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AI时代的全球创作消费平台,出现了一家来自中国的「隐形冠军」
36氪· 2026-01-17 13:52
这家刚刚成立了两年半的公司,在没有自研底层大模型的情况下,悄然攀升成为了全球AI创作社区领域的"当红炸子鸡"。最近的一组数据直观说明其商业生 态位的量级:年度经常性收入(ARR)超过5000万美元,月活跃用户(MAU)突破2500万,用户单日生成图片超2000万张、视频超50万个。 这组数据打破了业界"唯技术论"的迷思。因为当大多数团队还在试探AI的办公天花板时,SeaArt选择了一条截然不同的路径:用AI满足人类的"情绪价 值"与"表达欲"。 从这家公司的成长故事,我们会发现AI下半场的竞争逻辑正在发生质变:从单一的"算力军备赛",转向了具有自我造血能力的"生态位争夺"。 一边是曾经喧嚣一时的底层"千模大战"格局基本固化,参数的边际效应递减;另一边是应用层的迷茫,大量调用基模的效率工具在短暂的流量爆发后,又迅 速归于沉寂。 投资人看过了太多像烟花一样绚烂的产品,也开始回归商业的本质。大家都在寻找同一个答案:除了卖算力和卖效率,2026年的AI到底还有没有第三条商 业化之路? 在AIGC狂飙突进的第三年,行业弥漫着一种"去伪存真"的集体焦虑。 在"超级应用"形态的不确定中,一个名为海艺(SeaArt)的中国团 ...
第五届AIGC开发者大会圆满落幕:Vibe Coding创作者经济正式来临
Xin Lang Cai Jing· 2026-01-17 13:35
Core Insights - The ACDC 2026 conference marked the arrival of the "Vibe Coding creator economy," expected to become a trillion-dollar market by 2026, following the previous waves of text and video content creation [1][4][43] - The focus of the AI industry is shifting from technology to deep industry practices, addressing challenges such as high computing costs and supply chain autonomy [2][43] - A series of substantial initiatives were announced to support the ecosystem, including the AIGCLINK developer fund and a chip adaptation alliance, aimed at overcoming bottlenecks in large-scale implementation [1][13][43] Vibe Coding Creator Economy - Vibe Coding refers to the process of using low-code and natural language to create applications, enabling individuals to develop, deploy, and monetize AI applications independently [6][8] - The report predicts that by 2030, the number of One Person Companies (OPC) utilizing Vibe Coding will exceed 3 million, leading to the emergence of new professions such as front-end engineers and context engineers [6][8] - The rise of Vibe Coding is supported by foundational AI technologies, including the MCP, A2UI, and UCP protocols, which facilitate the development of AI applications through conversational interfaces [6][8] Ecosystem Initiatives - The AIGCLINK developer fund was launched to provide essential funding for early-stage AI projects, focusing on the initial stages of development to foster diverse AI innovations [8][11] - The "AI Developer Thousand Support Plan" aims to empower high-level AI talent through systematic training and resource connections, creating a dual engine of talent and funding for AI innovation [11] - The chip adaptation alliance was established to enhance the penetration of domestic chips in AI applications from less than 10% to over 30%, aiming to reduce innovation costs and technical barriers [13][14] Social Responsibility and International Cooperation - The "Hundred Birds Towards the Phoenix" initiative aims to help 100,000 disabled individuals increase their monthly income by 500 yuan through AI skills training and job placement over the next three years [16] - The AI Innovation Island project is designed to create a key platform for AI innovation, integrating technology research, industry incubation, and resource connections [16] - The cross-border computing power initiative focuses on international cooperation in AI, sharing computing resources and developing vertical models with partner countries [16] Industry Recognition - The conference revealed five annual awards recognizing influential figures and companies in the AIGC sector, providing a reference for capital, talent, and market collaboration [19][43] - The awards are based on actual contributions to the industry, helping to identify and amplify key players driving technological advancement and business transformation [19][43]
企业如何定位AI营销的发力点
Jing Ji Guan Cha Wang· 2026-01-17 06:28
Core Insights - Marketing serves as the frontline for AI application, with generative AI rapidly penetrating various marketing processes since the launch of ChatGPT, including copywriting, proposal planning, and visual design [1] - The value of AI in marketing is highly context-dependent, necessitating a systematic approach to determine the conditions and methods for effective AI integration [1] - An analytical framework is proposed, intersecting "internal/external" and "technical/strategic" perspectives, to help businesses accurately identify the focal points for AI marketing [1] Internal Perspective + Technical Perspective - The foundation for AI marketing lies not in the algorithms but in the enterprise's readiness to implement AI, which includes having the necessary data, systems, and processes [2] - Data assets are crucial; for instance, Luckin Coffee's success in personalized marketing stems from its early investment in a digital infrastructure that accumulated over 200 million user behavior and transaction data [2] - Technical integration capabilities are essential, as AI marketing requires seamless connectivity with systems like CRM and CDP; without this, AI efforts remain isolated and ineffective [3] External Perspective + Technical