克雷西 发自 凹非寺 量子位 | 公众号 QbitAI 营销Agent公司深演智能，再度冲刺港股IPO。 港交所披露，深演智能刚刚递表港交所主板，这是该公司年内第二次递表。 深演智能是一家决策AI技术公司，主营业务是将AI技术应用于企业的营销和销售场景。 其前身是2009年成立的品友互动，于2019年更改为现在名称，联合创始人是北大校友黄晓南和谢鹏。 招股书援引弗若斯特沙利文数据显示，按2024年收入计算，深演智能在中国营销和销售决策AI应用市 场中排名第一。 根据招股书披露的历史融资数据，公司已经完成E轮融资，估值已达到人民币19亿元。 AI营销应用市场排名第一 深演智能的主营业务是为营销与销售场景提供决策类AI技术，利用算法与数据智能进行商业决策的自 动化执行。 公司的实际控制人为联合创始人黄晓南与谢鹏，其中黄晓南担任董事会主席及总经理，直接持有公司约 20.96%的权益；谢鹏任执行董事及副总经理，直接持有公司约14.77%的权益。 双方于2016年7月签署一致行动协议，约定在股东投票时保持一致，两人共同作为控股股东控制公司。 公司旗下的产品主要包括智能投放管理平台AlphaDesk、用户数据运营平台Al ...

克雷西 发自 凹非寺 量子位 | 公众号 QbitAI 营销Agent公司 深演智能 ，再度冲刺港股IPO。 港交所披露，深演智能刚刚递表港交所主板， 这是该公司年内第二次递表 。 深演智能是一家 决策AI技术 公司，主营业务是 将AI技术应用于企业的营销和销售场景 。 其前身是2009年成立的品友互动，于2019年更改为现在名称，联合创始人是北大校友 黄晓南 和 谢鹏 。 招股书援引弗若斯特沙利文数据显示，按2024年收入计算， 深演智能在中国营销和销售决策AI应用市场中排名第一 。 根据招股书披露的历史融资数据，公司 已经完成E轮融资，估值已达到人民币19亿元 。 AI营销应用市场排名第一 深演智能的主营业务是为营销与销售场景提供决策类AI技术，利用算法与数据智能进行商业决策的自动化执行。 公司的实际控制人为联合创始人黄晓南与谢鹏，其中黄晓南担任董事会主席及总经理，直接持有公司约20.96%的权益；谢鹏任执行董事及副 总经理，直接持有公司约14.77%的权益。 公司旗下的产品主要包括智能投放管理平台 AlphaDesk 、用户数据运营平台 AlphaData 及企业AI智能体系统 Deep Agent 。 ...

11月28日，以"根深业茂"为主题的2025（第十三届）数字营销峰会在北京举行。今天的数字营销行业根系深厚，在峰会重磅环节"资深亲历者说——以史 鉴今、洞见未来"中，丁俊杰、郑晓东、于子桓与陈鹏四位长期深耕数字营销领域、亲历行业重要发展阶段的领军人物，回忆了行业突破的焦点时刻，总 结出行业蓬勃向上的宝贵经验。 值得关注的是，本次峰会创设的"虎视担当-百脑汇"圆桌对话环节，创造了一个敢说、真说的碰撞场景。对话定向邀约140多位品牌及行业资深实战专家， 在一个没有立场预设的开放场域中，探讨行业热点，给出未来的思考与出路。 2025年，也恰逢中国商务广告协会数字营销专业委员会（简称"数委会"）成立十周年。十年间，数委会从最初几十家成员起步，如今已成长为覆盖全行 业、全赛道的全域生态价值平台，正是"根深业茂"的生动写照。 峰会现场，中国商务广告协会领导与行业专家共同回顾了数委会与行业共生共荣、向上生长的十年征程。现场还举行了数委会十周年表彰活动，并为新晋 评聘的数字营销专家正式颁发证书。 峰会上重磅发布了《2025中国数字营销行业年度报告》《中国数字营销生态图（2025版）》《2025虎啸年度洞察报告（五大行业版）》 ...

