公募基金改革方案深度解读：公募重磅改革，加速生态重 塑 20240514 公募基金新规旨在解决居民投资收益问题及部分经营机构短期化经营理念问题， 同时体现金融工作政治性、人民性与行业功能性、盈利性的统一。这一方案不 仅承认公募行业在服务实体经济中的重要作用，还进一步降低基金投资者成本， 将代销机构、基金公司与投资者利益绑定，引导从重规模向重回报转变。从 2023 年 7 月起，该方案分三阶段实行，目前已完成主动权益基金管理费率、 托管费率及交易佣金下降两个阶段，并将继续推进降低公募基金销售费率。 摘要 • 公募基金新规旨在解决居民投资收益问题，降低投资者成本，引导行业从 重规模向重回报转变，已完成主动权益基金管理费率、托管费率及交易佣 金下降两个阶段。 • 新规强调绩效考核，引导公募行业更注重实际回报，降低投资者成本，提 高代销机构与基金公司的责任感，以服务实体经济，提升公募基金整体竞 争力。 • 未来基金公司将加强长周期考核，并将投资者盈亏纳入考核机制，更重视 业绩回报和稳定性，可能促使基金经理重新配置低配行业及个股。 • 基民成本降低体现在销售费率和管理费两方面，销售费率稳步降低，管理 费率整体呈下降趋势 ...

21世纪经济报道特约记者 庞华玮 广州报道 5月7日，中国证监会发布《推动公募基金高质量发展行动方案》（以下简称《行动方案》），对主动管 理权益类基金大力推行浮动管理费率，是本次公募基金改革的一次积极探索。 据21世纪经济报道记者了解，目前已有20余家机构做好申报发行浮动费率新产品的准备工作，新产品预 计将会很快推出，其他行业机构也将在准备就绪后陆续上报。 "我们准备申报浮动费率产品，最快可能本周上报。"一家大型基金公司人士向记者表示。 据业内人士介绍，将上报的浮动费率产品中，"低费率+绝对收益+业绩报酬"和"长期股票投资+定期分 红"两类浮动费率创新产品最受关注。 积极申报 多家基金公司向记者表示，正在抓紧进行申报发行浮动费率新产品的准备工作。 "我司准备上报浮动费率基金，已经在做相关产品准备。"一家上海基金公司人士告诉记者。 一位北京公募人士表示，"据我所知，大部分大中型公司都在准备浮动费率产品新发，不过由于系统建 设问题，历史上发过浮动费率产品的公司可能落地速度快一些。" 据悉，目前已有20余家机构做好申报发行浮动费率新产品的准备工作，新产品预计将会很快推出，其他 行业机构也将在准备就绪后陆续上报。 有 ...

近日，证监会发布《推动公募基金高质量发展行动方案》(以下简称《方案》)，提出"对新设立的主动 管理权益类基金大力推行基于业绩比较基准的浮动管理费收取模式"，引发行业热议。 晨星(中国)基金研究中心总监孙珩在接受《证券日报》记者采访时表示，《方案》提出的浮动管理费收 取模式，将从多方面扭转公募基金固有思维。它将基金公司和基金经理的收入与基金业绩紧密挂钩，促 使其从"重规模"向"重回报"转变，将更加注重为投资者创造回报，深耕价值投资。 记者注意到，截至2025年5月12日，全市场共有249只浮动管理费型基金(各类份额分开计算)，形成规模 挂钩型、持有期挂钩型、业绩挂钩型三大模式。 回溯至2013年，公募基金开始探索浮动费率机制，自此拉开行业创新大幕。十余年间，费率结构不断优 化，创新实践层层深入，持续推动行业生态向专业化、精细化方向进阶。 其中，业绩挂钩型基金产品有216只、占比超八成，覆盖股票型、混合型、债券型、QDII(合格境内机构 投资者)、FOF(基金中的基金)、REITs(不动产投资信托基金)、货币市场型、另类投资基金等各类型。 例如，部分基金约定当年年化收益率超过业绩基准5%时，管理人对超过5%的部分 ...

