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假日“夜游”撬动消费升级
Sou Hu Cai Jing· 2025-05-05 00:34
"五一"假期,全国多地"夜经济"绽放活力,点亮文旅消费新图景。从宿迁"不夜街"的烟火气到苏州观前 街的熙攘人潮,从连云港海滨的夜演到分宜螺蛳小镇的赛事狂欢,各地以美食、非遗、灯光秀等多元业 态激活夜间消费,推动文旅深度融合。古街新韵、夜市焕彩,既为游客带来沉浸式体验,也为地方经济 注入新动能,勾勒出"夜经济"赋能文旅、惠及民生的生动图景。 2025年5月1日晚,江西省新余市分宜县螺蛳特色小镇灯光璀璨、游人络绎不绝。(赵春亮摄/光明图片) 2025年5月1日,旅客在江苏省连云港市在海一方公园海边游玩消费。(王春摄/光明图片) 2025年5月1日,广西南宁市良庆区五象新区"南宁之夜"街区,游客们正在逛夜市、品美食、观表演。 (曾祥忠摄/光明图片) 2025年5月1日,游客正在河北省邯郸市永年区广府古城景区观看灯光秀。(胡高雷摄/光明图片) 2025年5月1日,游客在贵州省黔东南苗族侗族自治州镇远县古城乘坐游船观光赏景。(邰胜智摄/光明图 片) 2025年5月1日晚,众多市民和游客在江苏省苏州市观前街逛街购物。(王建康摄/光明图片) 2025年5月1日,江苏省宿迁市宿城区"寻味宿迁·不夜街"特色街区灯火璀璨、流光溢 ...
海南点亮文旅新“夜”态
Hai Nan Ri Bao· 2025-05-05 00:08
Core Viewpoint - Hainan is enhancing its cultural and tourism landscape through vibrant night activities, creating a "neon economy" that attracts both tourists and locals, thereby contributing to the development of an international tourism consumption center [6]. Group 1: Night Activities and Events - The night scene in Haikou is lively, featuring activities such as boat tours, summer lawn music concerts, and outdoor movie screenings, which provide a unique tropical island experience for visitors [3][5]. - The "2025 'Kua Xia Haikou' Summer Lawn Music Concert" was a highlight, with a theme of "Coconut City Echoes," showcasing a blend of music and technology with drone performances [3]. - Various night markets and entertainment options are available across Hainan, including immersive ocean culture experiences in Sanya and night markets in Lingshui and Wenchang [5]. Group 2: Economic Impact and Policy Initiatives - Hainan's government has implemented policies to promote night-time cultural and tourism consumption, aiming to create demonstration zones in Haikou, Sanya, and Danzhou over the next two years [6]. - The "May Day" holiday saw significant consumer engagement in duty-free shopping, with over a thousand global brands participating in promotional activities, indicating a thriving retail environment [4]. - Hainan has successfully established six national-level night cultural and tourism consumption aggregation areas, enhancing its appeal as a tourist destination [6].