Group 1 - Tianyu Digital Technology (002354) has officially reached a strategic cooperation with Seahub, focusing on cross-border e-commerce and localized marketing services, leveraging AI technology and local resources to create an efficient service system for global brands [1] - Seahub is recognized as an official service provider for TikTok Shop and a core partner for Shopee Live, having successfully provided comprehensive services for over a hundred international and regional brand clients in the Southeast Asian market [1] - Tianyu Digital Technology emphasizes a core strategy of "digitalization, intelligence, and globalization," continuously promoting the practical application of AI and global layout, supported by various AI models and algorithms [1] Group 2 - The cooperation marks a key advancement in Tianyu Digital Technology's globalization strategy, transitioning from "APP going overseas" to "capability going overseas," aiming to convert China's AI technology and marketing experience into sustainable business models [2] - Seahub's management expresses confidence in enhancing localized service quality in Southeast Asia by combining Tianyu Digital Technology's AI capabilities with local e-commerce insights [2] - Tianyu Digital Technology's leadership reiterates the commitment to integrating cutting-edge global technology with practical AI experience to drive global resource allocation and sustainable growth for enterprises [2]

Report Industry Investment Rating No relevant information provided. Core Views - Important news: Public funds are "betting" on dividend assets in the second half of the year; the total scale of public funds is approaching 37 trillion yuan; QDII is globally deploying AI marketing, and the US stock logic is mapped to Hong Kong stock funds [2]. - Market review: During the week of 20251124 - 20251128, the major broad - based indices in the A - share market showed an upward trend. The Shanghai Composite Index closed at 3888.60, up 1.40%. The CSI 300 Index closed at 4526.66, up 1.64%. The CSI 500 Index closed at 7031.55, up 3.14%. The CSI 800 Index closed at 4945.49, up 2.04%. The CSI 1000 Index closed at 7334.21, up 3.77%. The ChiNext Index closed at 3052.59, up 4.54%. Most overseas indices also showed an upward trend. The Nasdaq Index rose 4.91% this week, the Canadian S&P/TSX Composite rose 4.05%, and the Hang Seng Tech Index rose 3.77% [2][17]. - Fund market review: Most active equity funds achieved positive returns this week, and the median interval return rate of active equity funds was 3.03%. In terms of different sectors, technology and pharmaceutical theme funds performed outstandingly, with median interval return rates of 5.14% and 3.87% respectively [2][24]. - ETF fund statistics: Performance: The top three ETF categories in terms of performance this week were technology (4.64%), international broad - based (3.55%), and A - share broad - based (3.19%) theme ETFs. Fund flow: There were 339 ETFs with net capital inflows and 653 ETFs with net capital outflows this week. By category, the categories with the highest capital inflows were strategy style (39.68 billion yuan), commodity futures (18.76 billion yuan), and consumption (7.55 billion yuan) theme ETFs. The categories with the highest capital outflows were A - share broad - based (210.66 billion yuan), technology (112.68 billion yuan), and financial real estate (28.65 billion yuan) theme ETFs [2][29]. - Fund market dynamics: Fund manager changes: 43 public funds had new fund managers appointed this week, involving 36 fund managers from 23 fund management companies. Newly established funds this week: A total of 48 public funds were newly established this week, with a combined issuance share of 178.59 billion shares. Newly issued funds this week: A total of 45 public funds entered the issuance stage for the first time this week, with the largest number being passive index funds, at 15. Pending issuance funds: As of Sunday, November 30, 2025, there were 57 public funds pending issuance [2][38][42]. - Equity fund issuance tracking: The issuance scale of equity funds reached 95.24 billion yuan this week, a decrease of 44.75 billion yuan compared with last week. Currently, there are still 263 newly issued funds in the position - building period, of which it is estimated that 33.84% have a position - building ratio of less than 5%, and it is estimated that there is still 760.32 billion yuan of funds from newly issued funds that have not been invested. It is expected that these funds will bring significant