中国商业经济学会副会长宋向清在接受《证券日报》记者采访时表示，新春是消费市场的重要窗口期，各地发力票根联 动，核心是借助交通、演出、赛事、景区等消费精准导流，打破商旅文体等行业壁垒，将单一消费行为转化为"吃住行游购 娱"的链式消费，让消费"流量"转化为发展"留量"。 中国数实融合50人论坛智库专家洪勇对《证券日报》记者表示，票根联动本质上是一种"低成本、高黏性"的消费撬动机 制。春节期间人流、客流高度集中，把交通票、演出票、赛事票、景区票等"既有出行行为"转化为可继续使用的消费凭证，能 够把一次性出行延伸为多场景、多轮次的消费行为，可有效拉长消费链条、提升客单价和停留时间。 "从地方治理视角看，这种做法不依赖大规模财政补贴，而是通过规则设计撬动商家参与、平台协同和多场景整合，既能 激活服务消费，又能带动文旅、商贸、餐饮、住宿等行业形成联动，是当前促消费、扩内需中性价比很高的一种'轻政策工 具'。"洪勇称。 本报记者 刘萌 新春佳节临近，全国多地纷纷解锁票根联动新玩法，将交通、演出、赛事、景区等各类票根转化为消费福利凭证，串联 起"吃住行游购娱"全链条，实现"一次消费，多重福利"的体验，让群众在新春出行游玩期间 ...

Core Viewpoint - The concept of "ticket economy" is gaining traction among representatives and committee members in Sichuan, emphasizing the integration of various consumption activities with local businesses to enhance consumer experiences and stimulate economic growth [9][10]. Group 1: Ticket Economy Development - The "ticket economy" integrates ticketing for events, performances, and exhibitions with local businesses, creating cross-scenario discount experiences [9]. - The development of the "ticket economy" in Sichuan is seen as having unique advantages due to the region's rich resources and high-value ticket offerings, such as those for Jiuzhaigou and Sanxingdui [10]. - Current challenges include underdeveloped ticket value, short industry chains, insufficient regional collaboration, and a lack of mature cross-city ticketing systems [10]. Group 2: Enhancing Consumer Engagement - To transform one-time cultural experiences into sustainable consumer engagement, it is essential to embed cultural IP into the ticketing process, making tickets collectible cultural artifacts rather than mere discount vouchers [11]. - The goal is to elevate tickets to emotional mediums that can drive social sharing and stimulate repeat consumption [11]. Group 3: Local Development Strategies - Smaller cities and counties in Sichuan have concentrated cultural tourism resources and lower consumption costs, making them suitable for developing new consumption models like the "ticket economy" [12]. - However, these areas face challenges such as limited IP recognition and weak collaboration among business entities, which can hinder long-term benefits [12]. - Future development should focus on unique local characteristics to create compelling consumer experiences, avoiding simple replication of successful models from larger cities [12].

马年春节档即将盛大启幕，广东省电影局联动多部门重磅推出"看电影、享优惠"等八大新春观影福利， 以"电影+"跨界融合的创新模式，激活假日消费潜能，为全省群众与游客打造一场兼具文化深度、科技 亮点与惠民温度的光影盛宴。 值得一提的是，广东今年的八大新春观影福利中还包含超过百场公益观影专场，重点面向外卖骑手、快 递员、环卫工人、退役军人、残障人士、赴粤团聚留守儿童等群体，共计发放15000张电影票，让文化 惠民的温度传至岭南大地的每一个角落。通过"电影+"新春大礼包的发放，电影将成为联结文旅、餐 饮、购物甚至公益的纽带，有效实现刺激消费与文化惠民的双重目标，为广东电影市场注入强劲动力。 说到底，电影品质才是观众买票的根本驱动力。广东之所以能24年蝉联全国"第一票仓"，靠的不仅是扎 实的消费力和高回报率的优惠机制，更有对影视生产长年累月的系统性培育。2025年5月，广东就重磅 推出《关于推动广东影视产业高质量发展的若干政策措施》，将影视制作的全链条考虑在内，提供了从 选题孵化到拍摄服务、从资金激励到人才培养的全链路扶持体系。 在此激励下，全年广东电影备案数量高达313部，居全国第二，显示出内容生产者前所未有的热情与底 ...

