Core Viewpoint - Amazon is planning to change its product title structure to a two-part format to enhance clarity and visibility for consumers, making it easier to find and understand products [1][2]. Title Structure Changes - The new two-part title structure will consist of: 1. A clear and concise title focusing on essential identification elements such as brand, product type, model/style, flavor, size, and variations [2]. 2. A section highlighting product features, unique advantages, and competitive edges [2]. - This change aims to improve visibility compared to traditional lengthy titles, allowing for better search precision and product understanding [2]. Compliance Issues - Sellers must adhere to compliance rules, including: 1. Product names must not exceed 200 characters [2]. 2. No promotional phrases like "free shipping" or "100% quality guaranteed" are allowed [2]. 3. Special characters are prohibited unless part of the brand name [2]. 4. Words and phrases cannot be repeated more than twice, with exceptions for prepositions, articles, and conjunctions [2]. 5. Product names must contain sufficient information for clear product description [2]. Trademark Infringement Risks - Sellers should be cautious of trademark infringement, especially with commonly used terms that may lead to unintentional violations [4]. - Examples of terms at risk include "Sticky Hands" and "Magic sofa covers," both of which have pending trademark registrations [6][9]. - Successful trademarks include widely used terms like "durable" and "Summer," which could lead to infringement complaints if used without caution [10]. Recommendations for Sellers - Conduct thorough trademark searches to avoid using others' trademarks, even common terms [11]. - Stay updated on trademark registration statuses to modify listings if necessary [11]. - Register own brand trademarks to protect against infringement [11]. Conclusion - Amazon's title adjustment presents an opportunity for small and medium-sized sellers to enhance visibility, but compliance and trademark issues must be carefully managed to avoid penalties [12].

Core Viewpoint - The "胖都来" incident highlights the importance of intellectual property awareness and may serve as a cautionary tale for businesses regarding trademark infringement and brand confusion [1][12]. Group 1: Incident Overview - On May 1, 2025, a shopping mall named "胖都来" opened in Haining, Zhejiang, attracting significant online attention due to its name's similarity to the well-known retail brand "胖东来" [2][3]. - The opening event featured several celebrities, including Zhao Liang and Ye Xuan, who recorded congratulatory videos that were played at the venue, further amplifying public interest [2][3]. - The name "胖都来" was quickly criticized for its resemblance to "胖东来," leading to widespread discussions about trademark infringement and consumer confusion on social media [2][3]. Group 2: Legal Response - In response to the controversy, "胖东来" collected evidence and filed a complaint with the market supervision administration, asserting that "胖都来" constitutes trademark infringement and unfair competition [2][3]. - "胖东来" emphasized its established brand identity, which has developed over nearly 30 years, and argued that the similarity in names could mislead consumers [3]. Group 3: "胖都来" Defense - "胖都来" defended its name by stating that "胖" symbolizes abundance and prosperity, while "都" is derived from the chairman's surname, asserting no direct connection to "胖东来" [4]. - Despite this explanation, public skepticism remained, with many pointing out similarities in logo design and marketing strategies, suggesting an intent to mimic "胖东来" [4][5]. Group 4: Trademark Registration Status - As of May 11, 2025, "胖都来" had not successfully registered its trademark, with applications still pending substantive examination [5][6]. - The trademark applications were filed by Zhejiang Yitao Clothing Co., Ltd., which holds an 80% stake in "胖都来," but the likelihood of successful registration appears low given the ongoing controversy [5][6]. Group 5: Regulatory and Social Media Impact - Following the incident, Douyin (TikTok) suspended "胖都来"'s account for violating community guidelines, indicating the broader implications of the controversy on social media presence [7]. - Local regulatory authorities in Zhejiang have initiated investigations into the matter, reflecting the seriousness of the allegations and the potential for regulatory scrutiny [7]. Group 6: Celebrity Involvement - Celebrities involved in promoting "胖都来" faced backlash, with Zhao Liang publicly apologizing for any misunderstandings caused by his participation, clarifying that he had no commercial ties to the brand [8][12]. - The incident has prompted discussions about the responsibilities of public figures in commercial endorsements and the need for due diligence to avoid controversies [12].

近日，浙江嘉兴海宁新开业的卖场"胖都来"因与知名零售企业"胖东来"名称相似，陷入舆论风波。曾为 其站台并录制祝贺视频的明星赵亮随后致歉，称"没有任何商业合作或代言行为"。"胖东来"也公开发声 称"已给对方邮寄律师函"。5月7日，海宁市市场监管局工作人员向南都记者表示，"已注意到相关争 议，正在调查中。" 6日，有网友拍摄现场视频显示，"胖都来"卖场外悬挂的明星祝贺标语已被撤下。南都记者发现，"胖都 来"官方账号目前已查询不到明星祝贺合集视频，但仍在更新其他动态以吸引客流。7日，南都记者拨 打"胖都来"卖场多个公开电话均无法接通。 据国家知识产权局商标局，浙江胖都来商业管理有限公司股东之一浙江艺淘服饰有限公司，于1月22日 申请了18个"胖都来""淘都来"注册商标，目前均处于"等待实质审查 "状态。 "胖都来"卖场。 采写：南都记者 冯奕然 实习生 王岑 5月1日，"胖都来"卖场正式开业。其官方账号发布了演员叶璇、赵亮、丁勇岱、主持人刘仪伟等多位明 星录制的祝贺视频合集，叶璇也去到了开业活动现场并发言。卖场外墙悬挂了大量明星祝福标语。这热 闹的阵势引来了不少质疑，"胖都来"名称被指碰瓷"胖东来"，有侵权嫌疑。 ...

