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百年商业区“光影长廊”夜景重归 淮海中路商圈国庆中秋双节活动将同步启动
Jie Fang Ri Bao· 2025-09-27 02:39
Core Viewpoint - The lighting upgrade along Huaihai Road aims to enhance the night economy and create an immersive consumer experience through a new "starry sky" tree lighting design that reflects local cultural essence [2][4]. Group 1: Lighting Design and Implementation - The new tree lighting design, inspired by the "light tunnel" concept from the early 2000s, seeks to create a unique night scene that attracts visitors and enhances the area's cultural identity [2]. - The initial pilot construction of the lighting was completed in late April, and the positive reception from citizens led to an expansion of the lighting project to cover the entire main road of Huaihai Road by late September [2]. - The "starry sky" lighting design emphasizes the natural lines of trees, showcasing their growth and vitality through strategic lighting placement [2][3]. Group 2: Consumer Engagement and Economic Impact - The enhanced lighting has successfully attracted foot traffic, with a reported 5% increase in store visits at a nearby shop after the installation of decorative tree lights [4]. - The district plans to establish a shared mechanism for tree lighting, encouraging more businesses to participate in the night scene enhancement, thereby fostering a vibrant commercial environment [4]. - A series of marketing activities will be launched in conjunction with the upcoming National Day and Mid-Autumn Festival, including special night-time consumption vouchers and themed events to showcase the area's charm [5].
一夜成交1.6亿!两江新区这一商业“爆单”
Sou Hu Cai Jing· 2025-09-26 10:11
Group 1 - The sales revenue of Sand Ship (Chongqing Liangjiang) Outlet reached 1.6 billion yuan on its 17th anniversary, marking a 23% increase compared to the same period last year, with customer traffic up by 36% and vehicle traffic up by 47% [3][8] - The event is part of Chongqing's initiative to build an international consumption center, with the outlet being a key project in this development [8] - The anniversary celebration includes various promotional activities, with discounts starting at 30% off, and is expected to run from September 19 to September 28 [5][7] Group 2 - The outlet's night sales (from 10 PM to 6 AM) saw a 60% increase in revenue compared to the previous year, indicating a growing trend in night economy [7] - The outlet aims to enhance its night economy model by diversifying into various business formats, including dining and entertainment, to create a comprehensive night-time consumption experience [9] - Future plans include introducing international brands and transitioning from a discount outlet to a lifestyle outlet, aiming for sustainable growth throughout the year [9]
涪陵金秋消费季9月27日启动
Sou Hu Cai Jing· 2025-09-26 09:43
往年活动现场。受访单位供图 9月25日,记者从涪陵区商务委获悉,为激活假日消费活力,深化"文、商、旅"融合发展,涪陵金秋消 费季系列活动将于9月27日在美心红酒小镇景区启动,活动为市民游客打造兼具文化韵味与消费热度的 双节盛宴,持续擦亮"不夜涪陵"夜经济品牌。 据介绍,本次活动以"醇香金秋·醉享双节"为主题,精心规划三大核心板块。在葡萄酒主题展区,精选 国内外知名产区精品佳酿集中亮相,从清新爽口的干白到醇厚浓郁的干红一应俱全,专业品鉴师现场讲 解选酒技巧与搭配知识,让消费者沉浸式感受葡萄酒文化魅力,轻松挑选适配家宴、馈赠的心仪之选。 为丰富体验维度,活动还将创新打造"穿越时空"特色市集,融合"红酒集市""国潮文创"双重元素,汇聚 地方特色美食、非遗手作与创意好物。夜间时段更推出篝火联欢、红酒主题长桌宴等特色环节,让西方 佳酿文化与中式民俗风情碰撞交融,为游客带来全天候的沉浸式消费体验。 双节惠民福利成为活动亮点。景区游乐园推出了68元5天无限次游玩套票,7条索道环线18.99元5天无限 次乘坐并附赠重庆海拔最高摩天轮5天无限次体验,江景民宿限时让利抢购,叠加葡萄酒满减、买赠等 多重优惠。此外,园庆期间还将开展 ...
