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广货行天下
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“广货行天下”需瞄准三大市场
Core Viewpoint - The development of service consumption is crucial for China's economic growth, with a significant gap compared to developed countries, indicating a vast potential for growth in this sector [2][3] Group 1: Service Consumption Trends - By 2025, the proportion of per capita service consumption expenditure in China is expected to reach 46.1%, while developed countries typically exceed 60%, with some even over 70% [2] - It is predicted that during the 14th Five-Year Plan period, service consumption will account for over 50% of total consumption, marking an irreversible trend [2] Group 2: Relationship Between Service and Goods Consumption - Both service and goods consumption are essential for expanding domestic demand, with service consumption focusing on growth and goods consumption on quality improvement [3] - The tourism sector exemplifies this relationship, with over 6.5 billion domestic tourist trips expected by 2025, highlighting the interconnectedness of service and goods consumption [3] Group 3: Market Opportunities for "Guangdong Goods" - The overseas market presents new opportunities for Guangdong goods, transitioning from low-margin exports to high-quality brand exports, particularly in emerging markets like Southeast Asia and Europe [4] - The Guangdong-Hong Kong-Macao Greater Bay Area, with over 80 million residents, serves as a significant market for both high-end and cost-effective products, providing a testing ground for product optimization [4] - The untapped potential in lower-tier markets, particularly in rural areas, offers significant opportunities for Guangdong goods, focusing on quality-price ratios rather than premium pricing [4] Group 4: Future Directions for Guangdong Goods - Future consumption trends are expected to lean towards intelligence, sustainability, differentiation, and emotional connection, where Guangdong has competitive advantages [5] - Guangdong's digital economy and advancements in AI and IoT are leading to innovative products, while the focus on green products aligns with global consumption trends [5] - The integration of local cultural elements into products enhances emotional value, appealing to younger consumers [5]
2026广东年菜进上海首战告捷,带动销售破两千万元丨广货行天下
Nan Fang Nong Cun Bao· 2026-02-05 13:05
Core Viewpoint - The 2026 Guangdong New Year Dish event in Shanghai has successfully generated over 20 million yuan in sales, showcasing the strong market potential for Guangdong cuisine in the East China region [5][30]. Group 1: Event Overview - The event has been held successfully under the Oriental Pearl Tower in Shanghai, leveraging media partnerships to promote Guangdong New Year dishes [3][4]. - The event featured the launch of the "Top Ten Guangdong New Year Dishes," which attracted significant consumer interest [12][14]. - Innovative marketing strategies, including an online mini-program, have contributed to high engagement, with over 100,000 visits in the first week [16][19]. Group 2: Sales Performance - The event's sales performance was impressive, with Guangdong New Year dishes and related products achieving sales exceeding 20 million yuan in the Shanghai area [30]. - Popular products included pigeon, meatballs, and traditional Guangdong desserts, which saw high demand during the event [21][22]. Group 3: Channel Expansion - The event successfully connected with over 60 local high-end supermarkets, chain restaurants, and e-commerce platforms in Shanghai, establishing a foundation for long-term market presence [33][38]. - Several partnerships were formed during the event, including procurement agreements with local companies, enhancing the supply chain for Guangdong New Year dishes [35][37]. Group 4: Brand and Market Impact - Participating companies reported increased brand recognition and market value, with many establishing initial collaborations with distributors and restaurant groups in East China [41][45]. - The event is seen as a significant step in promoting Guangdong cuisine beyond its traditional boundaries, highlighting the potential for market expansion [46][56]. Group 5: Cultural and Industry Collaboration - The event serves as a vital link for cultural and industrial cooperation between Guangdong and Shanghai, injecting new vitality into the festive consumption market [51][53]. - It is anticipated that feedback from the Shanghai market will lead to improvements in product taste, packaging, and supply chain for Guangdong dishes [53][54].
