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运动科技达到新高度,阿迪达斯业绩跑出“加速度”
21世纪经济报道· 2025-04-30 00:39
2025年4月27日,世界马拉松大满贯赛事——伦敦马拉松赛场,上演了一场经典对决,埃塞俄比 亚选手蒂格斯特·阿塞法(Tigist Assefa)穿着阿迪达斯ADIZERO ADIOS PRO EVO 1跑鞋,以2 小时15分50秒的佳绩,打破了纯女子马拉松世界纪录。 当镜头聚焦于她足下的这双b u ff叠满的运动"黑科技"时,全球运动产业的目光正见证着一个 新 时 代 的 诞 生 —— 单 鞋 ( 中 国 码 2 6 5 ) 重 量 仅 1 3 8 克 , 大 约 等 同 于 两 颗 鸡 蛋 的 重 量 , ADIZERO ADIOS PRO EVO 1刷新了全球竞速跑鞋轻量级纪录。 这款集阿迪达斯尖端科技之大成的竞速利器,正在重塑竞技体育的物理边界与商业逻辑。同 时 也 揭 示 出 一 个 残 酷 现 实 : 当 EVO 1 的 克 重 突 破 生 理 学 感 知 阈 值 ( 1 5 0 克 ) , 运 动 品 牌 已 进 入"纳米级创新"时代。 在运动科技军备竞赛白热化的当下,阿迪达斯展现出的不仅是技术突破,更是对竞技体育本 质的深刻理解——顶尖装备应是人体运动潜能的放大器而非替代者。在全球运动产业正经历 ...
美国人凌晨排队抢购中国相机后,影石国内门店被挤爆了
远川研究所· 2025-04-27 12:19
前两天有条新闻,说是纽约市民凌晨五点为了抢购中国全景相机排了两条街的队,底下还晒出了一张海 报: 以下文章来源于有数DataVision ,作者张泽一 有数DataVision . 数据表象与商业真相 美东时间4月22日,影石原定早上九点在纽约中央车站举办新品X5发售活动,但凌晨三点就有人开始排队, 争抢第一批新品购买试用的体验。 一边是数百米开外的长队,同时已经有用户开始在社媒上po出抢到的X5,而从事后影石发布的官方战报来 看,说是"席卷"全球电商排行榜也不为过,这似乎阐述了一个事实: 哪怕真的加了关税,国产全景相机的性能也已经卷到美国人非买不可的地步。 据媒体报道,4月27日下午,影石深圳壹方城商场的专卖店同样人流密集,近几天客流量较往常几乎翻 倍。 "都在问热搜同款,闭店了用户还在联系说要来看相机"。 创意需求撕开细分市场 知乎上曾经有个热门话题:"玩相机的是怎么看待玩手机摄影的?"。 彼时的"手机摄影大师"在器材党眼里基本像个笑话,可带着长枪短炮在玉渊潭公园"打鸟"的专家们也不得不 承认,今天的手机厂商宣传页,已经成为了全民摄影启蒙。 卷到最后,对大多数人来说, 一张好照片的秘密,其实最终还是美图秀 ...
安全成为竞争新锚点,赛力斯如何重构豪华定义
Jing Ji Guan Cha Bao· 2025-04-24 06:12
(原标题:安全成为竞争新锚点,赛力斯如何重构豪华定义) 安全正在成为智能汽车的新溢价点,传统豪华品牌的安全配置往往与车型价格强绑定,但赛力斯采 取'技术普惠'策略,通过一体化压铸工艺降低制造成本,使720°安全架构得以覆盖从问界M5到M9的全 系车型。 赛力斯还希望通过研发与制造环节的标准化,将安全能力沉淀为可复用的体系。赛力斯公布了一组数 据:超1100万公里测试里程、1300多个仿真场景验证,以及万吨级压铸工艺与100%自动化焊接。这与 特斯拉的超级工厂有异曲同工之处,前者以一体化压铸提升效率,后者则以模块化降低边际成本。 消费者对"安全即豪华"理念已经认同。杰兰路2024年研究显示,问界品牌发展信心指数与净推荐值 (NPS)双双登顶,问界M9更以88.4分位列新能源SUV车型NPS榜首。而在NEV-CACSI测评中,问界 M7、M5分别拿下混动中大型SUV用户满意度第一与纯电动中型SUV感知质量冠军。 不过,业内也有新的疑问,"全系标配安全"的策略虽能快速占领市场,也可能导致高端车型的差异化价 值被稀释,如何平衡技术普惠与品牌溢价,将是赛力斯下一阶段的关键课题。此外,智能化安全的复杂 性远超机械时代,涉 ...
