Group 1: Overall Trends in New Store Openings - The "first store economy" is experiencing significant growth, with over 2,200 new first stores expected to open in 16 cities by mid-2025, representing increases of 68.71% and 29.37% compared to the same periods in 2023 and 2024 respectively [2] - The peak period for new first store openings coincides with the "May Day" holiday, with over 300 new stores launched during the holiday, accounting for more than 10% of the total for the first half of the year [3] - The absolute number of first stores nationwide has rebounded in the first half of this year, increasing by 19.28% year-on-year to 198 stores [4] Group 2: Sector-Specific Insights - The "cultural and exhibition" sector and the bag and leather goods sector have seen a surge in new players, with significant increases in the proportion of first stores in these categories [5] - The beverage sector's share has decreased, but it remains among the top three alongside baked goods and women's clothing. Japanese cuisine and sportswear have seen notable increases in attention over the past three years [5] - The first half of the year has seen a significant rise in the number of first stores for Chinese cuisine and wellness services, while the proportion of cultural and artistic first stores has dropped by over 50% [5] Group 3: Regional Performance - The East China region continues to lead in first store openings, while North China and Northeast China are on the rise. Nanjing and Tianjin have shown remarkable growth, with first store proportions increasing by over 70% [6] - High-end shopping malls are increasingly attracting first stores, with Nanjing's Deji Plaza recognized as a "first store harvesting machine" with nine new first stores [6] Group 4: Women's Fashion Trends - The women's clothing sector is undergoing a transformation, with a significant increase in the number of first stores, particularly from light luxury and e-commerce brands, which now account for over 20% of new openings [15] - New players in the women's fashion market are focusing on high-quality, light luxury designs, with brands like AW PROJECT and MEIYANG making notable entries [15][16] - The trend is shifting towards brands that emphasize quality and affordability, appealing to consumers' demand for value [19] Group 5: Pet Industry Growth - The pet industry is maturing, with a significant increase in the number of pet stores, which have become a leading category in new store openings, surpassing traditional services like foot massage [20] - The market is evolving from basic pet supply stores to comprehensive lifestyle destinations for pet owners, with new concepts emerging that focus on pet health and wellness [21] - The perception of pets is shifting towards viewing them as family members, leading to increased demand for high-quality pet products and services [23]

Core Insights - Hema Fresh's first store in Yantai has achieved remarkable sales performance, leading nationwide sales rankings within a month of opening, indicating strong consumer demand for new retail models [1][3][4] Sales Performance - The Yantai store recorded 420,000 transactions in its first month, averaging 13,500 transactions per day, with total sales nearing 40 million yuan [3] - The store's sales are significantly boosted by two separate online delivery warehouses, which contributed over 10 million yuan in sales through 230,000 online services [3] - Key products include imported durians, with sales exceeding 26 tons, and Russian king crabs, averaging over 100 units sold daily [4] Consumer Behavior - The new consumer demographic, particularly younger generations, is increasingly valuing emotional and experiential aspects of shopping, leading to a shift from functional to experiential consumption [4][5] - The store's offerings, such as fresh seafood and unique desserts, cater to this demand, with specific items like durian mille-feuille and Swiss rolls achieving sales of 15,000 and 20,000 units respectively [4] Store Experience - Hema Fresh integrates shopping and dining experiences, featuring live seafood processing and dining areas, which aligns with the fast-paced lifestyle of modern consumers [5] - The store has significantly increased foot traffic in the Yantai Joy City, attracting over 650,000 visitors in the first 20 days, contributing to a 60% increase in overall mall traffic [5] Economic Impact - The success of Hema Fresh's Yantai store exemplifies the "first store economy," enhancing the local commercial landscape and attracting additional brands to the area [6] - The local government has actively supported the store's establishment, facilitating site selection and service provision to boost regional economic vitality [6]