“广货行天下”走进财政厅:粤桂协作创建消费帮扶新平台
Nan Fang Nong Cun Bao· 2026-02-04 14:36
Core Viewpoint - The "Guangdong-Guilin Cooperation: Consumption Assistance New Platform" initiative marks the expansion of the "Guangdong Goods Going Nationwide" strategy from market areas to government agencies and communities, injecting new vitality into consumption assistance efforts between eastern and western regions [2][3][4]. Group 1: Event Overview - The "Guangdong-Guilin Cooperation: Consumption Assistance" event held at the Guangdong Provincial Finance Department showcases quality agricultural products and represents an innovative practice for deepening cooperation between Guangdong and Guangxi [3][4]. - The event attracted numerous government officials and staff, featuring products from 33 cooperative counties across 8 cities in Guangxi, highlighting the achievements of rural revitalization [5][6][7]. Group 2: Mechanism and Impact - The initiative aims to transition consumption assistance from a temporary activity to a normalized mechanism, combining government procurement with employee welfare systems to create a sustainable channel for product promotion [12][13]. - It reflects the proactive role of government departments in regional cooperation, enhancing the credibility and leadership of the "Guangdong Goods Going Nationwide" initiative through a combination of administrative promotion and market mechanisms [14][15]. Group 3: New Collaboration Model - This model breaks the traditional "one-way assistance" approach, gradually establishing a "two-way circular" cooperation relationship, where Guangxi's quality products leverage Guangdong's channels to enhance market competitiveness [16][17]. - The event emphasized the importance of improving product quality and technical innovation, with the Guangdong Provincial Agriculture and Rural Affairs Department stating that it will further promote the stability and development of Guangdong's agricultural products [22][23]. Group 4: Event Features and Services - The event featured various functional areas, including a "Daily Necessities Selection Area" showcasing high-frequency consumer goods, and a "Non-heritage and New Product Experience Area" that attracted significant attention [28][29][30]. - A one-stop procurement consulting service was provided, ensuring transparency and quality traceability throughout the purchasing process [31]. Group 5: Future Prospects - The "Guangdong-Guilin Cooperation: Consumption Assistance" series of activities is being rolled out across multiple provincial agencies, gradually forming a replicable and scalable mechanism for consumption assistance [38][39][40]. - As the "14th Five-Year Plan" promotes rural revitalization and regional coordinated development, the Guangdong-Guilin cooperation is entering a new stage of mutual benefit and win-win outcomes [47][48].
逛花灯、办年货:广州“千年商道”变身“广货长廊”
Xin Lang Cai Jing· 2026-02-04 14:19
本次活动融合"广货"与"花灯"两大元素,在北京路步行街南段设置了"北京路的老字号故事"老照片展, 讲述包括宝生园、广州酒家、陈李济等一批老字号"广货"的历史故事,让一场活动实现从"卖产 品"到"传文化"的跨越。 同时在广东省财政厅前、北京路泰康路口设置了两组马年主题花灯,在北京路步行街南段设置百米挂树 鱼灯,加之主街红色灯笼红火喜庆,惠福美食花街灯笼金光熠熠,北京路天河城B区"爱心树"挂树灯饰 银光闪闪,让"千年古道"沉浸于灯火璀璨、喜庆祥和的节日场景之中,为市民游客营造出"逛花灯、办 年货、赏非遗"的沉浸式体验。 中新网广州2月4日电 (记者 蔡敏婕)"广货行天下"2026年北京路花灯年货节4日在广州北京路步行街启 幕。"千年商道"变身"广货长廊",激活北京路商圈春节消费活力。 广州市越秀区是"广府文化发源地、千年商都核心",北京路自古便是广货汇聚、商贾云集之地。 下"2026年北京路花灯年货节启幕。中新网记者 蔡敏婕 摄 "广货行天 自今年以来,北京路步行街已举办"岭南律动粤潮生活嘉年华""首届地理标志产品嘉年华""广府腊味手 信节"等近10场"广货"主题促消费活动,涵盖非遗、腊味、地标产品、帮扶农产品等 ...
