随着公募基金行业规模创下37万亿元新高，基金销售也走到了关键的转型路口。 上线"买家秀" 在基金销售过程中，渠道惯用的方式是对产品亮点进行包装，单方面展示基金"卖家秀"。记者注意到， 近期，投资者的"买家秀"也被呈现出来。 例如，天天基金上线了超额专区，基于基准占比、指数相关性、超额收益、运作稳定性、投研支持这五 大维度，筛选具备持续超额收益潜力的产品。并且，这一专区突出了投资者的真实盈利情况，直观呈现 持仓用户盈利占比与平均收益率，将产品的价值与投资者获得感直接挂钩。 近期，记者注意到，头部互联网基金代销平台的销售界面变了：突出展示波动率、强调超额收益、跟投 情况、从单一"卖家秀"转向呈现"买家秀"、强调资产配置……与此同时，近三年、近一年等中长期业绩 展示代替了过去的短期业绩排名。新年伊始，基金代销机构正亮出新打法。 基金销售界面变了 基金销售页面对数据呈现维度的选择，直观地影响投资者对基金产品的第一印象，影响其决策行为。过 去，炒短线、追爆款是一些基民的投资惯性，也催生了销售端的短视行为。在代销平台上，类似于"近 半年同类涨幅第一""近三个月涨超30%"等宣传术语层出不穷。 记者注意到，近期，在蚂蚁基金 ...

财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：钟离 他强调，财富管理是金融"人民性"的体现，买方投顾转型是必然方向。在低利率环境下，资产配置需借 助多元化产品与多策略交易工具，如结构化产品、量化策略等，以提升组合抗风险能力和收益稳定性。 葛小波还提到，应理性看待量化交易与算法技术对市场流动性与效率的积极作用，倡导"金融向善"的发 展理念。 葛小波总结称，财富管理与多元化交易不仅是行业转型的重要抓手，更是证券公司实现高质量发展、更 好服务居民财富增长需求的必经之路。 1月8日，京东科技在京举办"同心聚力 合创未来——2026京东财富和TA的朋友们"年度盛会。会上，国 联民生证券党委副书记、总裁葛小波围绕"财富管理与多元化交易"发表主题演讲，深入探讨证券行业高 质量发展的路径与思考。 葛小波指出，财富管理能力正成为投资银行高质量发展的关键。他回顾国际投行发展历程，强调从传统 债权、股票业务向交易类业务演进，最终迈向财富管理与金融科技融合的新阶段。以高盛为例，其在财 富管理转型上的战略调整体现出该业务对投行长期竞争力的重要影响。 针对我国证券行业现状，葛小波认为当前仍存在财富管理服务缺位、买方投顾深度不足 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 转自：新华财经 在财富管理行业向买方投顾模式深度转型的背景下，证券公司如何重塑服务逻辑、构建以客户为中心的 核心能力，成为决定未来竞争力的关键。国元证券执行委员会委员、副总裁梁化彬近日接受新华财经专 访时，全面阐述了公司在买方投顾转型过程中的战略抉择、系统实践与未来规划。 在系统建设方面，国元证券正系统谋划通过平台开展投顾服务。公司研投顾中心作为智慧中枢，负责输 出大类资产配置观点。观点传导至投研策略平台，驱动产品研究团队在全市场进行"择优选品"。投研策 略平台将研投顾中心观点和组合配置方案发送至投顾工作平台。一线投顾也将通过培训的方式接收到研 投顾中心观点，并依据客户个性化需求，对投顾工作平台上的配置方案进行调整，再与企业微信联通， 实现服务直接触达客户。此外，客户也可通过国元证券的展业平台，即APP或小程序获得透明、直观的 服务体验。梁化彬透露，智能投顾的研发也已列入日程，以期融合人工智能技术提升服务效率与广度。 在机制改革方面，国元证券对试点营业部的考核与激励体系进行了调整。在金融产品引入环节，考核重 心从过往的销售导向，转向更加 ...

12月19日，由中国证券报主办的以"财富向善智理未来"为主题的2025财富配置与资产管理大会，以及 以"强投研优配置赢未来"为主题的2025银行业高质量发展大会在深圳举行。 2026年是"十五五"开局之年，新的一年国内外宏观经济环境将呈现怎样的变化，市场又将孕育出哪些投 资机遇，同样是本次大会值得关注的重点。 尽管我国经济发展中，老问题和新挑战并存，但中国宏观经济研究院原副院长毕吉耀认为，我国经济长 期向好的基本面没有改变："要更好统筹发展和安全，继续实施更加积极有为的宏观政策，着力稳就 业、稳企业、稳市场、稳预期，不断巩固拓展经济稳中向好势头，实现'十五五'良好开局。" 值得注意的是，居民理财需求日益增长，尤其是对多元化资产配置需求的提升，不仅推动理财市场整体 规模进一步壮大，更引发市场结构的深刻变革，基金公司、证券公司、理财公司等专业机构纷纷加速入 局，与银行同台竞技，既有竞争更有合作。 大成基金总经理谭晓冈认为，银行理财业务的高质量发展正成为推动整个银行业高质量发展的重要动 力，而公募基金与银行业合作的持续深化与升级，将成为这一进程中的关键支撑。未来大成基金将进一 步发挥专业能力，主动融入银行财富管理生 ...