睿蓝汽车闪耀上海车展,“高价值产品”重塑新能源格局
Qi Lu Wan Bao· 2025-04-23 11:55
Core Viewpoint - The 21st Shanghai International Automobile Industry Exhibition showcases the innovative capabilities and product value of Geely's new energy brand, Ruiblan, highlighting its commitment to creating superior travel experiences for users [1] Group 1: Product Highlights - Ruiblan showcased four different versions of its star models, Ruiblan 7 and Ruiblan 8, emphasizing their innovation in the new energy sector [1] - The Ruiblan 7, positioned as a "smart rear-drive coupe SUV," features a sleek design inspired by natural crystal aesthetics, achieving a drag coefficient of 0.238Cd, which enhances its range [3][5] - The Ruiblan 8, a "fully capable seven-seat pure electric MPV," offers a spacious interior with a maximum cargo capacity of 1798L, catering to various travel needs [7][9] Group 2: Performance and Technology - The Ruiblan 7 is equipped with a high-performance liquid-cooled motor producing 180kW and a peak torque of 385N.m, achieving a top speed of 190km/h and a 0-100 km/h acceleration in just 6.8 seconds [5][6] - The Ruiblan 8 offers two battery options (50.4kWh and 68.03kWh) with a maximum CLTC range of 515km, making it suitable for long-distance travel without the need for recharging [9] Group 3: Market Strategy and Pricing - Ruiblan is implementing significant purchase incentives, with subsidies up to 50,000 yuan, making the Ruiblan 7 available from 75,700 yuan and the Ruiblan 8 from 97,800 yuan [11] - The brand emphasizes a long-term strategy focused on "high-value inclusivity," achieving a sales volume of 59,094 units in 2024, a 40% year-on-year increase [11][13] Group 4: Industry Positioning - Ruiblan aims to redefine the value benchmark in the new energy vehicle market by integrating high-end features into the 100,000 yuan segment, targeting young consumers [3][11] - The brand's approach to "technology empowerment" and ecosystem integration is seen as a sustainable competitive advantage, moving away from short-term price wars [13]
石头科技跨界破局:携 Z1 Max 洗烘套装系列进军衣物洗护领域,打破万元内双绿标认证 “不可能”
Jin Rong Jie· 2025-04-23 07:29
Core Insights - The article highlights the increasing demand for high-end garment care in the smart home appliance industry, transitioning from "functional" to "quality" products [1] - Stone Technology, a leader in the global robotic vacuum industry, has entered the garment washing and drying market with the launch of the Z1Max washing and drying set, aiming to democratize high-end experiences through technological innovation [1][4] - The Z1Max series addresses a significant market gap by offering dual green label certified washing and drying solutions at a price starting from 7998 yuan, making high-end functionality more accessible [1][6] Product Design and Innovation - The Z1Max series features a groundbreaking full-screen design and TriadSwift technology, enhancing both aesthetics and performance in washing and drying [4] - The series incorporates advanced technologies such as ZeoHyb molecular sieve heat pump drying and Roborock FineFoam washing, which improve energy efficiency and garment care [1][6] Market Dynamics and Consumer Trends - The 2024 China Washing Machine & Dryer Industry Development White Paper indicates that consumer upgrades are driving technological innovation, shifting demand from basic washing functions to integrated washing and drying solutions [5] - Modern consumers prioritize health care, material protection, and smart interaction, prompting a re-evaluation of product development logic in the industry [5] Certification and Performance Standards - The international wool bureau's dual green label certification is seen as a benchmark for washing and drying products, ensuring zero damage to wool fabrics during washing and drying [6] - Stone Technology's Z1Max series achieves "technological equality" by offering high-performance features at a lower price point, challenging traditional pricing models [6][12] Strategic Implications - The launch of the Z1Max series signifies a shift in the home appliance industry, where high-end technology becomes a standard rather than a luxury, compelling traditional brands to accelerate their technological advancements [12] - Stone Technology's approach of integrating user needs into product development is reshaping its ecological layout, moving from single product performance competition to ecosystem collaboration [10][12] Conclusion - The Z1Max series represents a significant evolution in the home appliance sector, driven by technological innovation and a focus on user-centric design, potentially marking the beginning of a broader transformation in the white goods industry [12]
美的空调2025年电商生态伙伴旺季启动大会燃擎收官 携手经销商共赴新财年
Jin Tou Wang· 2025-03-29 01:57
Core Insights - The conference themed "Gathering Strength, Coexistence, and Win-Win" focused on Midea's strategic layout in technology innovation, product launches, channel integration, and ecosystem building for the air conditioning market in 2025 [1][11] Group 1: Technology and Product Innovation - Midea Air Conditioning aims to lead industry transformation by focusing on user needs and showcasing a new technology matrix for 2025 that emphasizes energy efficiency, comfort, and health [3][5] - The introduction of the AI energy-saving algorithm, which utilizes cloud models and edge chips, promises significant energy savings while ensuring user comfort [5] - Midea's new product lines, including the Ultra series and WF1 series, are designed to meet diverse consumer needs, providing one-stop solutions for various environments [5][11] Group 2: Channel and Ecosystem Development - Midea announced a comprehensive upgrade of its support system for distributors, covering design, promotion, live streaming, and service to enhance market competitiveness [7][9] - The company introduced eight live streaming templates to improve product promotion and customer engagement, reflecting the growing importance of new media in e-commerce [9] - Midea's online customer service has integrated an intelligent Q&A system to enhance user experience and reduce operational costs for distributors [9] Group 3: Future Outlook - Midea's commitment to technological inclusivity and ecosystem co-creation is expected to drive growth in the air conditioning market, especially with government policies promoting upgrades [11] - The company aims to deepen green technology research and explore carbon neutrality while building a smart air ecosystem with distributors [11] - The conference energized distributors and marketing teams, reinforcing Midea's position as a market leader and its strategy to navigate the competitive landscape [11]