观赏鱼“游”成新广货,他用23年把童年爱好做成全球生意
Nan Fang Du Shi Bao· 2026-02-04 09:40
Core Viewpoint - The article highlights the success story of Guangzhou Qingqing Natural Agriculture Development Co., Ltd., led by Lin Hao, who transformed his passion for ornamental fish into a thriving business that exports to multiple countries, showcasing the growth of the ornamental fish industry in China, particularly in Guangzhou [2][5][12]. Company Overview - Lin Hao founded Guangzhou Qingqing Natural Agriculture Development Co., Ltd., which operates a large-scale ornamental fish breeding base with 17,000 fish tanks and 3,100 fish ponds, covering over 220,000 square meters [10][21]. - The company specializes in breeding over 200 species of tropical ornamental fish, including unique varieties that are exported globally [10][12]. Industry Context - The ornamental fish industry in Guangdong has reached a production value of 3.907 billion yuan, accounting for 32.83% of the national total [12]. - Guangzhou has become a significant center for ornamental fish production and trade, benefiting from its favorable climate and historical trading traditions [5][12]. Market Expansion - The company has recently gained the ability to export directly, with its first batch of tropical ornamental fish successfully reaching Canada in October 2025, comprising over 8,000 fish of more than 50 species [14][21]. - The establishment of the Guangzhou (Nansha) Agricultural Open Cooperation Pilot Zone has further enhanced the company's prospects for international trade [12][14]. Cultural Significance - Ornamental fish hold cultural importance in Chinese tradition, symbolizing prosperity and good fortune, particularly during the Lunar New Year [16][15]. - The company aims to connect different cultures through the shared appreciation of ornamental fish, which are increasingly popular among younger consumers for their aesthetic appeal and ease of care [16][21].
年客流量破1.35亿,广州北京路如何跑赢“下半场”?
Nan Fang Du Shi Bao· 2026-02-04 06:53
2025年广府庙会期间,惠福东路美食花街吸引不少人前来品尝美食。 作为广州建城2200多年来从未偏移、从未断代的城市中轴线,北京路自古便是商肆连绵的繁华之地。自2019年以 来,北京路接连开展两期改造提升,通过空间再造、业态焕新等方式,成为青年人争相打卡的"潮玩地标"。2025 年,北京路全年累计客流量达1.35亿人次,再创历史新高。2026年元旦假期,三天累计接待客流167.5万人次,同 比增长30%,实现新年"开门红"。 然而繁华背后,商圈仍面临消费热度时空不均、历史文化资源活化不足等痛点问题。站在客流量破亿的新起点, 承载着广州城市记忆与商业脉搏的北京路商圈如何跑赢"下半场"?南都记者走访北京路多个街区、商业体,对此 进行了深入调查。 每到春节临近,广州北京路便人山人海,西湖花市、广府庙会等一系列年俗文化活动,让世界各地的人在此同享 广府年味。 今年,更新改造后的北京路多了些新潮味:传统骑楼变潮玩集聚地,老牌商场成二次元碰头点,全国首部环境戏 剧更是吸引剧迷王晓从外地赶来,不到一年就打卡了20次北京路。 改造活化存量物业 发力"首店经济"打造城市地标 2025年10月,北京路步行片区改造提升项目二期完成 ...
广货行天下丨深圳!中山百货好物周末见
Nan Fang Du Shi Bao· 2026-02-04 04:35
Core Points - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" will be held on February 7-8, 2024, at the Happy Harbor Ferris Wheel Square in Shenzhen, organized by the Zhongshan government [2] - The event aims to deepen the integration of Shenzhen and Zhongshan, facilitating industrial collaboration, consumer interaction, and cultural exchange between the two cities [2] - A one-stop shopping experience will be created, showcasing various products including home appliances, furniture, consumer electronics, clothing, daily chemicals, food, cultural tourism, and housing [1][5] Group 1: Event Overview - The event will feature a physical