票根经济

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“中国戏”缘何吸引“Z世代”
Zhong Guo Qing Nian Bao· 2025-10-03 00:48
Core Insights - The "2025 National Drama Shanghai Performance Season" successfully showcased five plays, highlighting the revival of Chinese drama in its birthplace, Shanghai [1][4] - The relationship between the audience and the performance is emphasized as a core element of contemporary theater, with a focus on accessibility and engagement [1][2] - The appeal of "Chinese drama" to the younger generation is attributed to its cultural roots and modern relevance, making it fashionable even after years of performance [2][3] Summary by Sections Performance Highlights - The performance season featured five plays: "Four Generations Under One Roof," "Stories from the Drum Tower," "The Grand Mansion," "Live Broadcast of the Founding Ceremony," and "Beijing Fayuan Temple," with a total of 16 performances [1][2] - Each play reflects significant themes, such as national identity, cultural heritage, and historical narratives, appealing to diverse audience interests [2][3] Audience Engagement - The importance of the audience's experience is highlighted, with different viewers seeking education, entertainment, or a combination of both from the performances [2][3] - The concept of "cultural mobility" is introduced, suggesting that the audience's experience transcends geographical boundaries, connecting them to broader cultural narratives [4][5] Historical Context and Future Directions - The historical development of Chinese drama is acknowledged, with a call for contemporary creators to establish new classics for the 21st century [3] - The need for ongoing generational transmission of theatrical works is emphasized, with examples of long-running plays like "Beijing Fayuan Temple" serving as models for future productions [3] Economic Impact - The performance season is seen as a catalyst for local economic activity, transforming audience attendance into commercial benefits for surrounding businesses [5] - The initiative aims to create a sustainable cycle of cultural and economic engagement, enhancing the overall vitality of the arts in Shanghai [5]
全省各地国庆假期文旅活动掠影
Xin Hua Ri Bao· 2025-10-02 23:41
此外,七都还积极探索拓展"票根经济",联合本地商户推出"船票+景""船票+宿""船票+餐""船票 +购"等多重消费福利。"我们希望通过'一张票'串联起'吃住行游购娱'全链条,让'小票根'真正撬动文 旅'大消费'。"许程希说。 南通:百米江岸遍览一城风韵 "很久没有回来了,没想到小时候的江边荒地变得如此带劲儿!"10月2日,不久前回到南通的学子 杨盛和三五好友相约来到南通长江体育公园,刚想四处走走,就被远处一炉热气腾腾的石港窨糕吸引。 杨盛告诉记者,自己刚刚结束在外三年研究生学习,在社交平台上看到最近建成的南通长江体育公 园后被一眼吸引,于是趁着天气凉爽,与朋友相约江边。 苏州:一张船票玩转两座湖滨小镇 10月1日,串联苏州市吴江区七都镇、吴中区东山镇的水上航线——太湖揽胜17号线开启试航,每 日4班、2次往返,为两座湖滨小镇按下文旅联动"加速键"。 上午9时,位于七都镇南太湖大道的游船停靠点人头攒动。在工作人员引导下,首批120名游客有序 检票,陆续登上"山水02"号游轮。15分钟后,伴随清脆的汽笛声,游轮缓缓启航,驶入万顷碧波之间。 游客杨红菊一边用手机记录美景,一边感慨:"坐船从七都到东山,比开车快了近一 ...