多样文旅体验点亮“五一”假期 “文旅商体展”跨界联动引爆消费新热点
Yang Shi Wang· 2025-05-04 08:26
Group 1 - The "May Day" holiday has seen a rise in niche tourism experiences in suburban Beijing, attracting many consumers [1] - Activities such as low-altitude flights at 500 meters and high-altitude skydiving at 3000 meters have become popular among tourists [3][4] - The increase in participation has led to a busier schedule for skydiving instructors during the holiday [6] Group 2 - A high-level equestrian competition was held in Shanghai on the evening of May 3, contributing to the vitality of sports consumption and boosting the "night economy" [6] - The obstacle course in equestrian events is noted for its accessibility and high spectator appeal, with a top difficulty height of 1.6 meters [8] - The night equestrian events have extended viewing times and provided new opportunities for related industries, including equestrian equipment and event-related economic activities [10] Group 3 - The "Camping + Consumption" tourism service has been upgraded, with free access to event venues allowing visitors to experience equestrian activities and purchase related products [11] - The camping base at the foot of Mount Tai has seen high demand, with over a thousand visitors during the holiday, supported by significant investment in camping facilities [14] - The collaboration with local restaurants has boosted food consumption by over 5 million yuan during the holiday [17] Group 4 - Various innovative cultural and tourism experiences have emerged across the country during the "May Day" holiday, enhancing the overall holiday experience for visitors [12] - In Jiangxi, local competitions featuring traditional agricultural activities have attracted participants and spectators [21] - A fitness craze has swept through regions like Jiangsu and Hebei, with various sports activities being widely participated in during the holiday [22][25]
青岛市南:文旅场景持续上新 消费活力有效提升
Sou Hu Cai Jing· 2025-05-03 08:22
对于山、海、城相连的青岛市南区来说,涌动的人流即是经济的脉搏,给城区带来了消费的活力和发展的动力。而市南区拥有的自然禀赋、文化 底蕴、城区风格也在古朴老街与摩登时尚的切换中带给游客领略青岛魅力的更多选择,这或许就是文旅深度融合所带来的预期效果。 进入5月,正是青岛"红瓦绿树 碧海蓝天"景象最为旖旎的时刻。趁着"五一"小长假,人们外出游玩的"小确幸"早已涌动心间,从现已增长的客流量 上便可知晓摩肩接踵盛况的必然而至。 丰富文旅场景 让旅程更具体验感 市南区作为青岛的核心城区,拥有滨海风光、历史建筑、商业集聚等独特优势,为文旅场景的打造提供了丰富载体。 旅游的过程也是陶冶身心的过程,不仅要有迷人的风景入眼帘、润心间,也要有对旅游地文化的了解与浸润,如此才能让旅程更具性价比。 除却栈桥、八大关、小青岛、奥帆中心等知名景点每逢假期人从众的热闹场面,市南区本身的文化底蕴也在潜移默化中伴随着人们的旅程。 "做攻略时并没有规划在青岛老城区花太多时间。到达之后,却在这里停留了整整一天。主要因为一座座名人故居、一条条古朴街巷特别有文化氛 围,对孩子来说很有学习意义。我们还登上了信号山、小鱼山,在大学路网红墙拍了照,去网红'孤独 ...
金融“薪火”助燃消费“烟火”
Jin Rong Shi Bao· 2025-04-29 03:13
Group 1: Tourism and Economic Development - Yaan City, located in the geographical center of Sichuan Province, is expected to receive over 27 million tourists and generate over 26 billion yuan in tourism revenue in 2024 [1] - The People's Bank of China Yaan Branch is implementing policies to boost consumption and expand domestic demand, focusing on rural tourism and health tourism [1] Group 2: Financial Support for Night Economy - The Yaan Branch of the People's Bank of China is guiding local banks to provide differentiated financial support for the night economy, including customized loans for street vendors [2] - Yaan Commercial Bank has launched a "Business Easy Loan" with a maximum credit limit of 10 million yuan to support the upgrade and expansion of accommodation and dining businesses [2] - Since 2025, local banks have utilized relending funds to issue 133 million yuan in loans to individual businesses at an average interest rate of 3.65% [2] Group 3: Quality Improvement in Cultural and Tourism Consumption - The Yaan Branch of the People's Bank of China is increasing credit support for the cultural and tourism industry, facilitating financing connections through government and enterprise meetings [3] - Specialized loan products such as "Lejia Tour," "Huiyi Loan," and "Homestay Loan" have been introduced, with