天津水岸联动“夜河东”
Jing Ji Ri Bao· 2025-09-25 02:37
Core Insights - The article highlights the development of the "Night Economy" in the Hedong District of Tianjin, focusing on the integration of cultural, commercial, and social activities along the Haihe River, creating immersive experiences for visitors and residents [1][2][6] Group 1: Night Economy Development - The Hedong District is leveraging its 8.28 kilometers of Haihe River resources to create a landmark "Night Economy" area, enhancing cultural tourism and consumption experiences [1] - The integration of commercial complexes with social and cultural activities is transforming shopping spaces into vibrant leisure environments, attracting diverse crowds [2][4] - Events like the "Water and Shore Interaction" promotion have successfully increased foot traffic in shopping centers, demonstrating the effectiveness of linking different consumption scenarios [4] Group 2: Consumer Engagement and Activities - The rise of community activities such as night runs and cycling events has significantly boosted sales in sports and dining sectors, indicating a strong correlation between physical activities and consumer spending [2][4] - Restaurants with cultural themes, like the "Katyusha" restaurant, are experiencing increased patronage, particularly from tourists, highlighting the appeal of immersive dining experiences [3][6] - The "Encounter Lushan Night Wind Music Festival" exemplifies how open cultural events can enhance local engagement and drive traffic to commercial areas, creating a seamless blend of art and commerce [7] Group 3: Infrastructure and Experience Enhancement - The transformation of historical sites, such as the Jinfu Wharf and Jinmao Hui shopping center, into vibrant consumer hubs is attracting both local and visiting consumers, enhancing the overall night-time economy [4][5] - The use of modern lighting and visual technology at key locations, like the Tianjin Railway Station, is creating attractive night-time experiences that draw visitors and stimulate surrounding businesses [5][6] - The ongoing development of various cultural activities and events is fostering a dynamic environment that encourages repeat visits and longer stays, contributing to sustained economic growth in the area [6][7]
江苏无锡:夜经济点亮古运河
Ren Min Wang· 2025-09-24 08:00
9月23日,游船行驶在无锡市古运河上。 9月23日,在无锡市古运河沿岸,演员为游客表演。 9月23日,游船行驶在无锡市古运河上。 9月23日,在无锡市古运河沿岸,演员为游客表演。 9月23日,在无锡市古运河上,演员为游客表演。 9月23日,游客在清名桥历史文化街区参观。 9月23日,居民在无锡市古运河畔散步休闲。 ...
辽宁超千场文旅活动打造缤纷假期
Liao Ning Ri Bao· 2025-09-24 01:02
Core Viewpoint - The article highlights the extensive cultural, sports, and tourism activities planned in Liaoning province during the extended National Day and Mid-Autumn Festival holiday, aiming to boost local consumption and enhance visitor experiences through diverse events and promotions [1][2][3][4] Group 1: Cultural and Tourism Activities - Over 1,000 cultural and tourism events will be organized under the theme "Enjoy Autumn in Liaoning," featuring cultural experiences, audiovisual performances, and autumn sightseeing [1] - Five major red tourism routes will be launched, alongside various themed activities such as "Following the Hero's Path" and non-heritage food tourism routes [2] - A total of 400 performances, including music festivals and operas, will take place, with notable events like the Liaoning Ballet Troupe's tour and the "Mid-Autumn Song Festival" in Shenyang [2] Group 2: Sports Events - Nearly 80 sports events will be held, including the Shenyang International Flying Conference and the first Northern Sea Dragon Boat Race in Dalian [3] - Various innovative consumption models will be introduced, such as "Event + City Exhibition + Cultural Market," to enhance visitor engagement and spending [3] Group 3: Consumer Promotions - More than 300 large-scale promotional activities will be launched under the theme "Shopping in Liaoning," with events in major cities like Shenyang and Dalian [4] - Local businesses will participate in extensive promotional campaigns, including live broadcasts and unique night market experiences [4] - Transportation services will be enhanced to accommodate increased travel demand, including the installation of mobile charging stations for electric vehicles [4]
双城联动引爆夜经济!98音乐周带动周边消费增长28.9%
Sou Hu Cai Jing· 2025-09-22 15:01
