转自：北京日报客户端 看完演出，手中小小的票根还有大用处，串联起住宿、美食和游玩等多元体验——这是很多观众在2025 年明显感受到的变化。这一年，北京的演出市场持续沸腾，也进行了一场华丽的"升级"。无论是万人演 唱会的现场，还是剧场、古会馆，演出行业的价值远远超出了场馆的物理边界，而是浸润商业、旅游等 城市生活的消费脉络，不仅繁荣了文化生态，更以文商旅融合的态势，拉动了城市消费，彰显出全国文 化中心的文化聚合力和商业活力。 粉丝经济激活吃住行玩全域消费 2025年，北京演唱会市场的强劲势头有增无减，持续扮演着吸引全国各地观众跨城观演的重要角色。 五月天在鸟巢举办演唱会 这些全民奔赴的音乐盛宴，蕴含的商业潜力早已超越门票本身，从演出周边到交通食宿，衍生出一条漫 长的消费链条。每逢大型演出日，以场馆为圆心的城市区域便率先感知到热浪来袭。住宿市场是最敏锐 的晴雨表，场馆周边数公里内的酒店在演出周末均有价格上浮，依旧"一房难求"。 这一年里，五月天史无前例地在国家体育场（鸟巢）举办13场演唱会，张杰、凤凰传奇、孙燕姿、林俊 杰等歌手、组合在鸟巢举办的演唱会，也成为市场的大热门，首都体育馆、华熙生物·润百颜中心、工 人 ...

近日，中央党校主办刊发文章，将一种在年轻群体中悄然兴起的"犒赏经济"定义为拉动内需、扩大 消费的新引擎。 核心驱动力是为情绪价值买单。据权威预测，作为"犒赏经济"典型代表的潮玩产业，到2026年市场 规模将达到1101亿元。 01 经济新概念 "犒赏经济"并非传统经济学概念的简单再现。 它是指消费者为应对压力或满足特定心理需求，购买能力范围内的非必需品或体验服务，以获取即 时愉悦感、自我确认感和心理疗愈的经济活动。 这与"口红效应"有本质区别。后者是经济波动时人们被迫转向廉价非必需品，而"犒赏经济"表现出 更强的主动性和情感导向，消费不仅为满足功能，更是为了自我关爱和心理建设。 潮玩产业是"犒赏经济"最生动的注脚。市场正经历爆发式增长。中国潮玩产业已超越"盲盒"的单一 形态，发展成千亿级的"情绪生意"。 产业内部充满活力与想象空间。2025年4月的数据显示，全国现存的潮玩相关企业超过5万家，头部 品牌泡泡玛特2024年营收首次突破百亿元。 一个值得关注的现象是，头部品牌的市场份额之和尚不足一半，超过50%的市场仍是广阔蓝海。 03 消费新面貌 现代年轻人的消费画像正被"犒赏经济"深刻重塑。 消费者的行为特征是 ...

2025年是科技引领、转型加速的一年。以"杭州六小龙"为代表的一批前沿科技企业崭露头角，在人工智 能、机器人、游戏开发等领域取得突破性进展；在城市发展方面，"现代化人民城市"建设逐步推进，通 过大数据、云计算等先进技术，实现城市管理的精细化、智能化；"育儿补贴"全面升级，大大缓解了年 轻家庭的压力，为社会人口结构的优化和家庭稳定奠定了坚实基础。 苏超、票根经济等入选2025年度十大新词语 中新社北京12月16日电 (记者 应妮)"2025年度十大新词语"16日发布，依次为：苏超、票根经济、杭州 六小龙、现代化人民城市、育儿补贴、跨境支付通、对等关税、新大众文艺、轻体、拉布布。 中国国家语言资源监测与研究中心发布上述新词语并予以注解： 2025年是蓬勃发展、锐意创新的一年。城市特色体育联赛如雨后春笋般涌现，其中以"苏超"最为瞩目， 它不仅激活了地域文化，还成为城市品牌推广的新引擎；"票根经济"的兴起，不仅让电影票、演出票等 传统票根焕发新生，电子票务凭证也融入AR技术、区块链等高科技元素，进一步激活了链式消费潜 力。 编辑：郭晋嘉 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版 ...