approximately 370 million yuan issued by 2025 [3] - A risk-sharing fund of 50 million yuan has been established to support the development of the cultural and tourism industry, leading to the issuance of 2.19 billion yuan in loans [3] Group 4: Growth of Elderly Care and Childcare Services - The Yaan Branch of the People's Bank of China is encouraging banks to meet the financing needs of existing elderly care and childcare service providers [4] - Local banks have launched personal consumption loan products like "Easy Care Loan" to enhance consumption security for elderly services [4] - By early 2025, local banks have provided 823 home service transactions and 397 remote video services for elderly individuals, totaling 40.6165 million yuan [4]
“夜京畿”亮灯,点亮“夜经济”
Zhen Jiang Ri Bao· 2025-04-27 23:52
从静态观赏到沉浸交互,焕新的不止是夜色,更是京畿路街区拥抱美好生活的"夜动力"。灯光、夜 景加持下,开业不久的店铺"渡"迎来了客流高峰。别出心裁的顶楼设计、圆润的月亮装饰,让"屋顶上 晒月亮"的浪漫在这里变成了可体验的风景。创始人吴燕平介绍,目前的营业时间是上午10时到晚上10 时,后续会根据夜间消费情况推出符合夜经济、兼具镇江特色的产品。 亮化工程只是京畿路高品质消费场景打造提升的第一步。"为了助力京畿路从'网红'街区成长为'长 红'街区,市商务局出台了《京畿路高品质消费场景培育提升方案》,在中国银行镇江分行的支持下, 我们实施了街区亮化工程,点亮京畿路'夜经济'。"市商务局副局长孙亚斌透露,"五一"假期,市商务局 将联合市财政局、润州区金山街道推出品质街区专享券,支持高品质创意消费街区发展,吸引更多消费 者到京畿路体验慢生活。后续还将通过对接招商、品牌打造等形式,帮助街区进一步改善提升消费场 景,推动街区消费业态升级。(记者 朱婕 通讯员 秦锐文) 此次亮化工程主要针对京畿路上的40棵法桐树,设置灯笼灯、藤球灯、满天星等不同灯饰,在提升 夜间出行安全性和便利度的同时,更为市民、游客打造了沉浸式夜游新场景。 ...
清原满族自治县:文旅深度融合 锻造高质量发展“新引擎”
Ren Min Wang· 2025-04-27 01:18
Core Insights - The article discusses the preparations for the 2025 spring and summer tourism season in Qingyuan, Fushun City, emphasizing the integration of cultural and tourism industries to enhance visitor experiences [2][4]. Group 1: Tourism Development Strategies - Qingyuan County aims to optimize its cultural tourism development mechanism by focusing on red-themed education, boutique homestays, and local specialty products [4]. - The county plans to integrate historical resources and improve infrastructure to create educational routes that include key projects and memorials related to the Northeast Anti-Japanese United Army [4]. - The development of boutique homestays will emphasize unique themes and local cultural elements to enhance visitor experiences [4]. Group 2: Red River Canyon Rafting - The Red River Canyon Rafting, a national 4A-level tourist attraction, will undergo comprehensive upgrades to enhance its appeal and diversify tourism offerings [6]. - The upgrades will include a focus on various activities such as ecological sightseeing, red-themed education, and rural experiences, providing a full-service experience for visitors [6]. - The county will also develop night economy hotspots to cater to diverse tourist needs and stimulate year-round tourism [6]. Group 3: Regulatory Framework - The "Qingyuan Autonomous County Tourism Regulations" will be implemented in May to protect and rationally develop tourism resources, ensuring market order and safeguarding the rights of tourists and operators [6].
受外籍消费者青睐 为夜生活添活力 街头外摆位摆出城市烟火气
Jie Fang Ri Bao· 2025-04-23 01:37
Core Insights - The article highlights the vibrant nightlife and outdoor dining culture in Shanghai's Jing'an District, particularly along the "Ju Fu Chang" area, which has become a popular destination for both locals and foreign visitors [1][2] Group 1: Outdoor Dining and Nightlife - The "Ju Fu Chang" area is recommended on social media platforms like Xiaohongshu for its lively atmosphere, featuring numerous bars and restaurants that operate until late at night [1] - A significant portion of the clientele at these establishments consists of foreign consumers who enjoy the outdoor seating arrangements, contributing to a unique urban nightlife experience [1] Group 2: Community and Business Interaction - Outdoor seating not only serves businesses but also acts as public amenities, encouraging a "social sharing" model where residents and passersby can rest, potentially increasing consumer