1月5日，28只新基金集体发售。2026年首个交易周，将有45只基金新发，占2026年首月新发基金的60% 以上。 这场开年即白热化的新基金发行赛，已不仅是简单的发行"开门红"，更成为观察行业战略转向与赛道布 局的关键窗口。 从指数基金与主动权益基金的"双线并进"，到浮动费率基金、FOF、QDII等创新产品的精细布局；从科 技制造的前沿冲锋，到价值主线的估值深挖，在发行节奏前置的2026年年初，基金产品矩阵的立体布局 与投资主线的交错，正勾勒出基金行业新的竞争图谱。 "基金公司的'开门红'产品大多会选择权益类产品。"一位基金业内人士表示，2025年，主动权益产品业 绩回升，得到了投资者的认可。因此，2026年公司将结合绩优基金经理的优势去布局一些主动权益产 品，同时做好老产品的持营。 基金发行"开门红" 1月5日是2026年A股首个交易日，A股迎来"开门红"，基金发行市场也是热闹非凡。 1月5日，28只新基金集体发售，单日发行数量处于高位。据数据统计，2026年1月计划启动发行的公募 基金数量达到74只，1月的首个交易周（1月5日至1月9日）将成为发行高峰期，期间计划发行的产品数 量达到45只，占全月发行总量 ...

推动构建公募基金销售发展新生态 本次证监会发布《规定》，是贯彻新"国九条"精神、落实《公募基金行业费率改革工作方案》和《推动公募基金高质量发展行动方案》的 关键举措，也标志着公募基金行业"三阶段"费率改革的顺利收官，意义重大。 【导读】《公开募集证券投资基金销售费用管理规定》正式实施， 将推动公募行业"机制优化"和"生态重塑" 中国基金报公募基金报道组 今年1月1日，《公开募集证券投资基金销售费用管理规定》（以下简称《规定》）正式实施， 标志着公募基金行业历经两年多的费率改革 终于全面落地。 《规定》发布后， 建行、易方达、华夏、国泰、 汇添富、 招商、 中欧 基金 等头部机构密集发声，积极拥护 公募基金销售费率改革，此 举 不仅 是"降费让利" ，更是在"优化机制"和"重塑生态"， 将成为 推动公募基金行业高质量发展的重要里程碑。 建设银行：积极落实费率改革新政策 《规定》以投资者利益为核心，规范行业发展秩序，彰显金融政治性和人民性的使命担当。建设银行作为国有大型商业银行，将坚定不移 贯彻落实证监会关于推动公募基金高质量发展的系列决策部署，深入践行财富管理转型，切实保护投资者合法权益，让优质专业服务触达 更 ...

Core Viewpoint - The public fund industry in China is undergoing significant reforms aimed at achieving high-quality development, with a focus on addressing core challenges and outlining a new blueprint for 2026 [1][3]. Group 1: Industry Development and Challenges - By the end of 2025, the total scale of the public fund industry reached nearly 37 trillion yuan, with ETF business surpassing 6 trillion yuan, indicating a robust growth trajectory [3]. - The industry is experiencing a transformation characterized by the implementation of key policies such as floating fee rate funds, sales expense management rules, and performance benchmark standardization [4][5]. - There are ongoing debates regarding the clarity of certain regulatory provisions, particularly in the area of fund sales behavior, which require further guidance from regulatory authorities [4][5]. Group 2: Product Innovation and Market Dynamics - The public fund industry faces challenges of product homogeneity and insufficient innovation, particularly evident in the ETF sector, where the number of products increased from approximately 1,000 to 1,381 in 2025 [6][7]. - Many fund companies are following trends rather than leveraging their research advantages, leading to a waste of resources and a decline in investor confidence [6][7]. - A significant number of ETFs launched since 2024 have experienced substantial capital outflows, highlighting the risks associated with lack of differentiation [6][7]. Group 3: Balancing Interests of Fund Companies and Investors - The misalignment of interests between fund companies and investors is a fundamental issue, with companies prioritizing short-term scale over long-term performance [8][9]. - The current market environment incentivizes aggressive strategies that may lead to high risks and potential losses for investors, creating a conflict where funds profit while investors do not [8][9]. - Achieving a balance between the interests of fund companies and investors requires innovative mechanisms and a shift in focus towards long-term value creation [9]. Group 4: Challenges for Small and Medium-sized Fund Companies - The public fund industry exhibits a "Matthew effect," where smaller firms struggle due to limited resources and talent retention, making it difficult to compete on scale [10][11]. - Small and medium-sized firms are encouraged to focus on niche markets and collaborate closely with distribution channels to create customized products [10][11]. - However, many of these firms face difficulties in executing differentiated strategies, often missing out on market opportunities [11][12]. Group 5: Trends Shaping the Future of the Industry - The industry is expected to shift from a "scale-oriented" approach to one that prioritizes "quality," emphasizing investor satisfaction and long-term returns [15][16]. - A new wave of industry consolidation is anticipated, with some firms leveraging mergers and acquisitions to enhance their market position [16][17]. - The rise of tool-based investment products is transforming the landscape, allowing for more granular asset allocation and a focus on specific market segments [18][19]. - AI is projected to play a crucial role in investment decision-making, evolving from a supportive tool to a central component of investment strategies [20][21]. - The sales approach in the fund industry is transitioning towards a "buy-side service" model, emphasizing long-term client relationships and value creation over short-term sales metrics [22][23].