Core Insights - The securities industry is undergoing a profound transformation, facing challenges such as declining commission rates, compressed profits from product distribution, and intensified competition due to product homogeneity [1][2] - The shift towards wealth management centered on professional advisory services has become a consensus in the industry, with companies like CICC exploring this transition through strategic measures [1][3] Industry Challenges - The brokerage business is under unprecedented survival pressure, with average commission rates dropping from 0.08% to below 0.02% over the past decade, and a continuous decline in channel business revenue [1][2] - The industry faces three common challenges: market environment volatility affecting advisory business, traditional investors' short-term focus conflicting with long-term investment logic, and internal issues such as income pressure and talent shortages [2][3] Strategic Measures - CICC is not blindly following the scale expansion model of leading brokers but is focusing on four key initiatives: "total-part collaboration," "team building," "training empowerment," and "productization of services" to enhance operational precision and execution [3][4] - The company emphasizes that the core asset of brokerage business is talent, and the success of the advisory transition relies on providing valuable professional services rather than merely selling products [4][5] Talent Development and Training - CICC has established a three-tier training system to enhance the capabilities of its advisory team, focusing on business understanding, professional skills, and marketing techniques [5][6] - The company aims to transform advisory services into standardized products, complemented by supportive services and expectation management to mitigate irrational client behavior during market fluctuations [6][7] Future Plans - CICC plans to continue developing its advisory business, focusing on client needs and enhancing the professional capabilities of its advisory team while expanding its scale and optimizing talent structure [6][7] - The company will refine its client segmentation and product service system to achieve precise matching based on client risk preferences and investment needs, while also investing in digital platforms to improve service efficiency and compliance [6][7]

Group 1: Investment Strategy and Business Focus - The company emphasizes a dual-driven business model combining proprietary investment and client services, enhancing asset allocation efficiency across various asset classes including domestic and international stocks, bonds, and commodities [2][5]. - The proprietary investment business aims to diversify profit models, focusing on dividend, value, and growth investment strategies while expanding non-directional investment areas [2][3]. - Future business focus includes wealth management transformation, targeting small and medium-sized innovative enterprises, and enhancing comprehensive service capabilities through agile teams [4][6]. Group 2: Asset Management and Product Development - The asset management business is centered around fixed income products, with a continuous expansion of product lines including quantitative, derivative, and fund of funds (FOF) products to meet diverse investor needs [8]. - The company aims to strengthen its investment banking services by focusing on small and medium-sized innovative enterprises, maintaining a top 10 position in the North Exchange [9]. Group 3: Corporate Governance and Shareholder Relations - The major shareholder's equity transfer is actively progressing, with ongoing communication with government and regulatory bodies [7]. - The company does not set direct performance indicators for management but emphasizes market competitiveness and compliance risk management in evaluations [11]. - A robust market-oriented mechanism for talent acquisition is in place, particularly in high-market areas like investment banking and IT, while also nurturing internal talent [10]. Group 4: International Expansion and Market Positioning - The company is preparing to establish a subsidiary in Hong Kong to capitalize on the integration of mainland and Hong Kong markets, having completed preliminary research and board approval [11]. - The company prioritizes enhancing its market value management capabilities as a key focus for 2025, implementing a comprehensive value management mechanism [11].

Core Insights - The article highlights the shift in fund sales channels from merely transactional roles to becoming long-term investment partners that provide personalized guidance and support to investors [1][8][9] Group 1: Industry Trends - The public fund high-quality development action plan proposes a classification evaluation mechanism for fund sales institutions, incorporating metrics such as investor profit and loss, holding periods, and regular investment business scale [3][9] - Major fund sales institutions are responding to regulatory calls by enhancing their service offerings, indicating a transition towards a customer-centric approach in the fund industry [5][9] Group 2: Service Innovations - Recent initiatives include the introduction of intelligent service suggestions by institutions like China Merchants Bank and Ant Group, aimed at helping investors make informed decisions regarding profit-taking and fund conversions [1][5] - The "Time Points" system launched by Yingmi Fund links rewards to the duration of investment, encouraging long-term holding and reducing impulsive trading behaviors [5][6] Group 3: Competitive Landscape - The competition among fund sales channels is evolving from a focus on product variety to the depth and quality of accompanying services, emphasizing the importance of personalized and dynamic support for investors [8][9] - Industry experts suggest that the core capabilities required for successful transformation into trusted investment partners include professional research capabilities, intelligent technology, refined accompanying services, and compliance with fiduciary responsibilities [9][10] Group 4: Future Directions - The future of investment advisory services is expected to be more personalized, dynamic, and integrated into clients' life scenarios, aligning with their specific financial goals such as education, retirement, and home purchasing [10] - The ongoing transformation in the fund sales industry is driven by regulatory guidance, technological advancements, and changing customer needs, aiming for sustainable growth and high-quality development [9][10]