incremental funds to industries such as electronics, communications, and machinery [2]. Summary by Relevant Catalogs 1. Important News 1.1 Market Dynamics - The pilot program for commercial real estate REITs has been officially launched, and the REITs market is expanding in high - quality. The China Securities Regulatory Commission issued a notice on November 28, 2025, and related regulations were clarified [7]. - The total scale of public funds is approaching 37 trillion yuan, reaching a new high for seven consecutive months. As of the end of October, the total scale of public funds reached 36.96 trillion yuan. In October, the share and scale of public funds both increased compared with September. Investors were most enthusiastic about subscribing to stock, QDII, and money - market funds, while bond, hybrid, and closed - end funds faced net redemptions [8]. - The regulatory authorities issued new requirements, including establishing and improving the settlement mechanism for fund sales and settlement funds [8]. 1.2 Product Hotspots - Public funds are "betting" on dividend assets in the second half of the year. As of November 27, 49 dividend funds have been reported in the second half of this year, a significant increase from 37 in the first half. As of November 25, 7 dividend - themed funds were established in November, and the total scale of 35 newly established dividend funds in the second half of the year reached 176.85 billion yuan, compared with 55.65 billion yuan in the first half [10]. - The first batch of 7双创 artificial intelligence ETFs are scheduled for launch. On November 28, 7 funds from companies such as E Fund and Huatai - Peregrine Fund will be launched, with different fundraising periods and limits [11][12]. - The first batch of science - innovation and entrepreneurship robot ETFs have been submitted. From November 24 to 26, 7 products from multiple fund companies were submitted, tracking the CSI Science - Innovation and Entrepreneurship Robot Index [13]. - The number of newly established index - enhanced funds this year has increased by more than 400% year - on - year. As of November 27, 160 index - enhanced funds were newly established, with a total fundraising amount of over 888.47 billion yuan. Most of the index - enhanced products are based on broad - based indices [14]. 1.3 Overseas/Overseas Markets - QDII is globally deploying AI marketing, and the US stock logic is mapped to Hong Kong stock funds. Many funds are embracing the AI marketing track due to risk - aversion needs. Some AI marketing stocks in the US and Hong Kong have shown significant performance [14][15][16]. - The overseas expansion of ETFs has achieved a new breakthrough. The depositary receipt of Invesco Great Wall ChiNext 50 ETF was listed in Thailand on November 25, 2025 [16]. 2. Market Review - During the week of 20251124 - 20251128, major A - share broad - based indices showed an upward trend, and most overseas indices also rose. The communication and electronics industries had the highest increases among the primary industries of CITIC [17][19]. 3. Fund Market Review 3.1 Active Equity Fund Performance - In the past week, technology and pharmaceutical theme funds performed outstandingly, with average interval returns of 5.08% and 3.95% respectively. In the past three months, cycle and manufacturing theme funds led the way [23]. - Most active equity funds achieved positive returns this week, with a median interval return rate of 3.03%. Technology and pharmaceutical theme funds had median interval return rates of 5.14% and 3.87% respectively [24]. 3.2 Top - Performing Fund Performance Statistics - The top - performing active equity fund this week was the Qianhai Kaiyuan Shanghai - Hong Kong - Shenzhen Enjoy Life Fund, with an interval return rate of 12.13%. The top - five funds in each sector are also listed [27][28]. 4. ETF Fund Statistics 4.1 ETF Fund Performance - In terms of the average interval return rate this week, the top three ETF categories were technology, international broad - based, and A - share broad - based theme ETFs. In the past month, the top three were commodity futures, bond, and consumption theme ETFs [29]. 