Core Viewpoint - The 2025 China International Service Trade Fair will be held from September 10 to 14 at the Shougang Park, featuring a unique blend of technology, culture, and consumption through immersive experiences [3]. Group 1: Event Overview - The Shougang Park will host the SoReal Sci-Fi Park, which includes themed areas such as the Galaxy Garden, 33MetaClub eSports Hall, and Galaxy Art Museum [3]. - The Shougang No. 1 Blast Furnace, known as the "Meritorious Furnace," has a history dating back to 1919 and is recognized for its significant industrial heritage [3][4]. Group 2: Technological Integration - The park incorporates cutting-edge technologies such as AI, edge computing, AR, VR, MR, 5G-A, and holographic imaging, creating a comprehensive immersive experience [4]. - The core area, "Qitianhao" Space Starship Theme Zone, offers over 40 interactive technology projects, including space simulation driving and VR human-machine combat [4]. Group 3: Cultural and Commercial Aspects - The project aims to merge cultural, entertainment, educational, dining, retail, and service experiences, showcasing the potential of "cultural tourism + technology" [4]. - As the first fully immersive space exploration-themed complex in China, it has become a new landmark for cultural tourism in the western part of Beijing [4].

姜伟：溶洞内自主研发溶洞环境适应性投影系统，解决了湿度、温差对设备的影响；引入集成大模 型的智能导览数字人，实现游客与西游角色实时互动。 央广网北京8月13日消息（记者 孙鲁晋）据中央广播电视总台中国之声《新闻和报纸摘要》报道， 从智慧管理到沉浸式体验，从服务创新到产业融合。中国之声特别策划《消费新场景》8月13日聚焦： 数字技术为文旅行业注入新的活力。 踏入安徽池州的大王洞风景区时，很容易被这个互动场景吸引，游客正向人工智能数字导览员"悟 空"询问景区概况。 在这里数字技术被广泛应用于智慧管理与运营。景区通过AI数字人交互、智能导览等技术，为游 客提供便捷的服务，游客纷纷前来体验。 游客黄先生：通过与齐天大圣的隔空对话，我更加了解了大王洞的特色景点以及它的发展历史，让 我有兴趣继续探索下去。这是一个非常新奇的体验。 此外，景区还利用投影技术，将《西游记》经典IP与溶洞自然景观深度融合，打造出"一步一景一 故事"的沉浸式体验。景区工作人员姜伟表示，通过智能导览和沉浸式场景，游客的停留时间和消费意 愿显著提高，为景区带来了可观的经济效益。 除了智能导航，沉浸式体验也是数字技术赋能文旅的重要方向。在河北秦皇岛渔岛 ...

Core Insights - The 2024 CS Major in Shanghai marks a significant milestone for the integration of Chinese culture and global esports, showcasing the industry's growth and potential [1] - Perfect World anticipates a net profit of 480 million to 520 million yuan in the first half of 2025, indicating a successful turnaround in its gaming business, with esports being a key growth driver [1][2] - The company is focusing on building a "content-experience-ecosystem" closed-loop system to enhance the international competitiveness of Chinese esports [1][3] Esports Ecosystem Development - Perfect World has established the Perfect Esports Partner Alliance with major tech companies to expand the esports ecosystem, moving from hardware support to a comprehensive technical integration approach [2] - The alliance aims to create a full-scenario system covering various levels of esports events, ensuring stable operations and enhanced user experiences through technology integration [2][3] - The esports business continues to show a year-on-year growth trend, contributing to stable performance and cost optimization through technological integration [2][3] Content and User Experience - Perfect World has developed a three-tier esports event system to enhance content quality and user experience, ranging from grassroots events to top-tier international competitions [3] - The company emphasizes the importance of immersive design in esports, drawing inspiration from traditional sports to enhance audience engagement [3][4] - The dual strategy of driving product sales and international outreach through esports events has created a commercial closed loop, promoting Chinese culture globally [3][4] Globalization of Chinese Esports - The Chinese esports industry generated 12.761 billion yuan in actual sales revenue in the first half of 2025, with a user base of nearly 493 million, indicating significant growth potential [4] - Perfect World aims to enhance the international influence of its events and expand overseas collaborations to improve the global presence of Chinese esports [4][5] - The company is committed to building a multi-level international outreach strategy, leveraging partnerships to host significant esports events [4][5] Future Directions - Perfect World plans to deepen immersive experiences in esports by integrating VR, AR, and MR technologies to enhance audience interaction [4][5] - The company envisions itself as a technology integrator, cultural promoter, and ecosystem builder, focusing on creating a vibrant esports ecosystem from grassroots to international levels [5] - The upcoming CAC 2025 event is positioned as a crucial step in the ongoing development of the esports ecosystem [5]