Core Viewpoint - The opening of a new shopping mall named "胖都来" in Zhejiang has sparked controversy due to its similarity to the well-known brand "胖东来," leading to accusations of trademark infringement and consumer confusion [1][4]. Group 1: Mall Overview - The "胖都来" shopping mall covers a significant area with two sections, A and B, and primarily sells clothing and daily necessities sourced directly from nearby factories, allowing for competitive pricing [2]. - The mall's total property scale is approximately 300,000 cubic meters, including a 50,000 cubic meter experiential shopping center, a 30,000 cubic meter exhibition center, and a 20,000 cubic meter live streaming base. A second phase of 30,000 square meters for a smart commercial complex is expected to open in October [2]. Group 2: Trademark Controversy - The "胖东来" brand has officially responded to the naming of "胖都来," stating that they have filed a complaint with local market supervision authorities and sent a lawyer's letter to "胖都来" [3][4]. - Legal experts suggest that the name "胖都来" may constitute trademark infringement and unfair competition due to its close resemblance to "胖东来," which could confuse consumers regarding the relationship between the two entities [4].

Core Viewpoint - Nintendo is suing accessory manufacturer Genki for allegedly revealing details about the Switch 2 console before its official release, claiming trademark infringement, false advertising, and unfair competition [1][3][4] Group 1: Legal Actions - Nintendo has filed a lawsuit against Genki, accusing the company of trademark infringement, false advertising, and unfair competition related to its planned sales of accessory products for the Switch 2 [1][3] - The lawsuit was prompted by Genki's claims of having a "replica" of the Switch 2 before its official announcement, which included features consistent with leaked information about the console [3][4] Group 2: Events Leading to the Lawsuit - In January, during CES 2025, Genki made headlines by claiming to have a physical replica of the Switch 2, which led to a confrontation between Nintendo's legal team and Genki at the event [3] - Following discussions with Nintendo, Genki closed its booth at CES just before the event concluded [3] Group 3: Specific Allegations - Nintendo alleges that Genki's CEO Eddie Tsai engaged in actions on social media that infringed on Nintendo's trademark rights, particularly in promoting Switch 2 accessories [4] - The lawsuit highlights that Genki released a promotional video on April 2, coinciding with Nintendo's announcement of the Switch 2's release date, which Nintendo claims was a deliberate act of false advertising [4]

5月2日晚间，"胖东来向胖都来寄律师函"话题一度登上微博热搜第二位。 浙江胖都来卖场开业 活动现场有女明星参与 5月1日，浙江胖都来卖场在其账号发布了开业视频，活动现场有女明星参与。该账号此前发布的视频中，也有多位明星艺人送上祝福。主页信 息显示，该卖场位于嘉兴市海宁市，地理位置接近杭州市。 5月1日，浙江嘉兴一家名为胖都来的卖场举办开业活动。因其名称与品牌胖东来相似，引发争议。2日，胖东来方面回应称，已经取证并向对方 邮寄律师函。 PANG D U LAI YINGZHONG HOLDIN 搜索 奧特 著名艾演员、制片人 咱们这个胖都来 764 不少网友直言胖都来"东施效颦""山寨的味道"。 浙江胖都来卖场开业（截图自卖场社交账号视频） 浙江胖都来卖场（截图自卖场社交账号视频） 胖东来：已发律师函 胖都来工作人员：没有刻意模仿 有网友发现，胖东来账号留言称，感谢大家对胖东来的关注和反馈，关于"胖都来"，他们已经取证并向市场监督管理局提交投诉书，也给"胖都 来"公司成功邮寄了律师函。 胖东来方面会持续跟进此事，有阶段性的结果也会通过他们的账号进行公示。 据极目新闻报道，记者联系到许昌市胖东来超市有限公司。 办 ...

