当广州塔的霓虹映照着室内滑雪场的洁白雪道，当杭州西溪湿地的摇橹船载着身穿滑雪服的年轻人驶向岸边，我们看到的不是违和的场景， 而是中国经济韧性与活力的生动注脚。 每年冬天，"南方小土豆"都眼巴巴地望着北方。那里，不仅有皑皑的白雪，还有万亿泼天富贵。于是，谁能成为南方"尔滨"似乎都成了一种执念。如 今，芝麻开门了。 10月16日，《中国冰雪产业发展研究报告（2025）》在2025国际冬季运动博览会主论坛上正式发布。这份由权威机构编制的报告，为中国冰雪经济划定 了一个里程碑式的坐标——2025年我国冰雪产业规模将突破万亿元大关，达到10053亿元。 回溯过往十年，这一数字的增长轨迹堪称迅猛：2015年，中国冰雪产业规模仅为2700亿元，2024年已攀升至9800亿元，近十年复合增长率超15%。更令 人激动的是，冰雪经济的"热度"已从产业规模传导至消费端。2024-2025 冰雪季，中国居民参与冰雪运动及带动消费规模超1875亿元，同比增长超25%； 全国滑雪场消费金额达786.13亿元，滑雪场周边两公里范围内的零售、交通、餐饮消费增长27.97%，形成了"一雪带动百业兴"的联动效应。 在第十五届全国冬季运动会等大型 ...

Group 1: Ice and Snow Industry - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025, driven by rapid growth in ice and snow consumption [1] - As of April 2025, there will be 79 indoor ski resorts in China, an increase of 20 from the previous year, representing a growth rate of 33.9%, with 16 more under construction [1] - By 2030, the ice and snow industry is projected to surpass 1.5 trillion yuan, indicating a shift from short-term benefits from the Winter Olympics to long-term consumer-driven growth [1] Group 2: Salia's Performance in China - Salia reported a revenue of approximately 12.149 billion yuan (256.714 billion yen) for the fiscal year 2024-2025, marking a year-on-year increase of 14.3% [2] - In the Chinese market, Salia's revenue reached about 3.358 billion yuan, with a growth of over 6% [2] - The company expanded its store count in China by 82 to a total of 497, achieving a nearly 20% growth rate [2] Group 3: Lao Pu Gold's Price Adjustment - Lao Pu Gold announced its third price adjustment of the year, effective October 26, with details to be confirmed by actual pricing [3] - The company's stock price rose by 3.11% to 828.5 HKD on the announcement day, with a total market capitalization of 143.1 billion HKD [3] - The repeated price adjustments reflect both the rising international gold prices and the trend of gold becoming a luxury item in the new consumption context [3] Group 4: Coffee Machine Market Growth - Domestic coffee machine sales in China surged by 75.6% year-on-year, reaching 1.683 million units from January to August 2025 [4] - The coffee machine market is projected to reach 10.6 billion yuan by 2029, with an expected annual compound growth rate of 28% [4] - The growth is driven by government subsidies and the upgrading of consumption among younger consumers, indicating a deeper penetration of coffee culture into Chinese households [4]

Group 1: Ice and Snow Industry - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 10,053 billion yuan by 2025, indicating a shift from short-term benefits of the Winter Olympics to long-term consumer-driven growth [1] - As of April 2025, there will be 79 indoor ski resorts in China, an increase of 20 from the previous year, representing a growth rate of 33.9%, with 16 more under construction [1] - By 2030, the ice and snow industry is projected to surpass 1.5 trillion yuan, highlighting the potential for growth in equipment manufacturing, tourism, and event operations [1] Group 2: Salia's Performance in China - Salia reported a revenue of approximately 12.149 billion yuan (256.714 billion yen) for the fiscal year 2024-2025, marking a year-on-year increase of 14.3% [2] - In the Chinese market, Salia's revenue reached about 3.358 billion yuan, with a growth of over 6% [2] - The company expanded its store count in China by 82 to a total of 497, achieving a nearly 20% growth rate [2] Group 3: Lao Pu Gold's Price Adjustment - Lao Pu Gold announced its third price adjustment of the year, effective October 26, with the details to be confirmed by actual pricing [3] - The company's stock price rose by 3.11% to 828.5 HKD on the announcement day, with a total market capitalization of 143.1 billion HKD [3] - The repeated price adjustments reflect both the rising international gold prices and the trend of gold becoming a luxury item in the new consumption context [3] Group 4: Coffee Machine Market Growth - Domestic coffee machine sales in China surged by 75.6% year-on-year, totaling 1.683 million units from January to August 2025 [4] - The coffee machine market is projected to reach 10.6 billion yuan by 2029, with an expected annual compound growth rate of 28% [4] - The growth is driven by government subsidies and the upgrading of consumption among younger consumers, indicating a deeper penetration of coffee culture into Chinese households [4]

