网信办：近期，有网络账号利用AI技术仿冒公众人物形象，在直播、短视频等环节发布营销信息，误导网民，涉嫌虚假宣传和网络侵权，严重破坏网络生态，造成不良影响。下一步，对利用AI仿冒公众人物开展直播营销问题保持高压严管态势，对恶意营销账号，发现一批、处置一批、曝光一批。 https://t.co/KFzoxKhaQB ...

Core Insights - WonderLab, a leading brand in the probiotic sector, achieved significant sales during the "Double 11" shopping festival, with its "B420+S100" probiotic combination selling over 50,000 sets at a post-coupon price of 477.26 yuan [1][3] - Despite high sales and pricing, WonderLab faces criticism regarding the effectiveness of its products, with 117 complaints on the Black Cat complaint platform primarily about lack of weight loss and side effects [1][4] - Medical experts assert that probiotics are primarily used for diarrhea and gut dysfunction, not weight loss, indicating that marketing claims linking probiotics to weight loss may be exaggerated [5][6] Product Performance and Pricing - The "B420+S100" probiotic combination is priced at 477.26 yuan for a month's supply, with individual components priced at 224.42 yuan and 263.62 yuan respectively [3][4] - Comparatively, other brands like Lifespace and Beijing Tongrentang offer similar probiotics at lower prices, indicating that WonderLab's products are relatively expensive [3][4] Marketing and Consumer Perception - WonderLab's marketing strategies include aggressive promotions and influencer partnerships, contributing to its rapid rise in sales, with over 600 million bottles sold by March 2025 [8][9] - The brand's promotional language has been criticized for misleading consumers about the weight loss benefits of its products, which are classified as ordinary food and not as therapeutic agents [7][10] Regulatory and Compliance Issues - The manufacturing subsidiary of WonderLab faced penalties for producing non-compliant products, raising concerns about quality control and regulatory adherence [10] - Despite claims of clinical trials supporting the efficacy of its probiotics, the company has not publicly provided detailed experimental data, leading to skepticism about its marketing claims [6][10]

打开电商平台，"奥运冠军推荐土鸡蛋""央视主持人带货"等直播间屡见不鲜，殊不知这些"名人"可能都 是AI生成的虚拟形象。消费者基于对知名人士的信任下单消费，事后发现收到的商品与宣传严重不 符。 王一飞表示，商家使用AI生成名人形象推荐商品的行为，已经构成多重侵权。首先，商家未经允许用 AI技术生成名人肖像与声音宣传商品，使被仿冒者的人格形象与商品形成紧密关联，使消费者误以为 该名人是商品的推荐者，利用名人的形象、社会影响力等吸引消费者关注，增加交易机会，已经侵犯了 人物肖像权及声音权；若所推荐商品为假冒伪劣产品，导致被仿冒者社会评价降低，则还侵犯了名誉 权。被侵权人有权要求商家停止侵害、赔礼道歉、恢复名誉、赔偿损失。 11月10日，演员刘嘉玲在社交平台发布两张淘宝店铺截图，喊话某网店未经授权擅自使用梁朝伟的照片 进行商业宣传，此举迅速引发网友热议。 新京报记者了解到，"双十一"购物热潮，商家为了更好地宣传、增强消费者购物体验使用多种方法也出 现不少问题，不仅存在明星肖像权的侵犯，更有利用AI技术仿冒名人带货、虚假宣传等一系列乱象， 此外也有消费者利用AI恶意骗取退款等情况。11月11日，新京报记者邀请北京市第 ...

"每天25分钟，欧美外教一对一，0基础娃带出英语思维。"近期，线上英语一对一重新在社交平台爆 火。北京商报记者调查后却发现，一家名为LingoAce、动辄万元一个课包的线上英语培训机构，虽然面 向中国学生授课，但在销售课包时却以美元结算收款。在中国境内有公司的情况下，家长更是在付款后 才通过付款信息发现收款方为境外公司。不仅如此，企业和销售人员从未向家长提供合同或收据，家长 想要退课时机构还玩起"价格游戏"：购课宣传时按"基础课时+赠课"计算课单价，退费时则按"基础课 时"扣费，课单价差20%。 律师指出，通过美元结算并使用跨境资金收取平台收取学费，可能构成规避境内预收费监管的行为。同 时，若机构在宣传中使用误导性表述，涉嫌虚假宣传，应承担法律责任。跨境教育背后的收费乱象，正 成为家长和学生难以避开的"消费深坑"。 境内培训、美元结算 进入三年级，程雨第一次接到班主任的电话，是因为儿子的英语口音。"老师很温柔，提出孩子的笔试 成绩很好，但作为一门语言，课上无法表达整句，部分单词发音有些特殊的口音，建议家长花些时间进 行纠正。"其实儿子的英语表达问题，一直也是程雨的心病：绘本也读了，动画片也看了，可自己和丈 夫 ...