Core Points - The 2025 China International Fair for Trade in Services (CIFTIS) is scheduled to take place from September 10 to 14, 2025, at the Shougang Park in Shijingshan [1] - The event will adopt a "one fair, one venue" model, permanently establishing Shougang Park as its location [1] - The SoReal Science Fiction Park, a significant outcome of the Shougang sci-fi industry development, will feature immersive experiences combining technology, culture, and consumption [1] Summary by Categories Event Details - The CIFTIS will be held at Shougang Park, marking a new chapter in the event's history [1] - The event will take place over five days, focusing on service trade [1] Venue and Features - Shougang Park will serve as the permanent venue for the CIFTIS, enhancing its significance in the service trade sector [1] - The SoReal Science Fiction Park will include unique attractions such as the Furnace Top Galaxy Garden, 33MetaClub eSports Hall, and Galaxy Art Museum [1] Activities and Themes - The event will host various specialized activities, including the National Cultural and Tourism Promotion Conference and the Technology Innovation Competition [1] - The integration of "technology + culture + consumption" will be a key theme, providing an immersive experience for attendees [1]

Core Insights - Traditional department stores are undergoing a significant transformation, focusing on thematic renovations and cultural integration to attract younger consumers and enhance the shopping experience [1][38] - The shift from a product-centric model to an experience-driven approach is crucial for survival in the competitive retail landscape [38] Thematic Renovations - Shanghai's Paris Spring has been rebranded to focus on "LOL eating valley," creating a unique space for Z-generation consumers to express creativity [2][4] - Chengdu's Qun Guang Plaza is developing a magical two-dimensional anime IP base, collaborating with 14 IP brands, including four that are first in China [8] - Xi'an's Xingyue Mall has introduced over 40 unique brands and created a diverse consumption ecosystem centered around anime and gaming [13] Silver Economy - Chongqing's Chongbai Jiulong Mall has launched the city's first silver-themed store, achieving a sales increase of over 300% on opening day [14][16] - The store's design incorporates nostalgic elements and offers various activities tailored for the elderly, enhancing their shopping experience [16] Cultural Integration - Chongbai Building is being transformed into a "city civilization curator," integrating local culture into its design and offerings [17][19] - Beijing's Xidan Shopping Center is set to undergo a major renovation, focusing on local cultural narratives and targeting a younger demographic [20][22] New Consumption Scenarios - Beijing's Shuang'an Mall is undergoing a 70% area renovation to become a quality lifestyle experience venue, introducing new brands and enhancing dining options [23][25] - Guangzhou's Friendship National Gold Store has opened the city's first urban duty-free shop, creating a "shopping as travel" experience [36][38] Market Trends - The retail industry is witnessing a shift towards immersive experiences, with traditional department stores needing to adapt to changing consumer preferences [38] - The emergence of duty-free shops and thematic experiences presents new opportunities for department stores to differentiate themselves in a saturated market [39]

Group 1 - The core event is the "RED LAND," an open-world adventure island created by Xiaohongshu, taking place from August 8 to August 10 in Shanghai Yangpu [1] - This event marks Xiaohongshu's first large-scale offline IP specifically designed for gaming and anime enthusiasts [1] - The Echo Project, a large immersive game and anime music festival, will be held over three nights, featuring performances from various domestic and international artists and gaming anime guests [1] Group 2 - The event will utilize advanced stage design elements such as building mapping and giant dynamic projections to recreate the atmosphere of popular RPG games and classic animations [1]

Core Viewpoint - Songcheng Performance (300144) focuses on live performances and tourism services, emphasizing immersive NPC interaction experiences for visitors, with no plans to enter the gaming industry [1] Company Summary - The company is dedicated to enhancing visitor experiences through immersive interactive elements within scenic areas [1] - There are currently no intentions or plans for the company to expand into the gaming sector [1]

Group 1 - The core viewpoint of the article highlights the increasing popularity and diversification of the study tour market, with a notable rise in AI and technology-themed educational products alongside traditional cultural and nature themes [1] - The study tour market has seen a significant increase in participation, with over 16,000 students and parents visiting a smart automotive factory in Ningbo during the summer [3] - The concept of "immersive experience" has become a key feature of study tours, evolving since the formal recognition of study travel as an important educational component in 2016 [4] Group 2 - Art-related study tours are gaining popularity, with students engaging in hands-on experiences such as creating their own ceramic works in an art town in Hebei [6] - Local cultural resources are being leveraged to boost the tourism market, as seen in the case of traditional paper-making techniques in Jingxian, Anhui, which is a national intangible cultural heritage [7] - The integration of cultural heritage into study tours has positively impacted local tourism markets, as evidenced by the interest in the history and production of Xuan paper in the Xuan paper cultural industry park [9]