Group 1 - The ice and snow industry in China is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [3] - The number of ice and snow sports venues in China has increased by 417 during the "14th Five-Year Plan" period, resulting in a total of 2,678 venues by the end of 2024, including 1,764 ice rinks (65.87%) and 914 ski resorts (34.13%) [5] - The number of enterprises related to the ice and snow sports industry has reached 18,492 during the 2024-2025 ice and snow season [13] Group 2 - The participation in ice and snow sports among the national population has reached 313 million since the successful hosting of the Beijing Winter Olympics, with a participation rate of 20.61% during the 2024-2025 season [11] - China has developed a comprehensive product system for ice and snow equipment, consisting of 15 major categories, covering the entire industry chain from individual to venue and from competitive sports to mass participation [9]

Core Insights - The "14th Five-Year Plan" marks a significant transformation in China's industrial landscape, with a focus on upgrading traditional industries and promoting emerging sectors [1] Group 1: Ice and Snow Industry Growth - The ice and snow industry scale has increased from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an average annual growth rate of 26.3% [3] - By the end of 2024, the total number of ice and snow sports venues in China will reach 2,678, with 1,764 ice skating venues (65.87%) and 914 skiing venues (34.13%) [5] - The number of enterprises related to the ice and snow sports industry has expanded to 18,492 by the 2024-2025 ice and snow season [11] Group 2: Participation and Engagement - Following the successful hosting of the Beijing Winter Olympics, the number of residents participating in ice and snow sports has reached 313 million, with a participation rate of 20.61% for the 2024-2025 season [9] - The variety of ice and snow sports venues has increased, with 417 new venues added during the "14th Five-Year Plan" period [5] Group 3: Equipment and Infrastructure - China has developed a comprehensive product system for ice and snow equipment, encompassing 15 major categories, covering everything from individual gear to venue infrastructure [8] - The utilization rate of permanent venues from the Beijing Winter Olympics has achieved 100%, ensuring smooth transitions from event time to long-term operations [13]

Group 1 - The tourism industry in northern China, particularly in regions like the Arctic Village and Mohe, is experiencing a surge in visitors due to recent snowfall and the onset of winter activities [1][2][3] - Local businesses, including accommodations and restaurants, are adapting their offerings to cater to the winter tourism market, emphasizing unique ice and snow experiences and seasonal cuisine [3][5] - In Xinjiang Altay, ski resorts are preparing for the upcoming snow season by maintaining equipment and enhancing facilities, indicating a proactive approach to attract winter sports enthusiasts [5][6] Group 2 - The Altay region is noted for its favorable snow conditions, with an average annual snowfall exceeding 2 meters, making it an attractive destination for skiing [6] - Ski resorts are implementing comprehensive preparations, including equipment maintenance and facility upgrades, to ensure a smooth experience for visitors in the new snow season [6]

Core Insights - The report indicates that by 2025, China's ice and snow industry scale will exceed 1 trillion yuan, reaching 1005.3 billion yuan [1] - The hosting of the Winter Olympics and Asian Winter Games has significantly driven the development of China's ice and snow tourism policies, venue construction, talent systems, and product operations, leading to rapid growth in the ice and snow industry [1] - The ice and snow economy is expected to become a crucial growth point for domestic consumption in China, presenting development opportunities across the entire industry chain [1] Industry Analysis - According to Jianghai Securities, the upstream segment has seen a gradual replacement of foreign brands by domestic brands in ice and snow equipment, indicating a shift in market dynamics [1] - The midstream segment, particularly in northern scenic areas with abundant ice and snow resources, is anticipated to experience an increase in visitor traffic [1] - Debon Securities highlights that the ice and snow industry, driven by events and policy support, represents a strong growth segment within the tourism industry, with ample growth potential [1] Economic Impact - The development of the ice and snow industry is expected to alleviate the seasonal downturn in winter tourism, thereby smoothing out the cyclical nature of the tourism sector and contributing to winter growth [1]

