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科技与创意共融解锁文旅产业新图景
Bei Jing Wan Bao· 2025-08-27 08:10
Group 1 - The 2025 China International Service Trade Fair will feature a cultural tourism service section from September 10 to 14, focusing on the theme "Empowering Technology, Leading Creativity" [1] - The cultural enterprises in Beijing achieved a revenue of 1.22 trillion yuan in the first half of the year, representing a year-on-year growth of 13.3%, with new cultural business models contributing 880.88 billion yuan, a growth of 15.9% [1] - The fair will showcase the high-quality development achievements of Beijing's cultural industry, including new scenes, products, and services, emphasizing the integration of culture and technology [1] Group 2 - Innovative technologies are enhancing cultural tourism experiences, such as the 8K ultra-high-definition platform for opera performances and VR experiences that recreate historical sites [2] - AI technologies are being utilized to improve cultural tourism, with interactive digital humans and robots engaging with audiences [2] - The fair will highlight Beijing's historical and cultural resources, promoting the integration of digital technology and new media in cultural products [2] Group 3 - New creative approaches are being applied to classic cultural presentations, such as 3D recreations of cinematic scenes and innovative uses of traditional architecture [3] - The fair serves as a platform for deepening the integration of culture, commerce, and tourism, featuring themed attractions and cultural markets [3] - A total of 506 new cultural products will be showcased, including collaborations with local parks and unique designs from renowned artists [3]
“展+会+演+销”服贸会文旅专题将多维度联动
Zhong Guo Jing Ji Wang· 2025-08-27 05:27
Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) will be held from September 10 to 14 in Beijing, focusing on the theme "Empowering Technology, Leading Creativity" in the cultural and tourism services sector [1] Group 1: Event Overview - The fair will feature four main sections: outstanding traditional Chinese culture, new cultural productivity, integration of culture and commerce, and overseas dissemination of cultural products [1] - A total of 456 enterprises will participate in the event, including 85 Fortune 500 and industry-leading companies [1] Group 2: Technological Integration - The cultural new productivity section will showcase cutting-edge technologies such as blockchain, AIGC, AR/VR, and film post-production, creating diverse "AI+" interactive experiences [2] - Notable exhibits include an 8K ultra-high-definition platform for live opera performances and a VR experience that replicates historical sites [2] Group 3: Cultural Innovation - The fair emphasizes the creative transformation and innovative development of traditional Chinese culture, focusing on Beijing's cultural heritage and utilizing digital technology and new media [2] - Various cultural IP displays will highlight the diversity and innovative vitality of the cultural industry [2] Group 4: Experience and Engagement - The event will feature immersive experiences such as a digital art exhibition and mixed-reality experiences that blend virtual and real-world elements [3] - The fair will also serve as a platform for deepening the integration of culture, commerce, and tourism, showcasing themed cultural markets and experiential spaces [3] Group 5: Product Launches and Services - During the fair, 506 new cultural products across 13 categories will be showcased, with over 20 items making their debut [4] - The event will highlight a full-chain service matrix for inbound tourism, promoting convenience for international visitors [4] Group 6: International Collaboration - The fair will include international cultural exchange activities, featuring book exhibitions and creative displays, inviting participation from over 20 countries and international organizations [4]
2025中网与Letsvan奇梦岛战略合作
Jing Ji Wang· 2025-08-26 09:28
Core Viewpoint - The collaboration between the China Open and the domestic original trendy toy brand Letsvan Qimeng Island represents an innovative attempt in event IP development and cultural-sports integration, providing new opportunities for both parties and enhancing the event economy [1][2]. Group 1: Strategic Collaboration - The strategic signing ceremony and product launch event took place on August 22 at the National Tennis Center [1]. - The collaboration resulted in the launch of the "WAKUKU × China Open" limited trendy toy series, which includes 10 products such as the "Fatty Limited Plush Doll 800%" and "Cool Grand Slam Limited Plush Tag" [1]. - All co-branded products will be globally released on September 14, available through various sales channels including the Letsvan Qimeng Island online flagship store and event sales points [1]. Group 2: Market Positioning and Future Plans - The China Open aims to promote tennis popularity and support high-quality development in the capital [2]. - Letsvan Qimeng Island is recognized as a benchmark in the original trendy toy sector, showcasing strong IP incubation and commercialization capabilities [2]. - By 2025, the official merchandise system of the China Open will be upgraded to include seven categories, exceeding 240 individual products, marking a significant increase of nearly 100 items compared to 2024 [2]. Group 3: Product Design and Target Audience - The co-branded product design combines the tension of tennis competition with the artistic language of Qimeng Island, focusing on both practicality and collectible value [2]. - Some limited edition items will incorporate global fashion trends, catering to the young consumer demographic's desire for personalized expression and social currency [2]. Group 4: Event Details - The 2025 China Open will take place from September 14 to October 5 at the National Tennis Center in Beijing, featuring the largest scale in Asia and the highest total prize money [2]. - The women's event is classified as WTA 1000, while the men's event is the only ATP 500 event in the country, with the youth event being the highest level ITF J300 in China [2].
