第七届新浪财经金麒麟最佳分析师荣誉榜出炉，非银金融业第一名为国泰海通证券刘欣琦团队。 新浪财经整理刘欣琦最新研究观点如下： 国泰海通证券刘欣琦：地产对上市险企影响有限，非银板块蓄势待发 本周（11月24日-30日）市场对涉房险企的资产端关注度提升。从历史数据以及交流情况来看，我们认 为目前上市保险公司涉房资产的占比均大幅下降，且资产质量相对此前均有所提升。因此，我们认为地 产对保险公司资产端的影响有限；而从保险负债端来看，越来越多的迹象表明负债端触底回升迹象显 现，2026年开门红将呈现超预期表现。 专题：2025分析师大会：资本市场"奥斯卡"启幕 【相关阅读】第七届新浪财经金麒麟最佳分析师荣誉榜 投资建议：我们预计资负共振推动上市险企26年开门红NBV较好增长，维持行业"增持"评级。 国泰海通证券刘欣琦："报行合一"更进一步，看好非银板块补涨机会 1．经纪业务：本周（17日-23日）日均股基成交额为19257亿元（前值21040亿元）；截至本周末，2025 年两市日均股基成交额19404亿元，同比变动67.05%。 2．投行业务：截至2025年11月21日，IPO和定增承销规模为9526亿元；截至2025年 ...

Investment Rating - The report maintains an "Overweight" rating for the non-bank financial industry [1] Core Insights - The non-bank financial sector has shown a decline in trading volume, with the commercial real estate REITs pilot program progressing steadily [1] - The insurance industry has surpassed a total asset value of 40 trillion yuan, indicating robust growth [5][23] - The report highlights the performance of various sub-sectors within non-bank finance, with insurance leading in growth [11] Summary by Sections Non-Bank Financial Sub-Sector Performance - In the recent five trading days (November 24-28, 2025), all sub-sectors of non-bank finance underperformed compared to the CSI 300 index, with insurance up by 0.21%, securities by 0.75%, and multi-financial by 1.63% [10] - Year-to-date, the insurance sector has increased by 14.41%, while multi-financial has risen by 6.76% [11] Securities Sector - Trading volume has decreased month-on-month, with the average daily trading amount for November at 22,411 billion yuan, a 12.90% decline from the previous month but a 4.61% increase year-on-year [15] - The China Securities Regulatory Commission (CSRC) has released a consultation draft for the commercial real estate REITs pilot program, aiming to enhance the market [18][21] Insurance Sector - As of Q3 2025, the total assets of insurance companies reached 40.4 trillion yuan, a 12.5% increase from the beginning of the year [23] - The insurance sector's premium income for the first three quarters was 5.2 trillion yuan, reflecting an 8.5% year-on-year growth [23] - The report indicates a strong cyclical characteristic in the insurance industry, with expectations for improvement in both liabilities and investments as the economy recovers [27] Multi-Financial Sector - The trust industry is experiencing a stable transition, with total assets reaching 29.56 trillion yuan in 2024, a 23.58% year-on-year increase [30] - The futures market saw a trading volume of 6.03 billion hands in October 2025, with a transaction value of 61.22 trillion yuan, indicating a 4.56% year-on-year growth [35] Industry Ranking and Key Company Recommendations - The report ranks the non-bank financial sectors as follows: insurance > securities > other multi-financial [46] - Key recommended companies include China Life, Ping An, New China Life, China Pacific Insurance, CITIC Securities, Tonghuashun, and Jiufang Zhitu Holdings [46]