Perspective - Even with technical capabilities, the effectiveness of AI depends on its ability to address specific industry marketing pain points, which vary across sectors [4] - The fast fashion industry, for example, faces challenges in using advanced AI applications due to high demands for authenticity and compliance, necessitating a focus on simpler functionalities [4][5] - Conversely, in the fast-moving consumer goods sector, AI tools can significantly enhance marketing efficiency by processing large volumes of unstructured data and automating content production [5] Internal Perspective + Strategic Perspective - The adoption of AI marketing is fundamentally a strategic choice, with some companies embracing it as a core competitive advantage while others rely on unique strengths to avoid dependence on AI [6] - Strategic priorities dictate resource allocation; for example, China Resources Sanjiu employs AI to enhance marketing efficiency in a competitive OTC drug market, while Tesla leverages its unique brand identity and direct sales model, minimizing reliance on traditional advertising [6][7] - Companies may exhibit caution in AI marketing due to concerns about disrupting existing sales channels, indicating that willingness to adopt AI is as crucial as technical capability [7] External Perspective + Strategic Perspective - AI marketing strategies are shaped by external factors such as industry structure, regulatory frameworks, and consumer behavior [8] - Consumer attributes, such as purchase frequency and price sensitivity, influence how AI is utilized in marketing across different sectors [8][9] - Regulatory environments, particularly in finance and healthcare, impose restrictions that can limit AI's application in marketing, necessitating innovative approaches to comply with regulations while achieving marketing goals [10] Conclusion - The application of AI in marketing is a complex, systemic issue that requires a holistic view of internal capabilities, external environments, technical feasibility, and strategic intent [11] - Companies must prioritize strengthening their data and systems if their technical foundation is weak, reassess investment priorities if industry and AI are misaligned, and ensure that marketing is viewed as a core battleground for strategic success [11]
鲁酒文化大模型建设正式启动
Qi Lu Wan Bao· 2026-01-16 13:24
Group 1 - The "2025 Lu Liquor High-Quality Development Forum and Lu Liquor Classic Inheritance Brand Release" was held on January 15, 2026, in Jinan, marking the official launch of the Lu Liquor Cultural Model, which aims to be the first digital and intelligent cultural model in the liquor industry [1] - The Lu Liquor Cultural Model will systematically promote the protection, excavation, dissemination, and innovative transformation of Lu liquor culture through digital and intelligent means, injecting new momentum into the high-quality development of the core industry [1][2] - The construction of the Lu Liquor Cultural Model includes the establishment of a cultural gene bank, which will consist of five core databases: historical literature, brewing techniques, brand assets, production area ecology, and consumption scenarios, forming a complete "Lu Liquor Cultural Knowledge Brain" [1][2] Group 2 - The model will enable the transformation of static cultural information into a dynamic knowledge system through deep processing and knowledge extraction of vast cultural data, creating a Lu Liquor cultural knowledge graph [2] - The model will enhance cultural content creation by utilizing AIGC capabilities to automatically generate diverse cultural dissemination materials, significantly improving content creation efficiency and richness [2] - The construction of immersive cultural experience scenarios using digital twin and VR/AR technologies will allow users to remotely experience the brewing environment and interactively learn about brand history, greatly expanding the perception and dissemination of Lu liquor culture [2] Group 3 - The model aims to drive value creation and transformation upgrades in the industry by digitizing and modeling core cultural elements such as brewing techniques and flavor systems, providing data-driven decision support for process optimization and new product development [2] - The use of digital humans and intelligent marketing tools will deepen emotional connections with consumers, particularly younger demographics, enhancing brand loyalty and market competitiveness [3] - The establishment of digital archives for non-heritage brewing techniques and VR training systems will ensure the sustainable transmission of traditional skills, while a knowledge-sharing platform will promote collaboration among enterprises, enhancing the overall competitiveness of the Lu liquor industry [3]
传媒行业人工智能专题:从“生产力”到“变现力”,G E O重构流量入口与A I商业化拐点
Guoxin Securities· 2026-01-16 12:04