Core Insights - The article highlights the transformation of fund sales channels from mere transaction platforms to partners that provide long-term investment guidance and support [3][8][10] - Recent initiatives by major financial institutions, such as intelligent service suggestions for profit-taking and personalized investment advice, indicate a shift towards a customer-centric approach in the fund industry [5][7][10] Group 1: Industry Trends - The public fund high-quality development action plan proposes a classification evaluation mechanism for sales institutions, incorporating metrics like investor profit and holding period [5] - Major sales institutions are responding to regulatory calls by enhancing their service offerings, such as providing intelligent suggestions for profit-taking to help investors lock in gains [5][10] - The introduction of systems like "Time Points" by Yingmi Fund, which rewards customers based on their investment duration, reflects a growing emphasis on long-term investment strategies [7][10] Group 2: Service Innovation - The fund sales industry is evolving from a focus on product sales to prioritizing service depth and quality, aiming to address the issue of "funds making money while investors do not" [8][10] - Enhanced services include personalized investment advice, emotional support during market fluctuations, and educational guidance to foster long-term investment habits [8][11] - The competition among sales channels is shifting towards providing differentiated services that emphasize customer engagement and support [10][11] Group 3: Future Directions - The industry is expected to continue its service transformation, driven by regulatory guidance, technological advancements, and changing customer needs [11][12] - Key capabilities for successful transformation include professional research capabilities, intelligent technology for user profiling, refined accompanying services, and compliance with fiduciary responsibilities [11] - Future advisory services are anticipated to become more personalized, dynamic, and integrated into clients' life scenarios, enhancing the overall investment experience [12]

展会现场，南方基金以 " 专业 + 趣味 " 的沉浸式体验，让金融服务更具温度。全运会"大湾鸡"周 边、智能互动机器人与 " 阿梦 " 人形玩偶成为展区焦点，吸引众多观众驻足。南方基金通过多媒体 展示与专业顾问讲解，帮助观众直观理解基金产品的特点。此外，展区还设有趣味互动游戏，在轻松 氛围中向投资者传递长期投资、价值投资理念，助力提升投资者金融素养，让金融服务更贴近大众需 求。 展会现场的沉浸式互动与温度服务，是南方基金以客户为中心理念的生动落地，更是南方基金践行 " 金融为民 " 的鲜活实践。未来，南方基金将扎根粤港澳大湾区这片创新沃土，持续书写 " 五篇大文 章 " ，把握新质生产力的投资机遇，引导金融活水滴灌实体经济，在服务产业升级与高水平对外开 放的进程中推动公募基金行业实现高质量发展，为中国金融市场的持续繁荣与稳定注入动能。 11 月 19 日，以 " 产业金融新高地，科创赋能向未来 " 为主题的第十九届深圳国际金融博览会在 深圳会展中心盛大启幕。作为国内首批规范的基金管理公司，南方基金精彩亮相本次金博会，围绕 " 养老金融、科技金融、绿色金融、普惠金融、数字金融 " 五篇大文章 ，全面展示其在资产 ...

本届金博会恰逢个人养老金制度实施三周年，南方基金重点展出了覆盖一二三支柱的完备养老金融体系 以及推动第三支柱个人养老金产品创新的具体实践。在个人养老金方面，南方基金已推出涵盖养老目标 日期型、养老目标风险型、养老指数型等多种类型的个人养老金产品矩阵，覆盖2030年到2060年等主要 日期的一系列产品。同时，南方基金作为首批通过中国结算个人养老系统验收测试和首批上线个人养老 金业务的基金管理人，至今已有十余只产品纳入个人养老金产品名录，以技术、产品与服务驱动推动养 老三支柱建设走深走实。 展会现场，南方基金以"专业+趣味"的沉浸式体验，让金融服务更具温度。全运会"大湾鸡"周边、智能 互动机器人与"阿梦"人形玩偶成为展区焦点，吸引众多观众驻足。南方基金通过多媒体展示与专业顾问 讲解，帮助观众直观理解基金产品的特点。此外，展区还设有趣味互动游戏，在轻松氛围中向投资者传 递长期投资、价值投资理念，助力提升投资者金融素养，让金融服务更贴近大众需求。 11月19日，以"产业金融新高地，科创赋能向未来"为主题的第十九届深圳国际金融博览会在深圳会展中 心盛大启幕。作为国内首批规范的基金管理公司，南方基金精彩亮相本次金博会，围 ...