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市区文旅景区交出高分答卷
Zhen Jiang Ri Bao· 2025-05-06 23:52
"五一"假期结束,镇江文旅集团传来好消息:集团所属金山、焦山、北固山、南山景区等经营单 位"五一"假期接待游客量创历史新高。集团相关负责人表示,根据市委、市政府"五一"假期总体工作调 度和部署,文旅集团提前准备,系统谋划,落实落细,安全有序做好各项供给服务,较好完成假期旅游 接待任务。 文旅消费创新高,经济和社会效益双丰收 镇江旅游市场持续火热,文旅集团巧借东风,上新"88元畅游三山一湖联票""金山门票+画舫船套 票"等优惠政策,乘数效应显著。根据同程旅行平台数据显示,节前一周镇江三山景区搜索热度提升 32%,环比增长116%,景区门票预订人次同比增长10.31%,由此也带动了酒店预订迎来高峰期。 "五一"期间,镇江文旅集团下属三山、南山景区,金山壹号游轮酒店,一泉宾馆,文旅九华国际酒 店,公共景区等累计接待游客54.51万人次,较去年同期增长11.44%;营收同比增长超10%。其中,家 庭、亲子游群体占比过半,自驾游持续升温,一周内"小红书"的镇江自驾游笔记近200条。 数据显示,镇江位列携程国内5月小众目的地榜第7名,三山景区单日客流峰值突破12万人次。值得 一提的是,在240小时过境免签等便利出入境政策 ...
太原文博“五一”客流收入创新高 沉浸式体验催热文化消费
Zhong Guo Xin Wen Wang· 2025-05-06 08:09
Group 1 - The core viewpoint of the articles highlights the significant growth in visitor numbers and ticket revenue for cultural heritage sites in Taiyuan during the 2025 May Day holiday, indicating a strong recovery and interest in cultural tourism [1][2] - During the holiday, 22 cultural venues in Taiyuan received a total of 758,000 visitors, generating ticket revenue of 13.95 million yuan, marking a year-on-year increase of 7.23% and 19.71% respectively, achieving a historical high [1] - The total visitor count for cultural venues reached 928,500, a 7.52% increase compared to the same period in 2024, with total ticket revenue of 14.54 million yuan, reflecting a 29.47% year-on-year growth [1] Group 2 - The Jin Yang Ancient City Archaeological Museum and Jin Yang Ancient City Museum saw a staggering 139.11% increase in visitor numbers, while the Twin Pagoda Museum and North Qi Mural Museum experienced growth rates of 39.4% and 89.1% respectively [1] - The Jin Ci Museum led in both visitor numbers and revenue, attracting 159,200 visitors and generating 7.82 million yuan, maintaining its status as the top venue [1] - External visitors accounted for 73.8% of the total, with significant contributions from neighboring provinces such as Hebei, Shaanxi, and Inner Mongolia, reinforcing Taiyuan's position as a hub in the Jin-Guangxi-Shaanxi-Mongolia cultural tourism corridor [1] Group 3 - Various cultural institutions have introduced innovative experiences, such as the "touchable history classroom" at the Jin Yang Ancient City Archaeological Museum, which allows visitors to engage in activities like porcelain restoration, achieving an average daily visitor count of over 4,800 [2] - The Jin Ci Museum has adopted a unique "costume flash mob + live explanation" model, with related short video content garnering over 5 million views [2] - The Shanxi Museum hosted the fifth Hanfu Culture Week, attracting over 6,000 participants daily, which significantly boosted local costume rental businesses by 210% [2]
假期前四天山东200家景区纳客2216.5万人次
Da Zhong Ri Bao· 2025-05-05 00:53
恰逢五四青年节,各地推出系列青年主题活动,丰富假期旅游市场。滨州市文化馆推出"星光艺场 青春嗨唱夜"活动,展示青年风采,激昂青春活力。山东省会大剧院举办2025"青春的力量"流行音乐演 唱会、烟台胶东剧院推出"乐燃五四·管乐之旅"莱山区青年交响乐管乐团公益专场音乐会,唱响青春旋 律,展现青春力量。(记者 唐晓宁) 5月4日"五一"假期第四天,记者从省文化和旅游厅获悉,截至当日15:00,全省重点监测的200家 旅游景区,接待游客569.0万人次,同比增长9.7%;营业收入2.52亿元,同比增长8.9%。截至16:00, 全省16家5A级旅游景区共计接待游客125.81万人次,同比增长8.95%。全省公共文化场馆当日服务99.05 万人次,同比增长14.00%。"五一"假期前四天,全省重点监测的200家旅游景区,接待游客2216.5万人 次,同比增长8.0%;营业收入10.9亿元,同比增长8.2%。 "五一"假期,"沉浸式"体验受追捧。各地推出"演艺游""影视游"等场景化互动项目,进一步丰富了 文旅消费新场景,提供沉浸消费新体验。临沂市费县天蒙景区大型行进式沉浸式实景互动演艺《沂蒙山 小调》,让红色文化从"展板 ...