Core Viewpoint - The recent issuance of the "Action Plan for Promoting High-Quality Development of Public Funds" by the China Securities Regulatory Commission is a strategic guideline for the long-term healthy development of the public fund industry, emphasizing a shift from "scale-driven" to "return-driven" growth, and aims to reshape the industry's value system and profit distribution mechanisms [1][2][3] Group 1: Fee Structure and Management - The reform of floating management fee rates breaks the traditional "guaranteed income" model, linking management fees to fund performance, which encourages institutions to return to the essence of asset management [1] - The differentiated fee structure, where management fees are reduced if performance is below benchmarks, aims to enhance active management capabilities and create sustainable long-term returns for investors [1] Group 2: Evaluation and Incentive Mechanisms - The introduction of long-term performance assessments and salary incentive mechanisms will reshape industry evaluation standards, focusing on three-year performance to guide fund managers towards long-term value investment [2] - The restructuring of compensation mechanisms and the shift towards absolute return assessments will further align the interests of practitioners with those of investors, promoting a culture centered on the interests of fund holders [1][2] Group 3: Product Supply and Service Optimization - The optimization of product supply and service systems will open new growth opportunities for the industry, with a rapid registration mechanism accelerating the innovation of equity funds and the development of diverse tools to meet wealth management needs [2] - The establishment of direct sales platforms for institutional investors and the promotion of standardized advisory services will enhance business efficiency and guide long-term capital into the market [2] Group 4: Regulatory and Compliance Framework - Strong regulatory measures and improved liquidity risk prevention mechanisms will enhance the governance level and risk resistance of the industry, while the advocacy of a "five musts and five must nots" financial culture will provide value guidance for reputation management and sustainable development [2] - The industry is committed to enhancing professional capabilities and focusing on the best interests of investors, while also strengthening compliance culture and deepening the concept of long-term value investment [2][3]

此外，押注赛道的基金也很容易让投资者亏损。通过短期高收益排名营销，诱导追涨的投资者买入，部 分基金"限购百万"，名为限购实为营销，最终都会让投资者亏损严重。事实上，拉长周期来看，绝大部 分赛道型基金的整体回报都是亏钱的。 基金投资的利益链条上，有基金公司、基金经理、基金销售机构和投资者。从过往情况来看，基金公 司、基金经理和基金销售机构更多是从自身利益出发，以销售基金为目的，千方百计地让投资者买入基 金，毕竟只要投资者买入基金，他们就可以收获不菲的申购费、销售服务费以及尾随佣金分成。随着 《方案》的落实，基金投资相关各方利益将更好地捆绑在一起，上述现象有望得到遏制，行业有望行稳 致远。 （文章来源：上海证券报） 具体来看，在建立健全基金公司收入报酬与投资者回报绑定机制方面，要求建立与基金业绩表现挂钩的 浮动管理费收取机制，对符合一定持有期要求的投资者，要根据其持有期间产品业绩表现确定具体适用 的管理费率水平。《方案》明确提出：在未来一年内，引导管理规模居前的行业头部机构发行浮动费率 基金数量不低于其主动管理权益类基金发行数量的60%。此外，《方案》还强化业绩比较基准的约束作 用，对基金公司选用业绩比较基准的行 ...

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has released an action plan to promote the high-quality development of public funds, shifting the focus from scale to returns in fund assessments [1] Group 1: Action Plan Overview - The action plan outlines five key areas for reform, emphasizing investor protection and standardized operational requirements for various institutions in the public fund industry [1] - The introduction of a floating management fee mechanism linked to fund performance is highlighted as a new pillar for high-quality development in the fund industry [1] Group 2: Management Fee Structure - The regulatory aim is to transition from a fixed fee model to a performance-linked floating fee model, enhancing the alignment of interests between fund managers and investors [2][3] - New active management equity funds will implement a floating management fee based on performance benchmarks, with fees adjusted according to the fund's performance during the holding period [2][3] Group 3: Performance Assessment - The action plan mandates that fund companies establish a performance assessment system centered on investment returns, with a focus on both fund performance and investor profitability [5][6] - Fund managers will face increased pressure to enhance their investment management capabilities, as the new assessment mechanism emphasizes long-term performance over short-term gains [7] Group 4: Dual Assessment Mechanism - The action plan introduces a dual assessment mechanism, incorporating both excess return rates and profit rates into the evaluation of fund performance [8] - Fund manager compensation will be closely tied to long-term performance, with penalties for underperformance and rewards for exceeding benchmarks [9] Group 5: Governance and Accountability - The plan strengthens the requirements for fund companies, executives, and key personnel regarding mandatory co-investment ratios and lock-up periods [10] - A deferred payment system for performance-based compensation is to be implemented, ensuring accountability for fund managers and executives [10]

Core Insights - The report emphasizes the need for the public fund industry to shift from focusing on scale to prioritizing returns, as outlined in the "Action Plan for Promoting High-Quality Development of Public Funds" released by the China Securities Regulatory Commission [3][5][6]. Group 1: Key Highlights of the Action Plan - The Action Plan highlights four main focuses: strengthening the alignment of interests with investors, enhancing the stability of fund investment behavior, improving investor service capabilities, and promoting the growth of equity funds [4][6]. - A floating management fee mechanism will be established, linking fund managers' income to the performance of their products, thereby addressing the issue of guaranteed income regardless of performance [6][11]. - The plan mandates a reduction in subscription and sales service fees for public funds, aiming to lower investor costs and enhance their experience [6][18][21]. Group 2: Focus Areas for Fund Companies - Fund companies are required to reform their assessment and incentive schemes, incorporating investor profit and loss into their evaluation systems, which marks a shift towards a more investor-centric approach [4][17]. - The plan encourages the development of passive equity products, with a clear distinction between active and passive strategies, promoting low-fee models for passive investments [4][24]. - The registration process for equity products will be expedited, with specific timelines set for different types of funds to enhance market responsiveness [24]. Group 3: Implications for the Industry - The report suggests that the ongoing reforms will enhance the pricing power of allocation funds and optimize the structure of active equity investments, especially in a low-interest-rate environment [41]. - The floating fee index-enhanced products are expected to become a key focus for fund companies, as they seek to improve management fee income while controlling performance deviation [45]. - The demand for investment advisory and strategy services is anticipated to rise significantly, necessitating a shift towards a more comprehensive service model for both institutional and individual investors [50][55].

