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未来五年:房地产行业变革趋势深度洞察
Sou Hu Cai Jing· 2025-08-31 13:49
Policy Direction - The long-term policy anchor of "housing is for living, not for speculation" stabilizes the market, ensuring housing returns to its residential essence and mitigating excessive financialization and speculation [2][3] - In the next five years, both central and local governments will implement diversified regulations on land supply, financial credit, and taxation to promote a more rational real estate market [2][3] Market Supply and Demand - The real estate market's supply-demand relationship will undergo significant changes influenced by demographic, economic, and social factors [4][5] - On the demand side, an aging population will increase the demand for senior housing, while younger generations will focus on personalized and high-quality housing, with smart and eco-friendly homes becoming popular [4][5] - On the supply side, land supply regulation will lead to more reasonable housing supply, prompting developers to adjust strategies to meet market demand, particularly in high-quality housing [4][5] Technology Application - The application of emerging technologies will enhance operational efficiency and service quality in the real estate industry [6][7] - Big data analysis will help better understand market demands and customer preferences, providing a basis for corporate decision-making [6][7] Regional Differentiation - There are significant differences in the real estate market across different regions, with first-tier and some second-tier cities having mature markets and strict policies, while third and fourth-tier cities have substantial potential but face challenges like population outflow [9] - Future development in third and fourth-tier cities may focus on unique characteristics, such as tourism and industrial real estate, supported by policy [9] Transformation Direction and Key Features - The real estate industry is expected to transition towards a stable, healthy, and diversified direction over the next five years [11] - Key features include normalized policy regulation, optimized supply-demand structure, widespread technology application, and ongoing regional differentiation [11] - Real estate companies should align with policy directions, monitor market demand changes, enhance technological innovation, and develop strategies based on regional characteristics [11]
一夜之间,房价又给我们开了个天大的玩笑,买不买房心里清楚了!
Sou Hu Cai Jing· 2025-08-30 13:05
实话说,预判房价走势如同预测天气,并非易事。然而,经历了这一轮又一轮的波澜起伏,我倒是领悟到一个道理:购房绝非单纯的投资决策,而是一种生 活方式的选择,一种对未来安稳生活的期许。 房价的玩笑,到底开给了谁? 盛夏时节,楼市风云再起。某地楼盘再度祭出降价大旗,某市调控政策又出新招,更有专家抛出惊人论断,引发市场热议。每逢此类消息,总有人欢欣鼓 舞,亦有人愁眉不展。 绕不开的终极命题:当下,究竟是该果断出手,还是继续观望? 时光回溯十年,多少人翘首以盼房价下跌,结果却眼睁睁看着房价一路飙升。那些果断出手的人,意外地收获了财富的增长;而那些持币观望的人,则错失 了购房良机,徒留遗憾。 夏日楼市众生相:购房迷局中的取舍之道 如今,部分城市房价真的开始松动,可出人意料的是,却有不少人反而不敢贸然出手。市场之微妙,莫过于此,总能在不同阶段,用不同的方式与我们开着 玩笑。 仔细思量,房价波动真正开的玩笑,是给那些渴望通过炒房一夜暴富的人。对于真正需要房子来自住的人而言,短期的价格波动带来的影响,其实远没有想 象中那么大。 你,究竟是否需要一套属于自己的房子? 这个问题,最终的答案,只能由你自己揭晓。 倘若你即将步入婚姻殿堂 ...
深圳二手房录得量8月有望再破5000套
Sou Hu Cai Jing· 2025-08-30 09:22
Core Insights - The Shenzhen real estate market is showing signs of recovery, with the second-hand housing market expected to surpass 5,000 transactions in August, indicating a positive market sentiment [1][3] - The transaction structure for both new and second-hand homes is shifting towards more affordable options, with a notable decline in luxury property demand [4][7] Group 1: Second-Hand Housing Market - As of August 28, the recorded transactions in the second-hand housing market reached 4,710 units, maintaining a high level despite slight month-to-month fluctuations [3] - The current inventory of second-hand homes stands at 77,688 units, indicating stable market supply [3] - The viewing-to-transaction rate for second-hand homes has increased to 4.33%, the first time surpassing 4% since April, reflecting a rebound in buyer confidence [3] Group 2: New Housing Market - The new housing market is characterized by a shift towards affordable and practical housing options, with a decrease in demand for high-end properties [4][7] - The purchasing power in the new housing market is increasingly concentrated on mid-to-low price segments, indicating a more rational market approach [7] Group 3: Market Trends and Outlook - The overall resilience of the Shenzhen real estate market is highlighted by a nearly 30% year-on-year increase in transaction volume, outperforming Beijing by 11 percentage points [12] - The ongoing adjustment in housing prices since Q3 2023 suggests a reduction in market speculation, with a gradual return to a focus on residential needs [12] - With the traditional sales peak season approaching and favorable policies from surrounding cities, Shenzhen's real estate market is expected to experience a moderate recovery [12]