Industry Focus - The China Insurance Asset Management Association's WeChat account has been renamed to the China Banking and Insurance Asset Management Association, indicating an expansion of its functions to cover self-regulation across the entire banking and insurance asset management industry [1] Regulatory Updates - The China Actuarial Association released the "Guidelines for Cost Allocation of Life Insurance Products" to enhance the scientific and rational pricing of life insurance products, promoting the implementation of "reporting and operation integration" [2] Emergency Response - Following a severe fire in Hong Kong's Tai Po district, multiple insurance companies, including China Life (Overseas), Ping An Life, and Taikang Life, activated emergency plans, established response teams, and simplified claims processes to assist affected clients [3] Corporate Developments - Huazhong Insurance plans to raise no less than 1 billion yuan in a capital increase starting in 2025 to improve its capital structure and governance, despite facing challenges such as high equity pledge rates and management instability [4] - Deutsche Bank Insurance intends to increase its capital by 1.545 billion yuan, with existing shareholders contributing without new investors [5] - The National Financial Regulatory Administration approved Taiping Pension Insurance to increase its registered capital by 333.33 million yuan, raising it from 3 billion yuan to approximately 3.333 billion yuan [6] - The approval for the establishment of Beijing FaBa Tianxing Property Insurance Co., Ltd. was granted, with operations set to commence [7] Personnel Changes - Zhao Yulong was elected as the president of the China Insurance Industry Association, emphasizing the industry's transformation and high-quality development opportunities [9] - At Taikang Online, the original general manager resigned due to age, and a new interim leader with a technology background was appointed to drive innovation [10] - Zhongzai Group is undergoing a leadership change, with Vice President Zhu Xiaoyun proposed to become the first female president, reflecting a trend towards a younger and more professional management team [11]

Summary of Sunshine Insurance Conference Call Company Overview - **Company**: Sunshine Insurance - **Date**: November 27, 2025 Key Points Industry Insights - The life insurance industry is facing challenges with the predetermined interest rate dropping to historical lows, with traditional products at only 2.0% [2][3] - Concerns exist regarding the growth rate and competitiveness of life insurance products, particularly due to a sales slump attributed to product switching and annual task adjustments by insurance companies [2][3] Sales and Growth Expectations - The bank insurance business is expected to benefit from banks' net interest margin pressures and strong demand for middle-income products, with an anticipated premium growth in the coming year [2][3] - Individual insurance business is under significant transformation pressure due to regulatory changes and intense competition for new customers [2][3][4] Agent Workforce and Productivity - Sunshine Insurance is focusing on high-quality transformation of its agent workforce, with approximately 49,000 agents currently, maintaining a per capita productivity of about 28,000 yuan [2][5] - The company is reducing management layers to enhance personal development among agents, although the number of active agents has slightly decreased [5] Product Strategy - Dividend insurance has become mainstream, with a significant increase in its share of new policies, expected to reach 70%-80% [6][7] - The company plans to diversify its product offerings by increasing the proportion of individual insurance channels for protection products and mid-term savings products [7] Asset Allocation Strategy - Fixed income assets constitute 75% of the company's portfolio, with over 75% in long-term bonds and approximately 200 billion yuan in ultra-long bonds [8] - The company aims to maintain a stable asset duration and will selectively overweight certain assets, with equity investments making up 15% of the portfolio [8] Regulatory Impact - The implementation of the unified reporting policy for non-auto insurance is expected to cause short-term premium fluctuations but may lead to improved profitability in the long run [10] - The company has established a special task force to develop differentiated strategies in response to regulatory changes [10] Health Insurance Development - The guidance for promoting high-quality development in health insurance provides opportunities for traditional and potential dividend health insurance products [11][12] - The company plans to focus on health insurance once regulatory details are clarified [12] Financial Management - Sunshine Insurance has developed a cost management approach aligned with regulatory directions, allowing for more precise management of various costs [13] - The company is also exploring opportunities in inclusive finance, particularly in agricultural insurance and health insurance, despite current high costs [14] Future Investments - Sunshine Insurance has recently invested 20 billion yuan in a private equity fund and plans to continue allocating funds in line with its investment strategy [18] Industry Trends - The insurance industry is adopting measures to combat "involution," focusing on product strength, risk management, and customer service rather than competing on commissions [17] This summary encapsulates the key insights and strategic directions of Sunshine Insurance as discussed in the conference call, highlighting the challenges and opportunities within the life insurance sector.