4.2 ETF Fund Flow Statistics - This week, the ETF categories with the highest net capital inflows were strategy style, commodity futures, and consumption, while the A - share broad - based category had the highest net capital outflows. In the past month, technology, bond, and strategy style ETFs had the highest net capital inflows, and the cycle category had the highest net capital outflows [32]. - There were 339 ETFs with net capital inflows and 653 ETFs with net capital outflows this week. The top three ETFs with net capital inflows were Huaxia Shanghai - Stock - Exchange Benchmark Market - Making Treasury Bond ETF, Dacheng CSI AAA Science - and - Technology Innovation Corporate Bond ETF, and Huaxia Shanghai 50 ETF. The top three with net capital outflows were E Fund ChiNext ETF, Southern CSI 500 ETF, and Huaxia Shanghai - Stock - Exchange Science and Technology Innovation 50 ETF [34]. 4.3 ETF Fund Premium/Discount Statistics - As of November 28, 2025, the top three ETFs in terms of premium rate were Huatai - Peregrine CSI Korea Exchange Korea - China Semiconductor ETF, Huaan Mitsubishi UFJ Nikkei 225 ETF, and Huaxia Nomura Nikkei 225 ETF. The top three in terms of discount rate were E Fund Shanghai 580 ETF, Guotai CSI 2000 ETF, and Zheshang Huijin CSI Phoenix 50 ETF [35]. 5. Fund Market Dynamics 5.1 Fund Manager Changes - 43 public funds had new fund managers appointed this week, involving 36 fund managers from 23 fund management companies. The top three fund management companies in terms of the number of funds with new managers were E Fund, GF Fund, and Orient Fund [38]. - 49 public funds had fund managers leave this week, involving 37 fund managers from 20 fund management companies. The top three fund management companies in terms of the number of funds with departing managers were E Fund, Dacheng Fund, and Tianhong Fund [39]. 5.2 Newly Established Funds This Week - A total of 48 public funds were newly established this week, with a combined issuance share of 178.59 billion shares. The fund type with the largest number was partial - stock hybrid funds, and the type with the largest combined issuance share was passive index funds [42].

Core Insights - The article discusses the emergence of Temvideo, an AI video agent developed by Boolvector, aimed at addressing the marketing challenges faced by cross-border e-commerce businesses. The product enhances video production efficiency and reduces costs while maintaining high ROI for users [6][11]. Group 1: Product Overview - Temvideo is the world's first AI video agent designed specifically for marketing scenarios, targeting the pain points of low efficiency and high costs in video production for cross-border e-commerce [11]. - The core functionality of Temvideo includes batch video generation using verified high ROI templates, significantly reducing production time while achieving quality comparable to human-made videos [11][12]. - The product is designed to cater to e-commerce users with annual revenues between 10 million and 100 million, focusing on their advertising needs and ensuring high click-through and conversion rates [12][22]. Group 2: Unique Features and Advantages - Temvideo's design incorporates industry know-how, allowing it to generate effective marketing videos based on successful past campaigns, thus enhancing the quality of output [12][36]. - The product utilizes a combination of large models and industry-specific algorithms to improve video content understanding and production accuracy, addressing the limitations of generic AI models [30][32]. - Temvideo's ability to automatically segment video clips and match background music enhances the overall video quality, meeting the high detail requirements of merchants [29][30]. Group 3: Market Context and Trends - The article highlights that only about 10% of e-commerce businesses currently utilize AI video and image generation technologies, indicating significant room for growth in this sector [71]. - The demand for high-quality video content on social media platforms is increasing, with platforms like TikTok and Meta requiring more engaging and effective video advertisements [75][76]. - The potential market for AI-generated video content is substantial, with two primary business models: charging per video produced or sharing revenue based on performance metrics [78][79]. Group 4: Challenges and Future Directions - The article notes that many AI products face challenges in user retention due to high expectations and the complexity of AI capabilities, which can lead to unsatisfactory results [86]. - Boolvector aims to balance result delivery and cost control, focusing on optimizing the video generation process to ensure user satisfaction and retention [92][93]. - The future vision for Temvideo includes transitioning from a pay-per-video model to a performance-based payment system, fostering a sustainable business model that aligns with user success [95][98].