Group 1: Market Trends - International niche brands are actively entering the Chinese market, opening their first stores and reshaping domestic consumption patterns [1][2] - Brands like Sessùn, ADERERROR, and ANINEBING are establishing their presence in major cities, targeting young consumers with unique design concepts [2][3] - These brands demonstrate a higher level of specialization in their product functionality compared to traditional brands, focusing on community marketing and member engagement [2] Group 2: Policy Support - The Chinese government is increasingly supporting the "first store economy" as a means to boost consumption and invigorate commercial districts [1][4] - Policies have been implemented since 2019 to attract well-known brands to open their first stores, with recent emphasis on this initiative in the 2024 Central Economic Work Conference [4] - Cities like Shanghai, Beijing, and Guangzhou are actively promoting the first store economy, with specific measures to enhance the consumer environment and attract international brands [4]

Group 1: HuiJia Times - The company has seen an increase in the proportion of fresh products in its Urumqi Beijing Road Shopping Center supermarket by 1.87%, with cooked food up by 5% and bakery products up by 0.8% [1] - The company is focusing on optimizing its product structure and enhancing investor returns through improved dividend yields [1] - New store openings include a supermarket in Kuitun expected to open by the end of 2024 and a department store in the first half of 2026, with accelerated expansion in Urumqi and quality regions [1] Group 2: ChaoHongJi - The company has launched high-weight series products such as Zhenjin Zhenzuan and cultural IP collaborations, aiming to increase customer spending [2] - Online subsidiary profits have increased by 70.64% year-on-year, supporting the integration of online and offline sales [2] - As of June 30, the company has 1,540 stores, with a net increase of 72 stores, and has expanded internationally with new locations in Kuala Lumpur, Thailand, and Cambodia [2] Group 3: TianFu Communication - In the first half of 2025, the company achieved revenue of 2.456 billion yuan, a year-on-year increase of 57.84%, and a net profit of 899 million yuan, up 37.46% [3] - The growth in active business is attributed to the increased delivery of high-speed active products, with a strong demand for these products [3] - The company is expanding its production capacity in Thailand, with the first phase already in operation and the second phase in development [3]

Core Insights - The traditional retail industry is facing unprecedented challenges due to the rapid development of internet technology and evolving consumer demands, while the "first store economy" is emerging as a significant force driving retail transformation [1] - The "first store economy" is characterized by its unique scarcity value, attracting consumer curiosity and providing social capital opportunities through the opening of a brand's first store in a specific area [3] - The success of first stores is also attributed to their ability to reconstruct consumer experiences, shifting from mere product transactions to immersive lifestyle experiences [3] - The first store economy demonstrates strong integration and innovation capabilities, creating a complete commercial ecosystem through cross-industry collaboration and operational model innovation [4] - The introduction of leading brands and innovative formats through first stores enhances urban commercial vitality, breaking the homogenization of traditional shopping districts and fostering healthy competition [5] Group 1 - The first store economy is becoming a powerful engine for regional economic development, injecting new vitality into the retail economy [1] - The unique "geographical first appearance" of first stores generates novelty and exclusivity, fulfilling consumer demand for differentiated products [3] - International niche brands entering the market enrich the first store economy, providing authentic cultural experiences and establishing competitive advantages in niche segments [3] Group 2 - First stores focus on creating immersive experience environments, integrating various business formats such as exhibitions and cafes, enhancing consumer satisfaction and creating additional value for businesses [3] - Technological innovation plays a crucial role in the development of the first store economy, improving operational efficiency and offering personalized shopping experiences [4] - The successful operation of first stores relies on close cooperation among upstream and downstream enterprises in the supply chain, optimizing resource allocation and promoting the development of related industries [4]