来源丨21财经客户端、极目新闻、潇湘晨报、公开信息 5月1日，浙江嘉兴一家名为胖都来的卖场举办开业活动。因其名称与品牌胖东来相似，引发争议。 2日，胖东来方面回应称，已经取证并向对方邮寄律师函。 5月2日晚间，"胖东来向胖都来寄律师函"话题一度登上微博热搜第二位。 01 浙江胖都来卖场开业，活动现场有女明星参与 5月1日，浙江胖都来卖场在其账号发布了开业视频，活动现场有女明星参与。该账号此前发布 的视频中，也有多位明星艺人送上祝福。主页信息显示，该卖场位于嘉兴市海宁市，地理位置接 近杭州市。 寓意着丰盈、富足、 张俊 | 普吕作曲家 7 128 ♥ 121 1647 V 盈中控股 胖都来" H # and Ha PANG DU LAI 视频 胖都来盛 c | 0Q乐享生活 购在都来 AA 日十十五元 ♡ 1676 2 286 学来更多丰富的生活 e 如何为社会创造价值 PANG DII LA AA ■Q乐享生活 购在都来 と 时间: 5月1-3日 e PANG DU LAI YINGZHONG HOLDIN 搜索 興特 著名艾演员、制片人 3110 咱们这个胖都来 764 浙江胖都来卖场开业（截图自卖场社交账 ...

5月1日，浙江嘉兴一家名为胖都来的卖场举办开业活动。因其名称与品牌胖东来相似，引发争议。2 日，胖东来方面回应称，已经取证并向对方邮寄律师函。 5月2日晚间，"胖东来向胖都来寄律师函"话题一度登上微博热搜第二位。 浙江胖都来卖场开业 活动现场有女明星参与 5月1日，浙江胖都来卖场在其账号发布了开业视频，活动现场有女明星参与。该账号此前发布的视频 中，也有多位明星艺人送上祝福。主页信息显示，该卖场位于嘉兴市海宁市，地理位置接近杭州市。 FANG DU LAI HOLDIN YINGZHONG 搜索 奥特 Hine 番名艾演员、制片人 3110 咱们这个胖都来 764 浙江胖都来卖场开业（截图自卖场社交账号视频） 浙江胖都来卖场（截图自卖场社交账号视频） 不少网友直言胖都来"东施效颦""山寨的味道"。 胖东来：已发律师函 胖都来工作人员：没有刻意模仿 寓意着丰盈、富足、 张俊 号作曲 7 1647 128 121 胖都来 了 盈中控股 文庫 张 DAT 都需需 8 iiQ乐享生活 购在都来 c) N 0+ H 2867*更多丰富的生活 ♡ 1676 0 如何为從会创造价值 PANG DI LAT Q乐享生活 购在 ...

Core Viewpoint - The opening of a new shopping mall named "胖都来" in Zhejiang has sparked controversy due to its similarity to the well-known brand "胖东来," leading to accusations of trademark infringement and unfair competition [1][5]. Group 1: Company Responses - "胖东来" has acknowledged the situation and confirmed that they have filed a complaint with local market supervision authorities regarding "胖都来," citing potential consumer confusion due to the similarity in names [3][4]. - The company has also sent a lawyer's letter to "胖都来" and will continue to monitor the situation, providing updates through their official channels [3][4]. Group 2: Legal Implications - The name "胖都来" is suspected of constituting trademark infringement and unfair competition, as "胖东来" has significant market recognition, and the two names are phonetically and visually similar, which could mislead consumers [5]. - According to Chinese trademark law, using a name that closely resembles a registered trademark without permission can lead to confusion and is considered an infringement of exclusive trademark rights [5]. Group 3: Business Model Considerations - While business models can be learned and adapted, they are not protected by intellectual property laws. Companies must adhere to principles of good faith and honesty in market activities [6][7]. - Businesses should avoid simply copying others' branding or names, as this could infringe on trademark rights and lead to claims of unfair competition [7]. Group 4: Financial Performance - As of April 30, "胖东来" reported a sales figure of 17.49 billion yuan for April, with a cumulative annual sales total exceeding 80 billion yuan, reaching 80.27 billion yuan [7].

转自：毕节市场监管 2025年3月3日，七星关区市场监管局接到消费者投诉 【下载黑猫投诉客户端】，称七星关区某烟酒店 经营的标称"贵州茅台集团天朝上品酒"不是由贵州茅台酒厂（集团）技术开发有限公司生产的商品，属 于假冒注册商标的商品。七星关区市场监管局立即对该烟酒店进行现场核查。 经查，该烟酒店共购进59瓶标称为"贵州茅台集团天朝上品酒"，已销售8瓶。上述商品经商标权利人贵 州茅台酒厂（集团）技术开发有限公司鉴定非其公司生产，属假冒注册商标商品。 现向社会公布 7起商标侵权典型案例 案例一 七星关区某烟酒店销售侵犯"天朝上品"注册商标专用权的白酒案 当事人销售侵犯"天朝上品"注册商标专用权的白酒的行为，违反了《中华人民共和国商标法》第五十七 条第三项之规定。依据《中华人民共和国商标法》第六十条第二款之规定，七星关区市场监管局对当事 人进行行政处罚。 案例二 为进一步发挥典型案例的示范引导作用 增强全市知识产权保护意识 黔西市某干货店销售侵犯"太太乐""双桥""莎麦"注册商标专用权的味精和鸡精案 2024年1月19日，黔西市市场监管局接到黔西市森林公安局移送案件线索：黔西市某干货店从生产假 冒"太太乐""双桥" ...