马云预言要应验了?2026年的房价,已经出现4个信号,提前了解
Sou Hu Cai Jing· 2025-08-30 00:52
2026年中国房地产市场:四大信号预示新格局 信号一:政策导向的根本转变——从抑制到扶持 追根溯源,人口流动是驱动这一分化的核心因素。能够持续吸引高素质人才流入的城市,其房地产市场自然拥有坚实的支撑;而人口流出的地区,房地产市 场则将面临严峻挑战。2026年,这种由人口基本面决定的分化格局,将进一步拉大差距。 信号三:购房理念的深刻变革——从"投机"到"安居" "现在是不是买房的好时机?"这个问题,在当前的房地产市场背景下,显得尤为引人关注。开发商的促销常态化,新规下房屋得房率和品质的提升,以及令 人心动的价格,都让不少购房者跃跃欲试。然而,与五年前的简单答案相比,如今的市场已然发生了翻天覆地的变化。 回首多年前,马云关于"未来房子不值钱"的论断曾引来诸多不解甚至嗤笑,然而,时间的流逝和市场变迁,无疑是对他远见的最好证明。展望2026年,房价 的走势并非无迹可寻,最近的市场表现和政策动向,已经清晰地传递出四大重要信号,预示着中国房地产市场正迈入一个全新的发展阶段。 过去数年,楼市调控的"组合拳"——限购、限贷、限售,以及不断提高的贷款门槛,无一不指向"抑制炒房"这一核心目标。然而,时至今日,我们欣喜地看 到政 ...
苏州楼市“松绑”!取消市区新房2年限售,这波操作你怎么看?
Sou Hu Cai Jing· 2025-08-28 03:38
这限售一取消,意味着啥呢?简单来说,以前买了新房,得等拿到不动产权登记证书满2年才能卖,现在不用等了,只要你愿意,随时可以把房子挂到市场 上交易。这对于很多购房者和业主来说,简直是重大利好!那些原本被限售政策"捆住手脚"的改善型购房者,这下终于能"大展身手"了。想换大房子的,可 以赶紧把手里的小房子卖了,再去置换心仪的大户型;想给孩子换个好学区房的家长,也能更灵活地操作了。 总的来说,苏州这次取消市区新建商品住房2年限售,是在当前房地产市场形势下的一次大胆尝试,旨在满足居民改善性住房需求,促进房地产市场的良性 循环和健康发展。接下来就看市场如何回应,房价又会怎么走了,让我们一起拭目以待吧!如果你有买房或者卖房的打算,这波政策调整你可一定要密切关 注,说不定能抓住一个好时机哦! 从市场层面来看,这无疑会大大提升房地产市场的流动性。就好比一潭死水,突然被搅动起来,变得活跃起来。以前因为限售,很多房子都"沉淀"在市场 里,无法流通,现在这些房源一下子涌入市场,二手房的挂牌量可能会迎来一波激增。有业内人士预测,新政发布两小时,新增挂牌就多达2000多套房源 ,这数据是不是很惊人?市场上房子多了,购房者的选择也就更多了 ...
2026年的房价,已有3大信号!业内人:买卖房子,提前做好准备
Sou Hu Cai Jing· 2025-08-28 01:04
Core Insights - The real estate market is expected to stabilize and differentiate by 2026, moving away from the previous trend of rapid price increases and speculative buying [2][14] Group 1: Policy Signals - The government maintains a strong commitment to the principle that "houses are for living in, not for speculation," indicating a long-term policy direction rather than a temporary slogan [4] - Future policies are likely to be more precise and supportive of genuine homebuyers, while making it increasingly difficult for speculators to profit [5] Group 2: Market Differentiation - The real estate market is experiencing increased differentiation, with a focus on major cities and prime locations becoming crucial for investment decisions [7] - The era of universally rising property prices is over, and buyers must now be more strategic in their choices, as properties in weaker markets may face prolonged adjustments [7] Group 3: Housing Supply Changes - The government is enhancing the housing supply structure, promoting a rental and purchase system that provides more options for first-time buyers and lower-income families [9] - The market is expected to become more rational, with a shift in demand due to the increased availability of various housing types, impacting the resale value of less desirable properties [9] Group 4: Recommendations for Buyers and Sellers - For first-time buyers, it is advisable to remain calm and not expect significant price drops, while being ready to act when a suitable property is found [11] - For those looking to upgrade, it is recommended to replace older, less desirable properties with higher-quality homes that have better long-term value [13] - Investors should reassess their portfolios, considering selling properties that lack location advantages or rental potential, and diversifying investments to mitigate risks [13]
取消限售、发购房补贴……多地出台楼市新政
证券时报· 2025-08-27 13:59
近日,多地发布楼市新政。 8月26日夜间,江苏苏州取消了市区范围内新建商品住房2年限售政策。 同日,安徽淮南出台10条楼市新政,包括发放购房和购买车位(库)补贴、人才购房补贴、团购新房补贴、发购房联动消费券等。 业内人士认为,政策调整体现了各地下半年立足"采取有力措施巩固房地产市场止跌回稳态势"的政策导向,有助于提升房地产市场流动性,增强市场活力。 8月26日夜间,据"苏州住建"公众号消息,苏州取消市区范围内新建商品住房2年限售。 苏州取消限售政策 苏州住建局表示,为进一步满足居民改善性住房需求,即日起,取消苏州市区范围内新建商品住房取得不动产权登记证书满2年方可转让的限制措施(有特殊 限制转让要求的住房除外)。 对此,易居研究院副院长严跃进表示,此次政策调整是苏州市政府根据当前房地产市场形势和居民实际需求作出的重要决策,体现各地下半年立足"采取有力 措施巩固房地产市场止跌回稳态势"的导向。当前改善性住房需求积极释放,原有的转让限制措施在一定程度上制约了居民住房条件的改善。此次取消限售, 将有效降低居民改善住房的交易成本和时间成本,激发市场活力,为房地产市场注入新的动力。 在中指研究院苏州分院高级分析师金珂看 ...