“五一”消费市场呈现新变化 众多“独一无二”消费场景“破圈”圈粉
Yang Shi Wang· 2025-05-04 04:27
Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]
Globant:2024年科技趋势报告-人工智能、量子技术、机器人等将如
Sou Hu Cai Jing· 2025-05-03 17:30
今天分享的是:Globant:2024年科技趋势报告-人工智能、量子技术、机器人等将如何塑造未来一年(英文版) 报告共计:58页 ROBOTICS. 《Globant:2024年科技趋势报告》探讨人工智能、量子计算、机器人、区块链和沉浸式体验等技术发展趋势及其对商业和社会的影响。 1. 人工智能:生成式AI为企业带来机遇,2024年企业将注重利用其提升客户体验,设计在AI解决方案中愈发重要。具备行动能力的AI产品将取得突破,企 业会挖掘非结构化数据价值,同时关注AI监管,提升生成式AI的事实准确性和包容性。 2. 量子计算:从理论迈向现实,虽广泛应用尚需时日,但在金融、制药等领域有望率先得到应用。2024年,企业会探索其对业务的影响并进行投资,同时要 应对技术挑战,做好数据安全保护。 3. 机器人:机器人市场因多功能机器人发展迎来关键节点,AI赋予机器人更多能力,在多行业得到应用。2024年,企业将采用机器人即服务(RaaS)模 式,娱乐等行业也会受其影响,但需应对法律和就业结构调整等问题。 4. 区块链:在特定行业仍具重要性,但大规模应用面临挑战。其去中心化特性在数据安全和数字身份管理方面有优势,智能合约可 ...
科技赋能让游客从“看景”到“入景” 文化演出市场成为拉动消费新引擎
Yang Shi Wang· 2025-05-02 06:54
北京:数字科技助力 打造沉浸式演艺新空间 央视网消息:"五一"假期,各地景区、文博场馆、主题街区等通过打造沉浸式体验空间,推出一批演艺新空间新场景,从"看景"到"入 景",游客不仅在景中游,更成为"剧中人"。 "五一"假期,水乡周庄精心打造的行浸式多维空间剧《只此周庄》上演,吸引了众多游客。现场观众手提一盏盏鱼灯一起逐光而行,走进 热闹繁华的生活图景。焕新回归的《只此周庄》沉浸式演出,在故事脉络不变的基础上,剧情变得更紧凑,增加了更多互动体验。3D虚拟空 间、元宇宙场景搭建等高科技手法的运用强化了视觉呈现。游客仿佛一瞬间穿越回了宋朝,走入了一幅幅宋代市井生活画卷,让"看戏人"成 为"入戏者",在沉浸式体验中感受千年水乡文化。 5月1日,大型沉浸式烟花秀《天画山西·遇见花火》在山西省晋中市莲花湾景区上演。表演以天幕为画布、焰火为笔墨,结合巨幅投影、 动态水秀、聚光矩阵与特效互动,为观众呈现了一场跨越时空的"天空交响诗"。 据介绍,未来,"天画山西"将与山西文旅深度融合,把山西文旅的重要画面植入烟花秀表演,如"烟花秀+云冈石窟""烟花秀+壶口瀑 布""烟花秀+太行山"等。 近年来,科技打造的沉浸式互动演艺空间作为 ...
