小学操场、运动场馆的对外开放工作，补齐部分地区健身场地和设施不足的 短板。 此外，发展赛事经济还应摒弃功利倾向，坚持群众受益才是最大的成绩，按照有利于群众健身受益的原 则去开展活动，大力发展"体育+"，坚持常抓不懈，让体育赛事成为地方文体产业发展的有力支撑。 最近，江苏省城市足球联赛，也就是球迷所称的"苏超"火了。一项地方性业余赛事，竟吸引了十几万名 球迷涌入赛场观赛，给城市旅游消费带来新的增长点，也给其他地方带来启发，让多地开始谋划类似的 体育赛事。 拿今年在"苏超"中表现亮眼的南通队来说，看了南通近年来在体育方面的努力和投入，似乎不难得出其 成绩背后的原因。目前，南通已建成各类球类场地超4000个，其中足球场560个、篮球场2991个。2025 年，南通还将新建或改建60个市民健身球场，其中足球场30个、乒 ...

Core Viewpoint - The Jiangsu Province Urban Football League ("Su Super") is gaining significant popularity and economic impact, with various cities leveraging the event for tourism and local business growth [1][19]. Group 1: Event Highlights - The fourth round of "Su Super" has seen innovative promotional activities, including a drone show in Nanjing with over 1,000 drones showcasing the event [3][4]. - The match between Yangzhou and Taizhou attracted nearly 20,000 spectators, with aerial displays from five light aircraft adding to the excitement [4][6]. - Celebrities and sports figures, such as David Beckham and renowned sports commentator Han Qiaosheng, have participated in promoting the league, enhancing its visibility [11][12]. Group 2: Sponsorship and Economic Impact - The number of sponsors for "Su Super" has increased from 6 to 20, with sponsorship fees rising to 3 million, indicating high demand for sponsorship opportunities [15][17]. - Major brands like JD.com and Yili have joined as official sponsors, alongside other notable companies, reflecting the league's growing commercial appeal [16]. - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, driven by increased tourism and local promotions [19]. Group 3: Local Economic Initiatives - Cities are actively promoting local tourism during the league, with initiatives such as free access to 44 attractions in Wuxi and special discounts in local businesses [18]. - Events like the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters over three days [18]. - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to boost local economies [19].

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") is gaining significant popularity, drawing comparisons to major events like the Super Bowl due to its vibrant activities and community engagement [1][2] - The league has seen a substantial increase in sponsorship, with the number of sponsors rising from 6 to 20, reflecting a growing interest from major brands and industries [1][10] Group 1: Event Highlights - The fourth round of the "Su Super" attracted nearly 20,000 spectators to the Yangzhou Sports Park, showcasing the event's ability to draw large crowds [3] - A spectacular drone show featuring over 1,000 drones was held in Nanjing, enhancing the event's visibility and excitement [2] - The event included aerial displays from five light aircraft, which added to the festive atmosphere and drew cheers from the audience [5] Group 2: Sponsorship and Economic Impact - The number of sponsors for the "Su Super" has increased significantly, with sponsorship fees reaching 3 million, indicating a high demand for sponsorship opportunities [10] - Major brands such as JD.com and Yili have joined as official sponsors, further solidifying the league's commercial appeal [10] - The league is projected to generate over 300 million in comprehensive economic benefits throughout the season, highlighting its potential impact on the local economy [14] Group 3: Community Engagement and Promotions - Various cities are leveraging the league's popularity to boost local tourism and economy, with initiatives like free entry to attractions and special discounts on local cuisine [13] - Events such as the "Lobster Feast" in Huai'an are expected to attract significant visitor numbers, with projections of selling 100 tons of lobsters during the event [13] - The Jiangsu Provincial Department of Culture and Tourism has launched over 1,800 cultural and tourism activities to coincide with the league, aiming to enhance visitor experiences [14]