从市场角度来看，一方面，首店经济以新消费势力入局，通过创造就业、贡献税收、联动产业和增值空 间，构建了更强的地域经济闭环；另一方面，首店经济以独树一帜的商业姿态打破当地千店一面的僵化 零售业态，持续激发市场活力，带动周边消费，进而完成由"地理首现"到"商业引擎"的转变，打造国内 零售经济的新质生产力。 线上经济如此蓬勃，为何还要大力发展首店经济？笔者认为，在消费者越来越重视购物体验、情绪价值 和社交需求的大背景下，仅靠线上渠道去卷流量、卷低价、卷便捷性，从而拉动区域经济的路走不远。 线下门店是区域经济的毛细血管，实体空间承载着人与人之间的商业互动与价值体验。消费不止于交 易，还包括探索、感受、交流和即时满足等情感需求。首店经济正是以此为锚点，或以"地理首现"提供 稀缺的产品使用，或以"非同质化"提供融合的消费业态，凭借着令人印象深刻的真实体验和服务，驱动 线下消费从钱货交易向上质变为物质与精神的双重享受。 从生产角度来看，中国通信工业协会两化融合委员会副会长吴高斌指出，首店经济具备技术创新、模式 创新、产业协同等新质生产力的特点。首店经济通过引入新技术、新理念，提升零售行业的生产效率和 服务水平；推动零售行业 ...

Core Insights - The article discusses the rise of the "first store economy" in China, driven by international niche brands entering the market and supported by various government policies aimed at promoting high-quality economic development [10][12][17]. Policy Support - Multiple provinces and cities in China have introduced measures to promote the first store economy, with policies released from 2025 onwards in regions such as Tibet, Fujian, Shanghai, and Beijing [6][11]. - The central government has emphasized the importance of developing the first store economy as a key task for 2025, highlighting its role in expanding consumption and upgrading domestic industries [10][11]. Market Trends - International niche brands are increasingly opening their first stores in major Chinese cities like Beijing, Shanghai, and Guangzhou, marking a significant trend in the domestic consumption market [8][9]. - In the first quarter of 2025, 487 overseas brands opened online stores on Tmall International, indicating a shift towards online entry for some brands [8]. Consumer Behavior - Consumers are showing a willingness to embrace new experiences, with the first store economy catering to their demand for personalized and high-quality products [12][17]. - The first store economy is characterized by its ability to fill market gaps with unique offerings, thus driving consumption upgrades [12][13]. Economic Impact - The first store economy is becoming a vital driver for local economic growth, with a reported 21% year-on-year increase in new quality first stores across 24 monitored cities in the first half of 2025 [15][16]. - The growth of first stores is not limited to geographical locations but also emphasizes innovative consumption scenarios and experiences, contributing to a more vibrant commercial environment [14][17]. Brand Dynamics - The entry of international niche brands is reshaping consumer preferences, with these brands often focusing on specialized products and community engagement [9][17]. - The proportion of foreign brands among new first stores has increased from 29.32% in 2022 to 38.06% in 2024, reflecting growing international confidence in the Chinese market [16].

线上经济如此蓬勃，为何还要大力发展首店经济？笔者认为，在消费者越来越重视购物体验、情绪价值 和社交需求的大背景下，仅靠线上渠道去卷流量、卷低价、卷便捷性，从而拉动区域经济的路走不远。 线下门店是区域经济的毛细血管，实体空间承载着人与人之间的商业互动与价值体验。消费不止于交 易，还包括探索、感受、交流和即时满足等情感需求。首店经济正是以此为锚点，或以"地理首现"提供 稀缺的产品使用，或以"非同质化"提供融合的消费业态，凭借着令人印象深刻的真实体验和服务，驱动 线下消费从钱货交易向上质变为物质与精神的双重享受。 近些年，伴随着互联网与社交媒体的迅猛发展以及流量时代的到来，实体店在国内消费市场的地位，似 乎越来越尴尬。 与实体店相比，线上门店具备运营成本低、全天候营业、商品种类不受限、信息获取高效、购物便捷、 辐射范围广、精准营销等多重优势。持续火热的直播带货玩法，其互动性和娱乐性所带来的销售额增长 更是把实体店远远甩在身后。根据国家统计局数据，2025年1~7月，全国社会消费品零售总额28.42万亿 元，同比增长4.8%；全国网上零售额8.68万亿元，同比增长9.2%。 从市场角度来看，一方面，首店经济以新消费势 ...