Investment Rating - The report maintains an "Outperform" rating for the media industry [2] Core Insights - AI is reshaping user entry points and the distribution of internet traffic, leading to a revolution in the underlying flow distribution mechanisms [4] - The transition from "productivity" to "monetization" in AI applications is expected to accelerate, with 2026 being a critical turning point [5] - The trust level of Chinese consumers in AI applications is significantly higher than that of consumers in the US and Europe, reaching 80% [41][42] Summary by Sections AI Reshaping Entry Points - AI is transforming traditional search engines and user interaction methods, moving from keyword matching to natural language queries, which significantly shortens the interaction path [14][39] - The emergence of Generative Engine Optimization (GEO) is changing the flow distribution logic, compressing the value of traditional intermediaries while amplifying the value of high-quality content sources [4][39] Commercial Monetization Acceleration - By 2026, the global GEO market is projected to reach $24 billion, with the domestic market expected to reach 11.1 billion yuan, indicating exponential growth [5][52] - Marketing service providers are evolving from traditional traffic buying models to those that leverage MarTech capabilities, focusing on AI corpus construction and data cleaning [5][54] Content Industry Upgrade - AI-generated content (AIGC) is not only reducing costs but also creating new supply, particularly in the video sector where AI tools are enabling full-process production at a fraction of traditional costs [6][70] - The audience for AI-generated short dramas is predominantly male, aged 24-30, indicating a new demographic shift in content consumption [70] Investment Recommendations - The report suggests focusing on commercial pioneers in the GEO space, particularly in marketing services and high-quality content [7][54] - There is also potential for growth in lower-tier content sectors such as film IP, gaming, and publishing [7]
对话美云智数总裁金江:美的累计打造了1.3万个智能体,千分之二可商业化,希望以领域智能体构建护城河
Mei Ri Jing Ji Xin Wen· 2026-01-16 09:54
Core Insights - The AI agent industry is expected to mature significantly by 2026, with a focus on unlocking the next wave of AI commercial value [3] - Midea Group has launched the Meiqing AIGC 3.1 platform and intelligent agent factory solutions, emphasizing the importance of AI in its strategic development [1] - Midea aims to achieve cost reductions of 1.8 billion yuan in 2024, 6 billion yuan in 2025, and over 9 billion yuan in 2026 through AI implementation [5] Group 1 - Midea Group has developed over 13,000 AI agents in the past three years, with 158 agents contributing 95% of the value output, although only 0.2% have been commercialized [1][5] - The company plans to release 20 to 30 new AI agent products in 2026, expanding its offerings to over 40 agents for external sales [3][4] - The market for AI agents is projected to grow from $5.1 billion in 2024 to $47.1 billion by 2030, with a compound annual growth rate of 44.8% [4] Group 2 - Midea's AI strategy involves a three-step approach: from embedding AI in processes, to co-piloting with AI, and finally to full automation with AI agents [5] - The focus on domain-specific AI agents is seen as a way to build a competitive advantage, as general-purpose agents have a relatively low barrier to entry [5] - The company aims to effectively capture market share and customer mindshare by launching its AI capabilities at the beginning of 2026 [4]
AI漫剧进入爆发期 万兴科技推出工作流一体化提效方案
Zhi Tong Cai Jing· 2026-01-16 09:18
Group 1 - The core viewpoint of the article highlights the rapid growth of AI-driven "manhua" (comic) creation, with a significant increase in the number of AI-generated content on platforms like Douyin, reaching over 6,500 new AI manhua in September alone, reflecting a compound annual growth rate of 83% [1][2] - The industry is witnessing a surge of creators entering the AI manhua space, driven by the success of short dramas, but the creation process involves complex steps that can overwhelm new creators, leading to challenges in execution [1][2] - Companies like Wankang Technology are addressing these industry pain points by offering comprehensive solutions through their AI products, such as Wankang Tianmu AI and Wankang Miaoying 2026, which support the entire creative process from concept to final production [1][4] Group 2 - Wankang Tianmu AI focuses on creative visualization, providing low-cost, high-quality video generation capabilities, and has received top global rankings in key performance metrics, enhancing the creative process for users [2][4] - Wankang Miaoying 2026 offers a full suite of AI functionalities, enabling creators to manage the entire video production workflow within a single software, significantly improving efficiency and addressing the challenges of using multiple tools [2][4] - Wankang Technology is expanding its AI capabilities across various creative fields, including document and drawing software, enhancing overall productivity and establishing a comprehensive solution for creative production [4][5]