从博物馆到工业仿真:巴可解码沉浸体验未来路线图
Huan Qiu Wang· 2025-04-28 06:58
Core Insights - Barco's immersive experience solution, "Immersive Universe," received the "Best Technology Application Award" at InfoComm China 2025 for its high-quality visual experience [1][5] - The immersive experience is described as a new form of artistic display that transcends traditional viewing methods, allowing audiences to feel the charm of art [5][7] Technology and Product Features - The "Immersive Universe" space features a 7-meter diameter and 3-meter height setup using seven Barco I600 projectors, achieving over 20 million pixels in total resolution for seamless visuals [5][10] - The I600 projector supports 4K UHD resolution, with brightness ranging from 8000 to 14000 ISO lumens, and a weight of less than 25 kg, providing flexibility for large immersive setups [10][12] - The QDX series projectors offer brightness up to 43000 ISO lumens and support for 4K at 240Hz and 8K at 60Hz, ensuring excellent image quality even in bright environments [10][12] Market Strategy and Localization - Barco emphasizes a dual strategy of localization and globalization in the Chinese market, establishing local R&D teams and production bases to develop products tailored to local needs [14][16] - The company collaborates closely with local partners to enhance value creation through knowledge sharing and resource integration [16][14] - Barco aims to expand its presence in various sectors, including corporate training, brand marketing, and urban exhibitions, leveraging immersive experiences for complex information delivery [13][14] Future Outlook - The future of immersive experience technology is seen as promising, with potential applications expanding into various fields, including tourism and virtual simulation [17][16] - The technology is expected to play a significant role in enhancing experiences in theme parks, museums, and exhibitions, as well as in pilot training simulations [17][16]
交互设计助力创新文化遗产传播路径
Xin Hua Ri Bao· 2025-04-27 02:34
Core Insights - The report emphasizes the need to enhance the protection of cultural heritage and historical culture in urban and rural construction, highlighting its significance as a carrier of human civilization [1] - The integration of modern technology, such as H5 interactive design, XR technology, mobile applications, and social media platforms, is crucial for innovating the dissemination of cultural heritage [1] Group 1: H5 Interactive Technology - H5 interactive technology serves as a core medium for cultural heritage dissemination due to its low threshold, cross-platform capabilities, and social characteristics [2] - It deconstructs complex cultural content into accessible interactive units, reducing cognitive load and enhancing user engagement [2] - H5 can integrate location-based services (LBS) and real-time data interfaces to intelligently push cultural content based on user location and behavior, creating a virtual-physical integration [3] Group 2: XR Technology - XR technology, encompassing VR, AR, and MR, provides a multi-dimensional solution for the digital narrative and interactive experience of cultural heritage [4] - It transforms static cultural entities into interactive digital twins using high-precision digitization, allowing users to engage with multi-modal information in a virtual-physical context [5] - The non-linear narrative model of XR technology enables users to become active explorers, constructing personalized cognitive maps through autonomous interactions [5] Group 3: Mobile Applications and Social Media - Mobile applications and social media platforms create an ecological matrix for cultural heritage dissemination through terminal adaptability, data-driven approaches, and community operations [6] - They facilitate the transformation of physical spaces into intelligent cultural narrative environments, enhancing user interaction through ergonomic design and multi-dimensional feedback mechanisms [6] - User-generated content and algorithmic recommendations on social media activate community-driven cultural heritage dissemination, while data analytics provide quantitative support for cultural strategies [7]
年轻人文娱消费趋势图鉴
Yi En Zi Xun· 2025-03-12 09:21
Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The younger generation is actively reshaping the cultural consumption landscape, seeking immersive experiences and quick content consumption to meet their emotional and informational needs [5][6] - The rise of immersive experiences, fragmented learning, and fast-food content reflects the changing preferences of young consumers [5][6] Summary by Sections 1. Immersive Experience - Young consumers increasingly prioritize emotional connections in their consumption, seeking immersive experiences that resonate deeply and create lasting memories [14] - The immersive performance market has seen significant growth, with a market size reaching 3,029 million in 2023, projected to grow further [20] - Interactive narratives and real-life engagement in entertainment, such as escape rooms and immersive theater, are popular among young audiences [31][32] 2. Female Narratives - The rise of female narratives in film and television has gained significant attention, marking 2024 as a "year of feminist cinema" with multiple successful female-led projects [49] - Young audiences are increasingly evaluating media based on the presence of female perspectives and narratives [53] - The emergence of all-female variety shows and female comedians has enriched the content landscape, encouraging more women to voice their experiences [56][61] 3. Spiritual Utopia - There is a growing demand for content that offers emotional healing and a break from the fast-paced lifestyle, leading to the popularity of slow variety shows [68] - Documentaries and cultural slow shows provide audiences with a sense of connection and relaxation, addressing the need for mental wellness [72][79] 4. Fragmented Learning - Podcasts have become a significant medium for young people, with 1.5 billion listeners in China, as they seek deeper insights and knowledge during their fragmented time [102] - The podcasting landscape is thriving, with a 63.3% increase in platform users, indicating a shift towards more substantial content consumption [102] 5. Fast-Food Content - The trend of fast consumption is evident in the rise of short dramas and quick content formats, catering to the need for instant gratification among young audiences [123] - The short drama market is projected to grow significantly, reflecting the demand for quick entertainment options [128]