Core Insights - The 2025 International Winter Sports Expo, celebrating its 10th anniversary, has become the largest and most authoritative ice and snow exhibition globally, showcasing over 500 renowned brands and attracting more than 200 top global guests [1][2] Industry Overview - The global ice and snow economy is experiencing significant growth, with many countries focusing on developing ice and snow tourism resources and promoting a full industry chain [2] - The Chinese government has issued policies to stimulate the ice and snow economy, emphasizing the importance of international cooperation and high-level exchanges [2] Event Highlights - The expo features a total area of nearly 20,000 square meters, with various exhibition zones covering winter technology, national group exhibits, and ice and snow cultural displays [10] - Notable international participation includes representatives from Austria, Italy, Canada, and Finland, highlighting the global nature of the event [1][10] Economic Impact - In the 2023-2024 winter season, China's ice and snow tourism is projected to reach 430 million visitors and generate 524.7 billion yuan in revenue, with expectations of 520 million visitors and over 630 billion yuan in revenue for the current season [4] - The event aims to foster collaboration among enterprises, breaking down industry barriers and promoting resource integration within the ice and snow sector [4][12] Future Prospects - The expo's theme, "Towards the World, Again," signifies a commitment to global cooperation in the ice and snow industry, aiming for advancements in intelligence, sustainability, and internationalization [2][13] - The upcoming 2026 Milan-Cortina Winter Olympics is anticipated to further enhance global interest and investment in winter sports, with China positioned as a leading nation in the sports sector [5]

Core Insights - The winter tourism season in northern China has officially begun, with significant snowfall reported in regions like Xinjiang, Qinghai, and Tibet, attracting tourists and generating excitement for winter activities [1][2] Group 1: Winter Tourism Promotion - The "Hot Snow Xinjiang: Ignite the Silk Road" winter tourism promotion event was held in Beijing, showcasing Xinjiang's winter tourism resources through immersive presentations and various activities [1] - The event aims to enhance cooperation between Xinjiang and Beijing's cultural tourism industries, transforming "cold resources" into a "hot economy" [1][2] Group 2: Regional Highlights - Different regions in Xinjiang presented their unique winter tourism offerings, such as ecological landscapes in Ili, snow sports in Altay, and cultural heritage in Hotan [2] - The promotion included a forecast for winter tourism in Xinjiang, with significant events planned, including the 19th Xinjiang Winter Tourism Industry Expo and the Hot Snow Festival [2] Group 3: Collaborative Efforts - Representatives from Xinjiang's scenic spots and enterprises engaged in discussions with Beijing travel agencies and investment institutions to develop differentiated winter tourism products and improve service quality [3] - Beijing has invested over 30 billion yuan in support of Xinjiang, fostering a collaborative relationship that enhances tourism and cultural exchange between the two regions [3]

Group 1 - The core viewpoint of the article highlights the significant growth potential of China's ice and snow industry, with projections indicating that the market size will exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [1] - The report from Jianghai Securities emphasizes that hosting major international events, such as the Winter Olympics, serves as a catalyst for the rapid development of ice and snow sports in China, similar to trends observed in the US and Japan [1] - Following the acquisition of the Winter Olympics hosting rights in 2015, various supportive policies have been implemented, leading to a rapid development phase for the domestic ice and snow economy [1] Group 2 - Ice and snow consumption is becoming a crucial growth point for expanding domestic demand, transforming "cold resources" into a "hot engine" for economic development [2] - Data from online shopping and tourism platforms indicate a significant increase in orders for ice and snow equipment and a surge in searches and bookings for ice and snow tourism during the previous "Double Eleven" shopping festival [2] Group 3 - The Chinese government is intensifying efforts to leverage abundant ice and snow resources to drive economic growth across various sectors, including sports, culture, equipment, and tourism [3] - The State Council aims to elevate the ice and snow economy to 1.2 trillion yuan (approximately 169 billion USD) by 2027 and to 1.5 trillion yuan by 2030 [3] - Cities are integrating winter sports and tourism into their development plans, with initiatives such as the establishment of a winter sports demonstration zone in Heilongjiang Province and specific action plans in Beijing to enhance ice and snow consumption and infrastructure [3]