Group 1 - The core viewpoint of the news is the successful implementation of the "old for new" policy in Rizhao, which has significantly boosted consumer spending and market vitality [1] - From January to November, the "old for new" policy has driven a total sales volume of 4.628 billion yuan in automobiles, home appliances, and other goods, indicating a strong consumer market [1] - The Rizhao Municipal Bureau of Commerce, in collaboration with other departments, has established detailed implementation rules for six categories of goods, including automobiles and home appliances, to promote the "old for new" initiative [1] Group 2 - The "old for new" policy has resulted in the sale of 13,900 scrapped vehicles and 11,800 replacement vehicles, along with 284,400 home appliances and 170,400 3C digital products, showcasing the policy's effectiveness [1] - A total of 801 enterprises have participated in the "old for new" initiative, and the subsidies applied for have reached 657 million yuan, reflecting the tangible benefits of the policy [1] - In addition to the "old for new" policy, Rizhao has launched a "combination punch" to stimulate consumption, including the innovative "ticket root economy" model, which has generated over 5.6 million yuan in consumer spending [2]

近几年，杭州演唱会持续高歌，"曲终"何以能"人不散"？杭州市以演唱会票根为切入点，整合景区、酒店、剧场等文旅资源策划推出"跟着演 唱会游杭州"系列活动，还设立专项资金支持大型演唱会项目，并推动场馆扩容改造、培育本土艺人IP、升级数字服务平台等。截至2025年9月 底，杭州共举办87场大型营业性演唱会（音乐节），观演人次达165.88万人次，票房收入11.8亿元，带动综合消费约71亿元。 "萌宠经济"崛起，成为各地拓展文旅消费的新赛道。湖州正在创新发展携宠旅游，在政策端出台促进携宠旅游发展举措，推动携宠旅游行业标 准化，在市场端打造宠物溯溪玩水游、携宠度假、携宠露营、宠物运动会、宠物市集等5大类产品，推出宠物友好Citywalk等线路，不断完 善"宠物友好型旅游"全链条生态。目前，湖州已建成55家宠物友好型景区和200余家宠物友好酒店及民宿，上半年接待全域游客和过夜游客增 速均列全省第3位。 （原标题：探索票根经济、人宠共游、舌尖旅行，浙江发布15个文旅促消费案例） 用一张演唱会门票撬动一座城的文旅消费、建设宠物友好型景区和酒店解锁"人宠共游"新范式、以"鲜辣"为主题打造美食街区带动更多消费体 验……近日，浙江 ...

Core Insights - In 2025, Chinese cinema celebrated its 120th anniversary with significant milestones, including the animated film "Nezha 2" achieving a global box office of 15.9 billion yuan, ranking among the top five in global box office history and marking the strongest Spring Festival box office ever at 8.257 billion yuan [1] - The integration of hard technology, particularly AI, into the film production process has enhanced efficiency, with over 100 films utilizing AI-assisted editing and special effects, resulting in a 40% increase in production efficiency [1] - A notable trend in 2025 is the "de-heroization" of historical narratives, focusing on ordinary individuals rather than traditional heroic figures, as seen in films like "Nanjing Photo Studio" and "East Extreme Island" [2][3] Group 1: Technological Advancements - The use of AI and particle simulation systems in "Nezha 2" has transformed animation production, making technology a core part of the creative process [1] - The film industry has seen a shift towards quality over quantity, with audiences increasingly favoring well-crafted films over mass-produced content [6][7] Group 2: Narrative Trends - The focus on ordinary people's perspectives in historical narratives has resonated with audiences, allowing for deeper emotional connections and a shift from didactic storytelling to empathy [3][4] - Films like "Chang'an's Lychee" illustrate how individual stories can reflect broader historical themes, emphasizing the significance of personal experiences in understanding history [3] Group 3: Economic Impact - The "ticket root economy" has emerged, where movie tickets serve as gateways to cross-industry consumption, promoting local tourism and dining through various promotional activities [8][9] - Collaborative efforts between films and local tourism departments have created new revenue streams, demonstrating a shift from a content-centric approach to an ecosystem-focused strategy [9][10] Group 4: Global Expansion - Chinese films are increasingly reaching international audiences, with titles like "Nezha 2" and "Nanjing Photo Studio" achieving success abroad, indicating a transition from showcasing Eastern culture to becoming global storytellers [11]

中新网合肥12月11日电 (记者张强)记者11日从安徽省政府新闻办举行的新闻发布会上获悉，今年前10个 月，安徽落地文旅项目1912个、总投资2709亿元(人民币，下同)，行业固投增速达26.2%。 此外，打造安徽文旅产业链对接大会、科技赋能文旅发展要素对接大会等招引平台，构建总规模达 206.7亿元的文旅产业投资"基金丛林"，以要素赋能推动项目招引提质。 在培育产业增长新动能方面，安徽坚持跨界融合、开源赋能，发展"票根经济"，举办"欢欢喜喜过大 年""春游江淮请您来""520"安徽文旅惠民消费季"百戏入皖"等文旅品牌活动。 值得一提的是，安徽今年以赛事为平台、立足"美食+产业"策划的"超级皖"美食争霸赛火爆"出圈"，有 效带动文化旅游、餐饮消费、食品加工等上下游产业联动发展，实现"一场活动带火一个街区、激活一 城消费"的乘数效应。(完) （文章来源：中国新闻网） 安徽省文化和旅游厅副厅长邵海卫说，"十四五"以来，安徽坚持供需两端发力，投资和消费双轮驱动， 积极运用市场逻辑、资本力量、平台思维、生态理念，推动文旅产业高质量发展迈出新步伐。 据介绍，安徽已将文旅产业纳入该省十大新兴产业之一，并着眼产业链延链补链 ...