（原标题：聚焦GEO赛道，智推时代如何破局AI时代营销） 21世纪经济报道记者 申俊涵 实习生 曾伊可 广州报道 近日，2025粤港澳大湾区文化产业投资大会在广州举行，大会聚集超300家文化及相关领域企业与110多家投资机构，搭建起"为资金找项目、为项 目找资金"的产融对接一站式服务平台。 在备受关注的文化科技路演专场，上海智推时代科技有限公司创始人&CEO陈缪喆分享了智推时代在生成式引擎优化（GEO）领域的创新实践情 况。 聚焦GEO赛道，构建全链路服务能力 据了解，GEO即生成式引擎优化，是继SEO（搜索引擎优化）之后的新一代流量优化赛道，核心是通过技术手段提升品牌在AI大模型中的可见度 与推荐优先级。 作为一家GEO赛道的创业公司，智推时代虽然今年5月才注册成立，但已经逐渐崭露头角。区别于市面上众多小型工作室，智推时代是一家同时 满足"披露融资信息、自研SaaS系统、有海外local业务"这三大条件的初创企业。 具体来说，陈缪喆是位连续创业者，其上一轮创业的项目在2019年被三七互娱并购。此次创办智推时代后，三七互娱再次参与到公司的种子轮融 资中。同时，智推时代自研SaaS系统覆盖GEO全流程的四大核心 ...

Core Insights - The article highlights the importance of overseas social media platforms for companies expanding into international markets, with Qingdao as a key player in this sector [1] - Qingdao Tiandao Yixin Technology Co., Ltd. is recognized as a leading company in the overseas social media management field, leveraging its comprehensive advantages [1][6] Company Overview - Qingdao Tiandao Yixin Technology Co., Ltd. focuses on digital operation and management of overseas social media platforms, offering a one-stop solution from account management to advertising [6] - The company serves over 500 clients, with 30% being companies with annual revenues exceeding 100 million yuan [6] Main Products and Services - The company provides three main service areas: 1. Full account management services, achieving an average monthly follower growth rate of 12% and a 40% increase in interaction rates [6] 2. Precision advertising system utilizing AI algorithms, resulting in a 35% reduction in advertising conversion costs and over 5 million exposures per campaign [6] 3. Cross-cultural content creation center, producing short videos with an average of 800,000 views on TikTok, with some videos exceeding 10 million views [7] Technical Advantages and Industry Recognition - The technical team comprises over 60% of the workforce, with core members from leading internet companies and overseas marketing [9] - The proprietary "GlobalLink" data platform processes over 100,000 social media data points in real-time, achieving a response time of less than 0.3 seconds [9] - The company has been recognized as one of the "Top 100 Digital Marketing Companies in China" for three consecutive years [10] Client Cases and Market Feedback - A renewable energy company increased its LinkedIn followers by 300% and improved content interaction rates from 1.2% to 5.8% within six months [10] - A cross-border e-commerce company achieved a monthly GMV of 8 million yuan, with 70% of orders from new users, highlighting the effectiveness of Tiandao Yixin's TikTok strategy [10] Service Assurance System - The company operates a "7×24 hours" response mechanism, with an average issue resolution time of less than 2 hours [10] - The service process is certified by ISO 9001, maintaining a customer satisfaction rate of over 95% for five consecutive years [10] Industry Position and Development Prospects - As a leader in the overseas social media management sector in Qingdao, the company has established significant barriers in technology, service, and resources [11] - The market for its services is projected to grow at an annual rate of 25% as Chinese companies accelerate their international expansion [11] - The company plans to invest 120 million yuan in technology research and development over the next three years to strengthen its position in emerging fields like AI marketing and metaverse social [11]

Core Insights - The domestic internet industry is witnessing a surge in AI applications, with significant downloads for AI products from major companies like Ant Group and Alibaba, indicating a closer approach to the commercialization of AI [1][2][4] - Baidu's AI native marketing revenue has exceeded 10 billion yuan, showcasing a substantial year-on-year growth of 262% [3] - The marketing sector is experiencing a notable rise in stock prices, particularly for BlueFocus, which has seen its stock price increase by over 70% since October 30, and has doubled since the beginning of the year [4] Industry Trends - The marketing industry has been