Core Insights - China Post Group has re-entered the insurance intermediary market by obtaining approval from the National Financial Regulatory Administration to operate insurance agency business, covering common property and personal insurance types [1][6] - The move comes amid a significant reduction in the number of insurance intermediaries, with China Post leveraging its extensive network of over 50,000 outlets to fill market gaps and tap into underdeveloped markets [1][7] - The reactivation of insurance agency operations is seen as a strategic response to the ongoing reshaping of the insurance intermediary sector, aiming to enhance competitive advantages in rural and county areas [1][7] Summary by Sections Insurance Agency License - China Post has received approval to operate as an insurance agent, marking its return to the insurance intermediary market after a two-year hiatus [1] - The approval follows similar licenses granted to other companies, indicating a potential shift in the regulatory landscape [1] Market Context - The insurance intermediary market has faced intense competition, leading to a significant decrease in the number of intermediaries [7] - China Post previously divested its insurance intermediary stakes, but is now re-entering the market to capitalize on the current reshaping of the industry [6][7] Financial Performance - In the first half of 2025, Postal Savings Bank reported commission expenses of 4.15 billion yuan to China Post, reflecting a year-on-year increase of 7.82% [3] - However, the commission received by China Post from Postal Savings Bank has decreased by over 60% compared to the same period in 2023 [3] Strategic Implications - Analysts suggest that China Post's re-entry into the insurance agency business is driven by compliance needs, resource integration, and strategic positioning to capture market opportunities during a period of industry consolidation [7] - The extensive network of China Post is expected to provide a competitive edge in reaching underserved markets, aligning with national financial inclusion goals [7][8] Network Advantage - As of the end of 2024, China Post operates 54,500 outlets, significantly outnumbering other major banks, which positions it favorably in the insurance market [8]

Core Viewpoint - Another insurance intermediary listed on the New Third Board, Huakai Insurance Sales Co., Ltd., has announced its delisting decision, reflecting ongoing regulatory pressures and market consolidation in the insurance intermediary sector [2][4]. Company Summary - Huakai Insurance received a notice of termination of its stock listing, with trading set to resume on December 8, 2025, before officially delisting on December 22, 2025 [5][6]. - The company was established in July 2012 with a registered capital of 56.5 million yuan and became one of the first insurance intermediaries to list on the New Third Board in November 2015 [6]. - Huakai Insurance experienced rapid revenue growth from 94 million yuan in 2015 to 551 million yuan in 2018, but governance issues began to surface [6][7]. - The company faced a significant decline in net profit, reporting a loss of 1.62 million yuan in the first half of 2024, compared to a profit of 835.8 million yuan in the same period the previous year [7]. Industry Summary - The insurance intermediary market is undergoing a significant transformation, with a reduction in the number of listed companies from over 30 to just 8, as many firms face operational challenges and regulatory scrutiny [8][9]. - Five of the remaining eight insurance intermediaries reported losses in the first half of the year, indicating a trend of financial difficulties within the sector [8]. - The decline in listed insurance intermediaries is attributed to a combination of high listing costs, regulatory pressures, and a shift from quantity expansion to quality transformation in the industry [9]. - Industry experts suggest that insurance intermediaries should focus on specialization, digital transformation, and service innovation to remain competitive [9].

中国太保 20251126 摘要 太保积极响应监管对非车险应收保费的规范，推行见费出单制度，旨在 优化综合成本率和提升盈利能力，但短期内可能对保费增长带来压力。 此举有利于规范市场竞争，头部公司将更专注于定价和服务。 太保 2025 年综合成本率受自然灾害、市场竞争和业务结构调整影响。 车险方面，监管趋严和行业自律降低费用率，但新能源车赔付率上升。 非车险复杂性高，公司逐步退出高成本、高风险业务如个性宝，长期有 助盈利。 太保退出个人新保业务（个性宝）是主动调整，虽未出现重大亏损，但 为应对市场不确定性，选择停止新业务以确保经营稳健，预计 2026 年 底完成清退。 普惠金融是太保业务增长点，农险等受政府补贴，长期保本微利，但规 模上具有基石作用，分散风险，与法人单位大型项目互补，平衡利润和 稳定性。 太保寿险强调收关开门一体化，不提前预收。个险渠道通过提升代理人 产能实现高个位数增长，银保渠道通过拓展网点和提升产能实现 20%- 30%增速，保持价值率稳定。 Q&A 非车险报行合一政策对行业的影响如何？ 非车险报行合一政策是逐步落地的，预计到 2026 年将全面执行。该政策要求 重新梳理险种条款和费率，并严 ...