“跟着赛事去旅行”,体育赛事激发假期消费新活力
Zhong Guo Zheng Quan Bao· 2025-10-02 14:19
Core Insights - The article highlights the emergence of sports events as a catalyst for boosting consumer spending during the National Day holiday, with various regions leveraging high-profile sports competitions to create new consumption scenarios [1] Group 1: Sports Events and Economic Impact - Various regions are organizing high-level sports events as a core strategy to activate holiday consumption, transforming sports traffic into economic momentum [1] - The model of "traveling to a city for a match" and "one-day competition with multiple days of stay" is gaining traction, encouraging consumers to engage in travel and spending around these events [1] Group 2: Innovative Consumption Models - The "event + business district" model is being adopted, where ticket holders can enjoy discounts at partner merchants, effectively converting spectators into consumers [3] - In Beijing, the China Open and WTT China Grand Slam are creating significant foot traffic, with fans traveling to support their favorite athletes during the holiday [3] Group 3: Integration of Sports and Tourism - Inner Mongolia has announced a directory of 80 sports events and 13 key events for the upcoming holidays, promoting the integration of sports, tourism, and commerce [4] - Chengdu is utilizing various sports events to link tourism, offering discounts at local attractions and restaurants for ticket holders [4] Group 4: Policy Support and Industry Development - The State Council has issued guidelines to enhance sports consumption and promote high-quality development in the sports industry, emphasizing the need for integrated planning across sports, exhibitions, festivals, and tourism [6] - Experts suggest that event organizers should focus on the needs of attendees, ensuring that services cater to their travel and leisure preferences [6]
黄金周看点 | “票根经济”在多地升温,小票根撬动大消费
Xin Hua Cai Jing· 2025-10-01 13:44
新华财经上海10月1日电(贾立歆)今年国庆中秋双节期间,全国多地重磅体育赛事陆续开幕。2025中 国网球公开赛、2025年WTT中国大满贯(世界乒乓球职业大联盟中国大满贯)、2025上海劳力士大师 赛……这些赛事不约而同地玩起了"票根经济",让票根不再是简单的纪念品,而是变成了能兑换咖啡、 游览景区甚至入住酒店的"万能折扣券"。一张张看似简单的赛事票根,正成为连接体育激情与城市消费 的关键纽带。 赛事扎堆开幕,票根经济悄然兴起 在北京,中国网球公开赛与WTT中国大满贯两大赛事同期举行,催生出"赛事+商圈"的创新消费模式。 在湖北,29场体育赛事和2场消费季活动将在双节期间举办,涵盖竞技体育、群众体育和数字体育等多 个领域,湖北省体育局还联合商圈、酒店、景区推出"知音湖北·票游荆楚"权益兑换机制,延伸消费链 条。与此同时,内蒙古"蒙超"联赛、重庆"渝超"联赛等地方赛事也纷纷加入"票根经济"行列,让体育流 量转化为消费增量。 票根经济,正悄然改变着传统的消费模式。它让票根从消费的"终点凭证"转变为"起点凭证",推动单一 消费向链式体验转变。这张曾经只证明观众"来过"的纸片,如今被赋予了新的使命,成为一张"城市体 ...
黄金周消费“观”|IP首展、票根经济,双节逛街“雷达”已启动
Sou Hu Cai Jing· 2025-09-30 22:37