Core Viewpoint - The Chinese public fund industry is transitioning from "rapid growth" to "high-quality development" after a significant self-revolution in 2025, marking a critical juncture for the industry [1][2]. Group 1: Shift in Growth Paradigm - The industry is moving from a "scale-first" approach to a "quality-first" mindset, focusing on "investor satisfaction" as the new growth paradigm [3]. - Under the guidance of the "Action Plan for Promoting High-Quality Development of Public Funds," the industry is optimizing fee structures and aligning interests between fund companies and investors, emphasizing long-term investment returns [3]. - The third phase of fee reform is solidifying, leading to a rational return of management fees, reducing investor costs, and fostering a service-driven and performance-driven model for fund companies [3]. Group 2: Industry Restructuring - A new wave of industry consolidation is anticipated, with some fund companies expected to grow stronger through mergers and resource integration, creating comprehensive financial entities [4]. - Smaller fund companies are finding success through differentiated competition, focusing on specialized areas such as quantitative strategies and public REITs, while those lacking distinct identities face survival challenges [4][5]. - The "Matthew Effect" will become more pronounced, with leading institutions leveraging brand and scale advantages, while smaller firms seek growth through niche positioning [4][5]. Group 3: Tooling and Granularity - The trend of "tooling" is leading to a new era of granular investment products, with fund companies developing increasingly detailed tools for asset allocation [6]. - Index products are evolving from broad categories to highly specialized offerings, providing low-cost entry points into specific sectors [6]. - Active equity funds are undergoing a "tooling transformation," with new regulations expected to enhance the clarity of investment styles and their associated alpha generation [7]. Group 4: AI in Investment Research - AI is transitioning from a supportive role to becoming a "second brain" in investment decision-making, enhancing cognitive capabilities and decision-making processes [8]. - The integration of AI into investment research is expected to evolve into a collaborative decision-making partnership, driving the industry towards a more industrialized model [9]. - AI will also enhance operational efficiency across governance, compliance, and risk management, while aiding in the design of more refined products [9]. Group 5: Sales Transformation - The fund sales sector is set to undergo a comprehensive restructuring, focusing on customer-centric approaches rather than scale-driven growth [10]. - Regulatory changes are prompting a shift in sales strategies, emphasizing long-term client relationships and real returns over initial sales figures [11]. - The sales ecosystem is expected to evolve towards a model that prioritizes sustained engagement and service quality, addressing the industry's historical issues of misalignment between fund performance and investor returns [11].