今年观赛有了单日通票
Bei Jing Wan Bao· 2025-08-25 08:18
本报讯(记者孙云柯 王笑笑)9月25日,WTT中国大满贯2025赛事将再次在石景山首钢园拉开战幕。石 景山区副区长钟棉棉介绍,本届赛事票务工作将分阶段推进,9月5日上午10点将开启首次售票。这是记 者从今天的WTT中国大满贯2025赛事信息发布会上了解到的。 本届赛事将全面开启"宠粉"模式,打造"一站式信息平台",将赛事日程、场馆分布、服务导览、票务预 约等功能全部植入"一起乒乒乓乓"小程序,观众无需在多个平台间转换,一键即可获取所需信息。上 线"多语种智慧助手",近日将联合阿里飞猪正式上线"智游石景山AI助手",支持多语言交互、多模态问 答,为国内外球迷一键定制专属行程、推荐周边玩法,解锁"观赛+旅游"的新体验。 同时推出"沉浸式探馆服务",通过VR全景技术真实还原场馆布局与观赛视角,帮助观众足不出户实现 在线"踩点"、座席预览,更精准规划观赛路线。优化现场服务细节,今年大满贯公园将设在首钢滑雪大 跳台南广场,有效缩短赛场与公园的距离,园内设置草坪观赛区、科幻互动区、品牌展示区、网红餐饮 区,并增设首钢园区及地铁站摆渡车,让观赛之余的休闲、出行更便捷。 本届赛事,组委会丰富票务类型,推出单日通票,方便球迷连 ...
潮玩联名扩围 Letsvan奇梦岛与中国网球公开赛发布联名产品
Zheng Quan Ri Bao Wang· 2025-08-25 03:42
本报讯(记者李豪悦)近期,中国网球公开赛(以下简称"中网")与潮玩品牌"Letsvan奇梦岛"双方就中网官 方商品潮玩类合作进行签约,发布10款中网吉祥物阿中与WAKUKU联名产品。 此次合作共推出10款限定潮玩,包括"WAKUKU哇库库×中网"胖哒哒限定款毛绒公仔 800%、"WAKUKU哇库库×中网"酷满贯限定款毛绒吊卡、"WAKUKU哇库库×中网"ACE限定款毛绒吊 卡等,所有限定产品将于9月14日全球开售。 中网赛事组委会秘书长陈杰指出,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联 动,既为观众和消费者带来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动 文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,此次"体育+文创"的创新实践,不仅丰富了中网特许 商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 Letsvan奇梦岛创始人、CEO战绘宇介绍了联名产品创作理念。他表示,此次设计融合了网球竞技张力 与奇梦岛标志性艺术语言,兼顾实用性与收藏价值,部分款式还将结合国际潮流趋势打造"全球限量 ...
跟着WTT赛事游北京,首款区域型城市文旅年票将发售
Group 1 - The WTT China Grand Slam 2025 event will take place in Shijingshan Shougang Park, continuing the legacy of table tennis [1] - The event coincides with the National Day and Mid-Autumn Festival holidays, prompting Shijingshan District to integrate various cultural, commercial, and tourism resources [3] - The district has planned a "Follow the Event to Explore Shijingshan" theme activity, featuring three main segments: "Smart Travel," "Beneficial Travel," and "Enjoyable Travel" [3] Group 2 - The "Smart Travel" segment utilizes an AI assistant to create personalized itineraries for visitors [3] - The "Beneficial Travel" segment will launch a regional cultural tourism annual pass, covering over 110 attractions and offering discounts at more than 60 hotels and various local businesses [3] - The "Enjoyable Travel" segment will enhance cultural offerings during the National Day period, including events like the China International Candy Season and the Xishan Cultural Festival [3][4] Group 3 - Shijingshan District is working to expand the integration of the WTT event with major commercial areas and attractions across the city [4] - There is a collaboration with the China Open Tennis to explore resource sharing and mutual benefits for players and fans [4]
潮玩与国际网球赛深度融合 Letsvan奇梦岛与中网发布联名产品
Zhong Zheng Wang· 2025-08-23 07:25
中网赛事组委会秘书长陈杰表示,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联 动,既为观众和消费者带来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动 文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,中网始终以推动网球普及、服务首都高质量发展为己 任。Letsvan奇梦岛作为中国原创潮玩领军品牌,其IP孵化能力与商业化经验已成为行业典范。旗下 WAKUKU所洋溢的青春活力,与中网"网动青春"的理念高度契合。此次"体育+文创"的创新实践,不仅 丰富了中网特许商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 与Letsvan奇梦岛的合作,是中网拥抱Z世代的关键一步,也是中网赛事商业化路径的全新探索。2025年 中网赛事官方商品迎来全面升级,覆盖运动装备、生活周边、时尚潮玩等7大品类,单品数量突破240 款,较2024年增长近100个。与Letsvan奇梦岛联名开发的限定潮玩系列,将成为本年度最受期待的焦 点,赛期WAKUKU将化身"赛场氛围官",通过线下快闪活动、人偶互动表演等与观众互动,传递赛事 温 ...