本次活动由贵州广电网络传媒集团旗下"一码游贵州"平台承办，是贵州以"票根经济"模式提振旅游消 费、丰富旅客体验的具体举措。即日起至2026年12月31日，省外游客在"一码游贵州"微信小程序或APP 上，购买贵州指定景区门票（含黄果树瀑布、荔波小七孔等热门景区），体育赛事入场券，演唱会、音 乐节及重大展会门票，凭上述任意一种电子票根，即可申领500元旅游消费券。活动覆盖2026年全年， 无论游客选择哪个季节来黔，都能享受到这份专属实惠。 转自：贵州日报 本报讯 2月3日，记者从省商务厅获悉，省商务厅、省文化和旅游厅、省体育局联合推出"票根优惠活 动"，省外游客可凭指定门票票根申领500元旅游消费券，覆盖餐饮、商超、加油等多个消费场景，让大 家边赏贵州山水、边享实惠优惠。 此次消费券使用范围广泛，旅客领券后在全省参加活动的超6000家线下餐饮、商超、加油站门店和平台 线上购物专区，可享受单笔8折立减优惠，用完为止，让游客走到哪、优惠享到哪。需要注意的是，消 费券领取后有效期为5天，未使用完毕的额度将自动回收，省外游客需留意消费券使用细节，避免错过 优惠。 （贵阳日报融媒体记者 庭静） （《省外游客可凭指定门票票根 ...

Group 1 - The core concept of "emotional economy" is gaining traction as a key driver for consumption, with various local governments incorporating it into their economic strategies to enhance consumer spending and meet emotional needs [1][2] - The shift in consumer decision-making from "cost-performance ratio" to "emotional value" indicates that emotional economy is becoming a vital consideration in purchasing decisions, providing a new growth avenue for traditional industries [1][2] - The development of the emotional economy is expected to invigorate both physical sales and service sectors, enhancing product value through cultural and emotional attributes, and promoting immersive consumer experiences [2] Group 2 - Despite its potential, the emotional economy faces challenges such as product homogenization, inflated value perceptions, lack of standards, and regulatory lag, which need to be addressed for sustainable growth [3] - Collaboration among various stakeholders, including government, enterprises, industry associations, and consumers, is essential to overcome existing barriers and transition the emotional economy from concept to a mature, sustainable industry [3]

中新网南京2月3日电 题：变赛事流量为经济增量 江苏省政协委员热议"苏超+" 中新网记者 朱晓颖 176天、85场比赛、现场观众超243万人次、线上直播观众超22亿人次……正在南京召开的江苏省两会 上，江苏省政协委员热议2025江苏省城市足球联赛(下称"苏超")带来的"赛事+"效应，为赛事流量转为 经济增量支招。 2025年11月1日晚，2025江苏省城市足球联赛总决赛在南京奥体中心体育场举行。中新网记者 泱波 摄 江苏省政协常委、致公党连云港市委会主委薛艳丽表示，"苏超"平均1元门票带动了7.3元的周边消费， 体现出"票根经济"的杠杆效应。当前，"票根+"技术仍有短板，景区、酒店、餐饮、交通等系统或使用 不同票务、支付系统、活动平台，票根信息难以归集到同一消费者账户下，促消费活动难以统筹。薛艳 丽建议，建立多部门合作机制，鼓励知名商圈成立"票根经济"联盟，从"卖单品"转向"卖生态"，变"头 回客"为"回头客"；推动新技术应用，如将数字票根融合人工智能技术，为观众定制专属视听彩蛋等。 江苏省政协委员、民盟江苏省委员会专职副主委冯泉认为，数据要素是链接赛事经济和文商体旅消费的 关键抓手。冯泉建议，探索数据金融创 ...