area dedicated to Zhongshan quality products, enhancing the city’s image and showcasing technological innovation, manufacturing, and cultural heritage [5] - Various cultural activities will be organized, including traditional performances and calligraphy experiences to engage consumers and promote Zhongshan's cultural diversity [6][9] Group 2: Marketing and Promotion - A live-streaming sales initiative will be implemented, collaborating with major e-commerce platforms like Alibaba, Douyin, Kuaishou, and Meituan to boost brand visibility and sales [8] - The event will include seven themed exhibition areas, each focusing on different aspects of Zhongshan, such as its charm, intelligent manufacturing, tourism, livability, culinary offerings, environmental beauty, and unique city characteristics [11][12]
南农晨读|立春
Nan Fang Nong Cun Bao· 2026-02-04 01:30
Group 1 - The "Guangdong Goods Going Global" initiative has been included in the Guangdong provincial government work report, attracting widespread attention from various sectors [6][7] - The initiative started on January 15, with a series of innovative practices being implemented, including the global sales of products like Chen Village's annual oranges and Maoming's tilapia [8][9] - The establishment of the first strawberry facility cultivation demonstration point in Guangzhou marks a significant step in agricultural technology and rural revitalization efforts [11][14] Group 2 - The "Media + Shared Factory" model is empowering the "Guangdong Goods Going Global" initiative, with events like the culinary competition and promotional activities for the "High Gui Big Shrimp" showcasing local products [21][24][28] - The "Guangdong Goods Going Global" exhibition in Shanghai saw the rapid sale of traditional cured meats from Huangpu, highlighting the demand for high-quality local products during the peak purchasing season [30][32][33] Group 3 - Weather conditions in Guangdong are expected to fluctuate, with temperatures rising before a new cold front arrives, impacting agricultural activities [36][39]
父爱如兰,定义广货的浪漫丨广货行天下
Nan Fang Nong Cun Bao· 2026-02-03 11:32
父爱如兰,定义 广货的浪漫丨广 货行天下_南方 +_南方plus 春节将至,广东 肇庆四会市石狗 镇的兰花基地迎 来了最繁忙的季 节。花农们正将 一盆盆兰花小心 装车,来自各地 的游客在花圃中 穿梭,选购最心 仪的那盆年花, 一旁的线上直播 间里,主播们正 通过镜头展示千 姿百态的兰花。 四会兰花,这份 承载着岭南文化 深情的"广货" , 正乘着"广货行 天下"的东风, 走进千家万户的 春节。 当四会兰花被赋 予了"父爱如 兰"的情感内 涵,以中国式花 语传递中国人含 蓄而深沉的情感 表达,这份广货 也拥有了独特的 浪漫。而当"广 货行天下"的号 角吹响,四会兰 花以其独有的文 化气质,成为了 广货中最具温情 和诗意的代表。 父爱如兰 一种情感广货的 诞生 一盆精心培育的 四会兰花,跨越 千里,在父亲节 前夕被送至胡润 手中,这位常年 研究中国商业与 品牌价值的专 家,第一次收到 如此特别的父亲 节礼物。 胡润和四会兰花。 这份承载情感的 礼物背后,是一 个地方特色产业 的华丽转身。 2022年,四会在 广东省农业农村 厅指导下,依托 广东农产 品"12221"市场 体系,深挖父亲 节情感价值,巧 妙提炼出" ...
广货行天下,茂南罗非鱼香飘企业园区
Nan Fang Nong Cun Bao· 2026-02-03 10:33
广货行天下,茂 南罗非鱼香飘企 业园区_南方+_ 南方plus "很好吃,很 香!我平时不爱 吃鱼,但是这个 鱼我觉得很好 吃!"2月3日中 午,在广州南方 日报社员工饭堂 门口,刚品尝完 蒜香罗非鱼排的 小朋友开心地说 道。当天,"广 货行天下"茂南 罗非鱼大湾区新 春促销活动在此 举行,来自"中 国罗非鱼之 都"的优质罗非 鱼游进了企业园 区,为忙碌的职 场人带来一抹鲜 活的年味。 春节临近,南方 日报社文化产业 园区内年味渐 浓。作为国家文 化产业示范园 区,这里汇聚了 多家具有广泛影 响力的文化企 业。此次茂南罗 非鱼品牌宣传活 动,不仅以新品 试吃、互动体 验、买赠活动等 形式直接面向员 工推广茂南罗非 鱼,更着眼于搭 建与企业间的联 系,结合广货行 天下,茂名罗非 健康好年鱼的主 题打造,积极探 索茂南罗非鱼进 入企业B端采购 渠道的新途径。 "广货行天下 茂南罗非鱼大湾区新春促销"活动在南方日报社员工饭堂区举行。 上午十一点三十 分,随着午餐时 间到来,饭堂门 口的试吃区前逐 渐排起小队 伍。"我们准备 了蒜香罗非鱼 排、番茄罗非 鱼、酸汤罗非鱼 等多种口味,供 大家现场品 熟练地烹饪着, 蒜香 ...