Core Viewpoint - China Post has been granted approval to operate insurance agency business, marking its entry into a market where many players are exiting due to stringent regulations and industry consolidation [1][4]. Group 1: Approval and Business Scope - On November 24, the Financial Regulatory Bureau approved China Post to conduct insurance agency business, allowing it to handle various types of insurance including property and life insurance [1]. - The approval signifies a strategic move for China Post, which has a vast network of over 54,000 outlets across urban and rural areas, providing a strong foundation for insurance distribution [2][3]. Group 2: Industry Context and Previous Actions - The insurance agency sector has seen a significant reduction in participants, with many agencies withdrawing from the market due to regulatory pressures [4]. - Historically, China Post had previously engaged in insurance agency activities but had seen some of its local branches voluntarily cancel their insurance agency licenses in recent years [3][4]. Group 3: Strategic Considerations - The decision to apply for a unified insurance agency license at the corporate level reflects a response to regulatory demands for licensed operations, aiming to streamline compliance and management [5][6]. - By centralizing the insurance agency operations, China Post can enhance resource allocation and avoid internal competition with its banking subsidiary, Postal Savings Bank [5][7]. Group 4: Network Utilization and Market Impact - The approval allows China Post to leverage its extensive network to enhance insurance service delivery, particularly in underserved markets such as third and fourth-tier cities [8]. - The integration of insurance services into existing postal operations is expected to improve customer access to insurance products and increase market penetration [8][9]. Group 5: Future Directions and Compliance - China Post is required to adhere strictly to insurance agency regulations and improve its management capabilities to protect consumer rights [9]. - The company aims to enhance the quality and efficiency of its insurance services, building trust and reputation in the market [9].

Core Viewpoint - The release of the "Guidelines for Expense Allocation of Life Insurance Products" aims to enhance the scientific and rational allocation of expenses in life insurance product pricing, aligning with the "reporting and operation integration" policy [1][2]. Group 1: Background of the Guidelines - The guidelines were introduced in response to increasing demands for expense allocation in life insurance pricing, evaluation, and management, particularly since the implementation of the "reporting and operation integration" policy in 2023 [1]. - The guidelines are designed to improve the scientific and rational nature of expense allocation, thereby enhancing market order in the life insurance sector [1]. Group 2: Main Content of the Guidelines - The guidelines define and categorize expenses into variable and fixed expenses, with variable expenses further divided into those paid to intermediaries or sales personnel and other variable expenses [1]. - The guidelines specify the scope of expense allocation based on the nature and cause of expenses [1]. - The guidelines outline methods for expense collection, recognition, and allocation, emphasizing a principle of "recognition first, allocation later" to ensure a scientific and rational approach [1]. Group 3: Impact on the Industry - The guidelines provide scientific guidance for expense allocation in the life insurance industry, enhancing the rationality of pricing and promoting better implementation of the "reporting and operation integration" policy [2]. - The guidelines are expected to improve expense management levels within insurance companies, leading to refined management practices, increased operational efficiency, and optimized resource allocation [2]. Group 4: Future Work Arrangements - The China Actuarial Association plans to conduct industry training to raise awareness of the importance of refined expense management and improve expense management levels among insurance companies [3]. - The association will continue to monitor and research expense allocation and management practices within the industry to promote fair competition and high-quality development [3].

来源：中国银行保险报 朱艳霞 为贯彻落实《国务院关于加强监管防范风险推动保险业高质量发展的若干意见》精神，进一步提升人身 保险产品定价中费用分摊的科学性与合理性，更好地落实"报行合一"相关要求，11月21日，中国精算师 协会(以下简称"精算师协会")发布了《人身保险产品费用分摊指引》(以下简称《指引》)。 立足实务 细化"报行合一"落地路径 《指引》立足行业人身保险产品费用分摊工作实际，并结合"报行合一"要求进一步细化，涵盖了费用定 义与范围、费用分摊的原则与方法、费用认定与分摊、费用基础管理等内容。 明确费用边界 划定"四类不纳入"情形 《指引》适用于一年以上个人长期人身保险产品的费用分摊工作。 《指引》所称产品费用，是指保险公司经营人身保险业务发生的相关费用(不涉及税金及附加)，包括变 动费用与分摊的固定费用。 其中，变动费用是指保险公司因销售保单而产生、与销售直接相关的费用，主要包括向中介机构或保险 销售人员支付的变动费用(含支付给中介机构的手续费，支付给保险销售人员的直接佣金、附加佣金 等)，以及其他变动费用(业务推动费以及与销售直接相关的培训费、宣传费、招待费等)。分摊的固定费 用是指除变动费用以外 ...