AI漫剧进入爆发期 万兴科技(300624.SZ)推出工作流一体化提效方案
智通财经网· 2026-01-16 08:50
Core Insights - The rise of AI-driven "manga dramas" is rapidly gaining traction across content platforms, with a significant increase in production and audience engagement [1] - AI manga dramas are following the successful path of short dramas, attracting numerous creators, although the creation process involves various professional skills and tools [1][5] - Companies like Wankang Technology are accelerating their efforts to provide diverse solutions to address industry challenges [1][3] Industry Overview - By the first half of 2025, the cumulative number of AI manga dramas launched is expected to reach 3,000, with a compound annual growth rate of 83% [1] - In September alone, over 6,500 new AI manga dramas were launched on the Douyin platform, indicating a further acceleration in growth [1] Company Solutions - Wankang Technology's products, such as Wankang Tianmu AI and Wankang Miaoying 2026, offer comprehensive support for the AI manga drama industry, from concept to final production [1][3] - Wankang Tianmu AI focuses on creative visualization, providing low-cost, high-quality video generation capabilities, and has received high ratings in global assessments [2] - Wankang Miaoying 2026 offers a full range of AI features for video creation, significantly improving efficiency and addressing the challenges of using multiple tools [2][3] Workflow Integration - The collaboration between Wankang Tianmu AI and Wankang Miaoying 2026 creates a new workflow that lowers the overall barriers from inspiration to final product [3] - The company is integrating AI capabilities across various creative fields, including video, drawing, and document processing, enhancing overall efficiency [3] Market Position - Wankang Technology is recognized as a leading player in the digital creative software sector in China, with a broad product range and a significant global presence [3]
传媒行业人工智能专题:从生产力到变现力,GEO重构流量入口与AI商业化拐点
Guoxin Securities· 2026-01-16 08:45
Investment Rating - The report maintains an "Outperform" rating for the media industry [2] Core Insights - AI is reshaping user entry forms and the distribution of internet traffic, leading to a revolution in the underlying distribution of industry chain value [4] - The transition from "productivity" to "monetization" in AI applications is expected to accelerate, with 2026 being a critical turning point [5] - The rise of Generative Engine Optimization (GEO) signifies a shift from traditional SEO to a model that prioritizes data structure and authority, impacting how content is valued and distributed [4][5] Summary by Sections AI Reshaping Entry Forms - AI is transforming user interaction from keyword-based searches to natural language queries, significantly shortening the information retrieval process [4][14] - The traditional search engine era is ending, giving way to a new era characterized by AI-driven search capabilities [4][14] Commercial Monetization Acceleration - By 2026, the GEO market is projected to reach $24 billion globally, with the domestic market expected to hit 11.1 billion yuan, indicating exponential growth [5][52] - Chinese consumers exhibit a high trust level in AI applications at 80%, compared to 35% in the U.S. and 40% in Europe, particularly in personalized shopping recommendations [5][41][42] Content Industry Upgrade - AI-generated content (AIGC) is not only reducing costs but also creating new supply, with AI-driven video production becoming increasingly viable [6][58] - The emergence of AI anime short dramas is expected to open new market opportunities, particularly among younger male audiences [6][70] Investment Recommendations - The report suggests focusing on the GEO direction, particularly in marketing services and high-quality content, while also considering potential rebounds in content sectors like film and gaming [7][52] - Companies that can optimize AI data and content will likely benefit from the shift towards GEO, with a new emphasis on brand authority and content quality [55][56]
百年ADC设计大奖首次设立AI视觉设计专项奖,即梦AI成为首席合作伙伴
1月16日,即梦AI官宣携手第105届ADC年度设计大奖,推出ADC大奖首个"AI视觉设计专项奖",以表 彰使用AI工具突破视觉创作边界的先锋创作者。 即梦AI相关负责人介绍,之所以选择"未竟之美"这个主题,是因为AI 技术趋向完成"需求",而人类创 作的真谛常驻于"未竟"之间,过度完成往往意味着可能性的终结。即梦AI鼓励创作者拥抱真实体验,将 其转化为驱动AI进化与创意迸发的源泉。此次联合ADC年度设计大奖设立AI视觉设计专项奖,就是希 望能够邀请创作者共同致敬创作中的未竟之美,并借AI之力补足而非抹除它们,让技术成为人类创意 的放大器而非替代品。 业内人士表示,即梦此次携手ADC增设AI专项奖,不仅为全球AIGC创意从业者提供了顶级展示平台, 更将推动行业对"技术与人性融合"创作理念的深度探讨。 ADC年度设计大奖是全球广告与设计领域最悠久、最负盛名的奖项之一。自1921年首次颁发以来, ADC年度设计大奖见证并定义着视觉创作的形式。从最初仅认可插画与摄影两类形式,到如今覆盖广 告、设计、互动、视频等多元领域,其颁发的立方奖杯已经成为全球创意人追捧的最高荣誉之一。 过去百年间,ADC年度设计大奖始终坚持" ...