编者按： 回望2025，公募基金行业奋楫前行，在时代变革的浪潮中焕发蓬勃生机。历经27载耕耘的公募行业，正以持续改 革之姿迎来蝶变时刻。 值得一提的是，近两年前两阶段费率改革已平稳落地，切实降低了投资者的投资成本。此次销售费率改革方案 的发布，意味着公募基金费率改革第三阶段工作全面启动，这也是分阶段推进费率改革的"最后关键一步"。 今年是公募基金行业从"粗放发展"向"高质量发展"转型的关键节点。一系列标志性政策法规陆续落地见效，公募行 业生态体系迎来系统性重构；费率改革稳步推进，行业竞争格局重塑；科技资产异军突起，成为配置新主线；债 券基金震荡加剧，考验机构风险管控能力；公募REITs家族持续扩容，丰富基础设施投资版图；多元资产配置重要 性愈发凸显，公募基金以源源不断的创新产品，诠释普惠金融的初心与本色。 临近岁末，证券时报 ·券商中国 特推出"公募基金十大新闻"，全景回溯2025年行业的发展脉络。 1.改革重塑行业生态 2025年，我国公募基金行业迈入改革深水区，一系列改革举措不断向前推进，精准回应了市场关切与社会期 待。引导公募行业高质量发展的政策法规密集出台，这些政策法规通过优化收费模式、强化利益绑定、 ...

数据来源：基金业协会 截止日期：2025年10月 登录新浪财经APP 搜索【信披】查看更多考评等级 专题：2025基金行业年终大盘点：公募规模近36万亿元，主动权益重夺主场，"冠军基"揭榜倒计时 岁末将至，回顾全年。2025年，公募基金行业在改革深化与生态重塑中走过关键一年。政策引导、人事 更迭、市场维稳等多重主线交织，深刻影响着行业的发展轨迹。当行业规模昂首迈向37万亿元新高度， 本文梳理年度十大重要新闻，力图勾勒2025年行业发展全景。 三、销售费率新规明确！公募基金费率改革三部曲迎终篇，第三阶段每年让利300亿 一、证监会印发《推动公募基金高质量发展行动方案》25条举措汇成行业高质量发展"牵引力" 5月7日，《推动公募基金高质量发展行动方案》（以下简称《方案》）正式发布。这是为落实2024年9 月26日中央政治局会议"稳步推进公募基金改革"的决策部署。《方案》以25条举措直击行业痛点，通过 优化主动管理权益类基金收费模式、强化基金公司与投资者的利益绑定、提升行业服务投资者的能力、 提高公募基金权益投资的规模和稳定性等重点内容，着力督促基金公司、基金销售机构等行业机构 从"重规模"向"重回报"转变，形成行 ...

● 本报记者 刘向红 王雪青 36.96万亿元！ 截至2025年10月底，中国公募基金管理规模再创新高。数以亿计的投资者用真金白银托举起具有全球影 响力的资产管理市场。 信任，是公募行业发展的基石。 2025年，全行业共同面对一道必答题：如何让这份信任经得起时间检验，真正转化为投资者可预期、可 持续的回报？ 2025年5月，证监会出台《推动公募基金高质量发展行动方案》，围绕费率机制、业绩比较基准、长周 期考核与销售生态等关键环节推出一揽子改革举措，要求行业不仅对投资过程负责，更要对投资者的最 终收益负责。 "公募基金行业要真正建立稳固的投资者信任，需要在产品端、投研端、销售端与客户服务等多个环节 协同发力，让长期价值回归行业核心。"一位第三方评价机构人士说。这一年，公募行业通过多方合 力，将原本难以量化的"信任"一词，拆解为可计量的指标、可追踪的机制、可感知的服务，一场面向长 期的制度重塑全面展开。 投研革新：锚定基准，让业绩更可预期 "我最想做的，就是让基金过去、现在、未来的业绩表现高度稳定，让投资者所见即所得。"中金基金量 化指数部执行负责人、基金经理王阳峰接受中国证券报记者采访时表示。这也是公募改革背景 ...