Group 1 - The article highlights the vibrant consumer market in Jiangsu during the dual festival period of National Day and Mid-Autumn Festival, showcasing a strong upward trend in consumption [2] - Various promotional activities and themed events are being organized to attract consumers, with a focus on creating engaging atmospheres and experiences [2][6] - The introduction of limited-time pop-up stores featuring popular IPs and unique products is driving foot traffic and enhancing consumer engagement [4][6] Group 2 - The Nanjing Wanxiang Tiandi is leveraging the "first launch economy" and "first store first exhibition" strategies to attract young consumers, featuring high-profile brands and collectible toys [6] - Nanjing Pengxin Water City is offering discounts and services tied to ticket purchases from local attractions, enhancing the overall consumer experience during the holiday [6] - The Nanjing IFC mall is showcasing giant tank models and interactive exhibits to create a unique shopping experience, appealing to both shoppers and military enthusiasts [8] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing over 300 promotional activities during the holiday season to stimulate consumer spending, integrating various resources from shopping districts, scenic spots, and rural areas [8]
安徽将办金秋国庆消费月活动 发展“票根经济”迎客来
Zhong Guo Xin Wen Wang· 2025-09-30 12:28
安徽省文化和旅游厅副厅长邵海卫说,安徽将组织各市推出游历山河、中秋团圆、乐享晒秋等系列优质 产品,打造演唱会、音乐节、非遗展销、国潮市集、游园会等特色活动。 在惠民利民方面,安徽文旅、商务等部门将发展"票根经济",全面启动第十二届文化惠民消费季活动, 政府、金融机构、文旅企业、平台公司叠加发放文旅消费补贴,提升游客出游体验。 据安徽省商务厅副厅长张弘强介绍,今年前8个月,安徽各地组织促消费活动3400余场,拉动消费240多 亿元人民币。 近日,安徽省商务厅已启动实施2025年"徽动消费·金秋购物季"系列活动,计划9月至10月举办系列促消 费活动超1500场,配套发放消费券逾2亿元人民币。(完) 安徽将办金秋国庆消费月活动 发展"票根经济"迎客来 中新网合肥9月30日电 (记者 张强)记者30日从安徽省政府新闻办举行的新闻发布会上获悉,安徽将举办 金秋国庆消费月活动。其间,安徽拟开展"超级皖"美食争霸赛等各类促消费活动3800余场。 9月30日,安徽省政府新闻办举行新闻发布会。中新社记者 张强 摄 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 中新经纬版权所有,未经书面授权,任何单位及个人不得转载 ...
金秋国庆消费月活动来啦→
Sou Hu Cai Jing· 2025-09-30 10:04
金秋国庆消费月活动新闻发布会 时间:9月30日(周二)上午9:30 地点:省行政中心 实录内容 主持人章蓉生(省委宣传部新闻发布处处长):各位记者朋友:大家上午好!欢迎出席省政府新闻办新闻发布会。国庆中秋叠加的8天"超长假期"即将到 来,为充分释放超级黄金周的消费潜力,更好满足群众假日需求,省文旅厅、省商务厅共同策划推出"金秋国庆消费月活动"。为了让大家全面了解活动情 况,今天我们邀请到省文化和旅游厅副厅长邵海卫先生、省商务厅副厅长张弘强先生,他们将共同介绍活动情况。一同出席发布会的,还有合肥市人民政 府副市长王海霞女士、阜阳市人民政府副市长杨善竑女士、芜湖市人民政府副市长朱子先生、黄山市人民政府副市长刘力先生,他们将回答大家关心的问 题。 邵海卫(省文化和旅游厅副厅长):各位媒体朋友们,大家好!近年来,文化和旅游已经成为人民美好生活的刚需,逐渐成为主导型消费。按照省委、省 政府和文化和旅游部的部署安排,省文化和旅游厅紧盯多元化、个性化、品质化的假日市场需求,会同商务等部门着力构建"文旅商体健农"大消费格局, 精心策划"金秋国庆消费月活动",为全国游客朋友们献上丰盛的文旅大餐。主要有4个方面安排: 一是创意融 ...
“花灯+非遗”“邮轮+京剧”……节日消费掀热潮 传统文化以年轻化姿态 “圈粉”
Yang Shi Wang· 2025-09-30 09:40
在黄山市新安江畔的屯溪河街,一场集合了美食、音乐等多种元素文旅活动正在热闹进行。舌尖上的盛宴伴随着活力十足的音乐会,尽显 时尚烟火气。在美食市集里,最受欢迎的是非遗美食制作和体验。一个个微型灶台前,孩子们身穿围裙,在工作人员的指导下油煎毛豆腐、红 烧臭鳜鱼,学得有模有样。 今年国庆长假期间,游客们可以凭来黄山的机票、高铁票等票根,在"黄山小住"官方平台查询并享受吃购游娱等各指定场景的优惠政策, 打造全域性、综合性文旅消费新场景。 央视网消息:临近国庆中秋假期,安徽黄山市各地活动开始提前预热,美食文化、票根经济等成为撬动假期文旅市场的新引擎,让广大市 民游客在徽州赏美景、品美食,度过一个欢乐的假期。 国潮风的热度不只体现在花灯上。记者在市场里看到,国风月饼礼盒、服装饰品等产品都成了今年的 "新宠"。 浙江义乌:国潮花灯映圆月 节日消费掀热潮 中秋佳节临近,义乌国际商贸城的节庆用品销售迎来旺季。走进市场,红彤彤的灯笼挂满通道,国潮风花灯与非遗手作相映成趣,浓浓的 中秋氛围里,传统文化以年轻化的姿态 "圈粉"。 中秋佳节将近,义乌节庆用品的销售已进入 "冲刺期",经营户俞晓倩坐在电脑前,正帮着客人对单子安排发货。据 ...