取消限售、发购房补贴……多地出台楼市新政
券商中国· 2025-08-27 13:23
近日,多地发布楼市新政。 8月26日,江苏苏州取消了市区范围内新建商品住房2年限售政策。 同日,安徽淮南出台10条楼市新政,包括发放购房和购买车位(库)补贴、人才购房补贴、团购新房补贴、购房联动消 费券等。 业内人士认为,政策调整体现了各地下半年立足"采取有力措施巩固房地产市场止跌回稳态势"的政策导向,有助于提升 房地产市场流动性,增强市场活力。 苏州取消限售政策 8月26日夜间,据"苏州住建"公众号消息,苏州取消市区范围内新建商品住房2年限售。 苏州住建局表示,为进一步满足居民改善性住房需求,即日起,取消苏州市区范围内新建商品住房取得不动产权登记证 书满2年方可转让的限制措施(有特殊限制转让要求的住房除外)。 对此,易居研究院副院长严跃进表示,此次政策调整是苏州市政府根据当前房地产市场形势和居民实际需求作出的重要 决策,体现各地下半年立足"采取有力措施巩固房地产市场止跌回稳态势"的导向。当前改善性住房需求积极释放,原有 的转让限制措施在一定程度上制约了居民住房条件的改善。此次取消限售,将有效降低居民改善住房的交易成本和时间 成本,激发市场活力,为房地产市场注入新的动力。 在中指研究院苏州分院高级分析师金珂看 ...
取消限售、发购房补贴……多地出台楼市新政
同日,安徽淮南出台10条楼市新政,包括发放购房和购买车位(库)补贴、人才购房补贴、团购新房补 贴、购房联动消费券等。 业内人士认为,政策调整体现了各地下半年立足"采取有力措施巩固房地产市场止跌回稳态势"的政策导 向,有助于提升房地产市场流动性,增强市场活力。 苏州取消限售政策 8月26日夜间,据"苏州住建"公众号消息,苏州取消市区范围内新建商品住房2年限售。 苏州住建局表示,为进一步满足居民改善性住房需求,即日起,取消苏州市区范围内新建商品住房取得 不动产权登记证书满2年方可转让的限制措施(有特殊限制转让要求的住房除外)。 对此,易居研究院副院长严跃进表示,此次政策调整是苏州市政府根据当前房地产市场形势和居民实际 需求作出的重要决策,体现各地下半年立足"采取有力措施巩固房地产市场止跌回稳态势"的导向。当前 改善性住房需求积极释放,原有的转让限制措施在一定程度上制约了居民住房条件的改善。此次取消限 售,将有效降低居民改善住房的交易成本和时间成本,激发市场活力,为房地产市场注入新的动力。 在中指研究院苏州分院高级分析师金珂看来,苏州作为长三角重要城市,此次取消住房限售政策,有助 于提升房地产市场流动性,更好地支持 ...
未来5年,持有“2套”及以上房产的人会面临2大难题,征兆已显现
Sou Hu Cai Jing· 2025-08-26 20:27
Core Viewpoint - The Chinese real estate market, which has experienced significant price increases since the housing reform in 1998, is now facing challenges due to market saturation and government regulations aimed at curbing speculation and promoting affordable housing options [1][2][4][6] Group 1: Market Dynamics - The rise in real estate prices has led to the emergence of "speculators" and a booming real estate agency industry, with large enterprises and institutions also participating in property accumulation to create a false sense of demand [1] - Government policies are shifting towards a "rent and purchase" model, with an emphasis on affordable housing options like rental and shared ownership, which will limit the potential for significant price increases in the commodity housing market [2][4] Group 2: Challenges for Property Owners - Investors holding multiple properties will face increased difficulty in liquidating their assets due to a saturated market and the competitive nature of government-subsidized housing options [2][6] - The risk of asset depreciation is significant, as the actual purchasing power of money decreases over time, meaning that even if property values remain stable, their real value may diminish [4][6]