engagement [2] - Effective management strategies are in place to address potential noise complaints from nearby residents, ensuring that disturbances are minimized through prompt intervention by local authorities [2] Group 3: Regulatory Framework - The local government emphasizes a balanced approach to outdoor seating management, focusing on maintaining pedestrian access and protecting public spaces while allowing businesses to extend their service areas [2] - The Shanghai Greenery and City Appearance Administration is developing specific plans to support the "night economy," aiming to enhance the vibrancy and attractiveness of the city while ensuring orderly urban management [2]
24小时“不打烊”!奶茶店卷起来了
Xin Jing Bao· 2025-04-22 12:38
近日,蜜雪冰城部分门店改24小时营业的话题冲上热搜,许多网友在热搜下面留言,半夜睡不着的时候可以点一杯柠檬水来助眠了。实际上,在奶茶赛 道,24小时营业的并不只有蜜雪冰城一家,霸王茶姬、茶百道、喜茶等多个头部品牌都开设了24小时营业门店。 以往大众对24小时营业的门店印象,主要停留在7-11、便利蜂、罗森等便利店上,或者是一些像海底捞这样的大型餐饮企业。但在最近几年,许多快餐、 甜品品牌都已涉足全时段经营,像巴奴火锅、老乡鸡等也都推出了24小时营业门店。 奶茶店们为何相继开启深夜茶堂?24小时营业能帮企业赚到更多钱吗?继开拓门店、出海、9.9一口价后,奶茶品牌又把战场卷向营业市场了吗?在竞争 白热化的当下,奶茶品牌还有哪些竞争手段可以在赛道杀出重围? 20多家奶茶品牌都24小时营业 2023年9月,霸王茶姬官宣了两家位于广州的24小时营业门店,以及10家广东省延长营业时间的门店,引起行业极大关注。 同年12月,喜茶也宣布在北京、上海、深圳等地的24家门店上线24小时营业计划。业内的其他品牌紧跟其后,茶百道、古茗等一众茶饮品牌都宣布延长门 店营业时间,24小时营业的奶茶店在全国范围内越来越多。 据壹览商业报道, ...
杭州商业格局变了:万象城“突进”,老牌杭州大厦“退军”
Jie Mian Xin Wen· 2025-03-26 06:17
Core Insights - The commercial landscape in Hangzhou is undergoing a significant shift, with Hangzhou MixC expected to surpass Hangzhou Tower in sales for the first time in 2024, marking a change in the leading commercial entity in the city [1][4][6] - Hangzhou Tower, previously the top sales performer, is projected to see a decline in sales by several billion compared to the previous year, while Hangzhou MixC's sales are estimated to be around 13 billion [1][4] - The emergence of younger consumer demographics and the rise of the Z generation are key factors driving the transformation of Hangzhou's high-end commercial landscape [4][6] Sales Performance - In 2023, Hangzhou Tower's sales were approximately 13 billion, while Hangzhou MixC's sales first exceeded 10 billion in 2022 [1][4] - Both Hangzhou Tower and Hangzhou MixC are expected to maintain sales above 10 billion in 2024, with overall sales remaining stable or slightly declining [1][4] - The Qianjiang New City commercial area, which includes Hangzhou MixC, achieved a consumption amount of 32.11 billion in 2024, a 40.86% increase from the previous year [5] Consumer Demographics - Hangzhou MixC primarily attracts younger consumers, including internet-savvy individuals and affluent second-generation elites, while Hangzhou Tower's customer base skews older [3][4] - The shift in consumer age demographics is a significant factor in the reconfiguration of Hangzhou's high-end retail landscape [4] Market Dynamics - The Qianjiang New City area is rapidly developing and is becoming a major competitor to the Wulin Square area, where Hangzhou Tower is located [4][5] - The introduction of new high-end commercial projects, including the upcoming Hangzhou Henglong Plaza and other developments, is expected to intensify competition in the high-end market [16][17] Policy and Economic Factors - Hangzhou's government has implemented various policies to stimulate consumption, including incentives for introducing international flagship stores [9][10] - The city aims to enhance its status as a shopping paradise and is actively promoting events and activities to boost consumer engagement [10][12] Future Outlook - The competition among high-end commercial entities in Hangzhou is expected to increase, with existing players like Hangzhou Tower and Hangzhou MixC needing to adapt to maintain their market positions [13][16] - The anticipated openings of new high-end commercial projects will likely lead to further segmentation and rapid changes in the high-end retail market in Hangzhou [16][17]