Core Viewpoint - The company, Shanghai Fengyu Zhu Cultural Technology Co., Ltd., reported a significant decline in revenue and net profit for the year 2024, primarily due to external environmental factors affecting project delivery and execution timelines [1][4]. Financial Performance - The company achieved a revenue of 1.376 billion yuan, a year-on-year decrease of 41.44% [1]. - The net profit attributable to shareholders was -135.44 million yuan, a shift from profit to loss compared to the previous year [1]. - Operating costs were reported at 1.060 billion yuan, down 37.02% year-on-year, with material costs, labor costs, and construction costs changing by -39.97%, -2.47%, and -59.34% respectively [1]. Project Completion and Market Analysis - The number of completed integrated construction projects decreased by 15.93%, with a significant reduction in the average project scale [1]. - The average completion cycle for integrated construction projects shortened from 9.33 months in 2023 to 6.56 months in 2024, a decrease of 29.69% [2][3]. - The company noted that the overall industry faced a substantial decline in revenue and profit, with competitors also reporting similar trends [1]. Orders and Future Outlook - The company has a total contract order amount of 4.467 billion yuan, indicating a sufficient backlog to support ongoing operations [3]. - The company is implementing cost reduction and efficiency enhancement measures to improve operational performance [3]. - The management is focusing on optimizing resource allocation and enhancing budget management to sustain profitability [3]. Accounts Receivable - As of the end of the reporting period, accounts receivable stood at 2.385 billion yuan, with a provision for bad debts of 999.3 million yuan, resulting in a net value of 1.392 billion yuan, a decrease of 9.24% year-on-year [6]. - The accounts receivable turnover rate dropped to 0.58 from 1.06 in the previous year, indicating a significant decline [6]. - The proportion of accounts receivable aged over three years increased from 25.65% in 2022 to 43.29% in 2024, reflecting a rising trend [6]. Revenue Recognition Policy - The company recognizes revenue for integrated construction projects upon completion and readiness for delivery, adhering to the relevant accounting standards [8]. - The average reduction rate for project audits over the past three years was 2.12%, with the company maintaining a cautious approach to revenue recognition based on historical data [8].

Group 1 - The tourism industry is experiencing a recovery, with domestic tourist numbers expected to reach 5.615 billion in 2024, an increase of 724 million from 2023, representing a year-on-year growth of 14.8% [1] - Domestic tourism spending is projected to reach 5.75 trillion yuan in 2024, an increase of 840 billion yuan from 2023, reflecting a growth of 17.1% [1] - The average spending per trip in 2024 is estimated at 1,024 yuan, showing a year-on-year increase of 2.0% [1] Group 2 - Consumer preferences are shifting, leading to changes in tourism themes, which presents both opportunities and challenges for tourism operators [2] - Non-traditional tourist destinations can attract large crowds quickly but face challenges in infrastructure, attractiveness, and repeat visitation [2][3] - Long-term visitors, such as families and artists, contribute significantly to the local tourism landscape, contrasting with the transient nature of typical tourists [3] Group 3 - The tourism user base is diversifying, with a shift from elite-focused travel to family-oriented leisure travel, as evidenced by the increase in family and parent-child trips [4] - Rural residents show a high willingness to travel, with 78% expressing interest in tourism, and their spending growth outpacing that of urban residents [6] - The demand for diverse pricing in tourism products is rising, with various destinations catering to different user groups [6] Group 4 - Successful tourism brands maintain their unique characteristics while offering a wide range of products to attract loyal customers [7] - The definition of tourism supply has evolved beyond natural and cultural attractions to include immersive experiences that create emotional connections with users [7][8] - Companies that transition from sightseeing to immersive experiences are more likely to succeed in the current tourism landscape [8] Group 5 - Key operational data from listed tourism companies shows that many are experiencing stagnant or negative revenue growth, while those focusing on leisure and vacation experiences are performing better [9] - The evolution of the tourism ecosystem indicates a shift from natural sightseeing to immersive experiences, with a focus on user engagement and experience time [8] Group 6 - The case of Japan's "MACHI*ASOBI" festival illustrates the effectiveness of strong marketing and differentiated immersive experiences in attracting tourists [11] - Creating immersive experiences requires breaking down self-perceptions and providing multi-sensory stimuli to engage users fully [12][14] - Successful tourism experiences often involve a high level of scene-setting and emotional engagement, as seen in events like concerts that drive additional spending [14]