Investment Rating - The report rates the industry as "Positive" [3] Core Insights - The implementation of the Spring and Autumn holiday policy has significantly boosted tourism demand, leading to a remarkable increase in market activity [5][22] - The "Snow Holiday" policy has stimulated rapid growth in the winter tourism sector, particularly in ice and snow activities [25][26] - Government subsidies and financial support are effectively driving service consumption across multiple sectors, including tourism, sports, and education [32][33] Summary by Sections 1. Spring and Autumn Holidays Drive Tourism Demand Recovery - The Spring and Autumn holiday policy was introduced to encourage local education departments to implement school holidays, leading to increased travel during off-peak seasons [10][13] - Family travel demand surged, with over 53% of trips during the Autumn holiday being family-oriented, particularly in educational tourism activities [17][21] - Popular tourist destinations experienced a significant increase in ticket bookings, with some locations reporting a 3.4 times year-on-year increase in ticket reservations [21][22] 2. Consumer Subsidies Promote Steady Recovery in Service Consumption - Recent policies from multiple government departments aim to enhance service consumption quality and convenience, focusing on cultural, tourism, sports, and education sectors [32][33] - During the National Day and Mid-Autumn Festival, over 29,000 cultural and tourism events were held, with consumption subsidies exceeding 480 million yuan [33] - The introduction of "ticket root economy" has linked various sectors, significantly boosting overall city consumption [33] 3. Valuation of Key Industry Companies - The report provides a detailed valuation of key companies in the tourism and hospitality sectors, highlighting their market capitalization and earnings per share projections [37][40] - Notable companies include Sanchuan Tourism, Huazhu, Atour, and Jiuhua Tourism, which are recommended for investment consideration due to their growth potential in the current market environment [40][41]

Core Insights - The "Happy Ice and Snow Season" event in Miyun District will run from December 7, 2025, to March 2026, offering diverse winter activities for residents and tourists [2] - The event emphasizes ice and snow sports, with upgraded ski resorts in Miyun providing over 20 ski trails catering to all skill levels, including night skiing options [4] - Various cultural and tourism products are being integrated, including scenic spots and unique experiences like hot springs and ice climbing [4] Group 1 - The event features a series of exciting activities during the New Year and Spring Festival, including free admission to key attractions and various ice and snow competitions [6] - A "ticket root economy" model has been introduced, allowing visitors to exchange ski ticket stubs for discounts at 28 participating businesses, enhancing the consumer experience [7] - Multiple promotional policies covering attractions, accommodation, dining, and retail have been launched, offering over 80 discount measures across key locations [8]

央视网消息：每天8点，央视网为您梳理24小时内发生在咱们身边的大小事儿。 ·国家发展改革委全年下达以工代赈中央投资355亿元。 ·保障冬季采暖，11月份国家铁路累计发送煤炭1.84亿吨。 ·"双十二"临近，中国消费者协会、中国市场监督管理学会发布消费提示。 ·中国疾控中心病毒病所研究员王大燕：预计全国流感在12月上中旬达峰可能性较大。 ·交通运输部原党组成员，国家铁路局原党组书记、局长费东斌严重违纪违法被开除党籍和公职。 "2025年度中国媒体十大热词"发布，分别是："十五五"规划、九三阅兵、全球治理倡议、DeepSeek(深度求索)、人形机器人、苏超、票根经济、育儿补贴、 科学素养、网络生态治理。 ·直达中越边境，南宁至凭祥高铁全线贯通运营。 ·侵华日军南京大屠杀遇难同胞纪念馆公布一批最新文物史料。 ·美国国土安全部长：计划扩大"旅行禁令"范围至30多个国家。 ·南非外长：美国无权单方面将南非排除在G20框架外。 ·日本启动第17次核污染水排海。 ·美海军公布三起"超级大黄蜂"战机坠机事故原因。 ·巴拿马航空公司：往返委首都航班停飞延至12日。 ·日媒：山上彻也首次向安倍遗属道歉。 ·米兰冬奥会火种抵达意大 ...