Core Insights - The 35th International Table Tennis Federation (ITTF) Asian Cup will take place from February 4 to 8, 2026, in Haikou, Hainan Province, marking the first time the event is hosted in this city [1] - The event is expected to significantly boost local tourism and consumption, with hotel bookings around the venue increasing by over 150% year-on-year, and high-end hotel occupancy rates exceeding 90% within a 3-kilometer radius [1] - The tournament features 64 top players competing in both men's and women's singles, with a total of 128 matches scheduled over five days, also serving as a qualification event for the ITTF World Cup [1] Industry Impact - The Asian Cup is seen as a catalyst for activating Hainan's cultural and tourism consumption chain, leveraging the benefits of upgraded duty-free policies post-border closure [2] - The innovative "ticket root economy" model allows spectators to exchange event tickets for duty-free shopping vouchers, driving both the number of duty-free consumers and the total spending [2] - The return of key players like Sun Yingsha and Wang Chuqin has heightened interest in the event, stimulating integrated travel demand for "watching matches + tourism" [2]

Group 1 - The 35th International Table Tennis Federation (ITTF) Asian Cup will take place from February 4 to 8, 2026, in Haikou, Hainan Province, featuring 64 top players competing in both men's and women's singles events [1] - Hotel bookings around the competition venue have surged over 150% year-on-year, with high-end hotel occupancy rates exceeding 90% within a 3-kilometer radius of the venue [1] - This event marks the first time the Asian Cup is held in Haikou and is the first major international sports event in Hainan since the full closure of the free trade port, serving as a platform to showcase the city's vitality and promote consumption [1] Group 2 - The Asian Cup has effectively activated Hainan's cultural and tourism consumption chain, leveraging the benefits of upgraded duty-free policies [2] - The "ticket root economy" model allows visitors to exchange event tickets for duty-free shopping vouchers, significantly increasing both the number of duty-free consumers and the amount spent [2] - The return of key national players, Sun Yingsha and Wang Chuqin, has heightened interest in the event, stimulating integrated travel demand for "watching the match + tourism" [2]

"乒乓球亚洲杯有效激活了海南的文旅消费链条。借助封关后免税政策升级的红利，本届亚洲杯推出的 "票根经济" 模式成效显著，游客凭赛事门票可兑换免税购物券，带动免税消费人次与金额同步增长。 这一创新实现了 "观赛流量" 向 "免税消费流量" 的转化，使赛事成为海南免税经济的重要引流渠道，进 一步巩固了国际旅游消费中心的定位。"同程研究院高级研究院分析称。 本届赛事是乒乓球亚洲杯首次落户海口，也是海南自贸港全岛封关后迎来的首场大型国际体育赛事，不 仅汇聚亚洲顶尖乒乓高手同台竞技，更成为展示城市活力、释放消费潜力、推动文体旅深度融合的重要 窗口。海口市以此为契机，将于2月3日至12日启动"海口，乒乓来了"体育消费嘉年华，联动全市18个重 点商圈、特色街区及交通枢纽，围绕"拓展体育消费场景、打造赛事旅行品牌、营造全民参与氛围、促 进本地消费联动"四大目标，构建"观赛+购物+打卡+体验"一体化城市动线，向世界呈现一个开放、自 信、充满活力的现代化海口。球迷可凭亚洲杯门票可在参与商圈兑换餐饮、零售、文创、免税等多类消 费券，实现"一票享全城优惠"。 智通财经APP获悉，2026年2月4日至8日，第35届国际乒联-亚乒联盟乒 ...

1 65 WARRETOLIA 6 MXLE usic and E 2014 1974 all " // " Harrist 理主 文明 和谐 公正 法治 目的 赛国 敏业 平等 友 18 er BHAD KITACH CONSUL COND 国HDD IDWO House 房 | 新闻 | | 还是鲜的好 162 and the first and to the program d Stop p 大单品引客 人气流量带来消费增量 "泸州音乐节真的很值！""音乐节+烟花秀的组合精彩纷呈，现在还回味无穷……"1月31日，距离"泸州酒要会音乐 节"落幕已过去3个多月，小红书上的打卡笔记仍在更新，不断吸引着网友留言"下次一定去"。 这些不断持续累积的"长尾流量"，既在为泸州下一场音乐节积蓄力量，又反衬上一场音乐节在"大单品"策略上的 成功。 时间回到去年国庆中秋假期，"泸州酒要会音乐节"火热开场，3天吸引15万年轻乐迷，其中市外观众占比超88%、 省外观众占比超50%。这场初次举办即出圈的音乐节，将超高流量成功转化为城市消费增量——据泸州市文化广 播电视和旅游局统计，音乐节直接营收达6500万元，带动周边消费超5亿 ...