Core Viewpoint - WonderLab, a leading brand in the probiotic sector, has achieved significant sales during the "Double 11" shopping festival, but faces controversy regarding the effectiveness of its products, particularly in weight loss claims [1][7][11]. Sales Performance - As of November 11, 2025, WonderLab's "B420+S100" probiotic combination was the top seller on Taobao, with over 50,000 units sold at a post-coupon price of 477.26 yuan per set [1][4]. - The pricing of WonderLab's products is relatively high compared to competitors, with the B420 probiotic priced at 7.48 yuan per bottle, while similar products from other brands are cheaper [6][4]. Consumer Complaints - There are 117 complaints related to WonderLab on the Black Cat Complaints platform, primarily concerning ineffective weight loss and side effects [1][7]. - A consumer reported spending over 1,000 yuan on the B420+S100 combination without any weight loss, suggesting the product may not deliver on its promises [7]. Scientific Backing and Claims - Medical professionals assert that probiotics are primarily used for diarrhea and gut function disorders, not for weight loss, indicating that marketing claims linking probiotics to weight loss are exaggerated [8][9]. - Clinical studies cited by WonderLab show limited weight loss effects, with improvements in gut function rather than direct weight loss [7][9]. Marketing Practices - WonderLab's marketing strategies include using phrases that imply weight loss benefits, despite disclaimers stating that the products are ordinary foods without therapeutic claims [11][13]. - The brand has been criticized for misleading advertising, as promotional materials suggest weight loss effects while the product details clarify that it does not guarantee such outcomes [13][11]. Company Background - WonderLab was established in 2019 and has rapidly grown, achieving over 600 million bottles sold by March 2025, becoming the top seller in China's probiotic market [14]. - The company has undergone multiple rounds of financing, attracting investments from notable firms like IDG Capital and Temasek [14]. Regulatory Issues - A subsidiary of WonderLab faced penalties for producing non-compliant products, raising concerns about quality control in its manufacturing processes [15][17]. - The company has not responded to inquiries regarding the compliance and effectiveness of its B420 probiotic products [21].

Core Points - A recent investigation by "professional whistleblower" Wang Hai revealed that all 12 samples of olive oil purchased from platforms like Pinduoduo and Douyin contained adulteration or mislabeling, with the lowest "extra virgin olive oil" content at only 18% and the highest at 53% [1] - Wang Hai criticized the sellers for marketing these products as "extra virgin" which constitutes false advertising and illegal production and sale of food that does not meet safety standards [1] - Pinduoduo's customer service responded by stating that there is a dedicated department for strict regulation of merchant products and that the issue has been escalated for further investigation [1] - Douyin's customer service emphasized their commitment to monitoring the authenticity of product promotions and stated that any confirmed false advertising would lead to severe penalties for the involved parties [1] - A representative from a store implicated in Wang Hai's video claimed that their products are 100% imported extra virgin olive oil with complete import documentation and threatened legal action if the video was not removed [1]

Core Insights - The misuse of AI technology by some merchants during the "Double 11" shopping festival has led to significant discrepancies between advertised clothing items and the actual products received by consumers, raising concerns about consumer rights and trust [2] - AI models, while innovative and capable of reducing costs and enhancing product displays, are being exploited by certain businesses to create misleading representations of products, which can ultimately harm their reputation and lead to increased return rates and customer distrust [2] - The implementation of regulations such as the "Artificial Intelligence Generated Synthetic Content Identification Measures" aims to curb the misuse of AI and protect consumer rights, indicating that legal frameworks are evolving to address these issues [3] Group 1 - The "Double 11" shopping festival has seen a surge in consumer complaints regarding discrepancies between AI model representations and actual product quality [2] - Some merchants are using AI models to create an unrealistic "perfect" image of products, which misleads consumers and violates their right to informed purchasing [2] - The over-reliance on AI for creating idealized product images can lead to negative consequences for businesses, including increased return rates and loss of consumer trust [2] Group 2 - The new regulations effective from September 1 require clear identification of AI-generated content to prevent misuse and protect consumer rights [3] - Existing laws, such as the Consumer Rights Protection Law and the E-commerce Law, impose restrictions on false advertising and related practices [3] - The essence of successful online shopping lies in genuine product quality and sincere customer service, rather than artificially manufactured perfection [3]