Group 1 - Traditional retail giants are facing significant performance challenges, with major players like Baisheng Group reporting an 18.4% drop in same-store sales and announcing the closure of its Beijing store by year-end [3][4] - Other retailers such as Xinhua Department Store and Tianhong reported revenue declines of 0.99% and 1.79% respectively, while Nanning Department Store experienced a net loss of 13.38 million yuan, a 653.3% increase in loss [3][4] Group 2 - The outlet mall sector is experiencing a growth spurt, with multiple new projects announced, including the opening of Wuhan Shanshan Outlet on September 25, which will be the first "Lakeside Outlet" in Central China [5][6] - The emergence of differentiated concepts like "Lakeside Outlet" and "Warehouse-style Outlet" indicates that this sector is effectively targeting various consumer needs amid a backdrop of consumption downgrade [6] Group 3 - A wave of renaming among shopping centers reflects strategic shifts and the need for brand upgrades, with examples including the rebranding of "Changsha Beichen Triangular Deyue City" to "Changsha Beichen Hui" [7][8] - The rebranding of "Shenyang Vanke Plaza" to "Wan Qian Hui" resulted in a 15% increase in foot traffic and a 26% rise in sales, demonstrating the effectiveness of targeted brand revitalization [8] Group 4 - China is becoming a testing ground for global brand innovations, with notable first stores like LV Beauty opening in Nanjing and Haidilao launching an innovative concept store in Beijing [10][11] - This trend indicates a shift in China's market position from a follower to a leader in global brand innovation, as brands increasingly prioritize launching new products in China [11] Group 5 - There is a dual acceleration in the internationalization of brands in China and the globalization of local brands, with companies like Anta and Li Ning deepening market penetration through themed stores [12][13] - The significant growth of brands like Pop Mart, which reported a 204.4% increase in revenue, highlights China's market as a critical battleground for both international and domestic brands [13]

Core Viewpoint - JD's first restaurant infrastructure brand, Qixian Food Mall, is expanding its presence in over 10 cities with a "one city, multiple stores" plan, following the successful opening of its first store in Harbin [1][8]. Group 1: Business Performance - Since its opening two months ago, Qixian Food Mall has seen a threefold increase in customer traffic, with a near 100% purchase rate and a 100% growth in daily takeaway orders compared to the initial phase [3][4]. - The revenue structure indicates that dine-in still dominates, but the share of takeaway is gradually increasing, showcasing the synergy between dine-in and takeaway services [3][4]. Group 2: Competitive Advantages - Qixian Food Mall's core competitiveness lies in its diverse offerings and strict quality control, focusing on a rich variety of food options, including local specialties and popular brands, while ensuring no tolerance for substandard food delivery [3][5]. - The brand emphasizes transparency with "100% kitchen live streaming," allowing consumers to see food preparation processes, which enhances trust and safety [5][6]. Group 3: Supply Chain Innovation - The brand adopts a "front-end does not profit, supply chain does" strategy, focusing on supply chain efficiency to address food safety and merchant growth challenges [7][8]. - By leveraging JD's supply chain capabilities, merchants can operate with reduced inventory pressure and lower operational costs, enhancing overall efficiency [8][9]. Group 4: Expansion Plans - Following the successful pilot in Harbin, Qixian Food Mall plans to accelerate its national expansion, targeting first-tier, new first-tier, and strong second-tier cities, with a focus on high consumer power and traffic [8][9]. - The strategic selection of locations will consider market research, user demographics, and collaboration with established property companies to minimize risks [8][9]. Group 5: Future Developments - Starting from the second phase, Qixian Kitchen will officially join Qixian Food Mall, enhancing the local living ecosystem by integrating dine-in and takeaway services [11]. - The combination of Qixian Food Mall and Qixian Kitchen aims to provide consumers with a wider range of dining options while promoting cost reduction and efficiency for merchants [11].