“小票根”撬动文旅“大消费”,多地激发赛事经济新动能
Zhong Guo Zheng Quan Bao· 2025-09-30 08:23
中秋国庆假期临近,体育赛事成为假日消费的有力引擎。在北京,2025中国网球公开赛(简称"中网") 通过"票根经济"联动多个商圈,观众凭门票可在合作商户享受消费优惠,推动观赛人群转化为消费人 流。这一模式已在全国多地落地,从莆田的足球联赛到内蒙古的"蒙超"联赛,小小票根正作为"城市消 费通行证"撬动文旅大消费,展现出赛事经济对假日消费的拉动效应。 激活多元消费 中秋国庆假期前夕,北京国家网球中心钻石球场内,球员每一次得分都引爆全场;场外,手持中网票根 的观众可在隆福寺、五棵松等商圈数十家合作商户享受专属折扣。 一张中网门票,从观赛凭证变为激活多元消费的钥匙。这背后是北京"中网嘉年华"与全域消费场景的深 度联动。2025年中秋国庆假期,北京推出 "中网嘉年华OpenLive第二现场"计划,打造观赛派对、商圈 互动与影院观赛三大模式,让高端赛事从专业场馆走向城市街巷。 在传统院落里,现代巨幕前观众凝神注视赛场的每次扣杀;华熙LIVE·五棵松商圈中,球迷边购物边通 过直播关注战况,手中票根成为50多家餐饮商户的优惠"通行证"。 近40个观赛点遍布主要商圈,纸质或电子票根可在餐饮、购物、文旅等领域换取优惠,形成"一票根 ...
无锡梁溪区加快推进生活性服务业发展 多措并举激发消费活力
Xin Hua Ri Bao· 2025-09-29 21:27
今年以来,梁溪区深入贯彻落实国家及省、市关于促进消费扩容提质的决策部署,聚焦首发经济、大宗 消费、新型消费等重点领域,持续优化消费供给、丰富消费场景、激发消费活力,消费市场呈现稳中有 进、质效提升的良好态势。1—8月,全区实现社会消费品零售总额632.07亿元,同比增长4.9%,社零总 额持续保持全市首位。 优质供给满足消费新需求 聚焦当前消费群体个性化、体验式、品质化消费需求,梁溪区大力发展新兴消费业态、提升消费供给品 质。 持续深耕首发经济。今年以来全区落地省级以上首店25家,包括聚浪PARK、白松露餐厅等一批高能级 全国首店,"首发梁溪"品牌力破围出圈。 创新打造多元消费业态。聚焦二次元经济,布局明珠广场、地铁三阳站、锡上MONO多点联动的热点 区域,引入A3全国首店、泡泡玛特等20余家谷子品牌;聚焦宠物经济,在商业综合体、街区景区布 局"宠物友好"电梯、宠物休息和社交玩乐区域等配套硬件设施,运河汇商圈推出全国首家户外一站 式"宠物友好街区";聚焦体验式消费落地VISIONWALK幻旅之门无锡首店、元象大空间体验馆等一批 有特色、有亮点的互动类项目。 品质消费供给升级。路易威登、爱马仕、迪奥、古驰等品牌 ...