Core Insights - The China Consumer Association reported a total of 536,761 consumer complaints in Q3 2025, marking a year-on-year increase of 7.9% [1] - Complaints related to false advertising, safety issues, and contract problems have seen a significant rise compared to Q3 2024 [1] Group 1: Complaint Trends - The main complaint issues identified include shortcomings in overseas travel platforms, particularly in service delivery and customer support [2] - The rise in complaints about automatic renewal services is attributed to hidden terms, lack of fee reminders, and difficulties in cancellation [3] - There has been a notable increase in complaints regarding power banks, particularly concerning safety certifications and misleading product specifications [3] Group 2: Specific Issues in Travel and Services - Consumers face challenges with travel platforms that fail to assist in refund requests when hotels refuse to cooperate, leading to dissatisfaction [2] - Information on travel platforms is often outdated, resulting in consumers arriving at hotels that are no longer operational or have changed names [2] - The discrepancy between advertised and actual hotel conditions has led to increased consumer frustration [2] Group 3: Automatic Renewal and Product Complaints - Automatic renewal complaints are rising due to the obscured presentation of renewal terms and inadequate notification before charges are made [3] - Consumers report difficulties in canceling subscriptions due to hidden options and unresponsive customer service [3] - Complaints about power banks include issues with non-compliance to safety standards and exaggerated product claims, particularly from smaller brands [3]

广州和翊信息科技有限公司存在虚假宣传违法行为（虚假或引人误解的商业宣传）。当事人的上述行为，违反了《中华人民共和国反不正当竞争法》第 八条第一款的规定，构成虚假或引人误解的商业宣传违法行为。 根据《中华人民共和国反不正当竞争法》第二十条第一款的规定，广州市白云区市场监督管理局决定责令当事人停止虚假或引人误解的商业宣传违法行 为，并对当事人作出如下处罚：罚款200000元。 中国经济网致电辛巴方面，辛巴公关负责人回应称，事情已经过去5个月，内部已经按要求整改完毕。 天眼查工商信息显示，广州和翊信息科技有限公司，成立于2019年，位于广东省广州市，是一家以从事软件和信息技术服务业为主的企业。企业注册 资本500万人民币。 深圳报业集团旗下财中社报道《辛巴旗下公司再涉"虚假宣传"被罚款20万》显示，广州和翊信息科技有限公司为知名主播辛有志的辛选集团旗下公司。 2020年11月，网友质疑辛选旗下主播"时大漂亮"在直播间推销的茗挚燕窝为糖水；同年12月23日，广州市市场监管局以"存在引人误解的商业宣传行 为"，"违反《反不正当竞争法》"为由，对和翊信息罚款90万元。 中国经济网北京11月6日讯（记者 马先震） 广州和翊 ...

Core Insights - The report from the Sichuan Consumer Rights Protection Committee indicates a significant increase in consumer complaints related to education and training services, which accounted for 7.35% of total complaints in Q3 2025, marking a year-on-year increase of 3.53 percentage points, the highest among service categories [1] Group 1: Complaint Statistics - A total of 17,758 complaints were received by consumer committees in Sichuan during Q3, with a resolution rate of 72.67%, recovering economic losses of 5.92 million yuan for consumers [1] - The top three complaint categories were quality issues (5,594 complaints, 31.50%), after-sales service problems (3,244 complaints, 18.27%), and pricing issues (2,082 complaints, 11.72%) [1] Group 2: Specific Complaint Cases - Complaints in the education and training sector were driven by misleading marketing tactics, such as false income claims and hidden fees, leading to disputes over refund policies [2] - Notable cases included a consumer being charged a 10% penalty for withdrawing from a painting course despite promises of easy refunds, and another consumer facing pressure to upgrade a course after initial dissatisfaction [2] Group 3: Broader Consumer Issues - Complaints regarding prepaid consumption in sectors like beauty, fitness, and education remain high, primarily due to businesses failing to honor commitments and imposing unreasonable fees [3] - Issues in live-streaming sales include false advertising, refund barriers, and difficulties for minors in making purchases, with several consumers successfully recovering funds through mediation [3] Group 4: Recommendations and Measures - The Sichuan Consumer Rights Protection Committee proposed measures to address the complaints, including stricter regulations on false advertising in education and training, and the establishment of third-party escrow for prepaid funds [4] - Recommendations also included promoting virtual reality for hotel bookings, implementing overselling alerts, and enhancing consumer education to avoid scams related to high-income job offers [4]