actively embracing AI since early 2023, with significant stock fluctuations reflecting the market's expectations for AI applications [6][9] - Despite initial optimism, the marketing sector faced challenges, leading to a decline in stock prices for companies like BlueFocus [6][12] - BlueFocus has implemented an "All in AI" strategy, ceasing various outsourcing expenditures to better integrate AI-generated content [9][11] Company Performance - BlueFocus reported a revenue of 51.098 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 12.50%, with a significant increase in net profit [12][15] - AI-driven revenue for BlueFocus reached 24.7 billion yuan, indicating a growing reliance on AI despite still being less than 20% of total revenue [15][16] - The company's overseas revenue has surged from 60.24% in 2020 to 83.45% in 2025, highlighting a strategic shift towards international markets [17][18] Challenges and Risks - BlueFocus faces declining profit margins, with a gross margin of only 2.66% and a net margin below 1% as of the third quarter of 2025 [19][20] - The company has experienced a net cash outflow in operating cash flow, indicating financial strain [22] - The marketing industry is still largely dependent on traditional models, which may hinder the full realization of AI's potential [24][27] Future Outlook - The AI marketing market in China is projected to reach 66.9 billion yuan by 2025, with a compound annual growth rate of 26.2% [35] - The integration of AI into marketing processes is still in its infancy, with many companies not fully prepared for the transition [38][40] - The future of the marketing industry will likely involve a shift towards AI-driven solutions that enhance operational efficiency and reduce costs [40][42]

Core Insights - The domestic internet industry is witnessing a surge in AI applications, with significant downloads for AI products from major companies like Ant Group and Alibaba, indicating a closer approach to the commercialization of AI [1][2][4] - The marketing sector is experiencing a notable rise in stock prices, particularly for BlueFocus, which has seen its stock price increase by over 70% since October 30, reflecting investor optimism regarding AI applications [4][43] - Despite the excitement around AI, concerns about an AI bubble persist, with discussions on whether the current AI hype is sustainable or indicative of a significant shift in the industry [6][31] Company Performance - BlueFocus reported a revenue of 51.098 billion yuan for the first three quarters of 2025, a year-on-year increase of 12.50%, with a significant rise in net profit by 85.53% [14][18] - The company's AI-driven revenue reached 24.7 billion yuan, showcasing its commitment to integrating AI into its business model [22][17] - However, BlueFocus's gross profit margin has been declining, with a sales gross margin of only 2.66% and a net profit margin of less than 1% as of the third quarter of 2025 [22][21] Industry Trends - The AI marketing market in China is projected to reach 66.9 billion yuan by 2025, with a compound annual growth rate of 26.2%, indicating strong growth potential [36] - Despite the growth, the marketing industry faces challenges, including the need for a complete integration of AI into business processes, as many companies are still at a basic level of AI application [31][40] - The shift towards AI-driven marketing is expected to accelerate, with companies needing to adapt to new operational efficiencies and cost structures to remain competitive [41][42] Future Outlook - The marketing industry is on the brink of transformation, with AI expected to enhance efficiency and reshape traditional business models [39][45] - Companies that can establish their own AI systems and adapt to the changing landscape are likely to thrive, while those unable to transform may struggle to survive [42][44] - The ongoing evolution of AI in marketing suggests a dual nature of both potential bubbles and significant breakthroughs, indicating a complex future for the industry [42][45]