截至2025年12月中旬，首批26只浮动费率基金成立迄今将满半年，浮动费率基金将基金管理费与投资者 的持有期限及持有期间的基金业绩表现挂钩，也吸引了更多投资者的关注和资金流入，形成了良性循 环。 其中，成立于7月15日的华商致远回报混合基金，由华商基金权益投资副总监张明昕管理，以持有人利 益为先，充分发挥华商基金主动管理优势，力争持续提升投资者的投资体验。 张明昕 特许金融分析师（CFA） 华商基金权益投资副总监 华商致远回报混合基金经理 首批浮动费率基金的整体表现是投资策略、行业配置和选股能力的综合体现。华商基金张明昕在华商致 远回报混合基金季报中明确表示，他在"板块处于底部且产业出现明显边际变化的时刻重仓了海外AI算 力为代表的科技板块"。 注：以上信息摘自华商致远回报混合基金2025年3季报 据悉，浮动费率基金最大的亮点是强化了管理人和投资者的利益共担，有望推动管理人更加注重锻造自 身投研能力，重视基金长期超额收益，以提升投资者获得感为核心。 对于投资者而言，浮动费率基金的推出并不意味着"稳赚不赔"，在面对浮动费率基金时不应依赖过往的 短期信息进行简单决策。理解并认同基金的投资策略，并对其背后的基金管理 ...

近日，《基金管理公司绩效考核管理指引（征求意见稿）》（以下简称"新规"或"《指引》"）引发行业 热议。 该《指引》备受关注的原因在于，其将通过一系列薪酬管理制度改革措施，令基金行业倡导的"持有人 利益优先"原则具象化。 例如，针对绩效薪酬的管理，在细化基金公司主要人员的绩效考核指标的同时，《指引》进一步提高了 基金公司高管、主要业务部门负责人、基金经理的"跟投"比例。这意味着，待新规落地后，基金管理人 与投资者共担风险、共享收益的"体感"将更加切实。 值得一提的是，2022年6月出台的《基金管理公司绩效考核与薪酬管理指引》（以下简称"2022年版指 引"）已对从业人员"跟投"基金作出具体要求。在此背景下，2025年以来，公募基金"自购"（包括基金 公司及高管申购自家产品、基金经理申购本人管理的产品等，下同）股票+混合基金动作不断，净申购 金额实现大幅增长。 据统计，截至2025年12月9日，今年以来，公募基金"自购"股票+混合基金的金额（净申购金额，下同） 合计达到42.11亿元，同比大增了约165%。 新规强化跟投制度 业内普遍认为，《指引》中的一系列量化指标和刚性约束，有望从源头上扭转过去基金行业存在的短 ...

Core Viewpoint - The public fund industry is undergoing profound changes, with expectations for a more diversified asset class, varied performance benchmarks, digitalized service forms, and a more balanced funding structure by 2026 [1][6]. Group 1: Asset Class Diversification - Multi-asset investments are gaining importance, with equity funds expected to see new growth opportunities as the equity market rises [1][6]. - Passive investment strategies, including thematic and strategy-based ETFs, are likely to outpace the growth of broad-based indices [1][6]. - Fixed-income assets may expand due to the trend of "savings migration," despite potential fluctuations in yield levels [1][6]. Group 2: Performance Benchmark Guidance - The introduction of performance benchmark guidelines by the China Securities Regulatory Commission aims to diversify fund products from "all-purpose" to "functional" types [2][7]. - Active equity funds will adopt more diverse performance benchmarks, while thematic and sector-specific ETFs are expected to become growth drivers [2][7]. - New products like Smart Beta, floating rate funds, and public REITs will continue to expand, focusing on risk-return matching and investor interest alignment [2][7]. Group 3: Digital Transformation in Fund Management - The digitalization of investment management platforms and the application of intelligent tools in research and risk management are becoming industry standards [3][8]. - The integration of digital and intelligent upgrades across all operational aspects, including compliance and customer service, is anticipated [3][8]. - The penetration of customized portfolios through smart advisory services is expected to increase, with technology investment becoming a key competitive differentiator for fund companies [3][8]. Group 4: Changes in Client Behavior and Funding Sources - Initiatives to attract long-term funds are expected to increase the equity holdings of insurance and pension funds [4][9]. - The trend of "savings migration" will lead to a balanced inflow into bank wealth management, fixed-income, and multi-asset products [4][9]. - The new regulatory framework for securities and fund investment consulting is likely to enhance the wealth management capabilities of brokerages, particularly in the ETF market [4][9].