潮玩首次与国际网球赛深度融合 Letsvan奇梦岛与中网发布联名产品
Zhong Guo Jing Ji Wang· 2025-08-22 09:41
阿中×WAKUKU,全球限定联名首发 此次合作共推出10款限定潮玩,包括"WAKUKU哇库库×中网"胖哒哒限定款毛绒公仔800%、"WAKUKU哇库库×中网"酷满贯限定款毛绒吊卡、"WAKUKU 哇库库×中网"ACE限定款毛绒吊卡等,所有限定产品将于9月14日全球开售,用户可以在Letsvan奇梦岛线上官方旗舰店或中网线下销售网点、奇梦岛快闪店 等渠道购买。 中网赛事组委会秘书长陈杰对此次合作表达了祝贺。他指出,头部赛事与新锐潮玩携手合作,是一次极具前瞻性和创新性的跨界联动,既为观众和消费者带 来新体验,也给中网赛事和Letsvan奇梦岛进一步发展创造新契机,对于推动文商旅体深度融合,大力发展赛事经济,具有重要的作用。 首创集团副总经理、中网公司董事长孙宝杰表示,中网始终以推动网球普及、服务首都高质量发展为己任。Letsvan奇梦岛作为中国原创潮玩领军品牌,其 IP孵化能力与商业化经验已成为行业典范。旗下WAKUKU所洋溢的青春活力,与中网"网动青春"的理念高度契合。此次"体育+文创"的创新实践,不仅丰富 了中网特许商品线,更将在年轻群体中扩大赛事影响力,为文商旅体融合发展探出一条新路径。 开启赛事商业化路径 ...
游客脚步慢下来 服务业态多起来 消费链条长起来
Hang Zhou Ri Bao· 2025-08-20 10:05
ITSHA 25 The Bear C- 故事 傍晚的奥体中心体育馆,热浪未消,人潮已至。"孩子买的票,我们也来赶赶时髦。"两位"妈妈 级"观众正在互相拍照留念,言语间流露出兴奋之情。她们看的是伍佰演唱会,这场演出吸引了从"60 后"到"00后"的各年龄段观众。 场外,海宁的李女士带着孩子,指着手机直播画面说:"看,这就是伍佰。"顺路而来的她,觉得在 场馆外感受氛围也是特别的体验,"地铁2小时就到了杭州市区,我们常来玩。" 另一边,两位从温州专程赶来的"90后"姑娘静静守候,虽未抢到票,但她们说,"就想在场外听听 歌声,感受这份情怀。"她们的行程并未结束,"明天逛逛西湖,也算不虚此行。" 一张演出票,无形中延长了游客的驻足时间,链接着城市更广阔的风景。 对杭州大学生陶陶而言,追随偶像的巡演足迹,是青春珍贵的注脚。"去年追了11场,每次演唱会 前都很期待,很有盼头,感觉特别开心。"当演出落地陌生城市,她便开启"观演+旅行"模式,"让行程 更充实,也体验了不同城市的风土人情。"这是她内心的真实感受。 演唱会的辐射力,远不止于场馆。社交媒体上,粉丝团应援妆容教程刷屏,美甲店"偶像同款"档期 爆满;应援扇、明星专辑小 ...
赛场昂扬激情 产业动能澎湃——国新办发布会聚焦“十四五”时期体育强国建设成就
Xin Hua Wang· 2025-08-19 14:54
8月19日,国务院新闻办公室在北京举行"高质量完成'十四五'规划"系列主题新闻发布会。国家体育总局局长高志丹、国家体育总局群众体育司司 长丁东、国家体育总局竞技体育司司长张新、国家体育总局体育经济司司长杨雪鸫介绍"十四五"时期体育强国建设成就,并答记者问。新华社记 者金立旺摄 新华社北京8月19日电 题:赛场昂扬激情,产业动能澎湃——国新办发布会聚焦"十四五"时期体育强国建设成就 新华社记者李春宇 全民健身事业更加惠民,体育健儿在国际赛场屡创佳绩,体育产业为经济社会发展增添动能……19日,国务院新闻办公室举行"高质量完成'十四 五'规划"系列主题新闻发布会,国家体育总局有关负责人介绍了我国"十四五"时期体育强国建设成就。 全民健身热潮涌动 今年8月8日是我国第17个"全民健身日"。国家体育总局群众体育司司长丁东介绍,今年的"全民健身日"全国共举办2.2万余场赛事活动,直接参与 人次超过1100万,一系列内容丰富、形式多样、便于参与的赛事活动带动更多群众主动健身、自觉健身,全民健身融入大众生活的良好态势日益 增强。 全民健身日的火热场景也是全年运动健身热潮的缩影,丰富多彩的体育赛事活动联动各地、贯穿全年,呈现出 ...