Group 1 - The event "2025 98 Music Week" organized by Shenzhen Hezhong Cultural Group successfully concluded, achieving significant economic benefits with over 360,000 participants and a 28.9% increase in surrounding consumption, totaling sales of 26.5 million yuan and over 128 million online exposures [1][4] - The event featured the theme "CITY VIBE" and included six major sections, such as the cross-city collaboration launch ceremony, three cross-border competitions, and four main stage performances, totaling 6,780 minutes of performances [3][4] - The Shenzhen main venue hosted 53 indoor themed parties, featuring over 40 food brands, 200 musicians, and 128 dancers and fitness enthusiasts, while the Nanning venue attracted over 200,000 attendees with three main stages and three water-themed performances [4] Group 2 - The "Ton Ton Wine Market" gathered over 40 quality brands, including Wanglaoji and RIO, and featured interactive sports installations, achieving a blend of "market + sports + music" [4] - The event also announced the "City Craft Alliance Wind and Cloud List," with brands like Huoyue Brewing and Super Bock 1927 receiving the "City Craft Benchmark Award" [4] - The cross-city collaboration effectively activated nighttime consumption and became an important platform for promoting regional cultural and tourism integration, with plans to continue focusing on music and art to build a more influential urban cultural brand [4]
全国唯一的黄河主题夜经济街区,济南九曲黄河万里情开街试运营
Qi Lu Wan Bao Wang· 2025-09-22 14:55
齐鲁晚报·齐鲁壹点 杜春娜 通讯员 周志昊 9月21日,济南市济阳区文旅产业重磅项目——"九曲黄河万里情"开街试运营。作为目前全国唯一的黄 河主题夜经济街区,该项目以"黄河文化、九省特色、国潮风"为主风格,以"L型"动线串联五大主题广 场、九大特色场景、20余种游乐设施、上百家特色商铺,通过"文化+科技+夜经济"的创新模式,打造 昼夜联动的文旅新范式,成为黄河流域夜经济发展的标志性案例,为济阳乃至济南城市发展注入新动 能。 文化为魂: 黄河风情沉浸式铺展,焕活文明传承新图景 "九曲黄河万里情"的核心魅力,在于将5464公里黄河的文明脉络与文化精髓,转化为可看、可玩、可感 的文旅体验。 五大主题广场锚定黄河文化核心。从入口处16米高"鲤鱼跃龙门"雕塑开启励志传说,到"黄河大船"广场 演员以优美的舞姿再现黄河女神的神话传说;从"黄河之水天上来"广场感受黄河一泻千里、东奔入海的 雄浑壮阔,到"黄河耀九州"广场的彝族篝火晚会传递民族热情;从"招亲"广场还原济阳婚俗开展抛绣球 互动,再到"八音迭奏"广场动感音乐引燃全场,每一处广场都是黄河文化的生动载体。 特色文化演艺串联黄河精神脉络。街区大型演出《大河印 九曲魂》堪称 ...
无人机点亮重庆夜经济 激发重庆消费潜能
Sou Hu Cai Jing· 2025-09-20 16:41
Core Insights - Chongqing is one of the most active cities in China regarding night economy, continuously enriching consumption scenarios and enhancing consumer experiences to attract tourists [1][4] - In August, the sales revenue in five key sectors including tourism hotels, travel agencies, leisure activities, movie screenings, and homestay services saw significant growth, with tourism hotels experiencing a 47.1% year-on-year increase [1][5] Group 1: Night Economy Growth - The "Nocturnal Chongqing" initiative launched over 200 night consumption activities, significantly boosting the local economy during the summer tourism season [1][5] - The drone light show, "New Rhythm Chongqing," has attracted over 3.6 million on-site viewers and over 1 billion online views since its inception, leading to a 20% increase in customer traffic [4][6] - The occupancy rate of restaurants in prime viewing areas reached over 70%, indicating a strong correlation between the drone shows and increased consumer spending [4] Group 2: Sector Performance - In August, the sales revenue for travel agency services, leisure sightseeing activities, movie screenings, and homestay services increased by 15.8%, 29.1%, 37.7%, and 25.5% respectively [6] - The collaboration between Chongqing Happy Valley and Maya Beach to launch a "Water and Land Night Park" event resulted in an 18% year-on-year increase in visitor numbers [6] - The restaurant "Yinghua Du Hotpot" reported a 6.3% increase in revenue and a 17.4% increase in customer volume in August, highlighting the positive impact of night activities on local businesses [4][6]
解锁夜宵“新玩法”,蹦迪、二次元助力餐饮“破圈”
Bei Ke Cai Jing· 2025-09-19 10:13
Group 1 - The core idea of the articles is that Haidilao is actively expanding its night economy by introducing innovative dining experiences, such as "hot pot + disco" and themed night markets, to attract younger customers and increase sales during nighttime hours [1][2] - Haidilao's average daily table turnover for night snacks increased by over 11% from April-May to July-August, with some themed stores experiencing a 15% increase in customer traffic [1] - The company launched a comprehensive night snack menu this summer, including a variety of dishes suitable for late-night dining, and opened nearly 30 night snack-themed stores nationwide by the end of June [1] Group 2 - The collaboration with popular anime "Time Agent" has significantly increased the number of "two-dimensional" customers, accounting for nearly 50% of patrons, and improved table turnover rates by nearly 30% compared to the same period last year [2] - The "Dimensional Night Market" events have been introduced in 10 stores across four cities, leading to a notable increase in sales, with some stores experiencing a growth of 10%-15% during the promotional period [2] - The night snack segment's revenue has increased by 11%-15%, enhancing the brand's connection with younger consumers and encouraging them to actively participate in brand promotion [2]