Group 1 - The core viewpoint of the news is the release of the "Action Plan for Promoting High-Quality Development of Public Funds" by the China Securities Regulatory Commission, which aims to reform the public fund industry and enhance its quality of development [1] - The plan proposes policies to optimize fund operation models, improve industry assessment systems, increase the scale and proportion of equity investments, accelerate the establishment of top-tier investment institutions, and maintain risk control [1][2] - The implementation of the plan is expected to stabilize the capital market, enhance resource allocation, better serve the real economy, and improve market transparency and international attractiveness [2] Group 2 - The plan introduces a floating management fee mechanism linked to fund performance and reforms the performance assessment system for fund companies, emphasizing long-term investment returns [3] - Fund managers will be assessed primarily based on product performance, with at least 80% weight on investment returns over a long-term period [3] - This fee reform aims to balance interests between fund managers and investors, enhancing investor trust in public funds and promoting sustainable industry development [3] Group 3 - The plan encourages fund companies to innovate and optimize product structures, leading to the introduction of more market-demand-driven products, such as low-volatility and asset allocation products [2][4] - The focus on long-term performance and risk management is expected to reshape the competitive landscape of the industry, pushing fund companies to enhance their research and service quality [2][4] - The plan also aims to attract long-term capital into the market, such as pension and insurance funds, to stabilize fund sizes and promote sustainable industry growth [2] Group 4 - From the investor's perspective, the plan is expected to lower investment costs and enhance returns through reduced management fees and sales expenses [5] - Strengthened investor protection measures, such as improved suitability management and enhanced information disclosure, will help investors better assess product risk and return characteristics [5] - The diversified product offerings will cater to different risk preferences and investment goals, fostering rational investment habits among individual investors [5]

Core Viewpoint - The China Securities Regulatory Commission (CSRC) aims to optimize the fee structure for actively managed equity funds, shifting from a fixed management fee model to a performance-based floating management fee model, thereby addressing the issue of fund companies benefiting regardless of performance [1][3]. Group 1: Fund Management Fee Structure - The current fixed management fee model incentivizes fund companies to increase fund size, as larger funds generate higher fees, leading to a phenomenon referred to as "guaranteed income" for fund companies [1][3]. - The CSRC emphasizes the need for fund companies to balance fund size and profitability, as larger fund sizes can dilute performance due to limited investment opportunities [3][6]. Group 2: Performance Metrics and Incentives - The introduction of performance benchmarks will serve as a standard for measuring fund performance, with funds required to report whether they outperform these benchmarks in their financial disclosures [5][6]. - The floating management fee model will link fees to fund performance, encouraging fund managers to achieve better returns for investors, as higher performance will result in higher fees [6]. Group 3: Long-term Investment Focus - The CSRC's action plan mandates a long-term assessment of fund performance, with at least 80% of the evaluation weight given to returns over a three-year period, promoting a culture of long-term investment among investors [6].

红星资本局5月8日消息，业绩明显低于比较基准的须少收管理费、三年以上产品业绩低于比较基准超过10个百分点的基金经理绩效薪酬应下降、扭转基金 公司"旱涝保收"现象……5月7日，证监会发布实施《推动公募基金高质量发展行动方案》（下称"《方案》"），通过25条举措直击行业痛点。 红星资本局通过wind统计发现，截至5月8日，近三年共有2071只基金（仅统计初始份额，下同）净值增长率跑输业绩比较基准超过10个百分点，占比约 23.2%，更是有42只基金跑输基准超过50个百分点，其中不乏华商基金高兵、广发基金郑澄然、国投瑞银基金施成等知名基金经理管理的产品。 有公募人士在接受红星资本局采访时表示，《方案》优化收费与考核机制，有助于引导长期投资，也有利于改善基金公司"重规模轻回报"现状，促使基金 经理更注重长期投资收益，增强投资者对公募基金的信心，促进市场健康发展。 5月7日，公募基金重磅改革方案落地。《方案》共提出25条举措，重点包括优化主动管理权益类基金收费模式、强化基金公司与投资者的利益绑定、提升 行业服务投资者的能力、提高公募基金权益投资的规模和稳定性、一体推进强监管防风险促高质量发展。 推行浮动管理费基金 基金 ...